Microsoft Reaffirms Default Do-Not-Track For IE10, Windows 8 Express Setup
Billly Gates writes "Microsoft has confirmed that Internet Explorer 10 will have Do-Not-Track settings enabled by default. IE 10 comes with Windows 8, and will go release candidate for Windows 7 very soon, according to Anne Kohn in a comment in IE's blog. During Windows 8 setup, users who choose the 'Express' option will have DNT on by default, while using the 'Custom' option will give them the chance to change the setting, if they want. IE 10 already has a score of 319 in html5test.com, while MS is trying to position IE as a great browser again. Will this pressure other browsers such as Firefox and Opera to do the same?"
When Microsoft began talking about this in May, it touched off quite a debate at W3C about whether browsers should have DNT turned on by default or not.
Even a stopped clock is right twice a day :)
And you don't know Google search either. What kind of web sites do you build?
Slashdot, fix the reply notifications... You won't get away with it...
IE 10 already has a score of 319 in html5test.com, while MS is trying to position IE as a great browser again.
Again!? Implying it was great once? What have I missed? I've been in web development for around 12 years now, and I most certainly do not remember ever having many nice things to say about IE. Or do you mean great, as in having the majority monopoly-based userbase?
DNT only works if websites honor it. Some have already said that if browsers turned it on by default, they would not honor it. So... could MS, a company with a long history of embrace and strange while raping it up the ass, be enabling it by default to give websites an excuse to ignore it and thereby kill it from within while appearing to the gullible as a nice company?
Well, Soulskill sure is gullible enough. a great browser again. Indeed.
It ain't Paranoia if you think MS is out to screw everyone else. In fact, that is hopelessly naive. MS happily screws itself too.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
HTTP header to request "opt out" of any tracking on websites you visit.
i.e. will be ignored by just about everyone by default anyway, and even when you "opt out" you can still be tracked by most websites in the world, and turning it on or off will have virtually zero visible effect to the user so you'll never know even if the website "accidentally" tracked you anyway.
Worthless, ill-designed, junk.
I wonder what websites will do once almost everyone has Do Not Track enabled. If it's just a few nerds... let's stop tracking them if they insist. If it's everyone...?
"And when everyone is Super... no one will be!" ---The Incredibles
Yeah, I don't know what people are smoking these days, but you've got to be seriously delusional if you think that Do Not Track is going to be respected in any way. They'll track anyway, and if they get busted, they'll call out the lawyer brigades and nothing will fucking happen. Hell, maybe they'll even end up with some sweet legal precedent saying they have every right to track us if we deign to navigate to one of their websites.
I trust NoScript and Adblock, I sure as shit do not trust "we won't track you, we promise!"
If all the browser support of Javascript, css and html5 was close to the same.
I know... I know...
My ism, it's full of beliefs.
Mod parent up please.
Even the folks who have gotten behind DNT and pushed are against this.
The only reason I can think that MS would do this is either for appearance or because they know it would destroy the effort, or both.
Anyone remember P3P ? IE6 used to (not sure if it does or cares anymore) check for the P3P privacy profile and set cookie settings based on this when it came out. This resulted in many cases where the advertisement systems of the day stopped working before CORS and XSS security was ramped up.
Having DNT:1 on by default, in the web browser won't do a thing. It's up to the server admins to respect it. Unfortunately, servers are not updated as frequently as client software. Most linux installations are years out of date and only update Apache and PHP when a security problem appears. The default Apache install is still prefork... like for crying out loud get with the times. Ubuntu, CentOS, I'm looking at you guys. Get Apache 2.4 now and default to Event.
And as much US content is produced in the US, where there's no law mandating adherence to DNT, nothing is going to happen. There has to be a legal means of enforcement, and it just won't happen. Too much money to be made selling marketing data.
I'm a professional web developer of 16 years+, and I don't know what "Do Not Track" is.
No need to embarrass yourself in front of the class dude.
I doubt if Firefox is going to do this anytime soon.
This is the reason Google made Chrome and also support Firefox monetarily.
Prefork is pretty much used in any areas where Apache is used in high demand services. You can get fairly decent performance out of Apache in this mode provided you have adjusted the system's file descriptors according to the child processes and traffic the webserver is meant to handle.
Change is certain; progress is not obligatory.
Look who decided to enter the browser wars again.
Still the lowest of the main browsers, and just a few over some handhelds browsers, so not that bad at all.
Oh god the consoles page saddens.
Even televisions have higher stats than they do, what the hell man, what the actual hell? That is embarrassing. (I don't think PSP can even run that page at all, probably get a out of memory or not allow the changing of any elements/styles)
Hell, PHONES have better browsers. They have no excuse when they are around the same prices.
Why the hell do they even bother going with Netfront if they don't even bother going all the way?
No wonder they are dying.
My Android phone has like 147. It is quite modern thank you very much.
First off, (I am not an IE lover here or a troll as I am just correcting the anti IE noise) html5test.com tests obscure things the website makers would like to see discussed on some mailings list. It is not w3c at all nor is all of recommended in anyway!
To say it is inferior to a handheld device like my galaxy s or someone said does not qualify as even modern is lubricious. Both Chrome and Firefox last summer has lower scores! Basically 10 months behind does not make it ancient on a standard people discuss in their mailing lists.
That 327 score includes gradients, transformations, webworkers, h.264, and other things. It does not include some api's for indexing and webcam. I believe they could be used for hacking purposes and until a secure implementation is proposed probably is best it doesn't include it.
http://saveie6.com/
Worthless, ill-designed, junk.
Nooooo!?! Next thing you are going to tell me is that the hackers disregard RFC3514 during attacks???
Questions raise, answers kill. Raise questions to stay alive.
You are missing the point of the header. It is something that is sent along with the initial HTTP request that expresses the user's desire. By itself, that's all it does. It can, however, be used in later legal proceedings. In the EU, for example, tracking someone after receiving an explicit opt-out is illegal. If someone can prove that you are tracking people who do not wish to be tracked then you are liable for large fines.
I am TheRaven on Soylent News
A more cynical person might believe this is just a way for Microsoft to stick it to Google, Facebook etc, especially in tablet land. I'm sure the terms and conditions mean MS / Bing services are not so impeded by what it may or may not do with user data.
This website is incompatible with the Do Not Track feature of your browser. Please disable the feature and hit refresh to try again.
And the question of DNT being an explicit opt-out at all, or even getting to the remote server intact, is dubious.
If you pop up a message on the front page of a website that says "can we track you for the next week?" and the user says yes, but their browser is still pushing DNT, do you think the website should not track anything anyway? They have EXPLICIT permission to do so. And on a visible, obvious, user-controlled way, that the user COULD NOT IGNORE or forget, that can be easily seen by any idiot, rather than some obscure browser setting in only some browsers, that makes no visible change to the average user, and that may not ever be able to be tweaked by the user.
It's worthless, in law and in usage. And it doesn't express the user's desire if it is on by default and the user has to specifically turn it off. It just expresses the software manufacturer's desire (and, if as the article states, installs of Windows will have it on by default, it means even less in terms of what the user wants).
I'm not stupid, I doubt there are people who WANT to be tracked or wouldn't turn it on if they understand what it was supposed to do. But it doesn't. And never will. And saying that a hidden HTTP header that could easily be stripped by intervening proxy servers that don't understand it (and be untraceable as to WHERE that header got stripped off, and thus useless in court) overrides the explicit, visible, non-accidental obtained consent of users with an associated privacy policy available to them is just ludicrous.
There will NEVER be a court case about DNT usage on a website. Because it's not binding in *any* country at all and it certainly can't be taken as a revocation of previous consent (thus it is overrode by anything that the websites ALREADY have deployed to comply with EU cookie laws, for example) without a suitable legal precedent, which itself is somewhere incredibly unlikely and impossible.
Is DNT an opt-out for THIS session? This page? This browser? This IP? This logged-in-user? Forever? Does it override previous decisions? Does its absence override its prior presence (i.e. now you surf without DNT, we can take that as consent for all the previous sessions too?). It's so vague as to be absolutely pointless.
It *does not* do what it was designed for, helps no-one (not even advertisers or users), and is a ginormous waste of money to deploy for everyone involved (from browsers to users to websites to policy makers to the government to legal cases, etc.).
If I race an olympic athlete, my result will suck.
If I race a dead person, my result will STILL suck even if I win.
You can be better then your competition AND still be crap. In the land of the blind, one-eye is king, but not automatically a great king.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
...please do not leave the ship. The water entering the hull is a feature and nothing to worry about.
I love stacking my barbecues in the shed at the end of summer - you can't beat a bit of grill on grill action.
Yeah, I don't know what people are smoking these days, but you've got to be seriously delusional if you think that Do Not Track is going to be respected in any way.
They could pass a law.
That would mean the major advertisers would have to respect it, although all advertisers are sleazy by nature so they'll try to get around it by becoming even more sleazy than they already are.
No sig today...
NoScript and Adblock alone won't stop people tracking you. You need to control cookies as well, and I'm not sure even that is enough. This plugin at least gives you a clue if you are being monitored
(1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
It actually allows sites to finger print you more thoroughly by adding a bit more variance to settings (presence or absence of DNT).
while MS is trying to position IE as a great browser again.
I can't remember anyone ever saying IE was great.
It's not enough to convert me to IE but of course it should be on by default. The only reason companies don't want that is because they know it'll never get switched on by most people.
Looking at Microsoft's business model, on the one hand you have companies like Google, Facebook (and many iOS apps) which raise money through advertising (advertising is a source of income) and Microsoft and companies like RIM which raise money through licensing fees and direct sales (advertising is a cost center). I am sure that Microsoft would like an Internet in which everything has to be paid for by the end user. And so, possibly, would Apple. Together, they outweigh the opposition.
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
Ah crap! I'll post AC until I get some mod points to bump you up. I love this RFC and it's the first thing that comes to mind whenever any idiot talks about DNT on the web.
Boy should you be glad you posted that comment as AC. Anyway, http://www.mozilla.org/en-US/dnt/
What is Do Not Track?
Do Not Track is a step toward putting you in control of the way your information is collected and used online. Do Not Track is a feature in Firefox that allows you to let a website know you would like to opt-out of third-party tracking for purposes including behavioral advertising. It does this by transmitting a Do Not Track HTTP header every time your data is requested from the Web.
IE 10 already has a score of 319 in html5test.com,
Wow, so they've shipped Windows 8 with a browser that's STILL DEAD LAST in terms of HTML5 support. Sure, it's a major improvement over IE9 and earlier - but making shit browsers for a decade doesn't suddenly turn the latest, less-shitty one into something great.
So every script that handles DNT will start with something like "if browser=="IE10" and dnt=="1" then dnt=null", treating IE users the same as any other user that did not set the DNT flag explicitly. No harm done, except to people who are savvy enougth to know about DNT and still use IE (and they really have nobody to blame except themselves).
Now, while we're on the subject, could browser makers please make the "Accept-Language" also default to null unless the user sets it explicitly? If I set it to "en-us", it means I actually want the English version of the page, but websites that check this header all assume that "en-us" means "left at default setting" and serve me the local language of the country I happen to be in. (The same thing as will happen with DNT on IE.)
http://www.iegallery.com/en-US/trackingprotectionlists
Why doesn't anyone use these?
MS has given the ability to filter this stuff out already. Nobody looks though.
Don't be apathetic. Procrastinate!
DNT is such a joke..... Makes me sad politicians do not understand why RFC3514 was posted on 1 april! I'm sure they could write much better laws if they did!
Is that like a mobile speed camera detection system?
You can't implement a voluntary privacy feature as on-by-default. Everyone will just ignore it. Microsoft is run by hooting baboons who simply simulate the ability to run a large company through monkey-mimicry.
if a site choose to ignore the DNT setting of IE10:
How can the site reliably determine whether the user behind the browser has actually explicitly taken the decision? If an online ad agency decides to ignore the DNT preferences of *all* IE10 users, they will invariably violate the right to not be tracked of a *number* of users.
This could easily land the advertiser in a serious conflict with the EU commision, and if found guilty of ignoring users' wishes they could end up with a *hefty* penalty - and face accumulating penalties until they change their behavior to respect the users.
In the US i guess that it could open up the advertiser to a class-action lawsuit - potentially even bigger then the EU fine.
No, some site on the Bahamas will probably give a damn. But Google - being the company that tracks most users and serves up ads - has *a lot* to loose on this.
Reading slashdot one-liner: (irm http://rss.slashdot.org/Slashdot/slashdot).rdf.item | fl title,desc*
I'm surprised the creepy aspect of Win8 isn't getting media attention. To use Metro apps, you need a Microsoft signon. Windows 8 is just a big attempt to monetize the Windows consumer user base by driving them to Bing and MS web services in order to monetize them.
So Microsoft doesn't want OTHER PARTIES to track their captive audience, hence this default setting. MS can already track people because they have to be logged on to Bing to use any Metro apps supplied in Win8.
Only sophisticated users would know how to create a local login (like Windows 7), and if you do that the Metro apps in the preview don't work.
Looks like at least 2 of them. I rectified some of the damage before logging out.
Basically 10 months behind does not make it ancient
Its an unreleased product, with a lead time of 18 months till the next one, it is massively behind on features available in released browsers now.
So how much do we want to bet it comes with Bing toolbar pre-installed with tracking built in there?
If the ad companies ignore Internet Explorer's DNT, then Microsoft should respond by adding an adblocker that blocks them.
This is actually a good business strategy for them :
1.It benefits consumers because they get an integrated adblocker and it establishes customer goodwill and a reason to upgrade IE.
2.It would seriously hurt Google. Microsoft's revenue from online advertising is peanuts; their profit is in their software. By contrast, Google's only real source of income is online advertising.
Thank you for looking after the consumer.
Do-not-track should be enabled by default. The problem is not that "it will be rendered worthless", the problem is that it IS worthless, currently. Do-not-spam-me-with-unwanted-telemarketers should be the default too. The reason the Do-Not-Call lists work is that there is legislative teeth behind them, not that it is opt-in. Do-not-track is a lame attempt at self-regulating to avoid regulation, a veneer of respecting privacy in an industry where the most profit is to be found by finding the most inventive ways of violating said privacy. Couple do-not-track with real economic penalties, and opt-in or opt-out, it will work.
I am more than happy to pay for services that I use and enjoy. I don't choose to pay for them in the form of digital stalkerati.
Light a fire for a man and he'll be warm for a day. Light a man on fire and he'll be warm for the rest of his life.
Looks like eventually the Goog's will offer free or nearly free internet to everyone, with the understanding that absolutely everything you do will be tracked and catalogged. My bet is nobody will care much about it.
They'll track anyway, and if they get busted, they'll call out the lawyer brigades and nothing will fucking happen.
More like:
They'll track anyway, and if they get busted, they'll say "Oh, that was an accident, we didn't do that on purpose, really". A couple people will sue, they'll throw a couple million to shut them up, while they count the tens/hundreds of millions of ad money they got for 'targetted ads'. Then they'll stop for a bit. Then they'll track anyway, ... and if they......
See Google, see Facebook - over and over again.
Yeah, I don't know what people are smoking these days, but you've got to be seriously delusional if you think that Do Not Track is going to be respected in any way.
They could pass a law.
That would mean the major advertisers would have to respect it, although all advertisers are sleazy by nature so they'll try to get around it by becoming even more sleazy than they already are.
Where I live we pass laws all the time to limit telemarketing and advertising. The people affected simply set up shop in the next state over (or just have some sort of phone redirect setup where they live in my state, but technically are calling from another), and do what they want anyhow. If we passed laws preventing something from being done, the affected would simply set up shop in a country that doesn't have the same laws.
My galaxy s 3 scored 380 with the default browser.
That's obviously the reason. The key point to keep in mind is that while Microsoft is going overboard with DNT-by-default, they also don't support DNT at all on their own sites, whereas Google does support DNT on their sites (and does so because DNT is supposed to be used as off-by-default, as an opt-out mechanism for tracking.)
IE going DNT-by-default means Google will either have to:
1. Abandon existing DNT support on their sites (leading to, at best, adverse PR, and possibly complaints of bypassing privacy controls in browsers that support DNT),
2. Use browser-sniffing to detect IE10 and ignore DNT from that browser (leading to similar consequences to the above, with perhaps a better PR defense, but possibly worse position with regard to regulatory complaints since they will be specifically targetting a particular competitors browser),
3. Be in a disadvantageous competitive position with firms (like Microsoft) that do tracking but do not respect DNT at all
This is rather directly aimed at Google.
Several ways: Blocking tracker servers via hosts files, disallowing cookies & javascript (only used where I see fit which is online banking or shopping mostly, & ONLY where need it for functionality, nothing more - Otherwise it opens doors to malicious scripts @ times even in adbanners, see below)
Then, also by using Opera features like DNT options it has, not sending referring sites OR geolocation data to ones I am on now, & more... it works: I never get a "sick"/infected/infested system, period, & I certainly do NOT get tracked either (well, other than by ac trolls around here on /. that is, lol)!
FireFox NoScript & AdBlock + IE TPL's (tracking protection lists), + filtering DNS servers do the rest on other browsers along with Web-Of-Trust & Haute Secure (Opera) & general "system 'security-hardening'" -> http://www.google.com/search?sclient=psy-ab&hl=en&site=&source=hp&q=%22HOW+TO+SECURE+Windows+2000/XP%22&btnG=Search&gbv=1&sei=8H4iUMXuHuHa0QH5wIBQ by "yours truly"...
"Layered Security"/"Defense-in-Depth" is the way to go, and yes, it actually works...
* Now, you also just KNOW I'm going to post my "usual" on hosts files, so here goes:
I use hosts in the following ways (see my 'p.s.' below, in detail, for your reference) to COMPLIMENT & OVERCOME THE PROBLEMS IN DNS & OTHER MECHANISMS LARGELY!
Custom hosts files gain me the following benefits (A short summary of where custom hosts files can be extremely useful):
---
1.) Blocking out malware/malscripted sites
2.) Blocking out Known sites-servers/hosts-domains that are known to serve up malware
3.) Blocking out Bogus DNS servers malware makers use
4.) Blocking out Botnet C&C servers
5.) Blocking out Bogus adbanners that are full of malicious script content
6.) Getting you back speed/bandwidth you paid for by blocking out adbanners + hardcoding in your favorite sites (faster than remote DNS server resolution)
7.) Added reliability (vs. downed or misdirect/poisoned DNS servers).
8.) Added "anonymity" (to an extent, vs. DNS request logs)
9.) The ability to bypass DNSBL's (DNS block lists you may not agree with).
10.) More screen "real estate" (since no more adbanners appear onscreen eating up CPU, Memory, & other forms of I/O too - bonus!)
11.) Truly UNIVERSAL PROTECTION (since any OS, even on smartphones, usually has a BSD drived IP stack).
12.) Faster & MORE EFFICIENT operation vs. browser plugins (which "layer on" ontop of Ring 3/RPL 3/usermode browsers - whereas the hosts file operates @ the Ring 0/RPL 0/Kernelmode of operation (far faster) as a filter for the IP stack itself...)
13.) Blocking out TRACKERS
14.) Custom hosts files work on ANY & ALL webbound apps (browser plugins do not).
15.) Custom hosts files offer a better, faster, more efficient way, & safer way to surf the web & are COMPLETELY controlled by the end-user of them.
---
* & FAR more... read on below IF you are interested (for detail).
AND, for those of you that run Microsoft Windows 32 or 64 bit? An automated hosts file creation & mgt. program:
http://securemecca.com/public/APKHostsFileInstaller/2012_06_01/APKHostsFileEngineInstaller32_64bit.exe.zip
(You simply extract its files to ANY folder you like (usually one you create for it, doesn't matter where, but you MUST run it as administrator (simple & the "read me" tab shows how easy THAT is to do))
What's it do for you?
It's a custom hosts file mgt. program that does the following for end users (Calling it "APK Hosts File Engine 5.0++") after it obtains custom hosts fil
MS also makes money by advertisement, though they've been less successful at it than Google. Of course, since unlike Google they don't respect DNT on the backend, their competitive position in advertising with respect to Google's would change if one of the major browsers went DNT by default so that Google wouldn't track its users, while MS would continue to.
As it happens, MS also happens to be a major browser vendor, and, surprise surprise, their browser is going DNT-by-default.
The corporation only has to tell the FBI you have caused them more than a certain number of dollars of loss, and they will come round and annoy you. Corporations simply pay the State to invade your privacy by force.
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
How does a website abstain from tracking you, when it asks you to log in, and identify yourself with an e-mail address and more?
If a site sets a cookie, how can you draw any conclusion that include being "tracked".
What. Does this mean they'll start throwing their logs in the trash?
Doubtful. What if a crime is committed, and they could be held responsible if they don't document the behavior of their users?
I said this in June, but it still stands (unless the draft standard has been updated, but I couldn't find anything). The latest draft of the standard states "[a]n ordinary user agent MUST NOT send a Tracking Preference signal without a user's explicit consent." Having it set by default, without any input from the user, violates that. That seems about as simple as you can get.
I agree with a lot of others. This voluntary DNT stuff doesn't really have any teeth. The only real reason for anyone to honor it is to avoid real regulation (which may or may not actually be enough to keep sites honest). However, enabling it by default will definitely ensure that advertisers do not honor it (at least for that browser). Advertisers will not voluntarily stop for all users of a certain browser based on a default browser setting (where the browser maker is the one deciding, rather than the user). I will admit that this leads to the question of whether or not they'd actually stop even if DNT is explicitly set by the user.
I still feel that a question during the IE first-run wizard is the best solution. MS can present the benefits and privacy implications of choosing whether or not to allow advertiser tracking, without any default value. The setting would be user-set regardless of whether they choose yes or no.
This could actually come back to hurt IE10 users overall. As other commenters have suggested, there's some gray area over what exactly constitutes explicit user consent regarding the setting. If IE10 sets this without any user intervention, advertisers have a not-totally-unreasonable excuse to ignore DNT from IE10, since it's a browser default rather than a user preference. An advertiser could continue to honor DNT for browsers where it is an explicit user preference, while ignoring it for only IE10 (in an effort to reduce ire toward them from DNT users without crippling themselves on all IE10 users). The IE10 users who actually want DNT may find that they can't actually use DNT, since advertisers assume it's just a browser default and ignore it. You end up with DNT working in Firefox, Chrome, etc. (when the user sets the preference) but not ever working in IE10.
DNT is a compromise between users and advertisers. Setting DNT as a browser default shoots that compromise in the face, making it almost expected for advertisers to stop honoring it.
This is similar to Microsoft's attempt to have IE8 render in standards-mode only if a special meta tag was included. This would allow IE8 to render old, broken sites with the old, broken rendering engine while new compliant sites would be rendered with the great new rendering engine (as long as the new page included the special tag to tell IE8 that it really, really, really meant that the code should be rendered as written). They're trying to achieve what end users really want, but going about it in the worst possible way. Is it really that hard to have one more screen asking the user if they want DNT or not? That would completely avoid the issue of whether or not it was an explicit preference set by the user, and pretty much dismiss all of the tech community's complaints. There's still the issue of whether or not advertisers would actually honor it, but that's an issue for all browsers in general.
Basically 10 months behind does not make it ancient
Its an unreleased product, with a lead time of 18 months till the next one, it is massively behind on features available in released browsers now.
It is released right now for Windows 8. The hardware acceleration bit is optimized for WDWM 1.2 and Windows 7 uses 1.1 so after the backporting it will run on Windows 7.
Second HTML5test.com does not test for w3c proposals. It was what the authors think is cool. Third, the features Chrome and FF do implement are proprietary with -webkit and -moz flags in css and are not compatible with each other. In essence you need to write a site for webkit, firefox, and then IE. That is not good and no different than creating css hacks just for IE 6. The 138 score of IE 9 pretty much included all of the W3c proposal at the time.
Corporations use IE and do not want another IE 6 disaster of having w3c standardize on things different after IE 6 was released which is why they can't leave their crappy apps behind.
319 is 92% of Firefox's support! That is excellent. IE is on a 12 month release cycle and Windows 8 is why it was delayed. I prefer Microsofts release schedule than the 6 week hell Firefox has. Massively outdated describes IE 6,7,8 but it is a bit inaccurate to describe that to the latest.
This is great news for older users and corporations as they can now have a browser that doesn't suck and do not need to install FF anymore. People can use whatever browser they like but for me IE 10 is very close to Chrome and a heaven for webmasters. You can do good by encouraging users to upgrade as it is much easier to say upgrade your browser than to say nope boss lets give a finger to the largest browser marketshare on the planet.
Microsoft failed at online advertising and hates the web because it pirates its OS, so it tries to limit the web's revenue sources. The web's capitalism is far more benevolent than the operating system capitalism of unjailbreakable Apples, Murdochs and Win8s, and acts as a constant critic of it, but it does so because of its revenue sources. All those independant websites depend on this to counter only a few corporations handling the information we can use. What's at stake here is whether or not we return to the dystopia of 90s media. what's at stake here isn't privacy but our quality of life. It's not rocket science, just irony. Yet another demonstration of how we still haven't learnt that things usually don't mean what they claim.
You trust NoScript? I don't. Not since that incident a few years ago when the author deliberately crippled AdBlock for the express purpose of showing you content from the very ad networks you're worrying about here.
or should I say ITWILLBEATRAP
I test DNT for a company that serves internet ads. The only thing this is going to do is make it harder for people to get ads that might actually be useful to them. No one is getting secret info from you, no one is looking at your bank acct or email or CC numbers and sadly that is what people think is being done. Instead the only info that will be received is where you are located (based on your IP, if you haven't blocked that as well) so I hope everyone enjoys non-targeted, worthless ads.
Oh please. It was supposed to be opt-in. Advertisers could very well respect DNT as opt-in, because only a small minority would turn it on. And that minority is unlikely to click on ads in the first place. So the financial impact for advertisers would be negilgible, and they would get a PR boost.
But because of Microsoft, a significant number of web users, who were likely to click on ads, will have DNT by default. This makes it very expensive to respect DNT.
Let's hope the advertisers will simply disregard DNT when the UA indicates MSIE 10+.
This move by Microsoft is:
1) **ck Google
2) A PR stunt
I tagged the story antigoogle.
DNT was supposed to be opt-in. Advertisers would likely respect it, because only a small minority of users would enable it. And that paranoid minority does not click on ads in the first place. So the loss for advertisers would be negilgible, and they would get a PR boost.
But because of Microsoft, a significant number of web users, who were likely to click on ads, will have DNT enabled. This makes it very expensive to respect DNT.
Let's hope the advertisers will simply disregard DNT when the UA indicates MSIE 10+.
This action by Microsoft is:
1) **ck Google
2) A PR stunt