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User Tracking Back On iOS 6

First time accepted submitter connor4312 writes "Apple got caught with its hand in the cookie jar when privacy experts protested the use of a universal device identifier, or UDID, to track the online preferences of iPhone and iPad users. Enough is enough, right? Well, maybe not. It looks like device tracking is back with iOS 6, courtesy of a new tracking technology: IDFA, or identifier for advertisers."

49 of 188 comments (clear)

  1. Oh no! by Kenja · · Score: 5, Funny

    They know I'm at Starbucks! Now how will I write my screen play in peace?

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    1. Re:Oh no! by slashmydots · · Score: 4, Funny

      Whoa whoa whoa, there mister technology-whore. Just remember...
      Real hipsters use typewriters

    2. Re:Oh no! by _xeno_ · · Score: 5, Informative

      Before anyone dismisses that as just a joke, it's literally true in iOS 6 if you use the new "Passbook" feature. Every time you pull up the lock screen with Passbook enabled, Passbook does a GPS fix and checks in with Apple to find out if it should display one of the little Passbook cards.

      So, yeah. Apple really does know every time you're at Starbucks - if you use the Starbucks app and iOS 6's Passbook.

      Oh, and note I said "lock screen," not "unlock the phone." Just pressing the "hold" button to display the lock screen checks in with Apple.

      --
      You are in a maze of twisty little relative jumps, all alike.
    3. Re:Oh no! by TRRosen · · Score: 2, Funny

      OMG location based features know our location!!!!! Who would have thunk it.

    4. Re:Oh no! by Sponge+Bath · · Score: 2

      There's probably money to be made by a mechanical typewriter driven wirelessly by iPhone dictation. That way all the other patrons can marvel at your genius while being serenaded by clackity-clack.

    5. Re:Oh no! by Dr+Max · · Score: 2

      I don't think the illusion works if people have any kind of idea what drivel (if anything) they are writing.

      --
      Rocket Surgeon.
  2. Unlike before, now you can turn it off by Sez+Zero · · Score: 5, Informative

    If you want to turn off device tracking using the IDFA on your iOS6 device, do the following:

    1) Click on Settings.
    2) Click on General to access the General Settings.
    3) Click About
    4) Scroll down and click on Advertising.
    5) Set Limit Ad Tracking to "ON".

    Default On. This seems like the mobile version of Do Not Track, and we all know how that is turning out.

    1. Re:Unlike before, now you can turn it off by Kenja · · Score: 5, Insightful

      Mine defaulted to off... But in truth the process of getting to it reminds me of "It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying 'Beware of the Leopard'". They dont exactly put it in an easy to find location or draw any attention to it.

      --

      "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    2. Re:Unlike before, now you can turn it off by Sez+Zero · · Score: 2

      Mine was off as well, and I don't think I've ever seen that setting before. I got the "default on" from TFA, so maybe that isn't correct?

      Also the "Read More" on the Settings page says that in the future all Apps will be required to use IDFA, so isn't this a good thing to be able to control tracking from the device and NOT have it be ignored, like DNT?

    3. Re:Unlike before, now you can turn it off by samkass · · Score: 2, Informative

      In this case "off" means "you're allowed to track me". Set it to "on" if you want to explicitly limit advertiser's activities.

      I'm glad Apple provides this, and it's a nice differentiator for them since Google needs to track users to maintain their profits while Apple just wants to sell you devices.

      --
      E pluribus unum
    4. Re:Unlike before, now you can turn it off by Bill_the_Engineer · · Score: 2, Insightful

      Why couldn't Apple put this on their Privacy settings menu?

      --
      These comments are my own and do not necessarily reflect the views or opinions of my employer or colleagues...
    5. Re:Unlike before, now you can turn it off by Em+Adespoton · · Score: 5, Informative

      Mine was off as well, and I don't think I've ever seen that setting before. I got the "default on" from TFA, so maybe that isn't correct?

      The TFA says "default off" -- that's kind of what the article was all about, other than discussing the fact that Apple is fostering confusion by making you "enable" the feature to disable a feature.

    6. Re:Unlike before, now you can turn it off by slashmydots · · Score: 2

      except, "In the future all apps will be required to use the Advertising Identifier. However, until then you may still receive targeted ads."

    7. Re:Unlike before, now you can turn it off by fuzzyfuzzyfungus · · Score: 5, Insightful

      If you want to turn off device tracking using the IDFA on your iOS6 device, do the following:

      1) Click on Settings.

      2) Click on General to access the General Settings.

      3) Click About

      4) Scroll down and click on Advertising.

      5) Set Limit Ad Tracking to "ON".

      Default On. This seems like the mobile version of Do Not Track, and we all know how that is turning out.

      Just to note, in case anybody mistakes this for good faith on Apple's part, that the "Settings" application also has a tab called 'Privacy', where you will notfind any mention of this new feature. Instead, it goes under 'General', for reasons that I'm certain aren't cynical in the slightest.

    8. Re:Unlike before, now you can turn it off by PeanutButterBreath · · Score: 4, Insightful

      5) Set Limit Ad Tracking to "ON".

      When I want something stopped, period, I don't request that it be "limited". Weasel words like this rarely appear by accident. They are usually, ahem, limited to strategic implementations.

    9. Re:Unlike before, now you can turn it off by pitchpipe · · Score: 4, Funny

      If you want to turn off device tracking using the IDFA on your iOS6 device, do the following:

      • 1) Click on Settings.
      • 2) Click on General to access the General Settings.
      • 3) Click About
      • 4) Scroll down and click on Advertising.
      • 5) Set Limit Ad Tracking to "ON".

      6) Press and hold the 'Power' button for five minutes.

      7) Say "Steve Jobs is now a god" seven times and really mean it.

      8) Put the phone in a glass case on a raised pedestal under spotlights in the middle of your living room.

      9) Leave it there for forty days and forty nights.

      10) Take phone out of the glass case and place it in a 100 lb. bag of virgin white rice.

      11) Hermetically seal bag.

      12) Leave it there for three days.

      Device tracking will now probably be turned off for the next 15 minutes. If it's not, try repeating the instructions above, but this time do them with enthusiasm.

      --
      Look where all this talking got us, baby.
    10. Re:Unlike before, now you can turn it off by SuperMooCow · · Score: 2

      It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying "Beware of the Mountain Lion".

      FTFY

    11. Re:Unlike before, now you can turn it off by Anonymous Coward · · Score: 4, Insightful

      don't forget the word usage: "Limit Ad Tracking..." it doesn't say anything about disabling, just limiting.

    12. Re:Unlike before, now you can turn it off by fuzzyfuzzyfungus · · Score: 3, Insightful

      don't forget the word usage: "Limit Ad Tracking..." it doesn't say anything about disabling, just limiting.

      It isn't entirely clear to me if that is some sort of weasel wording about what that button deliberately doesn't do, or just an admission that there are a variety of other mechanisms, of varying degrees of subtlety and creativity, that advertising networks can and do use against you, for which the presence of the IDFA is irrelevant(ie. any app that is connected to a 3rd party login, most obviously, can be expected to own you whether or not it has a device ID to assist it).

    13. Re:Unlike before, now you can turn it off by manaway · · Score: 5, Informative

      Yes it's a good option to have, but parsing it is difficult. If I don't want ad tracking, I must turn it off, but "on" turns ad tracking off, right? How confusing! While programmers are used to thinking in negatives, mixed with yes/no and true/false, that is not the norm. Compare:

      [yes] [no] Allow ad tracking
      [off] [on] Limit ad tracking

      Both are logical and equivalent, but the first is far easier to comprehend and mark according to your preference. Apple, and other corporate software, likely does this intentionally. Of the small percentage of people who will find this setting, even fewer will mark it correctly. Result? Far more monitoring while getting kudos for providing the option. And that is how marketing experts earn their money.

    14. Re:Unlike before, now you can turn it off by eth1 · · Score: 5, Insightful

      Mine was off as well, and I don't think I've ever seen that setting before. I got the "default on" from TFA, so maybe that isn't correct?

      The TFA says "default off" -- that's kind of what the article was all about, other than discussing the fact that Apple is fostering confusion by making you "enable" the feature to disable a feature.

      Not to mention the setting itself is weasel-worded. "Limit" ad tracking, not "disable."

    15. Re:Unlike before, now you can turn it off by MarkGriz · · Score: 2

      Because that's where you'd expect to find it.

      --
      Beauty is in the eye of the beerholder.
    16. Re:Unlike before, now you can turn it off by idontgno · · Score: 2

      I think the Apple's intent was more like: [whatever] [huh?] Don't not avoid disabling allowing the negation of overriding the activation of non-limited targeted consumer-friendly marketing assistance

      --
      Welcome to the Panopticon. Used to be a prison, now it's your home.
  3. Does this really shock anyone? by JustAnotherIdiot · · Score: 5, Funny

    Tech companies as a whole value your privacy almost as much as a fat kid values vegetables.

    --
    What do I know, I'm just an idiot, right?
    1. Re:Does this really shock anyone? by gstoddart · · Score: 2

      Tech companies as a whole value your privacy almost as much as a fat kid values vegetables.

      But ... but ... french fries and ketchup are two vegetables aren't they?

      What fat kid doesn't love fries and ketchup?

      And, by "value your privacy", you mean commoditize and make money from, right?

      --
      Lost at C:>. Found at C.
  4. IDFA? by BobNET · · Score: 5, Funny

    Full armor, full ammo, all weapons, but no keys.

    I think I'll wait for IDKFA.

    1. Re:IDFA? by TheSpoom · · Score: 3, Funny

      If they can get me an iPhone that lets me walk through walls, I might just reconsider my no-Apple policy.

      --
      It's better to vote for what you want and not get it than to vote for what you don't want and get it.
      - E. Debs
  5. Can we not had FUDDY PR on this site by falcon5768 · · Score: 4, Interesting

    Not only was Apple not using the UDID for user tracking (app developers were and against developer policies might I add) but specifically for iOS beta tracking, but IDFA specifically was mentioned by Apple as the legal way for app creators to do it in the future and is opt-outable. But then you cant spook idiot users can you Sophos into buying your products if you are actually honest.

    --

    "Slashdot, where telling the truth is overrated but lying is insightful."

    1. Re:Can we not had FUDDY PR on this site by Em+Adespoton · · Score: 2

      What products is this spooking idiot users into buying again? Sophos doesn't sell to consumers, they sell to IT, and the only iOS apps they "sell" are free or bundled with some enterprise contract.... They might have spook articles on that blog, but this didn't seem to be one of them.

      And I didn't know about IDFA, and it wasn't in the Security/Privacy sections where I'd expect it (I mean... About? Really? You hide an information security option in the About section, which should only have information "about" the product???).

      As a result of this article, I'm now planning to go through the Settings app thoroughly after each iOS update from now on.

  6. Doesn't Fully Disable? by Krojack · · Score: 3, Interesting

    So you can only "Limit Ad Tracking" and not fully disable it? Ummm ok..

  7. You shouldn't HAVE to turn it off by ThatsNotPudding · · Score: 3, Insightful

    If Apple had any respect for thier customers, this would default to off. But just like Facebook, even Apple has decided their customers are the advertisers, not the mere users (aka product). But the Samsung ads speak a bit of truth and among the devout, this will not even stir a teapot-sized tempest, for Cupertino knows best.

  8. Re:Really? by wierd_w · · Score: 5, Insightful

    Apple: "we need to uniquely identify our users to maximize our advertising revinue stream, and to positively lock individual devices to individual users for the sake of our media partners. Not doing this means we will make less money, and since becomeing a houshold name, our share holders are more fickle than ever!"

    Users: "look, do I follow YOU everywhere you go? When you go in the bathroom, do I give YOU targeted adverts for toilet paper, sanitary wipes, tampons and condoms? No? Does that sound at all like something you would like? No? Then DON'T TRACK ME."

    Apple: "your concerns have been noted, and your opinion is important to us." [Delivered in robot answering machine voice.]

    User: "I will contact an advocacy group if you can't take this seriously."

    Apple: "we are dedicated to workmanship and quality, and the opinions of our customers are important to us."

    (User contacts advocacy group. Advocacy group raises a stink)

    AG: "you are aware I am sure, that pervasive user tracking violates the user's privacy in unacceptible ways, and clues about facts a user would like to keep private, such a club affiliations, sexual preferences, past relationships, and even prior citations for minor legal offenses can be publicly exposed through such tracking and directed advertisements, right? Let alone the serious safety implications, like pedophiles tracking underage children, rapists stalking women, and muggers stalking people with expensive iDevices using tracking apps right? You honestly think that these serious implications are warranted to further your financial bottom line?"

    Apple: "oh, we hadn't thought about that second part!"

    AG: "so you will stop mandatory tracking?"

    Apple: "yes of course! We don't want to (increase our legal liabilities because we) track our customers in such a way that they could be physically or emotionally harmed!"

    AG: "Good on you apple. We are glad you understand the value of privacy."

    (6 months pass)

    Apple: "we have devised a compromise that still let's us make money by selling compromising infrmation to snoopy advertizers, without the legal liabilities! We will offer a NEW tracking feature, that is obfuscated, and obscured such that the user doesn't know its there, and that could theoretically be turned off if they knew how, absolving us of culpability when/if it gets misused!"

    User: "do you comprehend the meaning of "I DO NOT WANT TO BE TRACKED."? Does the concept even make sense to you?

    Apple: "the opinions of our customers are important to us!"

  9. Re:Zoidberg by Antipater · · Score: 2

    But they give a free bucket of krill for every patient he sends them!

    --
    Everything is better with chainsaws.
  10. Re:not going to stop some of their customers by gstoddart · · Score: 2

    The same can be said for the Windows fanboys, the Android fanboys, and every other damned fanboy ... that's pretty much the definition of fanboy; "my manufacturer makes awesome products and would never do anything wrong, yours are evil doodie heads who make crap".

    I see just as many people mindlessly defending Microsoft on Slashdot. And, let's face it, Google's "do no evil" has become more of a joke than anything of late.

    Throw in the telecoms carriers (*cough* Verizon *cough*), and someone is going to be trying to screw you over at every step of the chain.

    And, if you think the free software folks are any better, well, Canonical wants to embed some extra crap from Amazon.

    --
    Lost at C:>. Found at C.
  11. Re:Really? by kthreadd · · Score: 2

    I guess you don't use Mozilla Firefox since they don't turn on Do-Not-Track by default.
    This is basically the same thing for apps.

  12. no, not literally true by Anonymous Coward · · Score: 4, Informative

    Before anyone dismisses that as just a joke, it's literally true in iOS 6 if you use the new "Passbook" feature. Every time you pull up the lock screen with Passbook enabled, Passbook does a GPS fix and checks in with Apple to find out if it should display one of the little Passbook cards.

    Or you could, you know, disable "show on lockscreen" for all of your passes and don't set favorite stores for your Starbucks pass ... and then Passbook won't do a GPS fix every time you pull up the lock screen.

    You can still have and use Passbook passes, it just won't auto-display when your near a Starbucks. Heck, once you have the pass enrolled in Passbook you can even delete the Starbucks app off your phone.

    1. Re:no, not literally true by spire3661 · · Score: 5, Insightful

      And im supposed to believe that the software is going to honor those flags in a way most humans would deem reasonable, right? There is no action you can take on your iphone that Apple cannot override. I own one, and at first i was really enjoyed the tech of it. Airplay, facetime etc all in a nice package. But as i dive deeper into iOS the entire thing is about control from end to end. It is impossible to gain absolute positive control over the device, even with jailbreaking. The entirety of the device is a big ass life sensor.

      --
      Good-bye
    2. Re:no, not literally true by the_B0fh · · Score: 4, Insightful

      Seriously? And you think Google or RIM doesn't do this? You think they don't track users via the phone activations, and then via browsers and all that?

      Apple actually provided a non-permanent, non-personal device identifier *THAT YOU CAN TURN OFF* and something you manage to portray this as being worse? Seriously?!

      Or are you against all online services?

    3. Re:no, not literally true by Anonymous Coward · · Score: 2, Insightful

      Online services don't know what time and where i get my morning coffee.

    4. Re:no, not literally true by LordLimecat · · Score: 2

      Pretty sure you can do whatever you want with a RIM phone, if you have a BES. You have proof to the contrary? Be rather interested to see it.

    5. Re:no, not literally true by JuicyBrain · · Score: 5, Insightful

      I don't know why, but I'm suddenly reminded of an ad Apple did in 1984. There was a girl throwing a hammer at a big screen...

  13. Re:Android has the same ability by ThatsMyNick · · Score: 4, Informative

    The first time activated my phone (it is the screen where you can add your google account if you want to, and is standard on every android phone and tablet I have seen), I was asked if wanted "Interest based ads", I did not opted in and never had to worry about it. So android does not really have the same thing.

  14. Re:Its only bad when by kthreadd · · Score: 2

    Apple doesn't track their users, that's not what this story is about.

  15. You agree when you disagree by SuperKendall · · Score: 2

    So android does not really have the same thing.

    As the "thing" is the ability to opt out of interest based ads just like Apple is offering now - yes, yes it does. You just said it did.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:You agree when you disagree by Dishevel · · Score: 2

      I think his point was that Apples version is defaulted on in a not obvious place that you have to find to turn off.
      Android has a question that it specifically asks you when you first use the phone.
      One is hidden and defaulted to on while the other is an in your face question.
      Not really the same thing.

      --
      Why is it so hard to only have politicians for a few years, then have them go away?
  16. The definition of "limiting" from the docs. by kallisti · · Score: 4, Informative

    First of all, I would like to clear up a common misconception. Apple did NOT ban the use of the UDID in iOS5. The few applications that did get banned did so because they stored the UDID without telling the user. If there's some legal text anywhere in the app that says they are storing this information, then they are fine. The UDID is marked as deprecated, which is just a compile time warning, but still works just fine. It is still used by a lot of people, too.

    As for the new advertisingIdentifier, the Apple documentation on this subject is perfectly clear. Anyone can request the advertising device identifier, but developers are required to call advertisingTrackingEnabled. If that value is NO, the the id can only be used for: "frequency capping, conversion events, estimating the number of unique users, security and fraud detection, and debugging"

    Note that this is entirely the responsibility of the developer to make sure that's all that is being done. Apple will probably pull any developer that is caught not respecting this, but how can you ever really know?

  17. UDID was always possible by Crudely_Indecent · · Score: 2

    Before IOS5, it was a simple process to get the UDID and use it for any purpose you wanted. Then, Apple decreed it off limits. It was still there, but your app would get rejected if they found you were using this restricted method.

    My solution - get the Wifi MAC address. It's unique, available, and Apple doesn't stop anyone from getting it. So why would anyone send the IDFA, which the user can disable - when they could send a MAC address - which the user cannot disable?

    --


    "Lame" - Galaxar
  18. Even more obscure privacy setting by WallaceAndGromit · · Score: 2

    Here is an even more obscure privacy setting. If you read through the privacy page here...
    http://www.apple.com/privacy/
    You'll notice about halfway down the page in the "cookies and other technology" section a discussion of interest based advertising, which is basically iAd's targeted at you based on your usage habits. The only way to opt out of this "feature" on an iOS device is to click on the link in that paragraph to http://oo.apple.com/ from Safari on your iOS device, which will bring you to a settings page that will allow you to disable "interest based iAds". I have not found a way to get to this setting page through the settings App (queue up the people who will promptly correct me).

    --
    Name: Mr. Anon E Mouse; SSN: 555-55-5555
  19. Re:Zoidberg by z0idberg · · Score: 2

    leave me out of this.