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NPD Group Analysts Say Windows 8 Sales Sluggish

Nerval's Lobster writes "While Microsoft claims it's sold 40 million Windows 8 licenses in the month since launch—a more rapid pace than Windows 7—new data from research firm The NPD Group suggests that isn't helping sales of actual Windows devices, which, in its estimation, are down 21 percent from last year. Desktops dropped 9 percent year-over-year, while notebooks fell 24 percent. 'After just four weeks on the market, it's still early to place blame on Windows 8 for the ongoing weakness in the PC market,' Stephen Baker, vice president of industry analysis at The NPD Group, wrote in a Nov. 29 statement attached to the data. 'We still have the whole holiday selling season ahead of us, but clearly Windows 8 did not prove to be the impetus for a sales turnaround some had hoped for.'" That seems to match the public grumbling of Acer and Asus about early sales. And though these figures exclude Surface sales, the newly announced prices on for new Windows 8 Pro-equipped Surface tablets might not endear them to anyone. Have you (or has your business?) moved to Windows 8?

38 of 269 comments (clear)

  1. It isn't Windows 8 I find to be the barrier... by paulsnx2 · · Score: 4, Insightful

    It is the secure boot technology. I don't want to buy a laptop or desktop that does not easily let me use the Operating System of my own build and choice.

    1. Re:It isn't Windows 8 I find to be the barrier... by Anonymous Coward · · Score: 5, Interesting

      Really? Most people I've talked to (normal people, not neckbeards) have refused to upgrade to Windows 8 because it's incomprehensible. Go on Youtube and look at the number of hits people are getting on "x relative tries to use Windows 8..." These aren't completely computer illiterate people (some of them are I'm sure), yet compared to what they're used to, Windows 8 is impossible to navigate. It's as if Microsoft dived head first into the tablet market without checking to see if there was any water in the pool first.

    2. Re:It isn't Windows 8 I find to be the barrier... by h4rr4r · · Score: 4, Insightful

      Why would it prevent pulling the drive and hooking it up via usb ?
      Are they also encrypting the entire volume?

    3. Re:It isn't Windows 8 I find to be the barrier... by vux984 · · Score: 5, Informative

      But the local computer shop or data recovery firm sure cares, as secure boot eliminates their ability to bypass windows to recover data direct from storage.

      That is FUD, lies, and misinformation.

      a) secure boot can be easily disabled within bios/uefi on all x86 units, which is all current Windows 8 desktops, all current windows 8 laptops, and a big chunk of the windows 8 tablets too.* So if you drag in a working windows 8 pc, they can boot their favorite live cd with minimal effort.

      b) Worst case they'd pull the hard drive out of the defective unit and just extract the data directly. Half the data recovery jobs a computer shop deals with are due to hardware failure where the laptop or desktop is fried, and pulling the hard drive out is the smart thing to do if the rest of the PC hardware doesn't work or is failing or is unreliable.

      Secureboot is nearly irrelevant in this scenario.

      Really, the only people secureboot currently impacts in any non-trivial way are people who want to dual boot linux and windows 8 on the same PC.

      * WinRT tablets are the exception, but those devices are very much ipad market product, and data recovery would proceed along the same lines it does for an ipad. Can you boot an ipad up off your favorite linux live CD to recover the data? Of course not. Same thing.

      Joe Shmoe will care that the latest virus to infest his system leaves his data corrupted and secure boot prevents any remedial actions.

      Joe Shmoe doesn't think that far ahead.

    4. Re:It isn't Windows 8 I find to be the barrier... by Missing.Matter · · Score: 3, Informative

      If you have UEFI you can just disable this, you know. Then you can install any OS you want. Or you can install Windows 8 on any BIOS equipped computer. UEFI secure boot is not a requirement.

    5. Re:It isn't Windows 8 I find to be the barrier... by timholman · · Score: 5, Interesting

      Really? Most people I've talked to (normal people, not neckbeards) have refused to upgrade to Windows 8 because it's incomprehensible. Go on Youtube and look at the number of hits people are getting on "x relative tries to use Windows 8..." These aren't completely computer illiterate people (some of them are I'm sure), yet compared to what they're used to, Windows 8 is impossible to navigate. It's as if Microsoft dived head first into the tablet market without checking to see if there was any water in the pool first.

      My own observation - two weeks ago, I went to the mall to check out the iPad mini (wife is thinking about one for Christmas). Microsoft had rented a kiosk to show Surface tablets not 200 feet away from the Apple store (gotta admire the chutzpah).

      In the Apple store, I saw a dozen people playing with iPads or iPad minis, with Apple employees hovering nearby in case of questions. People were tapping and gesturing and doing what you'd expect on an iPad, almost entirely without any assistance from the employees.

      Outside, about a half dozen people were clustered around the Surface kiosk talking with Microsoft employees. The difference? The Microsoft employees were having to show the users what to do, step-by-step . No one seemed to be able to just pick one up and make it work. Everyone needed help. The contrast was absolutely remarkable.

      Windows 8 is the new Vista. I expect to see the Metro GUI turned into an option for Windows 9, and more heads to roll at Microsoft.

    6. Re:It isn't Windows 8 I find to be the barrier... by JohnFen · · Score: 3, Informative

      For you. For a lot of people, even very computer literate people (developers and power users), it's substantially more difficult.

    7. Re:It isn't Windows 8 I find to be the barrier... by Anonymous Coward · · Score: 3, Funny

      I'm Joe Schmoe and I don't like all of these comments about what I think, what I like, and what I will do.

    8. Re:It isn't Windows 8 I find to be the barrier... by tlhIngan · · Score: 4, Informative

      It is the secure boot technology. I don't want to buy a laptop or desktop that does not easily let me use the Operating System of my own build and choice.

      So how easy is easy? Would going into the menu, finding the setting that says "Secure Boot" and changing that from "Enabled" to "Disabled" be too hard? (or Yes to No, or selecting "Disable Secure Boot" or whatever that open is called. Maybe it's something obtuse, like "Enable legacy boot"?).

      Because every x86-based PC MUST have the option to disable secure boot. It's a requirement to get the Windows 8 certified logo on it.

      The most obvious reason why is because people may want to well, boto a legacy OS like Windows 7.

      And WIndows 8 can boot in legacy mode too, because despite most PCs shipping with UEFI (for a few years now - it's been Intel's thing except they also splash it with a BIOS setup app that configures the BIOS boot), most UEFI BIOSes out there right now do NOT support secure boot (again, legacy - UEFI has been around a while far longer than secure boot). And heck, I don't think Macs even support secure boot period even when booting in EFI mode.

    9. Re:It isn't Windows 8 I find to be the barrier... by Miamicanes · · Score: 3, Interesting

      > There was nothing redeeming about that OS.

      Yes there was. Microsoft finally gave us real symlinks, so we no longer had to kludge them with NTFS junctions.

      > If Metro is such a problem. Buy Windows 8, Install Start8 and never worry about metro again

      And how, pray tell, do you restore Aero glass, proper handling of multiple monitors, and all the other little refinements that Microsoft *finally* got working again in Win7 after Vista broke them, then the preview releases of Win8 apparently took away again?

      The fundamental problem with Windows 8 is that Microsoft took everything it's learned over the past 20 years about usability with high-end mouse-driven computers with multiple hi-res displays, and flushed it all down the toilet so phone apps can pretend they're real Windows applications worthy of respect instead of third-rate substitutes for the real thing. In effect, Microsoft's "solution" to the problem of desktop apps sucking heinously when run on phones with tiny touchscreens was to abolish desktop apps.

    10. Re:It isn't Windows 8 I find to be the barrier... by digitallife · · Score: 4, Insightful

      Lol wat?
      The iOS interface was derided on slashdot, probably by people like you, for being too tonka toy. It's got to be the easiest interface to use ever developed. 1 year old kids can figure out how to use it in minutes. On the other hand, no one seems capable of figuring out Windows 8 without significant confusion, and preferably someone telling them how to use it. Ignoring the relative merits of each interface once you are an expert at them, it's one of the most ridiculous statements I've ever heard to say that the learning curve for Windows 8 is the same as that for iOS.

    11. Re:It isn't Windows 8 I find to be the barrier... by Man+On+Pink+Corner · · Score: 5, Funny

      Dude, just stop. Whatever they're paying you, it's not worth your dignity.

    12. Re:It isn't Windows 8 I find to be the barrier... by tftp · · Score: 4, Interesting

      On the other hand, no one seems capable of figuring out Windows 8 without significant confusion

      For starters, how about two Internet Explorers, one in Metro and one on Desktop, that have nothing to do with each other? :-)

      (Besides, Metroified IE is an abomination on a large screen, and a waste of time.)

      I also found that the easiest way to shut the Win8 down is with Alt-F4. All other methods are an exercise in frustration.

    13. Re:It isn't Windows 8 I find to be the barrier... by sl149q · · Score: 3, Funny

      Is it true that you cannot have multiple Windows open in Windows 8?

      That would seem to be a deal breaker for a lot of people.

      http://www.useit.com/alertbox/windows-8.html

      "Lack of Multiple Windows = Memory Overload for Complex Tasks

      One of the worst aspects of Windows 8 for power users is that the product's very name has become a misnomer. "Windows" no longer supports multiple windows on the screen. Win8 does have an option to temporarily show a second area in a small part of the screen, but none of our test users were able to make this work. Also, the main UI restricts users to a single window, so the product ought to be renamed "Microsoft Window."

  2. As usual with even-numbered Windows releases... by Man+On+Pink+Corner · · Score: 4, Insightful

    ... my business is treating it as a minor, avoidable catastrophe and reacting accordingly.

    1. Re:As usual with even-numbered Windows releases... by Nefarious+Wheel · · Score: 4, Funny

      Overheard from our infrastructure manager: "Well, we skipped Vista..."

      --
      Do not mock my vision of impractical footwear
  3. Go figure.. by s.petry · · Score: 4, Insightful

    Look, the commercials show a Apple knock off that relies on technology people generally don't have yet. The surface side of it may be interesting, but how many of us have touch displays at home? My guess is, not that many. So if I'm going to be looking at Windows 8 and it's price, I'm also going to be looking for new hardware to make use of some of the features. It prices me to an Apple system pretty quickly and what do I gain? Immature applications? Still the hassle of viruses and security? More lock in to a company that is shit? No thanks.

    Windows 8 is having the same problems as Windows Phone. It's like an Apple device with the same price. Consumers may generally be stupid, but they are not that stupid.

    --

    -The wise argue that there are few absolutes, the fool argues that there are no probabilities.

  4. Why would we switch? by Zakabog · · Score: 4, Interesting

    Have you (or has your business?) moved to Windows 8?

    I don't know why we would switch. Vista was such a shit show that Windows 7 was a blessing, but Windows 8 just seems to do nothing better than Windows 7 on a desktop compter (which is my primary use at home and at work) so why would I spend the money upgrading? I don't even want to pirate Windows 8 for my home computer just to play around. Used it a few times and I didn't like it, and I'm dreading not having Windows 7 included with our new computers.

    1. Re:Why would we switch? by Anonymous Coward · · Score: 5, Insightful

      Have you (or has your business?) moved to Windows 8?

      At our company, which has well over 30,000 PCs deployed, >90% of our systems are still on Windows XP. Who are you kidding? Who is Microsoft kidding? If it ain't broke, don't upgrade it

      And before the bleeding edge fanboys... hell, before the slightly-bruised-edge fanboys get up in arms about whatever technical features there are that makes Win 7 a superior OS than XP (and I'm sure there are numerous examples), most organizations of our size suffer from the "Battlestar 78" problem. Our IT environment can only move forward as fast as the slowest mission-critical legacy app. When your biz ops/reg compliance/contractual obligs depend on a niche application that is not yet certified for IE 8, then the revenue-creating side of the company doesn't want to hear squat about group policy optimizations, memory management, or whatever.

  5. Ballmer's last stand by Tablizer · · Score: 4, Insightful

    It is the secure boot technology

    Because of this sales failure, Ballmer is about receive "boot" technology...

  6. Say What You Like About Win8 by Jeremiah+Cornelius · · Score: 5, Funny

    It solves one of the worst and most persistent security issues with the Internet.

    With the introduction of IE 10 on Windows 8, Microsoft relieves users from the threat of browser-based attacks, by making the system unusable for web-browsing.

    --
    "Flyin' in just a sweet place,
    Never been known to fail..."
    1. Re:Say What You Like About Win8 by Jeremiah+Cornelius · · Score: 4, Insightful

      I don't give a damn how fast IE's render engine can spit out a page - when the whole affair is decked in usability handicaps. I am reminded of the Vonnegut story, Harrison Bergeron .

      When you eliminate the 3 pop-ups and the blocking warning (1 click each) that interfere with you actually loading the element or even whole URL that you actually wanted.

      There's no way this is a good experience. "Are You Sure" dialogue boxes are good for deleting files. Their use in IE10/Win8 feels like someone from preventing you from making a left turn in your automobile. "Are you sure you want to turn left?"

      Yes, but that's now 3 blocks behind me!

      When it comes down to it, this is just another damning indictment of Microsoft's Windows 8 travesty. Windows is now a barrier to the effective delivery of applications - that one formerly bought Windows to deliver.

      --
      "Flyin' in just a sweet place,
      Never been known to fail..."
    2. Re:Say What You Like About Win8 by Billly+Gates · · Score: 5, Funny

      I don't give a damn how fast IE's render engine can spit out a page - when the whole affair is decked in usability handicaps. I am reminded of the Vonnegut story, Harrison Bergeron .

      When you eliminate the 3 pop-ups and the blocking warning (1 click each) that interfere with you actually loading the element or even whole URL that you actually wanted.

      There's no way this is a good experience. "Are You Sure" dialogue boxes are good for deleting files. Their use in IE10/Win8 feels like someone from preventing you from making a left turn in your automobile. "Are you sure you want to turn left?"

      Yes, but that's now 3 blocks behind me!

      When it comes down to it, this is just another damning indictment of Microsoft's Windows 8 travesty. Windows is now a barrier to the effective delivery of applications - that one formerly bought Windows to deliver.

      I couldn't disagree with you more Jeremiah. With IE 10 I can download Chrome and Firefox faster than EVER!!

  7. Our Experience by myrdos2 · · Score: 4, Informative

    My girlfriend got a Windows 8 netbook, since that's all they had in the store. She hates it. The default metro apps take a long time to load and feel sluggish, even though they're meant for tablets. She also complains that they're poorly thought-out, and it's hard to figure out simple functionality. IE, how do you move the to the next picture when looking at pictures in a folder. Also, she's getting tired of everything wanting to go full screen.

    1. Re:Our Experience by ducomputergeek · · Score: 4, Interesting

      I was at a Microsoft event earlier this week and there was a session on design for Windows 8 across the various platforms and it answered a lot of questions I had been scratching my head about. It's clear over the next few years that Microsoft is aiming to design a single UI across all of it's platforms from Phone, to Desktops, to tablets, to TV. They want it to all be the same experience. Part of that is the expectation that going forward devices will all have touch screens from the phone to the desktop. They want to fundamentally change how all applications function to their new model, which from a purely design perspective has some merits. It's also I think banking on the idea that websites as we think of them today are going away being replaced by single use apps.

      Problem is it's their new design philosophy is completely different from what people have come to expect. For instance, Windows 8 Metro apps are to scroll horizontal instead of vertical. (unless it's a phone app then it's vertical). Tool bars are supposed to go off screen until you use some kind of mouse/keyboard/touch gesture. Don't include functionality in your app that can be done by another app via contracts. And that is going to through a lot of people who aren't creative types, especially businesses. Most people get into their routine and don't want change. And the fact it's going to be a while, if ever, before existing applications update to this new design guidelines. So it's going to be a disjointed experience between old and new for a couple years.

      Apple figured out that while iOS and OSX share many of the same technical underpinnings, they made the UI and design standards different. The desktop functions the same way OSX has for the past 10 years and iOS is different. People don't expect OSX to behave like iOS and vice versa.

      Android really only has to worry about mobile devices with tablets and phones being their only two product lines.

      Microsoft had a chart: there are about 700M Windows 7 devices and within x months they expect there will be 500M Windows 8 devices. Android's number was around 350M devices and Apple about 200M devices. (Now there are some problems there because what counts as "Android". I mean Kindle devices run a version of Android, but not exactly as they have their own SDK etc. So does that still count as "android". Also Android is starting to show up on other devices such as cameras and I'd imagine inside of TV's before long.)

      --
      "The problem with socialism is eventually you run out of other people's money" - Thatcher.
    2. Re:Our Experience by JohnFen · · Score: 4, Insightful

      Part of that is the expectation that going forward devices will all have touch screens from the phone to the desktop.

      And that they expect desktop systems to be touchscreen-centric is where they've completely lost their minds. Touchscreens can only work as a main input system in situations where you aren't holding your arm away from your body.

      Problem is it's their new design philosophy is completely different from what people have come to expect.

      I disagree. The problem is that core elements (not all) of their new design philosophy are unpleasant to use in common use cases. Touchscreen on desktops is the big example.

      Most people get into their routine and don't want change.

      True to an extent. And really, why should they? Change for change's sake is just as bad as failing to change when it's beneficial to do so. But people will change when there is a very clear benefit to doing so. Win 8 has two problems in this regard: it's a huge change, and (on the desktop) there is no readily perceivable benefit to making it -- at least not one that is big enough to counterbalance the pain of the change.

  8. What about WP8? by hsmith · · Score: 5, Interesting

    I've heard nothing on their sales so far, which means to me they are terrible. Much like the Surface production being halved.

    I don't criticize MS for trying something different. It is a bold move. But, what they are putting out ISN'T the solution to the problem. They just can't figure out what to do it seems.

  9. Ignore NPD reports by NeutronCowboy · · Score: 3, Insightful

    While The PA Report postdeals specifically with games and how they are just not tracked properly by NPD, the same principle applies to any software: the retail store aspect of sales is small and getting smaller every day. Ignore NPD, they really don't matter anymore.

    --
    Those who can, do. Those who can't, sue.
  10. That's not what the report says at all. by Missing.Matter · · Score: 5, Informative

    Actually, all this report says is that US desktop and laptop sales are sluggish and that Windows 8 has done nothing to change that. In fact, the actual report, not linked to for some reason, states this: “After just four weeks on the market, it’s still early to place blame on Windows 8 for the ongoing weakness in the PC market.” It also states that slow back to school sales have increased inventory, which is hampering Windows 8 sales.

    They also have a very strange definition of "four weeks on the market" as the period they're looking at is Oct 22, 2012 - Nov 14 2012... which includes 5 days prior to Windows 8 being released. With Microsoft selling about 1.5M licenses a day in these initial weeks, 5 days where sales are practically zero is a lot to include in the data.

  11. Your overconfidence is astounding by smittyoneeach · · Score: 5, Funny

    While IE10 has indeed be made Windows 8 completely unsuitable for user web-browsing, the architectural choice of moving IE10 into the Windows 8 kernel has left a security hole of goatse.cx proportions.
    Windows 8: where all Al Gore's Internet can root for success!

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
    1. Re:Your overconfidence is astounding by Billly+Gates · · Score: 3, Informative

      While IE10 has indeed be made Windows 8 completely unsuitable for user web-browsing, the architectural choice of moving IE10 into the Windows 8 kernel has left a security hole of goatse.cx proportions.

      Windows 8: where all Al Gore's Internet can root for success!

      Evidence to back that up? Not and not from this guy?

      FYI I am not an IE user per say, but I do give credit to Microsoft for improving their crappiest product last decade and making web developers and users alike much needed sanity.If people stopped bashing IE then it we could give corps a great reason to upgrade from crappy versions which benefit everyone as we want more HTML 5.

      IE 10 has a dual sandbox for not only ASLR, and DEP, but also heap spraying protection as well. It has not been integrated at all into the kernel since the days of IE 6. The only integrating that IE 10 does is the grapnics for smooth fluid scrolling and video in Direct X11.1 and WDDM 1.2 which explains why it is not on Windows 7 yet.

  12. Re:businesses? by UnderCoverPenguin · · Score: 4, Insightful

    We skipped Vista and only started using Win7 in March of this year. Similarly, we started using XP in 2004. If we follow the pattern, we might be using Win 9 about 3 years after it becomes available - assuming we stay with MS Windows.

    --
    Don't try to out wierd me, three-eyes. I get stranger things than you, free with my breakfast cereal. --Zaphod Beeblebr
  13. Re:Yes by Cinder6 · · Score: 4, Interesting

    The new task manager is very nice. Windows 8 is a lot better at loading the proper drivers out of the box (didn't have to download a thing on the two systems I've done clean installs on), I like the way search is separated wrt. files, applications, and settings (though some don't like it). It's a bit snappier than 7. Picture-based login is nice in some cases. Easy to create custom install images. I thought I would miss Aero, but I actually prefer the flat colors (though some more customization would be nice). Better multi-monitor support. Expanded keyboard shortcuts (mainly for new UI elements). You don't have to pay an arm and a leg for Bitlocker. And I actually like the Ribbon on the file explorer, but YMM-definitely-V on that one.

    Basically, if you ignore Metro, Windows 8 is 7 with a full-screen start menu and some refinements. The only thing that's missing is jump list on start screen icons, though they're still around on the taskbar.

    --
    If you can't convince them, convict them.
  14. Re:Some Anecdotal Data by bobcat7677 · · Score: 4, Informative

    Only if you have Windows 8 Professional. Most new PCs sold come with Windows 8 Home, which does not provide downgrade rights.

  15. Easiest interface is the one you already know... by gestalt_n_pepper · · Score: 3, Insightful

    The MacOS UI peaked in like '86 and hasn't changed since. Because they had sense enough to leave well enough alone. At a certain point, there's not much you can do to improve a mouse-screen-keyboard interface. The easiest interface to use is THE ONE YOU ALREADY KNOW.

    --
    Please do not read this sig. Thank you.
  16. Re:Yes by Darinbob · · Score: 4, Interesting

    Ya, I don't really like Aero and the flat style in win8 looks fine to me, I like minimal UIs (I do like the Mac OS X style myself with no borders to windows).

    However from what I see there's still some problems with using the "Metro" as a start menu. It doesn't have full access to all the programs and utilities, you have to open up a separate list, it's more like access to frequently used applications, things you may as well pin to task bar or put on desktop anyway (only advantage are phone-like live icons I won't use). Critical things are hidden or difficult to find, like a "run" menu or even the shutdown option. If you start IE10 from the desktop and also Metro you will have two separate browsers with separate pages and history and look, so you wont' want to use Metro as the "start menu" for IE10 if you want to use refer to it on the desktop.

    You're also swapping between two different UI styles, this is sort of like someone coming up with a cute fullscreen hack on Windows 7 that you try for an hour before uninstalling. It's a goofy design decision, schizophrenic. Yes, I agree with you that you can learn to live with it. But that does not mean it's not an inconvenience and hindrance to the user.

    I've looked at features of Start8 and RetroUI and those look like decent replacements. Boot to desktop, disable hotcorners, either similar style of start menu as windows 7 or an updated look if you want, etc. RetroUI even lets you put Metro style fullscreen apps inside a window (which I don't care about, but someone might). And only $5 (I haven't checked out open source replacements yet).

  17. Re:tanking by Grishnakh · · Score: 3, Insightful

    I don't think this is quite correct. Win8 isn't single-handedly tanking the entire PC market; it's helping keep it depressed, sure, but it's not the only factor. There's two more factors:
    1) mobile devices, including iPads. Lots of people just want to read and write vapid comments on Facebook all day long, and iPads are much smaller and more convenient than laptops (or desktops) for doing this.
    2) the lack of progress in hardware and software overall. PCs really aren't significantly faster now than they were 5 or more years ago. It's not like the late 90s when everything was doubling in speed or size every 12-18 months; everything's hit a wall. Mfgrs are more worried now about energy efficiency than speed. A brand-new computer will not seem any faster, running a web browser, spreadsheet, etc. than a 5-year-old PC. As a result, people just aren't upgrading any more, unless their software requires it. Of course, this might not apply to certain applications (namely high-end games), but those are a small fraction of the market. There's tons of people now chugging along just fine with 10-year-old PCs running XP.
    and of course 3) the economy sucks and tons of people are out of work.

  18. Vista all over again by crossmr · · Score: 4, Interesting

    XP showed that people were happy keeping on OS for a very long time on their machines.

    Windows 7 is working for a lot of people who are using it. They've got no real motivation as the home user to switch. It's still new, and most of them probably expect they could get the life of their machine out of it.

    Windows 8 will be the skip version then Microsoft will come to their senses and gives us another regular version of windows next.