The Atlantic's Scientology Advertorial
magic maverick writes "The Atlantic recently ran an 'advertorial' for the 'Church of Scientology'. During this time, they filtered comments and removed negative comments. While they have since apologized, incisive.nu has an interesting run down of what they did wrong, from both a moral and business perspective."
It turns out these sponsored stories are commonplace, and a serious source of revenue: "Native ads are critical to The Atlantic’s livelihood. They are one element of digital advertising revenue, which in 2012 accounted for a striking 59 percent of the brand’s overall advertising revenue haul. Unclear just how much of the digital advertising revenue stems from sponsor content. We’re working on that."
The only question here is "Which one is the dog?"
Is it the Church of Scientology--whose batshit-crazy cult bullshit, strongarm tactics, litigious bullying, etc. are quite well-known by now? Is it these poor souls, who have fallen so far out of favor in recent years that they're losing members even in their traditional gullible himbo/bimbo bastion of Hollywood?
Or is it the Atlantic, who gave up any pretense of integrity long ago, and whore themselves out like a $5 hooker to any advertiser still dumb enough to think that anyone under the age of ancient still reads The Atlantic? Is it these poor souls, who still bother to publish a magazine that hasn't been relevant since The Great War?
I think a better analogy might be two dying dogs, lying down together in a last feeble attempt to fend off the cold.
What political party do you join when you don't like Bible-thumpers *or* hippies?
High Brow Magazine abandons principals in pursuit of the almighty dollar, news at 11.
This article is something, coming from a tech site that has blatantly posted advertisements disguised as stories, intentionally or not.
The only reason the atlantic caught shit was that it was that CoS is easy an hated target, product placement articles are nothing new or interesting.
The Onion skewered the "sponsored content" concept nicely yesterday. Even sponsored content needs to meet editorial standards, maybe even more so since you are accepting compensation for allowing them to use your brand name to promote theirs.
"We make our world significant by the courage of our questions and by the depth of our answers." Carl Sagan
This was recently mocked by both the Onion and Boing Boing. I think this is one of the first times that I'm less afraid of Cthulhu than the alternative. Actually, Cthulhu looks pretty damn reasonable when he wears a suit and a tie.
Just a question, but if the Catholic church or Baptist church put in a stealth advertisement would there be the same outcry? I'm agnostic so I'm not trying to push an agenda by asking this question.
Dealing with the nutbags at the church of scientology... Whats up for next month? In bed with fred phelps?
You know what the most serious source of revenue for a publication is? Readership.
Piss off your readers, they'll go somewhere else for news.
If your readers go somewhere else, so will your advertisers.
If The Atlantic takes a major fiscal hit over this (which I certainly hope they do), they've got no one to blame but themselves.
An enigma, wrapped in a riddle, shrouded in bacon and cheese
Dread Cthulhu leads his cult to a banner year. Its amazing how good the sponsorship opportunities have been.
Our media is constantly showing their biases. I would not be surprised if someone at the Atlantic was a devote Scientologist. Just this week CBS told CNET that they could not give a best in show to Dish's SlingBox. It is up to you the consumer of media to decide what is accurate or not. Fox News sometimes reports on things that other media chooses not to cover. They also choose to give a voice to some people that other media chooses to ignore. I read a large variety of sources and then use my own judgement as to what is believable or not.
Globe and Mail's Oil Sands Advertorial Blurs Lines. Public Editor Won't Discuss
http://thetyee.ca/Mediacheck/2012/10/22/Globe-Oil-Sands-Advertorial/
The Globe and Mail is not a Scandal Sheet.
It is English Canada's Newspaper of Record!
This happens all the time, why do you think we don't have any serious discussion about money in politics. Because the media gets paid because of all the money in politics via ad time etc. Why would the media want to have a discussion about money in politics? They profit from it like crazy.
What's the difference between this advertisement and all those Dianetics commercials I grew up with? I still see Scientology paying for advertising in all sorts of commonplace venues, including cable TV commercials, the "stress testing" in the middle of malls, and various newspapers and magazines. Is the Atlantic held to a higher standard for whatever reason?
Foreign Policy, which was bought by the Washington Post a few years ago, started running these type of things around the time (shortly before or after, don't recall) of the change in ownership. Now that I think about it, it was probably shortly after, because the Post itself began running a bunch of "Chinawatch" segments on its site, which were basically advertorials from China Daily, one of China's state-run newspapers. At any rate, around the time I noticed that FP started to be over half full of ads by volume, and that easily 3/4 of that was some marketing drivel about how awesome China is, or how Dubai is doing such wonderful things in the world, is when I dropped my subscription. I'm not paying for a bimonthly travel brochure, and I'm sure as hell not reading a magazine about international relations that sells ad space to propagandists.
This unbiased moderation brought to you by the Porcine Aviation Group!
Newspapers used to put "advertorial" content in a box and label it "advertisement." Some still do, at least in the "non-advertising-only" sections of the printed paper.
It's about time TV, radio, and online media did the same.
Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
Well, so much for credibility.
I cam across this very long, very interesting story about Scientology last night which details how with diminishing membership, it is trying to squeeze the very last dime out of those remaining and accelerating its die-off.
http://www.buzzfeed.com/alexklein/is-scientology-self-destructing
What changed under Obama? Nothing Good
I can recall a fair amount of sponsored ads pretending to be reporting in the New York Times. During the run-up to invading Iraq.
One of the cops always yells 'he's got a gun!' as the broken door gives way.
There are to crimes, degrees. Not all murder is equal, not all theft is equal and not all corruption is equal. It is one thing to take money for advertising a stupid product and quite another for advertising a murderous criminal organization preying on the weak minded.
That you don't get this shows you to be a poor human being, no doubt you would view the theft of a loaf of bread the same as the theft of a diamond.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
You don't need to justify watching Fox then when NPR, PBS, and foreign sources like BBC or Times of India. BBC in particular has the unique perspective that often rings more true than many domestic sources.
Fox does not deserve attention because they suck at journalism (sourcing in particular). Fox should not get praise for covering "other stuff" because multiple sources do journalism so much better without the taint. On the entertainment side, I would take one episode of "This American Life" or "Frontline" over the entire programming week as well.
I think it is appropriate the quote at the bottom of the page is "Hokey religions and ancient weapons are no substitute for a good blaster at your side. - Han Solo". Hokey and ancient fit nicely with CoS and newsprint.
As someone who works in publishing I think there is an important line to be drawn between blindly publishing any crap and accepting sponsored content. One of our publications does accept sponsored stories, but we run them by an editor to make sure the content is true or (in the case of opinion) at least not harmful to our readership. We try to maintain a level of quality and we leave our website open to comments from the readership. if they want to give a rebuttal to the content we publish, they are welcome to, we're not going to filter out comments that differ.
Nature is supposedly on of the most respected science journals around (even if you deconstruct the liberal bias in its comments section). Even once in a while they run theme sections of either assembled or invited papers. And I noticed in two such recent sections there is a sponsored article from an industrial source. The paper is clearly labeled as sponsored. An example is a special section on COPD. A drug company published a study about a drug to deal with this. (Was that the one with elephant tv commercial?). I assume the sponsored paper has the same editorial scrutiny as the other articles. But I wonder.
It's not better and it's no worse. They're all the same. Many of those most down on Scientology are devout Christians. They're all fucking nutjobs living in a fantasy world.
This is a really stupid rhetorical question, but it's a pretty good actual question. In case someone comes along who is interested in answers:
* Coercing members to have abortions so they won't waste money raising kids; instead, the money can go to the organization.
* Complete ban on mental health care.
* Major and sustained efforts to undermine health care for other people too, as part of their general war on anything related to psychiatry.
* Systematic destruction of family relationships and friendships which in any way endanger someone's loyalty to the organization.
* Systematic attacks on critics, including anyone who says anything just a bit negative.
* Various lawsuits, legal hassles, and so on; they use these to get things like preferential tax treatment (they get better tax breaks than any religion does).
* According to their founder, they are in fact not a religion at all, and are in no way religious; they adopted the "religion" thing only for legal benefits, while not actually being a religious organization in any way.
* Paulette Cooper and "operation Freakout", in which they forged bomb threats from someone who'd said things they didn't like.
* Lisa McPherson, who was tied to a bed and denied any sort of care until she was nearly-dead, then dropped off at a hospital (where she died because she was already too far gone), on the grounds that she had been thinking about seeking medical care. Anything where your autopsy reveals "cockroach feeding sites" should not be considered a viable medical treatment.
Christians can be really annoying (trust me on this; I am one, I should know), but the vast, vast, majority of them do not have a policy that says that they are obliged to take any and all possible measures to prevent me from disagreeing with them or telling other people I think they're wrong. Yes, some of the specific organizations have, over the last couple thousand years, gotten way out of line. But it's never been the official policy of the entire thing. The "Fair Game" policy is a whole new category compared to the policies that religions generally have.
In short, they are on the lunatic fringe compared even to the lunatic fringes of the world's religions. (And I don't say "any other religion" because L. Ron Hubbard said Scientology was not a religion, and he's presumably authoritative.)
When the Catholic Church tells its members to absolutely cut off all communciation with anyone who badmouths them, at all, ever, then we can talk about how Scientology is in any way similar to religions. Without that, you're just demonstrating severe ignorance of what it is that people dislike about Scientology.
My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
And no doubt all other religions?
B U L L S H I T
You're all a bunch of childish hypocrites.
A cult is an unpopular religion / a religion is a popular cult = same difference.
It's all about controlling people via fairytales.
So given the current rate of slashvertisements, is this what we can expect here in a year or two?
'The tyrant will always find pretext for his tyranny.' - Aesop's Fables
They are all founded and function on the same fallacies and frauds.
Yes, I like the letter f. Fuck you.
Coercing members to have abortions so they won't waste money raising kids; instead, the money can go to the organization.
Sounds like they're doing it wrong. You want the followers of your religion to raise kids, as many as possible. First of all, because they'll also tithe when they grow up. And second, because they will vote.
At least, that's what Christians do in my country. And, sadly, it's working.
When the Catholic Church tells its members to absolutely cut off all communciation with anyone who badmouths them, at all, ever, then we can talk about how Scientology is in any way similar to religions.
So, basically unless they're exactly like Scientology then we can't discuss the similarities? Fuck you, that false dichotomy, and any other apologist for any organization that has anything like "excommunication". I won't even go into how similar the infiltration and intimidation tactics are, even if one is a bit worse than the other... I'll just pose the question: Do you really think a US presidential candidate could claim to be anything but Christian and still win the election?
When you point a finger at someone else remember that there are three pointing right back at you.
"one nation under god" indeed.
How would that work? These children would only start tithing and voting by age 18, when you (the priest/pastor) would be dead or retired.
So you would not benefit.
Also, Christianity says that *everyone* should be generous in child-rearing, not just Christians.
If Christians were only trying to grow themselves, they wouldn't try to legally restrict abortion. They would just prohibit abortion among their members.
But then again, I am probably responding to another Dawkins parrot.
I have never seen evidence (apart from cynicism) that Slashdot actually does that.
I do not understand. Do you still believe in Xenu?
Advertising will go down in history as one of the greatest evils of the 20th century that man perpetrated on himself.
Still nonsense. Psychiatry for depression saves lives. Not a scam. This matters.
Psychiatrists are not frauds (which is exactly what the word "scam" implies.) Tom Cruise is "not right about this too." Psychiatric treadment for major depression saves lives.
Tom Cruise is Jenny McCarthy to depressives. Tom Cruise claims his religion works better that medicine. Medicine that helps people with major depression (which you ignore) to not commit suicide. Suicide: 10th leading cause of death worldwide.
It is unfortunate that SSRIs appear to be overprescribed. Having personally known people for whom they seem to have worked, I certainly can see how psychiatrists (whom you have characterized as scammers) might sincerely disagree with you.
If you don't mean do support Scientology, stop mischaracterizing a treatment that saves lives as a scam. Stop claiming that "Tom Cruise is right".
Assembly is the reverse of disassembly.
Nice shifting of the goal posts!
I never said anyone couldn't discuss similarities. What I said was that the existence of some similarities does not mean we have to ignore all the very real differences. I mean, heck. There are similarities between all sorts of things. Doesn't mean that anything that has any similarities to a religion is just like all the religions and no different from them.
But please, do go into how similar the infiltration and intimidation tactics are. Impress us by actually providing a shred of evidence. Oh, you won't, because you don't have any, because they just plain aren't that similar.
And no, I don't think anyone could win a presidential election in the US without claiming to be Christian, and I think that's really fucked up. I also think it's disgusting that we have that "in God we trust" crap on money, and "under God" in the pledge. Offensive and frankly blasphemous; it stuns me that there are religious people who aren't offended by that. But you know what? Those are all what we call red herrings. They are emotionally-laden topics you can use to distract people from the actual points under discussion.
The actual point is the claims that scientology is "just like" religions. It's not. It's very, very, different in its basic structure and intent. I pointed out how and why, with examples and references. You handwaved about how you aren't going to produce evidence, then brought up red herrings to try to derail the conversation. Nice work!
My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/