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Atari Files For Bankruptcy
First time accepted submitter halls-of-valhalla writes "Atari was one of the very first video game companies, starting way back in 1972. However, this long-running name that brought us titles like Pong and Asteroids is having major financial issues. Atari's United States branches have filed for bankruptcy on Sunday. This bankruptcy is an attempt to separate themselves from their French parent which has quite a bit of debt. The plan is to split from the French parent and find a buyer to form a private company."
GAME OVER PLAYER 1
This is formerly Infogrames, who bought rights to the Atari name after the original went bankrupt.
A little basic fact-checking would have fixed this entry, "editors".
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Infogrames bought not just the name, but the company. Yes, it's been through a number of acquisitions and mergers. So yes, the current Atari does, in fact, own the copyrights on the 70s and 80s games that everyone associates with it, and it is still the same company. It's not just a brand that someone is licensing around (like RCA).
But you're right, it hasn't really been Atari in the emotional sense since at least 1998 when Hasbro bought them.
It's also why people go to Chuck E. Cheese's.
I thought is was for the quality food and comforting screams of agitated children. Pew pew pew.
Brent is exactly correct here: http://pvponline.com/comic/2008/12/08/they-love-the-80s/
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It's also why people go to Chuck E. Cheese's.
Gonna have to explain that one further. Locally when the weather is bad, its by far the cheapest place to take the whole family for "fun" which also has a liquor license, so the local cops are continually breaking up fights between dirtbags, which is not exactly great PR so its driving everyone except the dirtbags away. "Oh you went to CeC last night, were the cops there?" Basically if mom and/or dad are prime dive bar customers, but they have the kids that weekend, they can go to CeC and get drunk while the kids play. On the other hand its actually a pretty nice place to visit early enough in the day before the parents get drunk. If they would just close around sundown or so it would result in much higher class/lower crime clientele. Also the local news rag is offended that they aren't paying for enough advertising, so they highlight every minor problem to "motivate" them to purchase more advertising...
I'm guessing the analogy is something like Atari is more fun when you're drunk/baked or ?
"Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
Now Atari. My formative years have just received a major nutshot.
And it used to be called Infogrames, known for the 90s PC "Alone in the Dark" saga. Then they became a publisher and aquired the Atari brand to get their products more visibility.
Intellectual property for American 1980s videogames is a clusterfuck mess. Companies entered into short-term and limited-scope licensing for music, trademarks, images, and the rights to port games from other platforms. And just about every non-Japanese company in business circa 1983 was bankrupt by the mid-90s.
Some platforms, like Colecovision, are such a mess (legally), it would be basically impossible to EVER commercially re-release most of its old games in their original binary form. Coleco in particular signed licensing agreements that literally specified rom cartridges (one of the Adam's fatal flaws, since it meant they couldn't make tape-based versions with more conrent), expired in 10 years, etc. You'd have to spend millions researching ownership, then spin the roulette wheel and try negotiating new licensing agreements with owners who -- almost without exception -- would act like they hit the jackpot and demand outrageous amounts of money that would kill the product dead, anyway.
I believe this was a major motive behind the development of MAME -- the realization that some games were doomed to legally rot in limbo for eternity due to licensing problems.
Perhaps something to do with Nolan Bushnell starting both companies?
"When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
Atari was named for a term in the game "go" in which a stone or group of stones are in danger of being taken by one's opponent and the player has only one option available to avoid this outcome . Kind of like bankruptcy. So it seems that Atari has finally reached a state of Atari.
why should "we" do that? Can't "you" do it yourself?
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Infogrames bought not just the name, but the company [..] it is still the same company.
Not really, the "company" Infogrames bought and "continued" was merely Hasbro Interactive- and they themselves were merely an unrelated company that had purchased the Atari name and IP.
Quick rehash... the original "true" Atari Inc. ran into trouble following the 1983 US video game crash. It was split into arcade and consumer divisions; the former was "Atari Games" (later sold to Midway, who renamed it and eventually shut it down in 2003).
The latter was bought by Jack Tramiel and became "Atari Corp.", a legally separate company that nonetheless could still be seen as a spiritual continuation of Atari Inc's computer and console division.
Fast forward to the mid-90s, and all Atari Corp's recent products have flopped. The company is cash rich, but with no future, so Tramiel "merges" Atari Corp. with JTS, a second-rate hard drive maker. Since this is- in effect- just a means for him to transfer his investment to JTS, Atari Corp. basically ceases any meaningful operations at this point, remaining only a legal entity within JTS.
A couple of years later, JTS goes bankrupt, and Hasbro buys the Atari IP. No real connection with the original business(es) in any real sense, as there's nothing meaningful to continue by this point.
So, Hasbro weren't really "Atari" except that they bought the name and IP, and Infogrames aren't really either. Both successors that had any meaningful continuation of Atari Inc. (i.e. Atari Corp. and Atari Games) are both now long defunct with nothing left to continue.
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I bet he caused a pong. He was French[1], after all.
[1] But only just. If he'd been born a few months earlier he'd have been an Eyetie.
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
If they don't think it benefits them, they aren't being creative enough. What if the next XBox came with a hard drive that came with contained all the music from 1998 (14 years ago) and previously? That would be a pretty good thing to get with your XBox. Or they could sell tracks for 5-25 cents a piece, and it would be pure profit. Nobody to share royalties with. They could do the same with the back catalog of old games. There's a million ways to make money off old content. You can download 20,000 Leagues Under the Sea for free but that doesn't stop retailers from selling paperback copies, or even a few people from selling versions of it on the Kindle store (or trying to, Amazon offers it for free).
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
Where is the bailout money for Atari? Car companies got it. Banks got it. Why not show some love? People gonna lose their jobs n' stuff...
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