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MS Targets Google With Another Smear Campaign

walterbyrd writes with news that Microsoft's PR department has started a campaign to convince Gmail users that Google reads your personal emails, referring to Google's automated method of scanning emails for keywords to generate supposedly relevant advertising. "The gist of the scare campaign is that Google is a scary, scary company that reads your private emails in order to send you targeted ads. 'Even if you don't use Gmail, if you send email to someone who does, Google goes through those emails to generate advertising revenue too,' Microsoft warns in material sent to reporters. Oh, and Microsoft points out that six class-action lawsuits have been filed against Google over this issue, and asks people to sign a petition 'to tell Google to stop going through your personal email messages.'"

52 of 513 comments (clear)

  1. Speaking of "Smear Campaigns"... by Frosty+Piss · · Score: 4, Insightful

    Is it a "Smear Campaign" if it's true?

    Pretty "slanted" summary, but I guess this is Slashdot and the story is about Microsoft.

    Now, who's more evil? Google or Microsoft? Hard to tell around here sometimes...

    --
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    1. Re:Speaking of "Smear Campaigns"... by somersault · · Score: 3, Insightful

      I'd rather non-invasive and targeted ads, than the annoying (and presumably irrelevant if MS aren't being hypocritical here) animated ones that you got on MSN, and now get on Skype.

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      which is totally what she said
    2. Re:Speaking of "Smear Campaigns"... by crazyjj · · Score: 5, Funny

      Now, who's more evil? Google or Microsoft?

      Apple

      --
      What political party do you join when you don't like Bible-thumpers *or* hippies?
    3. Re:Speaking of "Smear Campaigns"... by Guest+Blogger · · Score: 5, Informative

      Is it a "Smear Campaign" if it's true?

      That's a big "if." In this case it isn't true: "Reading" implies a "person reading your email." Google parses email to place ads. But so what? So does Microsoft and every other Email provider on earth. They may be parsing it for a different reason, but they are doing the exact same thing. If parsing is "reading" then you'd have a point. But it isn't, so you don't. Parsing != to Reading. Or, to put it another way: If Google is "reading your email" at Gmail so is Microsoft at Office 365 Online, because all spam protection services parse email and microsoft advertises their Office 365 service as including excellent "Microsoft Forefront" security.

    4. Re:Speaking of "Smear Campaigns"... by leuk_he · · Score: 4, Informative

      MS reads everything on your sky-net drive. Supposenly to their fair use rules. However if there is something bad on them you loose your account. (even if that that data is never shared)

      Now who is evil....

    5. Re:Speaking of "Smear Campaigns"... by squiggleslash · · Score: 3, Insightful

      Is it a "Smear Campaign" if it's true?

      It can be if it presents something in a negative light that's technically true on one level, but not in the sense that readers will think.

      The way the campaign will be interpreted is that your privacy is being breached by the people of Google who are reading (not automatically processing) your emails. The reality is that an algorithm is used by a non-sentient computer to determine relevent ads to show you.

      I, in common with most people I guess, really don't give two hoots about the latter. Indeed, as I've said before, if ads are going to be foisted on me, I'd rather see ads for Android phones and S&M equipment than for women's shoes and motorcycle insurance. And I care about how Google determines the former are more suited than the latter and the privacy controls it implements to prevent such data falling into the wrong hands, not the fact that Google figures it out in the first place.

      --
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    6. Re:Speaking of "Smear Campaigns"... by 93+Escort+Wagon · · Score: 3, Insightful

      Yeah, it's funny how people will apparently put thought into the question "given the choice, would you rather we cut off your arm or cut off your leg?" without considering that perhaps a third option is infinitely preferable.

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      #DeleteChrome
    7. Re:Speaking of "Smear Campaigns"... by Qwavel · · Score: 5, Informative

      > Google DOES read your email, and we learned from the Patreus affair that access to that email is handed over without a warrant as well.
      > Are we living in a police state yet?

      Equating the two is about as disingenuous as the MS campaign, and painting Google as the state patsy in comparison to MS is equally dishonest.

      First, showing contextual ads based on e-mails and handing over e-mails to the state have nothing to do with each other. MS hands over e-mails to - the only difference is that they don't fight against it.

      Google fighting against state censorship in China and against invasion of privacy in the U.S. probably doesn't go far enough for you, but MS doesn't fight against them at all. In fact, when Google was fighting China, MS say it as an opportunity to gain some market share by agreeing to do the stuff that Google was fighting.

    8. Re:Speaking of "Smear Campaigns"... by ShanghaiBill · · Score: 5, Insightful

      Why would you want ads when reading your email at all?

      I don't want, them, but I am willing to accept them because I am an adult, and I know that there is no Santa Claus. Corporations don't provide services out of the goodness of their heart. The ads pay for the "free" email, and also help pay for Google's research into autonomous vehicles, improved search technology, etc. So I accept them, occasionally click on them, and sometimes even buy something.

      This seems to be horrible mental gymnastics to try to maintain "Google good!" fanboism.

      Expecting something for nothing is being childish. Grow up.

    9. Re:Speaking of "Smear Campaigns"... by Shagg · · Score: 3, Interesting

      Do you think automated parsing of an email to target ads is "reading your private emails"? If so, do you also think that a spam filter running on the mail server "reads your private emails"?

      --
      Unix is user friendly, it's just selective about who its friends are.
    10. Re:Speaking of "Smear Campaigns"... by Imagix · · Score: 4, Informative

      I don't get any of the ads when reading my email. Oh, wait. Right. We have the paid version of Google Apps. You want free email? With all of the infrastructure and services around it. Free. Google has to pay the bills somehow. So ad-supported for the free cases, or you can subscribe and turn off the ads.

    11. Re:Speaking of "Smear Campaigns"... by Sulphur · · Score: 3, Funny

      agreed.

      Google DOES read your email, and we learned from the Patreus affair that access to that email is handed over without a warrant as well.

      Are we living in a police state yet?

      First they came for the generals.

    12. Re:Speaking of "Smear Campaigns"... by Merk42 · · Score: 4, Insightful

      Because then it would be behind a paywall.
      Or are you saying it shouldn't be that EITHER and it should be 100% free because you're entitled?

    13. Re:Speaking of "Smear Campaigns"... by Enderandrew · · Score: 4, Informative

      Microsoft suggests that Google employees are actively reading your mail, which is not true.

      Software sifts through the mail to automate ads based upon context. No one at Google is actually looking at your private data.

      Microsoft's Outlook.com has contextual ads as well. Telling people that Outlook is somehow better than Gmail in this regard is nothing short of a lie.

      It should also be noted that Google has fought governments to protect private data from their users. But Microsoft handed over IP addresses tied to search terms to the government without a warrant. They have a patent on how to best sell your private data to third parties via auction. Microsoft's track record on privacy is pretty poor for them to start throwing stones.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    14. Re:Speaking of "Smear Campaigns"... by Enderandrew · · Score: 5, Insightful

      No.

      Google employees weren't reading the email. The US government now has a stupid law that when a law enforcement agency requests email, companies are required to hand it over without a warrant. That didn't mean anyone from Google was reading it ahead of time.

      Someone should contest this (along with warantless wiretapping, GPS tracking, etc) to the Supreme Court because this behavior should be unconstitutional. Blame the executive branch for massively overstepping their authority.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    15. Re:Speaking of "Smear Campaigns"... by Enderandrew · · Score: 4, Informative

      You can pay for paid Google services that don't include ads.

      http://www.google.com/intl/en/enterprise/apps/business/

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    16. Re:Speaking of "Smear Campaigns"... by ceoyoyo · · Score: 3, Informative

      My email providers don't. They don't because I pay them a small fee for the service.

      "Read" doesn't imply a person. It's quite clear in the summary what is meant. MS is certainly being hypocritical, but that doesn't mean Google is a good guy.

    17. Re:Speaking of "Smear Campaigns"... by daem0n1x · · Score: 3, Insightful

      If you Americans focused on things that matter instead of being all anxious about who your officials are fucking, that wouldn't have happened.

    18. Re:Speaking of "Smear Campaigns"... by VGPowerlord · · Score: 5, Informative

      Kind of a forced scenario there. Why can't we have good e-mail without advertisements as an option? Google's service is fine, and understanding their ToS means you understand you're going to have ads; that's the nature of the net right now. Doesn't mean you have to like it and that we must comply with this model.

      GMail supports IMAP. Which doesn't have ads.

      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
    19. Re: Speaking of "Smear Campaigns"... by Anonymous Coward · · Score: 3, Funny

      Anyone who uses the word "fanbois" should be sterilized and permanently segregated from society.

    20. Re:Speaking of "Smear Campaigns"... by daem0n1x · · Score: 4, Insightful

      I bet my English beats the hell out of your your Portuguese.

    21. Re:Speaking of "Smear Campaigns"... by Karl+Cocknozzle · · Score: 3, Interesting

      "Reading" implies a "person reading your email."

      No, it does not.

      In this context it clearly is intended to imply a person is reading it: The advertisement and smear campaign aren't related to "linux manuals pages"--it is directed at an audience that would unquestionably infer that their messages were being "read" by a person.

      It's a disingenuous lie to say they're being "read" by a person because they aren't. It is even more disingenuous because what Google is doing is "parsing" the messages, not reading them, and achieves galactic levels of hypocrisy when you realize Microsoft's cloud services parse your email too.

      --
      Who did what now?
    22. Re:Speaking of "Smear Campaigns"... by Belial6 · · Score: 5, Funny

      I can honestly say that I have never made a single grammatical error in Portuguese. Not once.

    23. Re:Speaking of "Smear Campaigns"... by DickBreath · · Score: 3, Insightful

      > No, Microsoft does not do that.

      Then are they charging for email service, or do they give it away out of the goodness of their soul?** If they're giving it away, what is their motive? Or do their stockholders feel it is a good thing to spend capital resources to provide the public a free service for no benefit?

      **does Microsoft have a soul? If so, is it powered by .NET?

      --

      I'll see your senator, and I'll raise you two judges.
    24. Re:Speaking of "Smear Campaigns"... by MitchDev · · Score: 3, Insightful

      Then get off his lazy ass and build it.

    25. Re:Speaking of "Smear Campaigns"... by bhagwad · · Score: 3, Insightful

      Google gets my trust because it allows me to export data from their services - like Google Docs. Because they give me free stuff that I don't have to pay for. If the consequences are that I get more targeted ads instead of untargeted ones...oh the horror! I like them because I have an inexpensive Nexus 4 instead of an overpriced iOS product. I love them because of the cheap and fast Internet they're rolling out in Kansas. Need I go on?

      I can say with 100% confidence that my life is better due to Google. And I don't have to pay a thing. I've never been inconvenienced. For that, I love them. I know they don't sell my data to anyone because they'd be fools to do so. And I know they have the utmost incentive to not let it leak out to anyone else.

      The day I find myself inconvenienced by Google is the day I lose my trust in them. But till that happens, they get the benefit of the doubt.

    26. Re:Speaking of "Smear Campaigns"... by Enderandrew · · Score: 3, Insightful

      As a company policy, they weren't. Anyone who did was fired. Microsoft is claiming that it is Google's official policy to have employees read your email.

      I would hope you can understand the distinction.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
  2. Where's the lie? by hessian · · Score: 4, Interesting

    Google does scan your emails for keywords. That information may be stored or revealed in any number of ways.

    What I'd like from MSFT: a guarantee (legal contract) that MSFT will not do the same on the new Outlook.com.

  3. Microsoft's solution to the problem? by QuietLagoon · · Score: 4, Funny

    Simple --- sign up with Microsoft's email service so that Microsoft can rummage through your emails instead of google.

    1. Re:Microsoft's solution to the problem? by dkleinsc · · Score: 4, Informative

      This is just a subset of the basic rule: If a for-profit company is going to a lot of trouble to provide you a free service, the service is not the product, you are the product. Some examples: broadcast media, social networks, and hosted email.

      --
      I am officially gone from /. Long live http://www.soylentnews.com/
  4. It's Quite Disingenuous by eldavojohn · · Score: 5, Insightful

    Google does scan your emails for keywords. That information may be stored or revealed in any number of ways.

    I think it's more than a bit disingenuous because the video has this person's eyes superimposed over your e-mail while mischievous music plays in the background. We all know that it's not a person reading the e-mails, it's software doing latent semantic indexing or some such algorithm.

    They might not be lying but they are deceiving. Tell me how my Hotmail knows how to classify incoming e-mails as spam again? OH! You're running a Bayesian classification algorithm and building word statistics out of my e-mail?! They're reading my e-mails! Cue judging eyeballs over my e-mail with corny music.

    Note: I'm not defending Google but I'm pretty sure that some type of software runs some sort of algorithm on your e-mails if you go through any reputable major e-mail provider. Hell, my debian postfix server is attached to a bunch of algorithmic open source programs to do just that!

    --
    My work here is dung.
    1. Re:It's Quite Disingenuous by Enderandrew · · Score: 3, Insightful

      Yes, I believe it.

      You know why? Because they can use internal emails or just test data to tune their algorithms. Promising not to actual read your emails and then lying about it would literally threaten their entire business model. Why take such a risk that could destroy your company? That would be monumentally stupid.

      I don't think Google is that stupid.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
  5. I use neither Gmail nor Hotmail. by John+Hasler · · Score: 3, Informative

    If I did, though, I would of course assume that everything sent via those services was pretty much public (not that anyone would care). But then, unencrypted email is never confidential anyway.

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    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  6. Microsoft Online Privacy? ... by dgharmon · · Score: 4, Informative

    "Microsoft's PR department has started a campaign to convince Gmail users that Google reads your personal emails, referring to Google's automated method of scanning emails for keywords to generate supposedly relevant advertising".

    Exactly the same way that Windows Live Hotmail does it ...

    "We use your information to inform you of other products or services offered by Microsoft and its affiliates, and to send you relevant survey invitations related to Microsoft services." link

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    AccountKiller
  7. Who cares? Boolean opperators are broken. by F34nor · · Score: 3, Interesting

    I have recently seen both quotes + and - ignored by google. Seriously WHAT THE FUCK IS GOING ON? Google google cheat sheet. If their own operators are no longer working the end is definitely fucking neigh for google as my search engine. I was deeply annoyed when this was happening in froogle (sic) but when MBA bullshit propagates into the search window I am looking else where.

    So does anyone have any other options?

    Is there a website that tracks google misbehaving?

    1. Re:Who cares? Boolean opperators are broken. by wytten · · Score: 3, Interesting

      (It has already been pointed out that Google moved the old behavior into what they call "Verbatim search", found under "Search tools")
      I agree with your sentiment--IMHO this is telling of changes within Google. Geeks drove Google to the top of the search engine precisely
      because of the ability to locate only exactly what you want. Apparently within Google the marketers have wrested control from the techies, falling into the "more search results must be better" trap.

    2. Re:Who cares? Boolean opperators are broken. by frank_adrian314159 · · Score: 4, Funny

      ...the end is definitely fucking neigh for google

      Why? Is someone giving Sergei a pony?

      --
      That is all.
  8. A Smear Campaign Is a Smear Campaign by eldavojohn · · Score: 5, Insightful

    Is it a "Smear Campaign" if it's true?

    Well, it's not entirely true. I think most people consider the definition of reading to mean "looked" at and that it is implicitly a human that is reading your e-mail in this case. The eyes superimposed in the first video imply this. What's actually happening is that your e-mail is being loaded into memory and parsed to build an index associated with some key that is associated with you and that is being stored. This data is then used to serve targeted ads. Do you really think that a person is involved at any point so far? Do you really think there's a Google employee looking over raw table data and rubbing one out when he sees that "ky jelly" is associated with user 57234765235 at a rate of 0.0054% of the time with a high precision value? Really? Show me a mail service provider that neither loads your e-mail into memory (alias "reads" it) nor stores it in a database and I'll show you extraterrestrial beings.

    Pretty "slanted" summary, but I guess this is Slashdot and the story is about Microsoft.

    Really? Where are Google's commercials of equal proportions? I guarantee you they would make for a story just like this.

    Now, who's more evil? Google or Microsoft? Hard to tell around here sometimes...

    Just because one evil is smearing another evil of less, equal or greater proportions doesn't make it not a smear campaign! This is exactly what it is! Disingenuous advertising meant to unduly spread uncertainty and deceit! How does Microsoft detect spam? The same damn way!

    --
    My work here is dung.
    1. Re:A Smear Campaign Is a Smear Campaign by Enderandrew · · Score: 3, Informative

      Prying into? Do you mean seeing what web pages you were hitting and such? That's nothing short of bullshit.

      They drove around and saw how many wireless networks there were and wrote down ESSIDs, the publicly broadcasted name of the network.

      So they collected publicly broadcasted data at the same time they were rumored to be considering launching a wireless internet service to see how feasible it was.

      They were asked if someone had an unsecured wireless network, and if they were typing passwords on an unsecured website at the same time that someone was network sniffing, would it be possible for someone to see that data and Google said yes. People didn't understand what that meant and misinterpreted it (or intentionally twisted it) to portray snooping, when responsible journalists should be educating people.

      Secure your wifi, and never input sensitive data into a website that isn't using SSL.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
  9. And Hotmail doesn't? by gstoddart · · Score: 3, Interesting

    Are we meant to believe Bing isn't crawling Hotmail?

    --
    Lost at C:>. Found at C.
  10. Re:I left.... by Dr_Barnowl · · Score: 3, Informative

    Gmail does have two-factor authentication. You can even do it with an app and not have to purchase a dongle.

  11. Re:Saw an ad on ABC last night with my wife by thetoadwarrior · · Score: 4, Interesting

    It's supposed to look that way. Some people will think it's more legitimate if it doesn't look like a big money production. Like it's coming from the little guy and not a competing mega corporation.

  12. Pot Meet Kettle by joelsherrill · · Score: 5, Informative

    Has anyone looked at the Privacy link at the bottom of the login screen for outlook.com?

    http://privacy.microsoft.com/en-us/default.mspx

    Quoting here: "Uses of Information: Additional Details
      We use the information we collect to provide the services you request. Our services may include the display of personalized content and advertising.
      We use your information to inform you of other products or services offered by Microsoft and its affiliates, and to send you relevant survey invitations related to Microsoft services.
      We do not sell, rent, or lease our customer lists to third parties. In order to help provide our services, we occasionally provide information to other companies that work on our behalf."

    So they can personalize content and advertising, send you offers, and provide it to other companies.

    s/Google Mail/outlook.com/ and the claims appear to be the same.

  13. Best thing Google can do is ignore it by TheSkepticalOptimist · · Score: 3, Insightful

    Microsoft is experiencing the first stages of a death spiral now that their entry into mobile and tablet markets is a dismal failure and they have done nothing to boost PC enthusiasm. All Microsoft can rely on know is their services, however Bing is now in 5th place for search engines. Hotmail is largely used by people that wanted a second email for stuff they know will spam them, and just converting it to Outlook doesn't make it any less likely people will use it for their primary email.

    I really don't care what Google does with a collection of keywords collected in my email. Nobody at Google is personally reading my email, and even so, what of it? Had there been even one single case of a Google employee abusing the information gained from scanning emails to relate to advertising then I could fully back Microsoft's campaign, but its just not the case.

    Personally all Microsoft is going to have for customers is a bunch of conspiracy theory nuts and people significant paranoia issues. If this is the kind of user base you want to cultivate by this kind of smear campaign, go right ahead, but I doubt it will save Microsoft in the long run.

    The only thing Google should do about this is ignore it. I would rather have a user base of smart rational individuals any day, so let Microsoft bleed the crazies away from Google.

    --
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  14. Re:Saw an ad on ABC last night with my wife by ElectricTurtle · · Score: 5, Informative

    Just in case anybody is dumb enough to listen to you, no, that is nonsense. The 'basic' interface is just that, an *interface*, it has no effect on how Google's servers handle your mail, just on how it is displayed to you.

    Not that I care, it's a post-privacy society, get over it.

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  15. Re:Saw an ad on ABC last night with my wife by tripleevenfall · · Score: 3, Insightful

    Probably that Google and Microsoft resemble each other in many substantive ways, including a declining respect for user privacy.

    Google can get away with it, because they're our favorite company around here. If Microsoft did the same thing there'd be a 1000 post thread here about it.

  16. Re:Saw an ad on ABC last night with my wife by daem0n1x · · Score: 3, Insightful

    No, it's negative publicity what's illegal. If you want people to buy your stuff, promote it. Don't put the others down. This is simply pathetic and demonstrates how desperate Microsoft is.

  17. Re:semantic analysis in the future by Karl+Cocknozzle · · Score: 4, Insightful

    Google might even change it's policy and let humans read your e-mails.

    So might Microsoft in their cloud hosting service! ...Your point?

    You gave them permission. How do do you know what google will do int he next ten years?

    Once again you gave the same permission to Microsoft, specifically the clause that lets them change TOS at will with your only recourse being to stop using the service.

    Maybe some credit agency will pay them $100 per user account to see all your e-mails.

    Mean while microsoft is actually promising in their user agreement that they will never ever do that to you. There's thus a big difference.

    Of course, that same user agreement also give Microsoft the option of changing those rules at their convenience, and the burden is on you to discover the change, not on them to reveal it.

    --
    Who did what now?
  18. Re:Saw an ad on ABC last night with my wife by tbannist · · Score: 5, Insightful

    Microsoft actually does the exact same thing. So where is the 1000 post thread about it?

    --
    Fanatically anti-fanatical
  19. Re:Saw an ad on ABC last night with my wife by Seumas · · Score: 5, Insightful

    In the states, our foremost vital constitutional right is that of free speech, which means you can say that your competition sucks if you like. Or not say it. Or say yours is great. Or say both. Or neither.

  20. Re:Saw an ad on ABC last night with my wife by daem0n1x · · Score: 5, Funny

    Yes, and we all have a "sex inspector" that goes to every house and takes notes. If we don't have enough quality sex, we'll receive "death points". These will be taken into account by the death panels when they decide if we're entitled to medical treatment in a public hospital.

    But don't worry, we have plenty of time to watch TV during our 6 month vacation. And we spend the rest of the year on strike, so we get to watch a lot of it. It's just that we don't have Cheetos and Budwiser while watching TV. Instead we have goat cheese and red wine.

  21. Gmail users are suppliers, not products by DragonWriter · · Score: 4, Insightful

    GMail is a free service yet you are a product that is being sold to advertisers.

    Wrong. I am the supplier of the inputs for the product that is being packaged by Google and sold to advertisers, and Gmail is (one of many parts of) the payment Google provides to me in return for providing those inputs.

    If I am not satisfied that the payment is sufficient value for what Google is asking in exchange, I stop providing the inputs and reject the payment.