Time Warner Cable: No Consumer Demand For Gigabit Internet
Freshly Exhumed writes "Chris Welch at The Verge tells us: 'Speaking at the Morgan Stanley Technology Conference moments ago, Time Warner Cable's Chief Financial Officer Irene Esteves seemed dismissive of the impact Google Fiber is having on consumers. "We're in the business of delivering what consumers want, and to stay a little ahead of what we think they will want," she said when asked about the breakneck internet speeds delivered by Google's young Kansas City network. "We just don't see the need of delivering that to consumers."' The article goes on to quote her: '...residential customers have thus far shown little interest in TWC's top internet tiers. "A very small fraction of our customer base" ultimately choose those options.'"
Just a play from the classic Apple playbook: Any feature that our competitor has that we don't is something customers don't want or need--until we do have it, and then it's awesome.
Actually, in all fairness, it's a play from pretty much everyone's playbook. I mean what do you expect him to say, "Well, the truth is we're jealous"?
What political party do you join when you don't like Bible-thumpers *or* hippies?
The article goes on to quote her: '...residential customers have thus far shown little interest in TWC's top internet tiers. "A very small fraction of our customer base" ultimately choose those options.'"
Um, yeah - that's because it's waaaaaaaay overpriced.
"We just don't see the need of delivering that to consumers."
That is the core problem. Thanks to TWC for stating it so well.
This is because you price it out of reach for your average customers and only those willing to pay your ridiculous fees for it purchase it....
I would absolutely pay for a Gig connection to my home if it had a sane price tag!
How about the price?
in rotterdam you can get 200 mbit for 30 euro's, 600 mbit for 37 euro's and 1Gbit for a few hundred euro's more...
I love to have 1Gbit, but I guess 600mbit is okay for now, well hell I would be happy if I could get 200 mbit at all...
It's just how much people are willing to pay for it. I think it still costs far too much....
" The article goes on to quote her: '...residential customers have thus far shown little interest in TWC's top internet tiers"
Ya. Cause you charge too damn much for it. You priced it out of reach of most people. It's not that there isn't demand for it.
The guy who said the election was rigged won the presidency with the second-most votes.
There are two factors involved in a customer's decision. That which they get, and the price at which they get it. What's going on here is that most customers are not willing to shell out $50-$70 for Time Warner's top tiers, as the extra speed doesn't justify the cost over the lower tiers. On the surface, this would seem to back up Time Warner's assertion that customers don't want faster speeds for the most part. The analysis is missing one important factor, however: Time Warner has no real competition in most markets. As a result, they get to set the prices to dictate customer demand, not the other way around. To maximize their profit, Time Warner has chosen a price point at which most people will want to purchase the tier they're willing to provide minimizing the amount of investment in their infrastructure they would have to provide to support more people at higher tiers.
In a more competitive environment, other ISPs would compete by offering lower prices and faster tiers. Then we would see whether customers chose to pay less for the same speeds or get a faster internet for the same price.
Warning: Opinions known to be heavily biased.
"We just don't see the need of delivering that to consumers."' The article goes on to quote her: '...residential customers have thus far shown little interest in TWC's top internet tiers. "A very small fraction of our customer base" ultimately choose those options.'"
Translation: "We have a near monopoly and don't want to spend the money to do the upgrade because we don't have to"
I pay for 50Mb/s access and my ISP offers 100Mb/s. Why don't I pick 100Mb/s? Because it costs $200/month versus the $80/month I'm already paying. Huge diminishing returns. The expensive bit is running the cable to my house. After any arguments against offering the fastest possible speed for a reasonable price are pretty weak.
When they price a service out of reach of the average consumer, of course few will take it. The same will be done if they ever offer ala carte TV. You will be given a "cable connection" for a base fee and then each channel will be a certain amount more. Of course, the way it will be priced, you will quickly top the bill for regular, bundled cable TV if you add even a handful of channels. Then, when few people take them up on this "deal", they will declare that there is no demand for it and kill the project.
My sci-fi novel, Ghost Thief, is now available from Amazon.com.
Of COURSE they're going to say this.
Invest millions or billions into infrastructure? Why would they want to do something like that when they can just sit back and milk profits on what they have now?
The thing is, there IS a call for this kind of connection. But not when:
A: They want to charge $200 for a 50 megabit connections as-is.
B: They're capping data either way.
C: They're forcing you to pay even MORE by bundling their TV and phone service in. Look at the prices for their bundles. Now try to find the prices for the stand-alone internet.
D: Their customer and technical service is, even at it's most kindly-description, shit-tastic.
With the kind of pricing scheme they have now, they'd want $500-600/month MINIMUM for gig service.
At that kind of price point, yeah. There's no demand. Nobody's stupid enough to pay that.
Chas - The one, the only.
THANK GOD!!!
Of course TWC customers don't need that much bandwidth. Right now the amount of bandwidth they'll give you is generally not enough to stream HD video reliably. This would be a problem for many people, but since their customers all subscribe to cable it clearly doesn't affect them. Streaming 1080p video to multiple devices simultaneously over the internet would kill their core business. Bias is expected.
As a Kansas Citian, I will say that that she is dead wrong. I already told AT&T that if they can't compete, they won't have me as a customer when Google comes to my area next year. What there isn't a market for is paying $400/month for less than gigabit speeds.
Right - if your gigabit connection is capped at something like 30GB, then you could only back up a quarter of your TB HD every month, and provided your remote backup site has the bandwidth so that TWC's connection is the limiter, it should take you far less than an hour to do it. Why would you pay $100+ a month when you could get greater capacity AND higher average throughput from mailing TB HDDs through the USPS?
Hah, captcha was "clipped"!
Who would want gigabit speeds when it just means you'll hit your bandwidth cap sooner; you'll get a six strikes warning; there's a lack of 1080p content to stream because the media companies that own the ISPs (or vice versa) will fight tooth and nail to hold onto old distribution means, etc etc.?
Yup, no point in amazing, fast internet.
The Internet King? I wonder if he could provide faster nudity.
well, capitalism without competition isn't actually capitalism, it's more like feudalism, so don't feel bad for knocking the idea of a monopoly around... the concept of cable monopolies is going to have to be reexamined eventually. They did it with the phone companies where you have "last mile" providers and backbone providers - I think eventually cable operators will be relegated to "last mile" status, and you'll be able to push other providers' services down the same pipe over time, just like you can get DSL from multiple providers over the same copper pair. Probably take 5-10 years, though.
(this is admittedly an oversimplification of the situation, but the basic idea is that the monopolies either need to be broken, or coax cable needs to be replaced with something more carrier neutral like utility fiber to the neighborhood.)
I recently (last year) filed a complaint (ref#12-C000422224-1) with the FCC about Google Fiber's "no server hosting allowed of any kind" terms of service. With those kinds of EVIL ToS, you just won't see the kind of innovation and utilization of gigabit fiber service that is possible and that would cause a great increase in demand. Somehow, even though I got the local vocal U.S. Navy Information Warefare Officer who posts here (Dave Shroeder) to publicly call my 53 page anti-google manifesto 'good' and agree with it's core network neutrality argument, I have been pretty much completely ignored by both Google and the FCC. Hell, there was even an AC leak from a google all hands meeting that said Google's CEO was "really annoyed with the no server hosting clause" and "repeatedly needled" the CFO about it, who said there was "no intent to enforce, except against crazy datacenter style abuse". Personally I think that's all bullshit part of a conspiracy to deny residental citizen's the ability to compete with google and other established player's servers and services... Finally a couple weeks ago on valentine's day, 2 days after pinging the FCC again, and 1 day after being pinged by another asshole google recruiter (williamwest@google.com), the FCC finally escalated my complaint. Time will tell...
http://slashdot.org/comments.pl?sid=3106555&cid=41288357
http://news.slashdot.org/comments.pl?sid=3156485&cid=41530745
http://news.slashdot.org/comments.pl?sid=3156485&cid=41516877
http://cloudsession.com/dawg/downloads/misc/kag-draft-2k121007.pdf
I've filed this next to -
"I think there is a world market for about five computers. ... No one else, he said, would ever need machines of their own, or would be able to afford to buy them" - Thomas Watson - IBM
"There is no reason for any individual to have a computer in his home." - Ken Olsen - Digital Equipment Corp
"640K ought to be enough for anybody" - Some guy...
Place nail here >+
by Irene Esteves logic, no one wants a Bugatti either, if they did they would just go out and buy one.
Maybe if the prices were lower people would start streaming HD more from Netflix and Hulu instead of buying expensive cable packages!
A loop, by its nature, continues. If that didn't make sense, start reading this sentence again.
For the last 5 years, I've had 100 Mbps up & down for 275 SEK/mon. (current eq. 43 USD)