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U.S. ISBN Monopoly Denies Threat From Digital Self-Publishing

Ian Lamont writes "The Economist writes that self-publishing threatens the existence of the International Standard Book Number (ISBN) regimen, which is used to track and distribute printed books. Self-publishing of e-books has experienced triple-digit growth in recent years, and the most popular self-publishing platforms such as Amazon's Kindle Direct Publishing don't require ISBNs (Amazon assigns its own reference number to these titles). But Bowker, the sole distributor of ISBNs in the United States, sees an opportunity in self-publishing. The packages for independent authors are very expensive — Bowker charges $125 for a single ISBN, and $250 for ten. It also upsells other expensive services to new and naive authors, including $25 barcodes and a social widget that costs $120 for the first year. Laura Dawson, the product manager for identifiers at Bowker, insists that ISBNs are relevant and won't be replaced anytime soon: 'Given how hard it is to migrate database platforms and change standards, I wouldn't expect to replace the ISBN, simply because it is also an EAN, which is an ISO standard that forms the backbone of global trade of both physical and digital items. There are a lot of middlemen, even in self-publishing. They require standards in order to communicate with one another.'" It seems like a lot of programs/services just use ASINs (despite being controlled by a single private entity), probably indicating some deficiency with the current centralized registration regime. Back in 2005, Jimmy Wales suggested we needed something (culturally) similar to wikipedia for product identifiers. The O'Reilly interview indicates that the folks issuing ISBNs think DOIs are DOA too.

27 of 127 comments (clear)

  1. so many acronyms by yincrash · · Score: 2

    IOWANINOLS

  2. ISBN serves a purpose by Anonymous Coward · · Score: 5, Insightful

    It's a standard unique identifier recognized across the publishing business. While an ISBN doesn't mean much about the quality of the book (it could be total garbage, or worse) at least it ensures that people will have to fork over cash to get one - so you won't get millions of new spam ISBNs each day for example. And if identifiers were free, you'd probably have to use some scheme like GUID (randomly generated 128-bit identifiers) which are not human friendly, as anyone knows who has ever tried to clean out their Windows registry.

    Amazon's scheme is vendor-specific, and so would O'Reilly's if Tim came up with one.

  3. Re:I = International by fuzzyfuzzyfungus · · Score: 5, Informative

    According to TFA, the ISBN is international; but for whatever historical reason 1 entity per country(no word on what happened to countries that have ceased to exist or come to exist since 1959, though those probably aren't hotbeds of writing and publishing...) was made the local monopoly distributor for that country.

  4. The Importance of ISBNs by christurkel · · Score: 4, Informative

    By putting an ISBN on your work, it is available in every wholesalers and retailer's database. Your book can be ordered anywhere by anyone. Amazon's identifier is for Amazon only.

    Authors don't have to pay that much for an ISBN when they self publish. Lulu.com for instance charges $40 for a "global distribution package" which includes an ISBN.

    --

    CDE open sourced! https://sourceforge.net/projects/cdesktopenv/
    1. Re:The Importance of ISBNs by dgatwood · · Score: 4, Insightful

      ISBNs aren't worth $125, and they never were. They're priced that high to discourage people from buying them in such small quantities, because doing so is almost always a mistake, and results in lots of extra overhead because of the added segmentation of the address space.

      The reason it is a mistake can be summarized by describing how I'll be using ISBNs for each of the three books I'm about to publish:

      • One ISBN for the hardcover print edition.
      • One ISBN for the paperback print edition.
      • One ISBN for the EPUB digital edition.
      • One ISBN for the Amazon (MOBI/KF8) digital edition (optional).
      • One ISBN for the PDF digital edition (sometimes optional, depending on merchant).

      So each book in my trilogy could eat up to half of a block of ten by itself. Most folks should not be buying in blocks smaller than 10, and if you're serious about writing more than one or two books, in blocks of 100.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    2. Re:The Importance of ISBNs by Zenin · · Score: 2

      By putting an ISBN on your work, it is available in every wholesalers and retailer's database. Your book can be ordered anywhere by anyone.

      Except it can't.

      While the ISBN helps simplify distribution, it does nothing to guarantee it. There are thousands upon thousands of "books in print", all with valid ISBN numbers, for which it can be effectively impossible for generic book sellers to obtain for you.

      This is particularly true for niche academic books published by tiny niche publishers. Once upon a time I worked for Computer Literacy Bookshops who largely thrived on their very unique network of publishing contacts that allowed them to obtain practically any academic text available.

      Yet despite their fantastic relationship building, even CLB had a hell of a difficult time obtaining many obscure titles. For example, there are many texts...with ISBNs...that were only ever intended to be sold to a particular customer (typically a school or trade guild/union). Getting them to sell to anyone else can be impossible. There were a lot that would sell to their 1 intended client...and CLB...but absolutely no one else.

      The Internet and Self-Publishing has changed a lot of that game, but not all of it by a long shot, especially among scholars of more esoteric subjects.

      --
      My /. uid is better then your /. uid
  5. "Very expensive"? by PCM2 · · Score: 4, Insightful

    $125 for one ISBN is only "very expensive" when you consider that ten ISBNs is $250. There are plenty of people who are willing to sell you an extra ISBN for cheap.

    That said, $125 for an ISBN is only "very expensive" in a country where the average person spends less than $125 for a bag of groceries. Which ain't this one.

    On a broader level, one of most baffling things to me has been how little people are willing to invest in their own futures. They'll spend $1,500 on an HDTV, but spend $125 for an ISBN -- when publishing their novel is presumably one of their lifelong dreams -- hell no! I can't afford it! It's so much money! I've listened to long harangues from musicians about how unjust the music industry is, and it turns out all they need is $2,500 to put out an album that's already been written AND recorded. I just can't understand it -- if it's that important to you, if this is what you really want to do with your life, why wouldn't you just put $2,500 on your credit card and damn the consequences? Honestly, I've made my living as a writer for well over a decade now, so I know what it's like to make no money at all ... but $2,500 is such an inconsequential amount of funds to spend on your own dreams that I just can't comprehend anybody complaining about it. In this society, $2,500 is the kind of money you don't even need to ask somebody for ... just fill out a form, they'll send you a card, and you can get a $2,500 loan -- or more -- without ever looking a human in the eye. So ... we're bitching about $250 now? No wait... we're apparently bitching about $125?

    --
    Breakfast served all day!
    1. Re:"Very expensive"? by 0123456 · · Score: 5, Informative

      It's very expensive when you consider that ISBNs are free in many countries. Canada, for example, just requires you to register as a publisher, and then you can get as many ISBNs as you can use from a web site.

    2. Re:"Very expensive"? by CalRobert · · Score: 3, Interesting

      Your broader point really strikes a chord - I find my friends have a hard time understanding why I would spend $500 on taking a class at a community college (after about 6 of them my career improved immeasurably thanks to the skills earned) or $1000 getting a visa to work in a different country (which is cheap, really), yet they seem fine with spending boatloads of cash on a fancier car, or eating out all the time. To each their own, and if that's what they want to do then good for them, but I don't get their surprise.

    3. Re:"Very expensive"? by PCM2 · · Score: 5, Insightful

      Wow, where can you do that? What distribution channels does that give you access to?

      For a lot of types of music, there is no mass market. The "distribution channels" are MySpace, Facebook, and Amazon. The role of the record label is minimal.

      I had one friend who managed to score a distribution deal with a pretty big indy distributor. It meant you could walk into any Virgin Megastore on Earth and buy his CD. But did you? No ... you didn't. Those CDs sat there for a few months and were rotated out for something else. Distribution channels aren't everything ... and this isn't the music industry of even a few years ago.

      That said, realize that all a record label really is is a bank with a lot of connections. Everything a major record label "spends" on you ... for recording, mixing, mastering, distribution, promotion ... is really just a loan. Nothing is a gift. You get paid, but not before they've made back every penny they spent on you. Putting out an album with record label backing is 100% analogous to starting a company with VC funding.

      --
      Breakfast served all day!
  6. Re:GUID? by phantomfive · · Score: 2

    That's kind of what an ISBN is, right?

    --
    "First they came for the slanderers and i said nothing."
  7. Problems, and a solution by 93+Escort+Wagon · · Score: 5, Funny

    With the explosion in books and book-like devices, the current ISBN scheme is insufficient. We'll soon be facing a world-wide ISBN shortage, especially in the rapidly expanding Asian publishing markets. I am promoting a new long-term solution called ISBNv6, which will provide a 128-bit-long space for book identifiers.

    --
    #DeleteChrome
  8. Re:I = International by uffe_nordholm · · Score: 3, Informative

    More or less the same applies here in Sweden: I applied for a few ISBNs, and was given two with no fuss. The total cost to me was I had to write two emails, and read some instructions. No money was involved in the transaction. I don't see why this should change should I need more ISBNs in the future.

  9. cryptographic hash by marvinglenn · · Score: 4, Interesting

    Especially for digital books, but to be used on the digital information that a regular book is printed from... a cryptographic hash of the book is the book identifier. Decentralized, unlikely to have a number collision, and the added bonus of a mechanism to make sure that the book you received is the book you wanted. The only thing that needs to be centralized is the decision of which hash to use, how to hash the data, and how to represent the hash as to the user.

    --
    The whores get mad when the sluts give it away for free.
    1. Re:cryptographic hash by burisch_research · · Score: 3, Interesting

      Books go through many revisions. The link may be referring to an outdated version; and while it's possible you might WANT that old version, chances are that you want the most recent one. This destroys the hash argument, I'm afraid.

      --
      char*f="char*f=%c%s%c;main(){printf(f,34,f,34);}";main(){printf(f,34,f,34);}
  10. I understand its purpose but... by jtownatpunk.net · · Score: 4, Insightful

    Laura Dawson, the product manager for identifiers at Bowker, insists that ISBNs are relevant and won't be replaced anytime soon

    When you have to insist that your product is relevant, that's a bad sign.

  11. Re:Spare Me by sjames · · Score: 2

    Cost? What are they using to generate the numbers, a hand cranked analytical engine?

  12. Re:GUID? by maswan · · Score: 2

    So are ISBNs, in many parts of the world. I guess the US has left it to the free market to decide how much the should cost.

  13. Re:You're wrong; starving artists can't afford tha by 1u3hr · · Score: 2

    So yes, $125 is something to bitch about. That's a lot of money when you're scraping by and trying to get your first bits of work out there. Especially when you know that early in your self-publishing career, it's very likely it might not even sell enough to recoup that, even if the work is good.

    Realistically, if you have no other income than self publishing, you are dead broke and you should get a job flipping burgers and write on your time off. I know a lot of authors, literally hundreds, since I work in publishing. Only a handful make a living out of it. Most of those started as journalists. Not one could pay the rent from self publishing. And here, ISBNs are free, and printing is very cheap. It's marketing that's hard, and self publishing means you have a hundred times as much competition.

  14. Re:Amazon has it covered, making ISBN less relevan by _Shad0w_ · · Score: 4, Informative

    Because ISBN numbers are also a unique identifier; they fulfil bibliographic and cataloguing functions. With an ISBN number you not only know what book is being referenced, but also which edition of that book, and what format that book was in (a book published as an eBook and as a paper book will have different ISBN number for both).

    --

    Yeah, I had a sig once; I got bored of it.

  15. Re:Ripoff City by itsdapead · · Score: 4, Insightful

    There is no justification for the $10/year cost of domain names

    Good domain names are a limited resource (sure there are a gazillion possible combinations but nobody wants to be kz67uip95zqtn.com or johnsmithfrompowercablenebraskabutnottheonthatlivesonwashingtonstreet.org). Until we live in some post-scarcity socialist nirvana where our disputes can be mediated by infinitely wise AIs then they will have a value. (...and even then, look at how long the names get in Banks's Culture books!)

    If domain names were free, or lasted forever for a small fee, then the cybersquatters would be busy running scripts to systematically register every likely combination of English words , and you'd all have to buy back your domains from them for whatever they wanted to charge. The domain name market is Wild West enough at the moment, thanks very much.

    At least a monopoly has some sort of accountability.

    --
    In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
  16. Re:I didn't understand any of this by Anonymous Coward · · Score: 2, Funny

    While my assuming that you know what you're talking about is probably unwise, the fact that you identified a conjunction as a preposition bodes ill.

  17. $11.79 for a single ISBN in The Netherlands. by CdXiminez · · Score: 2

    $125 for a single ISBN is very expensive. In The Netherlands a single ISBN is €9.07 ($11.79).
    https://portal.boekhuis.nl/isbn/informatie/tarieven

    1. Re:$11.79 for a single ISBN in The Netherlands. by Frankie70 · · Score: 2

      You are talking about mass produced ISBNs. Each American ISBN is hand made by a very skilled Artisan who puts in a lot of love and effort into it.

  18. Re:I = International by Luckyo · · Score: 2

    Essentially this is a fairly standard "everything should be private and for profit" attitude prevalent in US.

    In most of the rest of the world, ISBNs are distributed cheap or even free to authors, typically at a cost of requesting them and maybe paying some small processing fee.

  19. Re:I = International by Matthias+Wiesmann · · Score: 3, Informative
    It is not really once code per country, ISBN started with a code per language zone, and switched to countries when they realised it could not scale, so codes 978-0 and 978-1 are for english (this includes the mysterious lands of united kingdom and australia), code 978-2 is for french, and so does 979-10, 978-3 is for german, the followin 978- prefixes are assigned to various countries. Note that the code is not assigned to the language of the book, but the dominant language of the country / publisher. So a swiss publisher can have a 978-2 book in english.

    If prices of ISBN codes were really a problem, people could just publish in France, where ISBNs are free. Anyways nowadays ISBN are just a particular class of GTIN/EAN so I suspect one could just buy an EAN (UPC) code.

  20. Re:Spare Me by gig · · Score: 2

    How do you know $125 is the actual cost of one ISBN? There is no market for ISBN's, only a monopoly.

    In Canada and many other countries, the cost of one ISBN is free. A whole ISBN prefix can be had for free. There ends up being no excuse not to apply an ISBN, and so all books have ISBN's, and everybody benefits.

    > Costco

    What has a private grocery store got to do with public infrastructure like ISBN's? An ISBN costs nothing to create, and you can't eat it. We put them on books not for our own private interest, but for the good of society and culture. So you can find a specific book 20 years from now. So retailers can save time and money in administrative costs and put that into better serving readers.

    A much better analogy is Social Security Numbers. You don't want to have one, but you have one for the benefit of the whole society. What possible benefit would there be to charging people to obtain a Social Security Number? We want them to have a job, we want them to be uniquely identified in the Social Security database.

    I also don't think you understand that books have multiple ISBN's. So we are talking about $250 per title. For what?