T-Mobile Ends Contracts and Subsidies
AlphaWolf_HK writes "In what I see as a refreshing change, T-Mobile, the fourth largest carrier in the U.S., has made sweeping changes to its service, ending both phone subsidies and service contracts. Its CEO said, 'Here's the deal: If we suck this month, go somewhere else. If we're good, stay with us.' As part of that change, the new base plan will include unlimited access, including voice, text, and data. Data will be restricted to edge speeds after 500MB with no overage costs, but can be upgraded to 2.5GB for $10, or unlimited for $20. Portable Wi-Fi hotspot usage is also unrestricted for no additional cost. In addition, LTE services just went live in eight markets. As is already standard practice with T-Mobile, you are free to bring your own device. To keep customers from having to front the full cost of the phone with unsubsidized plans, they'll let people pay off phones in installments. They're also getting the iPhone 5 next month for $650."
It is supposed to be 500MB. You don't usually "upgrade" from 500GB to 2.5GB of data for $10 a month.
It sounds like T-Mobile is going to be offering reasonable, attractive cell phone plans. Wow. I'm genuinely surprised that such a large carrier is moving in this direction. Good on them.
This is a bold step for T-Mobile and I hope that they succeed. However I am somewhat concerned as I have already seen too many people complain that they'd have to foot the bill for the full cost of the phone. The math would may prove to be difficult for people who are not good at it.
However I am somewhat concerned as I have already seen too many people complain that they'd have to foot the bill for the full cost of the phone. The math would may prove to be difficult for people who are not good at it.
They could phrase it like this:
Pay Later: $199 down + $15/month for 24 months
Pay Now: $549
The down payment on the Pay Later choice would reasonably match the price with contract on other carriers.
Why is this? Other than 'muricans are dim fucks that put up with any shit?
The problem is that one can't just start his own cell phone network, with blackjack and hookers, because an oligopoly of four companies have snapped up effectively all the spectrum in the cellular bands. One must either put up with what the spectrum cartel offers or do without cellular service. If you believe I've presented a false dilemma, please feel free to explain your third option.
I hope the FTC takes note of this. Good things are happening because companies have to innovate to compete instead of take refuge in mega-mergers.
Of course having competition requires good regulations. There would be a lot less competition here if the Justice department hadn't successfully blocked AT&T's purchase of T-Mobile.