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NVIDIA GeForce GTX 780 Offers 2,304 Cores For $650

Vigile writes "When NVIDIA released the GTX Titan in February, it was the first consumer graphics card to use the GK110 GPU from NVIDIA that included 2,688 CUDA cores / shaders and an impressive 6GB of GDDR5 frame buffer. However, it also had a $1000 price tag that was the limiting specification for most gamers. With today's release of the GeForce GTX 780 they are hoping to utilize more of the GK110 silicon they are getting from TSMC while offering a lower cost version with performance within spitting range. The GTX 780 uses the same chip but disables a handful more compute units to bring the shader count down to 2,304 — still an impressive bump over the 1,536 of the GTX 680. The 384-bit memory bus remains though the frame buffer is cut in half to 3GB. Overall, the performance of the new card sits squarely between the GTX Titan ($1000) and AMD's Radeon HD 7970 GHz Edition ($439), just like its price. The question is, are PC gamers willing to shell out $220+ dollars MORE than the HD 7970 for somewhere in the range of 15-25% more performance?" As you might guess, there's similarly spec-laden coverage at lots of other sites, including Tom's, ExtremeTech, and TechReport. HotHardware, too.

160 comments

  1. Still? by Anonymous Coward · · Score: 0

    Is anyone else getting real tired of companies purposely crippling their high end products in order to sell them for less money? It's like openly broadcasting that their cards cost way too much to begin with.

    1. Re:Still? by MetalliQaZ · · Score: 5, Informative

      Is anyone else getting real tired of companies purposely crippling their high end products in order to sell them for less money? It's like openly broadcasting that their cards cost way too much to begin with.

      It's a question of tolerances. The chips that come out of the fab are not 100% perfect. The designs are amazingly complex, and they usually contain some defects in the manufacturing process. If they don't meet the high-end specs, maybe they can disable the broken cores, relabel it as a mid-range chip, and sell for less money. It allows the yield to be higher and it lowers the price for ALL of the products.

      --
      "Here Lies Philip J. Fry, named for his uncle, to carry on his spirit"
    2. Re:Still? by Bill+of+Death · · Score: 1

      They aren't necessarily purposefully crippling, though that sometimes happens. This allows them to sell chips that have some manufacturing defects; they turn off the bad shaders. The more chips from each wafer they can sell, the lower the price of each chip.

    3. Re:Still? by blackC0pter · · Score: 2

      While this does happen it is also a way for them to increase the yield of the chips. These are huge chips they are building and the chances of bad cores on the die is rather high. So instead of junking the chips with bad cores since they cannot be sold as the ultimate high end, they create a cheaper product with cores disabled. Not all disabled cores will be bad but this does help them improve manufacturing efficiency. Also, they might have serious manufacturing issues producing these huge chips so it might cost them an arm and a leg to build them right now. So they set the price abnormally high to control the demand until they can iron out the manufacturing issues and improve the yield.

    4. Re:Still? by bouldin · · Score: 3, Informative

      As long as Nvidia keeps crippling double-precision performance on their (non-Tesla) cards, I'll keep buying AMD.

      One of the highlights of the GTX Titan was that the card did double-precision floating point at full speed, just like one of Nvidia's Tesla products. That's no longer the case here - the GTX 780 performs double-precision at 1/24 of normal rate, just like a standard desktop GPU.

    5. Re:Still? by Anonymous Coward · · Score: 0

      Shut up and go buy the expensive, full featured one then.

    6. Re:Still? by eclectro · · Score: 1

      The chips that come out of the fab are not 100% perfect.

      While this may be true for these graphics cores, I don't think it's necessarily true for Intel's CPU chips. I think they have their design so refined that their yield is close to 100% for all but the highest density cores.

      Otherwise they simply would not be able to offer multi core chips. Maybe someone in the know could comment on this.

      --
      Take the cheese to sickbay, the doctor should see it as soon as possible - B'Elanna Torres, "Learning Curve"
    7. Re:Still? by adisakp · · Score: 1

      FWIW, they did the same thing on the PS3. Disabling one of the SPU cores to get higher yields. Even on machines where all the SPU's passed, they still had to disable one though to "standardize" performance... so sometimes functional chips are actually crippled to meet demand for lower specs but it's more often a factor to attain higher yield. Intel did "crippling" on functional Pentiums at first to meet Celeron demand (before actually making a new die for celerons). It's a little bit of both to be honest.

    8. Re:Still? by s1lverl0rd · · Score: 1

      AMD sold tri-core processors for a while - most if not all of those were just quadcores with one core either non-functional or intentionally crippled. Pretty smart move.

    9. Re:Still? by Anonymous Coward · · Score: 2, Insightful

      Alternate description: "Nvidia lowers the cost of standard desktop GPUs by not including features for high-speed high-accuracy functions that serve no purpose in gaming".

    10. Re:Still? by Anonymous Coward · · Score: 0

      No, there's always some amount of defects. Intel does not have 100% yield. We're working on it ;)

      -Intel fab employee.

    11. Re:Still? by jcochran · · Score: 2

      Nope. The NVIDIA GK110 has in it's design 16 clusters of 192 CUDA cores. And on the Titan, any two of those clusters may be defective and are turned off giving you a total of 2688 CUDA cores. In my opinion, that's a nice way of increasing their usable yield. On the GTX 780, they can have 4 defective clusters giving a total of 2304 CUDA cores. So chips that they would otherwise trash can still be used in a nice high end card. Isn't redundancy in design nice?

    12. Re:Still? by Anonymous Coward · · Score: 0

      still true for intel, but likely they have different things that are redundant or otherwise used for repair. almost certainly there's redundancy in the L2/L3 caches, and quite possibly in most of the other SRAMs.

    13. Re:Still? by citizenr · · Score: 1

      cutting silicon with laser to cripple it does NOT lower the cost.

      --
      Who logs in to gdm? Not I, said the duck.
    14. Re:Still? by the_humeister · · Score: 1

      Uhm... no. They're cutting double-precision floating point performance through the driver! Hardware is otherwise the same.

    15. Re:Still? by Anonymous Coward · · Score: 0

      Yes in fact it does. If you understand how production works. or basic business, or anything really.

    16. Re:Still? by Anonymous Coward · · Score: 0

      cutting silicon with laser to cripple it does NOT lower the cost.

      Of course it does.

      Double-precision is a high-end feature that nVidia sells for scientific computing at a premium. If they didn't cut the DP calculations then they would be cannibalising their Tesla line to sell unimportant features in the gaming line. If you understand anything about how business works, that would increase the prices on the gaming line since the Tesla line would no longer be profitable and overall profitability needs to remain the same or increase to preserve the stock price.

    17. Re:Still? by ooshna · · Score: 1

      AMD did this back with their Phenom X3's. There was such a high demand for the low cost triple core processors that they disabled a core on some four core processors and sold them as X3s till they ramped up production. I was lucky enough to get one of the four cored processors and was able to re-enable the fourth core through my bios.

    18. Re:Still? by Shirley+Marquez · · Score: 2

      Intel doesn't currently disable cores in their CPUs to create lower-grade chips. They do speed grading however, and they may do cache disabling - if they do it would be because some of the cache fails testing. They did more of that sort of thing in the past; your FPU-less 486SX was likely to be a 486DX die with a defective FPU. AMD does disable CPU cores. That's where the 3-core Phenoms came from, and where the 6-core FX comes from now. I believe the 4 core FX is normally a separate design but some may be 8-core die with half the chip turned off; the end user gets the same performance either way. As others have already pointed out, this kind of thing has been standard business practice in graphics for many years. The down-spec chips may have out-and-out defective portions, or they may fail to meet their power and heat specifications if everything is turned on. Or they may be perfectly good chips that AMD or NVidia sells as lower-end chips because they don't have enough demand for the expensive ones.

    19. Re:Still? by Shirley+Marquez · · Score: 1

      They had both a three-core Phemon and a three-core A6 APU. Neither is a current design though it may still be possible to buy them. AMD currently sell six-core processors, which are really 8-core designs with one core pair turned off. Their current designs use pairs of CPU cores with some shared resources so the number of cores will always be an even number; I don't think it's likely that they will ever release a part that disabled only one of the two cores in a pair.

    20. Re:Still? by janisozaur · · Score: 1

      As long as Nvidia keeps crippling double-precision performance on their (non-Tesla) cards, I'll keep buying AMD.

      they aren't the only ones: http://youilabs.com/blog/mobile-gpu-floating-point-accuracy-variances/ (although this is targeted mainly at mobile gpus, I suppose the same or very similar can be said about desktop GPUs)

  2. Graphics cards by snidely · · Score: 1

    Im a little surprised at people snivelling over 1000.00 video cards. I was in printing for 10 years back in "the day" and a supermac thunder card (with on board jpeg acceleration) was 2500.00

    1. Re:Graphics cards by Anonymous Coward · · Score: 1

      You can still buy $2500+ video cards. The difference is they are targeted to the professional crowd who need warranty and support on professional applications like CAD software, Photoshop, and the sort. The FirePro (AMD) and Quadro (NVidia) lines aren't exciting as far as gaming and hardware goes, but you're not paying for gaming, you're paying for the support and certification that it will work for various professional applications.

    2. Re:Graphics cards by jma05 · · Score: 1

      Nobody snivels at any priced hardware, as long as they are using it to make enough money to offset its price. There are as pricey workstation GPUs even now that people use for work.

    3. Re:Graphics cards by TWX · · Score: 2

      I am so glad that I grew up in the 3dFX Voodoo days for my gaming. The cards were relatively cheap, and spending $200 on one seemed like a huge sum of money. Like, this-is-your-only-Christmas-present money.

      Upwards of $1000 for a consumer-grade video card? I've spent less on road-worthy vehicles.

      --
      Do not look into laser with remaining eye.
    4. Re:Graphics cards by 0123456 · · Score: 1

      Meanwhile, my $200 graphics card runs all the games I own at max or high settings at 1920x1080.

      This is a card for fanatics who want to run six monitors at > 1920x1080, not Joe Sixpack who bought a PC from Walmart.

    5. Re:Graphics cards by dywolf · · Score: 1

      what happened to 6 shader cores being a big deal? now we're in quadruple digits? holy cow.

      --
      The guy who said the election was rigged won the presidency with the second-most votes.
    6. Re:Graphics cards by Anonymous Coward · · Score: 0

      Or people who have decent monitors instead of gaming on a television. I'm stuck at 1080p right now because I use an HDTV projector, but when reasonably-priced 4K TVs and projectors come out, many more of us will be gaming at well above 1080p.

    7. Re:Graphics cards by Jane+Q.+Public · · Score: 1

      "Im a little surprised at people snivelling over 1000.00 video cards."

      Here's the problem: they're pulling the same blunder that got Intel in hot water back in the 90s.

      People aren't stupid (although many of them act that way sometimes). If you can take a part that sells for $1,000, disable some of the functionality, and sell it for $650... then you can sell the whole unit for $650. It's a ripoff and people know it.

      Now, if it's a matter of disabling cores that don't pass testing anyway, that might be an effective way to dump "defective" parts on the market and still profit from them. But it's pretty hard -- for very good reasons -- to convince people that it doesn't actually cost you MORE money to disable only those that don't pass tests... meaning you still could have sold those better parts for the lower amount.

    8. Re:Graphics cards by Synerg1y · · Score: 1

      Completely agree, current game market can't utilize this. Furhter, the irony here is most games don't work well in a multi-monitor environment. I still find myself turning my other one off to avoid accidental misclicks. Only game I've played that effectively compensates is Starcraft II, everything else has been an alt tab PITA.

      I think maybe where you get your money's worth here is you can fire up vlc, a game, and netflix together , which is basically what you're saying, but how many people is that worth 1k to? It'd be cheaper 2 buy 2 more wal-mart machines at that point.

    9. Re:Graphics cards by Anonymous Coward · · Score: 0

      I think there will always be videophiles who want the highest specifications and all the gold plated connectors etc, even if they can't tell the difference. The cost alone is what makes it attractive.

      For the rest of us, a $200 card is fine.

    10. Re:Graphics cards by Luckyo · · Score: 1

      Actually these cards are used to following reasons legitimately:

      1. 120 FPS at 1080p in high end games (usually needed for proper 3D).
      2. Extremely high resolution gaming at high detail (4k).

      Notably even Titan chokes when trying to do both: 4k rendering of most graphically intensive games at 120FPS at high detail levels.

    11. Re:Graphics cards by Luckyo · · Score: 1

      People aren't as stupid as you make them out to be (or in fact are). The costs in chip production are not in manufacturing alone - else taiwanese would have won the chipmaking competition long ago. Design costs are very significant, as are the costs of setting up the production process.

    12. Re:Graphics cards by Jane+Q.+Public · · Score: 1

      "The costs in chip production are not in manufacturing alone - else taiwanese would have won the chipmaking competition long ago. Design costs are very significant, as are the costs of setting up the production process."

      And that is 100% irrelevant to the point I was making. Just as with Intel, the "disabled" chips only became available well after the full-featured chips. The design didn't happen until the manufacturer decided to create a branch of the product line from the existing branch.

      Do you not remember the customer revolt over Intel doing this? I was systems manager when it happened. And believe me, people were pissed off.

    13. Re:Graphics cards by Anonymous Coward · · Score: 0

      "Im a little surprised at people snivelling over 1000.00 video cards."

      Here's the problem: they're pulling the same blunder that got Intel in hot water back in the 90s.

      People aren't stupid (although many of them act that way sometimes). If you can take a part that sells for $1,000, disable some of the functionality, and sell it for $650... then you can sell the whole unit for $650. It's a ripoff and people know it.

      Now, if it's a matter of disabling cores that don't pass testing anyway, that might be an effective way to dump "defective" parts on the market and still profit from them. But it's pretty hard -- for very good reasons -- to convince people that it doesn't actually cost you MORE money to disable only those that don't pass tests... meaning you still could have sold those better parts for the lower amount.

      Let's imagine that I have a production line producing parts with 16 sections, and manufacturing errors can cause some of those sections to be faulty. Let's imagine that there's a 50% chance that all 16 sections are good. And let's imagine that the cost of producing a part (good or bad) is $500. I have two choices:

      1. I can sell only the parts with 16 functional sections, and discard all the rest. That means the cost of all the faulty parts must be covered by the price of the good ones. Half the parts are discarded, so I have to sell the good ones for $1000 each to break even.

      2. I can sell the parts with 16 functional sections at one price, the parts with 15 functional sections for a lower price, the parts with 14 functional sections for an even lower price, and then only discard the parts with more faults. Now I have fewer parts to be discarded, so less cost to be included in the price of the good ones, AND I can offer a range of parts - some people may not need the speed of the most powerful part, or may not be able to afford it.

      To keep the math simple let's consider that I have, say, 50% of the parts with 16 functional sections, 25% with 15, and 25% discarded. Now I don't have to charge $1000 for a 16 section part. I can charge $750 for the 16-section part to cover the 25% of faulty parts, and $500 for a 15-section part, and I'm still making the same money as I was when I was selling just the 16-section parts for $1000.

      Which approach produces the lower prices?

      Now do you see?

      Take off the conspiracy-coloured glasses!

    14. Re:Graphics cards by Luckyo · · Score: 1

      When you're a business, you'll piss people off for the weirdest reasons.

      Doesn't mean you have to care every time someone will get pissed. Else you'd be doing ntohing but caring about pissed off people. For the record, I don't think anyone who wasn't a "systems manager" was revolting. At least I never even heard about a revolt when intel started doing it. Reaction was "meh, whatever, I still get a chip I pay for" at worst.

    15. Re:Graphics cards by UnknownSoldier · · Score: 1

      > at max or high settings at 1920x1080.
      Good luck getting 60+ Hz on a $200 video card with modern (2013) games - you'll most likely playing at a crappy 30 frame per second. i.e. Tomb Raider 2013, BF3, etc. all run good at Ultra settings.

      I bought my Titan for a) Win & Linux CUDA, and b) to game at 120 Hz on the Asus VG248QE (the Asus VG278H is also good.) using LightBoost because I can tell instantly when the frame rate drops from 60 Hz down to 30 Hz.

      . /me *glares at Path of Exile*

      Not everyone gives a shit about multi-monitor gaming.

    16. Re:Graphics cards by Shirley+Marquez · · Score: 1

      The $1500 4K TV that has been written about here on Slashdot is almost cheap enough. And you're right; as people move up to higher resolution monitors they're going to need more GPU horsepower as well. The masses still won't be buying at $650 but it's a step in the right direction.

    17. Re:Graphics cards by SplashMyBandit · · Score: 1

      The key part in the statement is the:

      "games I own"

      You simply aren't playing games that need as many cycles as you can get, but they do exist. Simulations like DCS :Word, DCS:A-10C, DCS:Ka-50 all need a large amount of graphics power when you are at altitude. The Armed Assault III simulator also makes a lot of use of your CPU and GPU, since you are running around maps that are much bigger than the postage-stamp sizes of most games (eg the pitiful maps on the Call of Duty and Battlefield series).

      I'd suggest checking those games out. They may not be your thing (and it sounds like you don't have the hardware to run them well anyway) but for many (usually older) people simulations are far better than some made up 'cartoonish' games. Those simulations need every resource they can get.

    18. Re:Graphics cards by mc6809e · · Score: 1

      People aren't stupid (although many of them act that way sometimes). If you can take a part that sells for $1,000, disable some of the functionality, and sell it for $650... then you can sell the whole unit for $650. It's a ripoff and people know it.

      And so much of what people "know" is wrong.

      It's entirely possible that at $650/chip Intel loses money and at $1000/chip Intel loses money -- but at the two price points combined, Intel makes a profit.

      Suppose Intel can sell 1 million chips at $650 but only 500 thousand chips at $1000. At $650/chip they make $650,000,000. At $1000/chip they make $500,000,000. If development costs are $800 billion, they lose money in both cases.

      But at two price points Intel makes a profit.

      They can sell 500 thousand at $650/chip and another 500 thousand at $1000/chip making $325,000,000 + $500,000,000 = $825,000,000 and the cost of development is covered.

      The point of disabling cores isn't to rip people off -- it's to force those that can pay $1000 to pay $1000 instead of $650.

    19. Re:Graphics cards by synaptik · · Score: 1

      Companies are not looking to maximize price. They are looking to maximize the area of the rectangle defined by Price times Volume. If they think the area of that rectangle will be larger at a smaller price, then they would sell at that smaller price.
      Now imagine that your company has correctly identified that pricing sweetspot, but some of your product is partially defective, though still useful. You cannot sell it at that same ideal price as the fully-featured product. So, you necessarily sell it at some discount.

      --
      HSJ$$*&#^!#+++ATH0
      NO CARRIER
  3. More Coors is always better by TWiTfan · · Score: 4, Funny

    More Coors takes the pain of remembering away.

    --
    The cow says "Moo." The dog says "Woof." The Timothy says "Thanks, valued customer. We appreciate your input."
    1. Re:More Coors is always better by fibonacci8 · · Score: 5, Funny

      But then you have to drink something to forget you were drinking Coors.

      --
      Inheritance is the sincerest form of nepotism.
    2. Re:More Coors is always better by smallfries · · Score: 1

      Dude I think he covered that: Moore Coors.

      --
      Slashdot: where don knuth is an idiot because he cant grasp the awesome power of php
    3. Re:More Coors is always better by RoboRay · · Score: 0

      Moore Coors?

    4. Re:More Coors is always better by Anonymous Coward · · Score: 0

      If you're drinking Coors it's already easy to forget you're drinking anything at all.

    5. Re:More Coors is always better by Anonymous Coward · · Score: 1

      Moore Coors?

      Yes, the amount of Coors doubles every 2 years.

  4. I can get an entire laptop for that cost by MetalliQaZ · · Score: 5, Insightful

    I must have crossed the border into adulthood somewhere back there because I would never pay that much for a performance uptick in a video game. I can get myself a nice new laptop for that cash, and it would be still be proficient at 90% of today's games.

    --
    "Here Lies Philip J. Fry, named for his uncle, to carry on his spirit"
    1. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      I must have crossed the border into adulthood somewhere back there because I would never pay that much for a performance uptick in a video game. I can get myself a nice new laptop for that cash, and it would be still be proficient at 90% of today's games.

      EXCEPT, why be merely PROFICIENT???

    2. Re:I can get an entire laptop for that cost by MachineShedFred · · Score: 5, Insightful

      The good news is that all the "I've got to have the latest and best to make all my friends and e-buddies drool" crowd will start unloading their barely-used last generation cards on eBay, and those of us that want good performance at a good price will benefit.

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
    3. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      I am sorry for your loss.

    4. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      Most people do not buy these cards, or GTX in general. They buy in a lower price range. This is what you buy if you want the very top end.

    5. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      From this statement I can tell you aren't running a three or six monitor Surround array, which is the target market for this kind of GPU.

      Also, it is not related to adulthood - I'm a 30 something, and I have a nice Surround array. And yes, I am considering an upgrade like this.

    6. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      I want that rig. However, I want portability more with some semblance of a battery life. So that puts me into the same realm as you in buying laptops.

      I used to drop 3-5k for a rig. Would still do it. But these days I want portable.

      We will be seeing this sort of tech in laptops in about 3 years once they get the heat and power usage under control.

    7. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      Probably in the minority but the CUDA/OpenCL ability of those cards was kinda drool worthy. So, one could use it as an excuse to buy a top end card for video ga...Err..I mean..to render texture maps faster.

    8. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      I think OP was referring to adulthood as a state of being, not an age. Maybe you just haven't hit it yet.

    9. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      If you're in the market for buying a $650 video card on essentially impulse, are you really that concerned about selling your [probably] year old card on ebay for $150?

    10. Re:I can get an entire laptop for that cost by parlancex · · Score: 1

      If by 90% of today's games you mean 90% of today's facebook games, then yes, I suppose ;). But seriously, are games less technically demanding than they were 10 years ago? Yes. Are you really going to have that much fun trying to play actual modern 3D games on medium low detail settings, no AA, low resolution, at ~30 fps? You might, obviously a lot of people wouldn't, myself included.

    11. Re:I can get an entire laptop for that cost by dywolf · · Score: 2

      1920x1080
      High settings
      1x AA (and honestly dont even need that when running at this rez or higher)
      60+ FPS in nearly all games including your precious "modern 3d games"...because honestly they dont push any harder now than they did a bit ago.

      the card that does this for me? a 4 year old GTS 250

      either your standards are too high, or you're deluding yourself as to the actual worth of running at 400000x rez with 20xAA and 50 bajillion gigawatts of memory.
      probably both, as you;ve obviously falled for the graphics = gameplay fallacy.

      --
      The guy who said the election was rigged won the presidency with the second-most votes.
    12. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      ... or your standards are too low. Try running Far Cry 3 on that or something. GTX480 keeps up with it "ok", but the framerate drops do show up here and there. I'm sure a GTS250 would do great for Thief 3 or Quake 3 Arena, but that's moot.

    13. Re:I can get an entire laptop for that cost by gsnedders · · Score: 2

      Note that a 2560x1600 panel has almost double (1.98x) the number of pixels of a 1920x1080 one, and given how ugly scaling tends to be, it can be entirely worthwhile to have a high end graphics card.

      On the other hand, I still have a GTX 580 (and when I bought it, the mid-range card couldn't get a smooth framerate above 1920x1200), and I don't have any impetus to upgrade yet, as the difference isn't that great.

    14. Re:I can get an entire laptop for that cost by maroberts · · Score: 1

      You should thank God (in whatever form you worship his Noodly Appendages) that people do buy high end devices such as graphics cards. These spendthrifts create the market and provide the initial downward push on prices so that the rest of us can afford them.

      I still remember paying £2500 ($4000) for a 486DX-33 with 8MB of RAM and a 200Mb hard drive. Those were the days.....

      --

      Donte Alistair Anderson Roberts - hi son!
      Karma: Chameleon

    15. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      Where is this $650 laptop which is proficient at 90% of games? How much time passes before it can no longer play even 50% of the new games? My friend got a $650 laptop recently and couldn't even buy BGEE because Intel Integrated Graphics are not supported.

    16. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      probably both, as you;ve obviously falled for the graphics = gameplay fallacy.

      Fucking idiot. He didn't say the game being more beautiful would make it more enjoyable, he's trying to say that playing at crawl speed isn't enjoyable, which it isn't. It's the other way around. Your standards are too low. That card won't play any relevant demanding game at decent speeds.

    17. Re:I can get an entire laptop for that cost by Luckyo · · Score: 1

      You setup will barely run battlefield 3 (likely won't run at all or be an utter cripple at ultra settings). Same for crysis and other graphically intensive games.

      But you will run many console ports just fine. After all, these are aimed at ancient hardware. Or at least you will for about a year more. Then console ports will become far more demanding as console hardware will get upgraded.

      Reality is, it's not that your card is fast. It's that your standards are very low.

    18. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      Sounds like you need to check out the Eurocom Panther 4.0. You can get an 8 core Xeon and SLI GTX680 or Crossfire HD8970, in a laptop. I'm sure it has great battery life too, provided you don't mind strapping a deep cycle golf cart battery to the bottom of the 600W behemoth.

    19. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      The next gen of consoles are about 30% slower than my 2011 PC, in almost every aspect, and will be running standard PC hardware inside. You really think they will make ported games take a lot more oomph just because of being stuck on Windows?

    20. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      No, pretty sure the AC is an adult and you're just an idiot who can't read him properly.

    21. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      1x AA (and honestly dont even need that when running at this rez or higher)

      Increasing the number of pixels does in no way diminish the need for antialiasing if you increase the surface area at the same time, and do not look at the display from farther away (and often you don't considering that the display is already at the far edge of your desk).

      Yes, you wouldn't need AA on a 1080p smartphone, but considering that you didn't talk about mobile GPUs I'm guessing that you are talking about a desktop monitor, diagonally in excess of 50cm (20 inches) or so. That makes it less pixel-dense than many displays of the 90's and certainly something which shows the jaggedness of non-AA graphics.

      1920x1080 is not a high resolution for desktop displays. More like unacceptably low.

    22. Re:I can get an entire laptop for that cost by Anonymous Coward · · Score: 0

      1920x1080 is not a high resolution for desktop displays. More like unacceptably low.

      You're a fucking idiot. 1920x1200 and 1920x1080 is exactly what everyone in the world runs right now. It's not "unacceptably low" at all.

    23. Re:I can get an entire laptop for that cost by MachineShedFred · · Score: 1

      It's a lot easier to afford a $650 video card when you're selling last year's card for $350.

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  5. 2,304 cores = 1 line of 2K HD by Sla$hPot · · Score: 1

    Ten years more and it will be one core per pixel. That's insane.

    1. Re:2,304 cores = 1 line of 2K HD by Anonymous Coward · · Score: 0

      2,304 cores should be enough for anyone.

  6. Re:Still slower than AMD by Anonymous Coward · · Score: 3, Insightful

    Implementation trumps architecture. There's a reason nobody who's interested in power efficiency, noise and/or heat uses AMD products.

  7. Are you insane? by Anonymous Coward · · Score: 0

    People complain that Macs cost too much and then you get news like this about video cards that cost as much as the entry-level Apple laptop.

    Hell, I could pay both my rent and electricity bill for two fucking months for the price of one GTX Titan card.

    1. Re:Are you insane? by kannibal_klown · · Score: 1

      Sounds more like a regional thing.

      Here in upper/middle NJ, $1000 gets you a pretty bare-bones apartment in most towns. Maybe a 2-bedroom in worse area.

      Unless you're splitting rent with someone at $1000 doesn't carry much weight here.

    2. Re:Are you insane? by Anonymous Coward · · Score: 0

      Of course, you could run a dozen instances of Apple's OS on the video card alone and still have resources left over to slam the shit out of any game on the market, but let's not mention that. Obvious Apple shill is obvious.

    3. Re:Are you insane? by Anonymous Coward · · Score: 0

      Well, if you had that video card, your electricity bill would be higher...

    4. Re:Are you insane? by Anonymous Coward · · Score: 0

      $385 per month for the rent, average $50 of for the electricity. Three bedrooms apartment with a living room, in Canada.

    5. Re:Are you insane? by kannibal_klown · · Score: 1

      Great, yet another reason I wish I was Canadian.

      NJ has a high cost of living. Though it varies: if you want to leave in Western NJ near the PA border it's a little cheaper. Or if you move way down to South NJ it's a little cheaper still. Though hadn't seen a nice apt for $500.

      But unfortunately there are a lot more jobs in northern NJ, and it's not worth driving 1+ hours each way let alone 2.

    6. Re: Are you insane? by iamhassi · · Score: 1

      Same in most major US cities. But people have to have a place to live but they don't have to play video games. If its too much, don't buy it

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    7. Re: Are you insane? by jma05 · · Score: 1

      Yes, but people living in higher cost of living centers generally have higher relative incomes as well. So it is less of a proportional hit on the budget than elsewhere.

    8. Re:Are you insane? by Anonymous Coward · · Score: 0

      That should come with a results not typical. In almost every major centre in Canada, the rents are 1000+ for a three bedroom, if you can can find a place to live at all (many places have very low vacancy rates). The only way you can get a rent like that is by living in an extremely remote location like Flin Flon, or in a location with low job prospects like Charlottetown Town.

    9. Re:Are you insane? by Anonymous Coward · · Score: 0

      >Great, yet another reason I wish I was Canadian.
      FYI: Goods, groceries in Canada cost more.

      http://www.citynews.ca/2011/09/11/why-consumer-goods-cost-more-in-canada-than-in-the-u-s/
      >“It depends on the equipment, but it can vary from 20 per cent to 45 per cent cheaper in the U.S.,” said one parent. “When you get into the high-quality products, the price difference is higher.”

    10. Re:Are you insane? by Anonymous Coward · · Score: 0

      Expensive video cards are magically able to run x86 code?

    11. Re:Are you insane? by 0123456 · · Score: 1

      Hell, I could pay both my rent and electricity bill for two fucking months for the price of one GTX Titan card.

      Then you're not the target market.

      Some people buy $250,000 cars, some people buy $1,000 video cards, some people pay $2500 for Mac with the same hardware as a $1000 Windows PC. To most of us, they're just a curiosity.

    12. Re:Are you insane? by Anonymous Coward · · Score: 0

      >Great, yet another reason I wish I was Canadian.
      FYI: Goods, groceries in Canada cost more.

      http://www.citynews.ca/2011/09/11/why-consumer-goods-cost-more-in-canada-than-in-the-u-s/
      >“It depends on the equipment, but it can vary from 20 per cent to 45 per cent cheaper in the U.S.,” said one parent. “When you get into the high-quality products, the price difference is higher.”

      Live in a border town and do your shopping in the US, Canadians make up about 50% of our business where I'm at.

    13. Re:Are you insane? by unr3a1 · · Score: 1

      At $650, the GTX 780 costs less than one monthly rent payment for me.

    14. Re:Are you insane? by Anonymous Coward · · Score: 0

      Yes. It's called "emulation." In fact, it's very likely that the browser you used to post that BS comment is running inside an emulator.

      Have you been retarded all you life, or did you go to school for it?

  8. 2304 cores aught to be enough for anybody by Anonymous Coward · · Score: 0

    Well, by tradition I don't pay more than ~$250 for a graphics card, so it's interesting but still MUCH too expensive for me. But give it a year or so and it might be in that price range, at which point I'm probably going to say 2304 cores is plenty.

  9. Re:The Question on Everyone's Minds .... by Anonymous Coward · · Score: 1

    Since WoW is CPU-bound the answer is a clear, resounding "it depends".

  10. Re:Still slower than AMD by wooferhound · · Score: 2

    They seem to be using the terms Cores and Shaders interchangeably. is a Shader a core ?

    --
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  11. Well, that's lack of competition for you... by Gordo_1 · · Score: 2

    If this was a previous generation where AMD was actually still competitive, Titan would have been the high end part, and it would have cost $500 instead of $1000. The part known as GTX 780 would have been a slightly depopulated part capable of 90% the performance for a 20% savings or so and the rest of the line would have fallen under those two. Since AMD is no longer really a threat in the high-end GPU space, Nvidia can literally maintain the MSRPs of the old parts as if the new parts are merely higher performing extensions of the previous generation without any downward pricing pressure on anything.

    1. Re:Well, that's lack of competition for you... by Anonymous Coward · · Score: 0

      AMD is still competitive for anyone who needs a linux driver. AMD drivers are bad. NVIDIA hast the WORST driverss according to Linus Torvalds. So in his words "FUCK U NVIDIA!"

    2. Re:Well, that's lack of competition for you... by Anonymous Coward · · Score: 0

      That's great! I'm sure you can run DX11 games on Linux with that AMD too. Let's get real: it is still true that most any high-end game is Windows-only so far.

    3. Re:Well, that's lack of competition for you... by kllrnohj · · Score: 1

      What on earth are you talking about? AMD is very competitive still.

      7870 vs 660 Ti: similar price, similar performance.
      7970 GHz Edition vs. 680: Similar price, similar performance.

      The two companies are battling it out at every segment with neither having a clear lead anywhere. The exception being the GTX Titan and the 780 - both of which are brand new cards and AMD just hasn't yet released their new batch of cards. If AMD takes months to come out with something, then the will no longer be competitive. But right now to claim that AMD is not competitive is laughably ignorant.

    4. Re:Well, that's lack of competition for you... by Anonymous Coward · · Score: 0

      If I told guys 7 yeas ago that in 2013 most mobile phones are powered by a linux kernel, it would have sounded unrealistic. My guess is that in 7 years, devices that are powered by a linux kernel will have a decent market share in games, say 30% or more. I play cubemen2 at the moment and linux is supported. I hope the steam linux console will be a success and I hope NVIDIA will fail with there NO-LINUX strategy. but who knows :-)

    5. Re:Well, that's lack of competition for you... by bzipitidoo · · Score: 1

      For me, drivers are more important than hardware. The difference in speed between the flaky, wonky proprietary drivers and the fairly steady but dog slow open source drivers are on the order of 10x.

      They still aren't competing for the Linux market. I have older low end stuff, an AMD machine (Phenom II with an HD 5450), and an Intel+Nvidia machine (Core 2 Quad Q6600 with a GeForce 8500GT that I recently replaced with a fanless GT 610), and in neither can I get satisfactory Linux support. The proprietary driver on the Nvidia box has the best performance. Next best is the AMD box with the open source driver. (I haven't tried Catalyst, so I don't know how good AMD can be.) The Nouveau driver is horrible for 3D acceleration. ATI/AMD has repeatedly promised they would help open source drivers use the full potential of their hardware, but thus far they haven't delivered. NVidia has flat out refused to help, and has tried to claim that keeping their proprietary driver up to date is being supportive of open source.

      Hearing that Intel has turned over a new leaf, and that their recent integrated graphics offerings, the HD 4000s and 3000s, actually have some decent performance, with decent support in open source drivers, in contrast to the miserable performance of everything they've offered since the start of the new millenium, I decided to give them a try. Intel's HD 4000 with the open source driver blows away AMD's HD 5450 with the open source driver. It's not competitive with high end graphics cards, but it is good enough to do 3D graphics at 1920x1280 at a frame rate that while not by any means smooth isn't too intolerably jerky, maybe about 10 frames per sec.

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    6. Re:Well, that's lack of competition for you... by kllrnohj · · Score: 1

      For me, drivers are more important than hardware. The difference in speed between the flaky, wonky proprietary drivers and the fairly steady but dog slow open source drivers are on the order of 10x.

      Not for AMD. Phoronix has plenty of benchmarks, the open source drivers have 80% the performance of the proprietary ones.

      They still aren't competing for the Linux market. I have older low end stuff, an AMD machine (Phenom II with an HD 5450), and an Intel+Nvidia machine (Core 2 Quad Q6600 with a GeForce 8500GT that I recently replaced with a fanless GT 610), and in neither can I get satisfactory Linux support. The proprietary driver on the Nvidia box has the best performance. Next best is the AMD box with the open source driver. (I haven't tried Catalyst, so I don't know how good AMD can be.) The Nouveau driver is horrible for 3D acceleration. ATI/AMD has repeatedly promised they would help open source drivers use the full potential of their hardware, but thus far they haven't delivered. NVidia has flat out refused to help, and has tried to claim that keeping their proprietary driver up to date is being supportive of open source.

      The Linux market is full of masochists that continue to purchase and recommend the company that hates them (Nvidia) and shun the one that's actually doing what the community is asking for (AMD). AMD *has* delivered on the open source drivers. They *have* delivered on the specs. Everything the community has asked for, AMD has done. And yet, the community continues to buy Nvidia while complaining that Nvidia doesn't do what they want. No shit, why would they when you give them your money anyway?

    7. Re:Well, that's lack of competition for you... by Anonymous Coward · · Score: 0

      No they aren't. The drivers are trash, making AMD/ATI cards useless for any serious gaming or video.

  12. Re:Still slower than AMD by IRWolfie- · · Score: 2

    Noise? Wouldn't that just depend on which manufacturer packages the AMD GPU?

  13. Re:Still slower than AMD by Anonymous Coward · · Score: 0

    Implementation trumps architecture. There's a reason nobody who's interested in power efficiency, noise and/or heat uses AMD products.

    And obviously I meant Nvidia.

  14. Yowsa by Anonymous Coward · · Score: 1

    Imagine a Beowulf cluster of these babies rendering images of Natalie Portman covered in hot grits!

    1. Re:Yowsa by Anonymous Coward · · Score: 0

      Oh my EYES! Why did you have to say that, it's going to take a long time to get that image out of my head.... I need to barf now...

  15. Re:Of course they'll pay... by Anonymous Coward · · Score: 0

    No I'm not, and I will not be getting this card. 1) I am an AMD guy for my graphics cards, and 2) That is a shit ton of money and I am just a poor college student.

  16. Re:Still slower than AMD by Vigile · · Score: 3, Informative

    In GPU terms, yes. The shaders and cores are very different between AMD and NVIDIA (that's why AMD can have 1536 and compete with a HD 7970 with 2048 shaders).

  17. $500 is already close to insanity by Alejux · · Score: 2

    Anything more the $250, and it's likely you won't find any game out there that can't be played well with a $250 card.

    1. Re:$500 is already close to insanity by ctrlshift · · Score: 2

      Definitely, don't ever shell out the money it costs to have the #1 best fastest hottest GPU (I wouldn't recommend the #2 either). It's basically digital viagra. Lasts about as long too.

    2. Re:$500 is already close to insanity by Anonymous Coward · · Score: 0

      Not right now, because games are stripped down to what the consoles can handle. With the new consoles, we'll be back to seeing benefit from better video cards.

    3. Re:$500 is already close to insanity by Anonymous Coward · · Score: 0

      Lasts about as long too.

      Ah, wouldn't know...

    4. Re:$500 is already close to insanity by 0123456 · · Score: 1

      With the new consoles, we'll be back to seeing benefit from better video cards.

      Except the new consoles' graphics will probably be just about on par with next year's integrated GPUs.

    5. Re:$500 is already close to insanity by Anonymous Coward · · Score: 0

      These sorts of cards really are beneficial if you want to go above 1080p. Personally, I have a 2560x1440 monitor but run games at 1080p so my $200 graphics card won't choke.

    6. Re:$500 is already close to insanity by cdrudge · · Score: 1

      Doesn't that advice apply to just about everything? TVs, cars, medicine...The ultra high end or bleeding edge technology usually isn't "worth it". Yet that edge always seems to move along and what is today's best, most expensive tech is tomorrow's everyday tech.

    7. Re:$500 is already close to insanity by lpq · · Score: 1

      Try an over decade-old game like Oblivion.

      Bethesda next generation 'Skyrim' was a downgrade in graphics for
      X-Boxes.

      Oblivion can easily multi-GPU card setups, so I'd guess you don't know
      what 'well' means.

      It's not about the game, but about the quality and density of the textures -- do they approach what the naked eye can see? Can they support
      multiple even 1 4k monitor ?

      Considering the HDMI cable spec tops out at 1920x1080... that's
      a jolt right there when you want to run 2560x1600.

      Problem is most of the programs out there won't use the extra
      cpu power because they are built cheaply.

      If all you have is cheap games that are designed to run on an iphone or such, then sure, $250 would get you all you needed.

      Gaming quality started declining within the last decade as software companies focused more money into DRM to try to get more money out of existing programs, vs. R&D into better sims/games, so its no wonder you don't know about software programs that can make use of higher gen cards.

      However, it's not just games -- Try using 3D SW sometimes... today's cards can't begin to meet the need.

  18. Re: Still slower than AMD by iamhassi · · Score: 1

    AMD/Nvidia/inbreadkitty comes out with faster, more expensive video card, News at 10. This happens yearly, why is this on /.? I understand being on the hardware websites, but not here

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  19. Bitcoin / Litecoin mining? by King_TJ · · Score: 1

    Until I was asked to write a few tech. articles on bitcoin and other virtual currencies last year, I didn't really pay a lot of attention to them. But I've learned that high end ATI video cards are pretty much the "engines" required for any respectable bitcoin/litecoin mining rig to work successfully.

    (As a rule, nVidia cards have been ignored as "not as good of performers as ATI" for this specific use -- though I wonder how this GTX 780 would do?)

    People building these mining rigs generally cram 3 - 4 of the cards on one motherboard, and run several identically configured machines at a time -- meaning a pretty hefty investment in video boards. It makes me wonder if this isn't really a significant reason for the sales of the more costly models, as opposed to the audience you'd assume was buying them -- 3D gamers?

    1. Re:Bitcoin / Litecoin mining? by NeutronCowboy · · Score: 1

      ASIC machines are coming on the market for bitcoin mining. They're blowing any GPU rig out of the water in terms of BTC mined/watt-hour. GPU-mining is officially dead.

      --
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    2. Re:Bitcoin / Litecoin mining? by Anonymous Coward · · Score: 0

      ASIC machines are coming on the market for bitcoin mining. They're blowing any GPU rig out of the water in terms of BTC mined/watt-hour. GPU-mining is officially dead.

      They actually have to come out first.

    3. Re:Bitcoin / Litecoin mining? by Monkey · · Score: 1

      Not for scrypt based coins like litecoin. GPUs are still the best option.

    4. Re:Bitcoin / Litecoin mining? by Fweeky · · Score: 1

      It'll perform a bit worse than a GTX Titan, which gets in the region of 330Mhash/sec. For comparison, an AMD HD5870 from 2009 managed about 400Mhash/sec.

    5. Re:Bitcoin / Litecoin mining? by Anonymous Coward · · Score: 0

      ASIC machines are coming on the market for bitcoin mining. They're blowing any GPU rig out of the water in terms of BTC mined/watt-hour. GPU-mining is officially dead.

      If only someone was selling ASICs. Avalons are off the market, they aren't making a batch 4. The only other company is Butterfly labs, and the verdict is still out on if they are a long con scam. If I could buy an Avalon for $10k I would do so today... alas.
       
      In anycase I'm doing 1 Gh/s mining with 2 video cards (7870 and a 7950), making $6 a day (~$180 with electric costs of $18). Once my bitcoin dollars build up again, I suspect I'll buy another GPU as the rate the difficulty is climbing, it should still be profitable for a while longer. Plus the high end video cards retain a lot of value, so I can resell them down the road. GPU mining isn't dead yet.

  20. Re:Bullshit VS Console by UnknowingFool · · Score: 1

    This is where you don't understand that maybe 1% of PC gamers will buy this card. Of course these are the same people that will drop lots of money on bling like LED lights. Most gamers will spend much less and still have a PC that beats your 8 year old console as it hasn't been/can't be upgraded when it comes to hardware.

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  21. Well? We're waaaaaaaiting! by Impy+the+Impiuos+Imp · · Score: 1
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  22. Re:Bullshit VS Console by Anonymous Coward · · Score: 0

    Beat it by what? Are we going to count framerates or how well/fun the game plays? I don't ever see dropped frames or lag on a console unless its internet related. I can't say the same for the shit that plays on my expensive pc

  23. Re:Still slower than AMD by TheRealMindChild · · Score: 1

    I'm sure you meant "except their APU platform"

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  24. 90% will buy AMD by Anonymous Coward · · Score: 0

    With AMDs A-series and the up-coming Kaveri architecture, 90% of desktop users will find what they require right there, at an amazing price. Only 10% or less require a massive and dedicated graphics card and/or a massive CPU.

    I really think AMD is doing the most innovative work at the moment, and that they're on the right path with APUs and HSA.

  25. Re:no linux driver no nvidia by doublebackslash · · Score: 2

    Does AMD support VDPAU these days? Because VA-API support is mighty poor in my experience. Broke down and bought a card when I had a perfectly find integrated one for my TV box because I can't get VA-API to work with mplayer. There is a source version that supports it, I couldn't get it to compile cleanly, though.

    I also had a ton of trouble with the "legacy" vs new ATI drivers (the computer was low end, but only a few months old when this nonsense happened). Not sure what caused that split, but it was hell to get working on Ubuntu. Left a bad taste in my mouth all around. Think they resolved it, but it was just yet another barrier between me and what is normally a flawless experience.

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  26. Re:Still slower than AMD by parlancex · · Score: 1

    Well, kind of... or not really... not in the traditional sense. I can't speak for AMD but in Nvidia architectures those 2000+ "cores" are clumped into very wide (32+) groups which all share a single instruction decoder and all the parts that go around that. Are they really individual "cores" if they all have to execute the exact the exact same instruction in lockstep?

  27. Can somebody put this into non-gaming terms? by Khopesh · · Score: 1

    We do love our big numbers, but there are limits to what our eyes can perceive in FPS. What does this mean for real world applications like video encoding and password cracking? How long do we anticipate having to wait for tech like this to get affordable? Also, how does this compare to the nVidia Tesla, the current gold standard in password cracking?

    I saw only one reference to nVidia Tesla (and no references to password cracking or video encoding) in those reviews (@Tech Report), and it might be damning:

    Speaking of things that don't matter much, Nvidia has decided to scale back the GTX 780's capacity for double-precision floating-point math. Double-precision support is built into the GK110 GPU because of the chip's compute-focused role aboard Nvidia's Tesla products. Real-time graphics basically don't require that level of precision.

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  28. new cards are finally coming by Anonymous Coward · · Score: 0

    kinda off topic, but I hope Nvidia releases the successors to the GeForce 630 and 640 later this year. I need a new low-end card for my PCIe 1.1 slot.

  29. Re:Still slower than AMD by Xrikcus · · Score: 1

    GPU manufacturers have a tendency to use the word "core" to mean "one ALU in the middle of a vector unit". It's not really very different in principle from saying that an AVX unit is 8 cores, though, so you have to be careful with comparisons.

    If you look at the AMD architecture for each compute unit, it's not so different from the cores you see on the CPU side, so it's much more fair to call the 7970 a 32 core chip. The way that a work item in OpenCL, say, or a shader instance in OpenGL maps down to one of those lanes is as much an artifact of the toolchain as of the architecture.

  30. Re: Still slower than AMD by bdwebb · · Score: 4, Insightful

    Pretty much seems like the entire point of this site. News for nerds...did we as nerds stop caring about hardware suddenly? I was not included in this memo.

  31. Well, some people like to spend money on hobbies by Sycraft-fu · · Score: 1

    Seriously, for some people, gaming is their hobby and that kind of money is not that much when you talk what people spend on hobbies. My coworker just bought himself like a $2000 turbo for his car, to replace (or augment, I'm not sure) the one that's already there. He has no need for it, but he likes playing with his car.

    Now that you, and most others, don't want to spend that kind of money is understandable and not problematic. There's a reason why companies have a lineup of stuff and why the high end stuff is just for those with plenty of money. It also doesn't scale linearly since the higher end something is, the less units get sold, and so the more the fixed costs influence the unit cost.

    However don't hate on it. That you don't wish to spend that kind of money doesn't mean that nobody should. Also you should be glad people do: The expensive parts fund the cheap parts. They can recover more R&D costs on these units, letting them sell lower end parts for less, since lower end parts are the same tech, just less of it.

  32. Seriously? by bogie · · Score: 1

    Where have you been since 1997? Since then you've been able to consistently spend roughly $200 per video card and play the latest games at acceptable settings. That's why people cast a sneer at a $1,000 card let alone a $650 card that in of itself can build a really fast computer.

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  33. Depends on what your target is by Sycraft-fu · · Score: 1

    If you want higher resolutions and frame rates, you need more powerful GPUs to handle it. For example moving to 2560x1600 or to 120fps doubles the pixel requirement over 1920x1080@60fps. So whatever amount of power you needed to achieve 1080p60, double that for either of those targets. 4k will require a quadrupling, and 120fps 4k would require 8x the power.

    All this is assuming you are getting 60fps in the first place. Now maybe you are fine with trading off lower frame rates, or lower resolutions, that's all up to you. If 720p30 is your target, you can get away with a whole lot less power. However that doesn't mean that nobody wants to target higher resolutions or frame rates.

    There are also other visual quality settings to consider, like anti-aliasing and so on that can require more power. Depending on what you are targeting with that, you can need a lot of power.

    Personally I really find frame rates much below 60 pretty annoying in most games. I really like the feeling of fluidity you get. 120 fps is even better, but the monitor I normally use doesn't handle that. Well maintaining that 60fps at a 2.5k resolution is not a trivial feat. I don't think a $250 graphics card would do that for most games.

  34. As someone still using a Radeon HD4770... by Anonymous Coward · · Score: 0

    You do realize AMD has been doing the same thing since the 5xxx series, right?

    The DP FP performance of an HD4770 still trumps anything below 250-300 dollars. The only cards with similiarly scaling DP FP performance are the HD7950/7970 and the equivalent high end Nvidia cards.

    Performance-wise the HD7790 is the closest modern equiv of the HD4770 and it's 1/15th rather than 1/5th the DP performance of the cards SP performance.

    It doesn't matter who you're talking about, they're all boning us consumers on DP performance now.

    Why given that Nvidia and AMD could almost be seen as colluding on this: They're DPing us on our low-end DP performance.

  35. I think you're missing something here by default+luser · · Score: 1

    If this was a previous generation where AMD was actually still competitive, Titan would have been the high end part, and it would have cost $500 instead of $1000.

    Their problem is that the cost of implementing large-die processors is getting extremely expensive compared to how it used to be. We used to see previous-generation processes used for high-end cores because the maturity overcame the extra cost of the large die. But now that large dies are prohibitive (and assuming prices cannot grow), the graphics makers have no way to improve performance until the new 20nm process is released.

    Nvidia has an out because of their vase supercomputing following with Tesla and Cuda, so they can afford to make an outlandish GPU like GK110 and charge $3500 for it! This gives them a path to offer a "new" top-end card with more performance, but since it's powerful enough to *almost* cost them a Titan or Tesla sale, they still want to charge a premium. In the end of the day the ONLY chip Nvidia makes that is mass-market affordable is GK104, so that's why AMD has no response to the GK110.

    Since AMD is no longer really a threat in the high-end GPU space, Nvidia can literally maintain the MSRPs of the old parts as if the new parts are merely higher performing extensions of the previous generation without any downward pricing pressure on anything.

    AMD is plenty competitive. They revamped their drivers and improved silicon/clocks to make the HD 7970 GE the fastest graphics card on the market, and priced it lower than the GTX 680. The GTX 780 (And 770 to be released soon) are a direct response to that performance acheivement.

    --

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  36. Not Just Paying For the Cores by guttentag · · Score: 1

    You're paying for the luxury of what appears to be the world's first high-end video card with a built-in speaker. Nvidia finally reached the point where the polygons their products could produce exceeded the nominal human capacity to perceive them, so now they've added the ability to hear the extra polygons you can't see, as ultra-soothing HD Brown noise! The only side effect is that it reduces your available gaming time by increasing the number of bathroom breaks you need to take.

  37. Re: Still slower than AMD by Anonymous Coward · · Score: 0

    They're merely filling a gap in their product portfolio. Both price and performance are halfway between the next bigger and the next smaller card. What's the big news here? Do we get similar articles when a new CPU is released to fill a gap? An hdd, ssd, dvd burner, motherboard? Then why does this come up?

  38. Videophiles are crazy. by Anonymous Coward · · Score: 0

    I don't understand why videophiles spend such huge amounts of money on just a graphics card.

    No one would notice the difference between these new cards and the standard 3d cards. All this crazy stuff with gold plated connectors and thousands of 'shaders' (whatever they are) is just making money from gullible consumers.

    I could understand spending that money on an audio system, where you could hear the difference, but for video it's pointless.

    1. Re:Videophiles are crazy. by Luckyo · · Score: 1

      Run battlefield 3 at 4k with 3d glasses on "standard 3d card" of your choice. Run it again on titan. This isn't audiophile stuff. There is a very real and easily quantifiable difference known as "frames per second".

    2. Re:Videophiles are crazy. by Anonymous Coward · · Score: 0

      Pah. I turn off all shaders (except for wireframe and my aimbot, of course). 300 frames a second-- and my video card can mine bitcoins while I blast the n00bs out of the sky. DirectX7 is where it's at!

  39. Coors vicious business model cycle! by DarthVain · · Score: 1

    1) Drink Coors
    2) Drink more Coors to forget you are drinking Coors
    3) PROFIT!!!

  40. Re:Still slower than AMD by Anonymous Coward · · Score: 0

    1 Nvidia shader core is equal to about 4 or 5 AMD shader cores. That's why ATI/AMD cards have always had a 4x to 5x number of cores.

  41. Re:Bullshit VS Console by CronoCloud · · Score: 1

    and still have a PC that beats your 8 year old console as it hasn't been/can't be upgraded when it comes to hardware.
    Reply to This Share

    This is something I don't get. Why does the existence of both PC's and console have to be a "competition" that "just one" wins. There's room for both.

    SOmetimes I think PC gamers prefer playing benchmarks for bragging rights than actually playing games.

  42. Re:Bullshit VS Console by Luckyo · · Score: 1

    Then you are essentially a bit like a wheel chair bound person arguing with experienced runners that you don't need >100 euro running shoes, 20 euro ones from supermarket are good enough. They are for you because you don't run.

  43. Re: Still slower than AMD by IRWolfie- · · Score: 1

    If I had mod points left this would get all that I could give

  44. Re:Bullshit VS Console by Anonymous Coward · · Score: 0

    Nearly every console game with a PC port looks far better on the PC, updates the bugs that they don't bother to fix on the console, and most offer mod support far beyond what is possible to do with consoles. The only thing consoles are good for is football games, which nobody will port to PC because they are a stupid waste of everyones time.

  45. Re: Still slower than AMD by Shirley+Marquez · · Score: 1

    It's not earthshaking news but it's an announcement that a significant number of Slashdot readers will be interested in. Looks worthy to me.

  46. Re:no linux driver no nvidia by Zuriel · · Score: 1

    Does AMD support VDPAU these days? Because VA-API support is mighty poor in my experience.

    Yes, actually! A month or two ago, AMD released VDPAU support for their open source driver.

    Bizarrely, the closed source driver is still XvBA only.

    Broke down and bought a card when I had a perfectly find integrated one for my TV box because I can't get VA-API to work with mplayer.

    I did actually get VA-API / XvBA working on my AMD system, but it could only do h264 and MPEG2. You could forget xvid, forget advanced GPU deinterlacing, etc. Since it was a weak E-350 box, that left it able to play the highest bitrate bluray rips, but not broadcast TV (MPEG2, 1080i). Replaced it with an Intel Atom / Nvidia ION2 box.

  47. Re: Still slower than AMD by synaptik · · Score: 1

    This is precisely the kind of story that was considered slashdot's raison d'être in 1997... you know, news for nerds?

    --
    HSJ$$*&#^!#+++ATH0
    NO CARRIER
  48. Re:Bullshit VS Console by drsquare · · Score: 1

    An eight year old console will play the latest games better than an eight year old PC.