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Google Outage: Internet Traffic Plunges 40%

cold fjord writes "Is 40% anything to worry about? Sky News reports, 'Worldwide internet traffic plunged by around 40% as Google services suffered a complete black-out, according to web analytics experts. The tech company said all of its services from Google Search to Gmail to YouTube to Google Drive went down for between one and five minutes last night. The reason for the outage is not yet known, and Google refused to provide any further information when contacted by Sky News Online. According to web analytics firm GoSquared, global internet traffic fell by around 40% during the black-out, reflecting Google's massive grip on the web. "That's huge," said GoSquared developer Simon Tabor. "As internet users, our reliance on Google.com being up is huge."'

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  1. Details on Google Apps Status Dashboard by Novus · · Score: 5, Informative

    See Google Apps Status Dashboard for more details (hover over red outage dots for times).

    1. Re:Details on Google Apps Status Dashboard by arglebargle_xiv · · Score: 4, Funny

      Did their certificates expire?

    2. Re:Details on Google Apps Status Dashboard by bberens · · Score: 2

      While I agree with you in principle there's a good chance millions of dollars *are* lost each minute when Google is down.

      --
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    3. Re:Details on Google Apps Status Dashboard by Spiridios · · Score: 2

      Frankly said, this whole thing is just stupidly blown out of proportion. Who the fuck cares that gmail or something like that is down for a couple of minutes, especially that it's quite rare that those services are down? It's not like cash registers at Walmart run on it and there's ten million bucks lost every minute it's down. Sheesh.

      The interesting bit isn't that Google was down. The interesting bit is that when Google went down it took 40% of all internet traffic with it. It illustrates how big a foothold the company has on the internet as a whole.

    4. Re:Details on Google Apps Status Dashboard by minstrelmike · · Score: 2

      ...their science "reporters" don't know the difference between an asteroid, a comet and meteor...

      There's a difference?
      Oh well. it probably doesn't matter to most voters so it doesn't matter to any elected representative so let's defund NASA.

  2. Google.com? by Anonymous Coward · · Score: 4, Funny

    I use google.fr, you insensitive clod!

    1. Re:Google.com? by Noughmad · · Score: 5, Funny

      If you use google.fr, that's insensitive Claude for you!

      --
      PlusFive Slashdot reader for Android. Can post comments.
    2. Re:Google.com? by Therad · · Score: 2

      He is insensitive Claude, you insensitive clod!

  3. As I keep having to say to my older family.. by sjwt · · Score: 5, Informative

    Pro Tip: Rather than Googling 'Facebook' you could use a bookmark, or try www.facebook.com

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    1. Re:As I keep having to say to my older family.. by Anonymous Coward · · Score: 5, Insightful

      If you type in the url wrong, you go somewhere wrong. You also have to get the . and the com right. To top that off, they already need to use a search engine for other things, so by using it for everything they have one less thing to think about. It makes perfect sense. You are like a carpenter wondering why everyone else doesn't have $100k worth of woodworking tools lying around. What if they need a triangle-shaped saw, you ask, what are those fools going to do then? Why won't they invest the time and money into learning the right tool for the job? Because they don't need those specialized tools that you and I use.

    2. Re:As I keep having to say to my older family.. by gagol · · Score: 2

      At least 40% of people I know type their url in google... send a non referenced address to your friends and see!

      --
      Tomorrow is another day...
    3. Re:As I keep having to say to my older family.. by LameMonikerGoesHere · · Score: 2

      The young ones, too. My 12 year old step son uses the browser search bar for everything - even "youtube". It's maddening!

    4. Re:As I keep having to say to my older family.. by Anonymous Coward · · Score: 2, Insightful

      This is why Google is #1 and Facebook respectively is #2

    5. Re:As I keep having to say to my older family.. by Anonymous Coward · · Score: 2, Funny

      Pro Tip: Rather than Googling 'Facebook' you could use a bookmark, or try www.facebook.com

      I like how this is modded +5 Informative. Thanks for the handy tip! I shall bookmark this page in perpetuity so that I never forget.

    6. Re:As I keep having to say to my older family.. by yotto · · Score: 5, Funny

      I'll just search for "site:slashdot.org how do I get to facebook without using google"

  4. How many people don't know a 2nd search engine? by captainpanic · · Score: 4, Insightful

    I wonder for how many people the internet becomes completely inaccessible without Google? (I also still occasionally meet people who do not know what a 'browser' is, and who think that IE is their only option).

    Google is a good search engine, but there are alternatives. If Google stopped working, I wouldn't suffer very much, I think. (When Gmail crashes, I think that for gmail users this is another issue... but I use alternative email).

    1. Re:How many people don't know a 2nd search engine? by mybeat · · Score: 2

      Google being down is not a problem for /. people, however I know a few who are literally incapable of doing anything without google (mail/search being the important ones).

    2. Re:How many people don't know a 2nd search engine? by PSVMOrnot · · Score: 3, Insightful

      The trouble is that Google that what you see as Google's services is only the tip of the iceberg. To most people Google is search, Gmail, Youtube, etc. What they don't see is the GoogleAPI javascript stuff they host which is used by hundreds of sites all over the net. Try surfing with noscript for a while and see what effect it would have on you.

    3. Re:How many people don't know a 2nd search engine? by jez9999 · · Score: 4, Funny

      Yeah, when Google crashes it's no problem for me; find some other search engines and bing! I'm surfing again in no time.

    4. Re:How many people don't know a 2nd search engine? by Richard_at_work · · Score: 4, Informative

      GoogleAPI gives you the ability to choose an exact version of the script, and maintains that as a permalink, so when the next version becomes available your code isn't broken.

      The advantage of using GoogleAPI far outweighs your perceived negatives - Google has a far better uptime and availability than any other free host, they often place the most frequently used scripts into the Google search homepage using the same link as you would, so stuff like jQuery et al are already cached by a high percentage of your visitors, and it goes someway to cut down a small percentage of my traffic, especially if I maintain multiple sites or subdomains that use the same scripts.

    5. Re:How many people don't know a 2nd search engine? by jkflying · · Score: 4, Informative

      I had an issue where my ISP's homepage used google scripts, so when I was capped (yes, that happens here, we pay ~$2/GB) their page wouldn't load completely and I couldn't top up my account, even though they allowed requests to their page while capped.

      --
      Help I am stuck in a signature factory!
    6. Re:How many people don't know a 2nd search engine? by JustOK · · Score: 5, Funny

      but how can you find other search engines without googling them?

      --
      rewriting history since 2109
    7. Re:How many people don't know a 2nd search engine? by mcvos · · Score: 5, Informative

      The fact that a minute downtime is big news is definitely saying something. Both about the reliability of Google's servers, and the impact of their products.

    8. Re:How many people don't know a 2nd search engine? by Anonymous Coward · · Score: 2, Funny

      People at my work have Bing set as their default search so they literally Bing, Google click on the link and then Google what they were actually looking for, it's insane.

    9. Re:How many people don't know a 2nd search engine? by Nutria · · Score: 4, Insightful

      Firefox's search engine drop-down selector.

      --
      "I don't know, therefore Aliens" Wafflebox1
    10. Re:How many people don't know a 2nd search engine? by JustOK · · Score: 3, Funny

      yah, I'll google how to use that.

      --
      rewriting history since 2109
    11. Re:How many people don't know a 2nd search engine? by jonbryce · · Score: 3, Insightful

      But if you put your scripts in the same place as the rest of your website, then while the uptime may not be as good, it at least exactly correlates with the uptime of the rest of the site.

      Your site will be down if the hosting provider of that site is down, or if the hosting provider of the scripts is down. Having a different hosting provider can only ever mean more potential downtime.

  5. Cause by DarkOx · · Score: 5, Informative

    How much of the plunge was due to lack of search / app availability vs third party pages not loading properly do to analytics and other google dependencies?

    --
    Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    1. Re:Cause by tommeke100 · · Score: 3, Informative

      I'd say 99% AdSense not responding, analytics not responding, social media buttons not responding....there goes your website ;-)

    2. Re:Cause by thereitis · · Score: 2

      I was wondering the same thing. A large percentage of sites point at at least one of google-analytics.com, googleadservices.com, *.googleapis.com (and likely others). An addon like RequestPolicy for Firefox lets you limit connections to 3rd party websites (and can be educational as well).

    3. Re:Cause by DigitalSorceress · · Score: 2

      I have NoScript set to not allow Google Analytics and other client-side stuff for ad tracking (block Doubleclick and such too), and not allowing them doesn't appreciably slow things down.

      I guess that allowing them and having the browser timing out on requests is a bit of a different story though - or having any back end dependency on them.

      I'm the type that loves my MP3s but still likes that I have my CD collection in a binder as a backup. I love Netflix and Amazon Instant video, but I still have my DVD collection for stuff that I watch over and over, so I guess I'm just already primed to be a "cloud stuff is nice, but I like having my offline backups" kind of person.

      --

      The Digital Sorceress
    4. Re:Cause by jittles · · Score: 2

      How much of the plunge was due to lack of search / app availability vs third party pages not loading properly do to analytics and other google dependencies?

      This is slashdot, so naturally I did not RTFA but I was wondering if the drop was actually due to YouTube. If they are measuring traffic in the amount of data flowing through the network, then YouTube is the obvious choice. If they are talking about page hits then I would guess that its due to the search engine being down.

  6. 40%? No. by Anonymous Coward · · Score: 5, Informative

    This is how the "40%" looked in real life:
    http://www.crackajack.de/2013/08/18/google-goes-down-for-2-minutes-fucks-up-100-of-all-journalists/

    (Mind the circle in the yellow graphics: It shows the real decline in internet traffic at the German Internet Exchange (DE-CIX), the largest internet exchange point worldwide.)

    Further reading: What is DE-CIX? http://en.wikipedia.org/wiki/DE-CIX

    1. Re:40%? No. by petermgreen · · Score: 4, Interesting

      What is an internet exchange?

      It's a place where providers peer when they are not exchanging enough traffic to justify private peering. Exchange point connections are cheap compared to transit but expensive compared to private peering links. Traffic from major access providers to the likes of google is unlikely to go through an internet exchange because with that volume of traffic private peering is more economical.

      Which is not to say the 40% figure is true, it's just to say that traffic on an internet exchange is not a reprepsenative sample of internet traffic

      --
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    2. Re:40%? No. by bz386 · · Score: 2

      This is how the "40%" looked in real life: http://www.crackajack.de/2013/08/18/google-goes-down-for-2-minutes-fucks-up-100-of-all-journalists/

      (Mind the circle in the yellow graphics: It shows the real decline in internet traffic at the German Internet Exchange (DE-CIX), the largest internet exchange point worldwide.)

      Further reading: What is DE-CIX? http://en.wikipedia.org/wiki/DE-CIX

      The vast majority of Google traffic bypasses internet exchanges and is carried directly between ISPs and Google.

  7. Not surprising by tuo42 · · Score: 5, Interesting

    I lost count of how many people and customers I know who no longer use the address bar to enter an URL, but Google. Open Browser, Google as start page, enter for example "slashdot.org", click the first hit.

    Many of them even access their own company website like this. Or their social networks etc. While I never understood why they do it (or use a browser which actually works this way like Chrome or Safari, where the URL bar also is the search field), this if course means a single point of failure. If they are not able to access google, they don't how to access the website they "search".

    And while I am of course not talking about technical adept people, most of them are no morons who are simply not able to comprehend the difference...it's just the way they access the internet...through google (so they think).

    1. Re:Not surprising by Tukz · · Score: 4, Insightful

      It's a bit like the early 90's.
      I had almost everyone's telephone number memorized, then cellphones got popular and slowly I forgot everyone's telephone number as they were now coded into my cellphone.

      I suspect something similar is at play here.
      People* don't really remember full urls any more, they just search for the closest and Google sorts the rest.

      * When I say people, I mean the general public.

      --
      - Don't do what I do, it's probably not healthy nor safe. -
    2. Re:Not surprising by tuo42 · · Score: 5, Interesting

      Don't think so.

      Some of them have not only very high scientific degrees, but are also on the board of larger (>600 employees), successful companies.

      They might not have the computer knowledge you have, but I wouldn't be so ignorant to call anyone a moron because he is not savvy in one partical field or is simply not interested in becoming more savvy, as the way he operates the internet until know worked for him and he does not have the need or interest to expand his knowledge there.

      How many bright people drive cars without even knowing the simplest things about combustion engines and drivetrains? Are they all morons? There, that's our car analogy for this topic.

    3. Re:Not surprising by Meneth · · Score: 4, Funny

      Remember when some blogger replaced Facebook as the first search result for "facebook"? He got tons of comments asking why they couldn't log in anymore.

    4. Re:Not surprising by Anonymous Coward · · Score: 2, Insightful

      I had almost everyone's telephone number memorized, then cellphones got popular and slowly I forgot everyone's telephone number as they were now coded into my cellphone.

      Your analogy compares better with bookmarks though.
      What people are doing now is calling like 411 every time they want to call their friends.

    5. Re:Not surprising by Nutria · · Score: 2

      Why don't you store the address in the bookmark toolbar?

      --
      "I don't know, therefore Aliens" Wafflebox1
    6. Re:Not surprising by Tom · · Score: 2

      Aside from the inherent stupidity - have these people heard of bookmarks?

      The, I don't know for sure, probably 3rd feature or so the very first browser got?

      If they really are that dumb, making friends has never been easier - just show them how bookmarks work. They'll think you are a computing god. :-/

      --
      Assorted stuff I do sometimes: Lemuria.org
    7. Re:Not surprising by dywolf · · Score: 2

      why should they? what good does any of that knowledge do when there guys named Bob or Mike willing to do all that for you for only 15$, both faster and cheaper than you could yourself, while you go do something else with your time?

      --
      The guy who said the election was rigged won the presidency with the second-most votes.
    8. Re:Not surprising by asylumx · · Score: 3, Insightful

      Everyone who drives should have basic knowledge of how cars work, how to check and add fluids and that there are things called drain plugs for various oils and fluids

      Why?

    9. Re:Not surprising by Princeofcups · · Score: 2

      They might not have the computer knowledge you have, but I wouldn't be so ignorant to call anyone a moron because he is not savvy in one partical field or is simply not interested in becoming more savvy, as the way he operates the internet until know worked for him and he does not have the need or interest to expand his knowledge there.

      You can safely ignore anyone who throws around terms like moron and stupid. I think we all know why.

      --
      The only thing worse than a Democrat is a Republican.
  8. NSA? by Anonymous Coward · · Score: 2, Funny

    Reason for the outage:

    NSA has been tinkering with google servers, to milk as much info as possible before more google customer draining happens.

  9. NSA rerouting traffic by nbritton · · Score: 4, Interesting

    It was just the NSA patching in their new data center...

  10. Google isn't part of the internet anymore by Arancaytar · · Score: 5, Funny

    The internet is now part of Google.

  11. Facebook by tuppe666 · · Score: 4, Interesting

    Pro Tip: Rather than Googling 'Facebook' you could use a bookmark, or try www.facebook.com

    Facebook is definitely Googles main threat (when will they release their own search engine). Its why Google are throwing everything behind Google+. I have been astonished how Microsoft/Apple have been prepared to squander their respective advantages by not having a social network, preferring to support Facebook against Google.

    1. Re:Facebook by Anonymous Coward · · Score: 4, Insightful

      I have been astonished how Microsoft/Apple have been prepared to squander their respective advantages by not having a social network, preferring to support Facebook against Google.

      Probably because they're not fools.

      You know who talks about G+? G+ users. That's about it. The value of a social network is based on the number of people involved, and Google failed hardcore at attracting users. Having blown their load, G+ is about as much of a threat to Facebook as MySpace is.

    2. Re:Facebook by Dishevel · · Score: 2
      I am really ok with Google + very slowly and keeping most of the Facebook regulars intimidated and in their own corner of the internet.

      They are posting nothing I want to read.

      Keep Google + small and smart please.

      --
      Why is it so hard to only have politicians for a few years, then have them go away?
  12. So. It has come to this. by martin-boundary · · Score: 2, Interesting

    Chinese hackers just have to hack Google, and 40% of the internet can be down on demand. The original visionaries at DARPA must be rolling in their grave...

    1. Re: So. It has come to this. by nbritton · · Score: 2

      The original visionaries at DARPA must be rolling in their grave...

      Not likely, the network is functioning beyond expectations. Hypertext is merely one of many protocols operating on this global network, and in twenty years it may not even be used. IP however, and probably TCP/UDP, will still be used a hundred years from now. Hopefully we'll have migrated to IPv6 by then...

    2. Re:So. It has come to this. by AmiMoJo · · Score: 5, Insightful

      It wasn't 40% of "the internet", it was 40% of internet traffic and the bulk of it would have been YouTube streaming videos. Netflix is also quite a large proportion. No need to panic though, they are just bandwidth heavy protocols, not 40% of every service and website on the internet.

      --
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      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:So. It has come to this. by omnichad · · Score: 2

      For a few minutes this probably put Netflix at 90% of Internet traffic.

  13. Could've been worse by Sockatume · · Score: 5, Funny

    Imagine if the NSA servers went down, nothing would be getting through.

    --
    No kidding!!! What do you say at this point?
  14. Google+ is growing by tuppe666 · · Score: 5, Interesting

    Probably because they're not fools.

    Except Googe+ is growing, and even though it is in no way eclipsing Facebook. Yahoo was dominant in search; Apple was dominant in smartphones; Hotmail was dominant in internet mail. How is the fact that there is strong player in the market relevant, both Apple and Microsoft could benefit from having their own social network, and Facebook is a threat to both.

    1. Re:Google+ is growing by BrokenHalo · · Score: 2

      A murrain on both their houses. Maybe I'm an antisocial old fart, but I (for one) could not care less if Google and Facebook waste their shareholders' dollars trying to capture the same market.

    2. Re:Google+ is growing by mcvos · · Score: 5, Insightful

      As a Google+ user, I definitely don't want Google and Facebook to capture the same market. People are definitely part of the reason why I prefer G+ over Facebook.

    3. Re:Google+ is growing by khallow · · Score: 4, Interesting

      Apple's would just be some kind of hybrid prison/sandpit.

      But do you get an official Hutt sendoff?

    4. Re:Google+ is growing by mcvos · · Score: 5, Interesting

      Facebook seems to revolve a lot around resharing vague funny images. G+ is more about real discussion. Resharing images does happen on occasion, but not to the point where it becomes tedious. In the early days of G+, there was such an image listing the most talked about person on Facebook, Twitter and Google+. They were some pop star, some other pop star, and Albert Einstein, respectively.

      Call it elitist if you like, but I vastly prefer the topics of discussion on G+ over those on Facebook.

    5. Re:Google+ is growing by Anonymous Coward · · Score: 3, Insightful

      This is not the result of the social network you use. It is the result of you choosing to only let in your circle people with whom you want a certain kind of conversation.

    6. Re:Google+ is growing by Anonymous Coward · · Score: 2, Insightful

      Google+ is only growing because google is tricking/forcing people onto it. Friend of mine accidentally got g+ when Youtube popped up some bullshit thing as he went to comment. When he found out, he killed it, only to lose all of his videos, subscribers, etc. Google is so desperate for numbers to throw up for people to drool at, they are trying to force people who don't want to be on their social bullshit network to do so.

       

    7. Re:Google+ is growing by X0563511 · · Score: 2

      How do you measure growing? Sure, I have an account. Because I did it to get gmail to stop nagging me. I [i]never[/i] use it, and have no plans to.

      If anything I'm wasting resources for G+!

      --
      For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
    8. Re:Google+ is growing by DCFusor · · Score: 2

      Have to agree mcvos. What most people don't realize is that the smart folks on G+ rarely appear in public - they mostly hangout in private, rarely post to "the stream", and mainly use the free video conference service. For example, as a retired consultant, I often mentor people there - and I don't bother with the usual drunken reprobates in most public hangouts. Most of us don't even read our "feeds" at all. That's not how "you hold it right". Once you have a few quality people as contacts, and do a little sharing with them - and their quality contacts, G+ becomes this vast network of networks (sound familiar?) that is in fact not trying to be as public and "likey" as possible, like FB, but actually a bit exclusionary. Any other old fart ought to "get it". Far higher quality exists there - admittedly in less quantity than FB. What did you expect? The distribution of the real winners in the world looks like that too.

      --
      Why guess when you can know? Measure!
  15. Not that big of a deal. by Jah-Wren+Ryel · · Score: 5, Interesting

    The short duration exaggerates the issue. If Google were to go away for a day or a week, most everyone would switch to some other service like Bing, etc. But when it goes down for just a few minutes people don't even have time to figure out that google is the problem itself rather than a hiccup in their internet connection. Most people will just hit reload a couple of times, curse, check their phone for text messages and by then everything has recovered and they quickly forget that there even was a problem.

    --
    When information is power, privacy is freedom.
    1. Re:Not that big of a deal. by kannibal_klown · · Score: 2

      ^^THIS^^

      The first few minutes of a RARE outage for me, even a single site, I often assume it might be a hiccup with my connection.

      In which case I either let my PC sit for a couple of minutes (or reboot) while I grab a glass of water.

      If everything is working by the time I get back, then cool. If not then I start to investigate and act accordingly. My PC? My connection? The DNS I'm using? This site's service provider? etc.

      However it's quite rare that I have an ISP issue or one of the sites I traffic often has an issue let alone one that lasts more than a couple of minutes.

  16. Fake numbers by longk · · Score: 5, Insightful

    40% did NOT drop. 40% measured by this one stats agency dropped. They don't measure Bittorrent, Usenet, Netflix or other bandwidth eaters. The real number is likely to be much much lower.

  17. NSA Wiretap installed by Anonymous Coward · · Score: 4, Insightful

    NSA installed one of it's man.in.the.middle data centers perhaps.

    1. Re:NSA Wiretap installed by jafiwam · · Score: 4, Funny

      NSA installed one of it's man.in.the.middle data centers perhaps.

      Yup. Microsoft had their man-in-the-middle stuff form the NSA installed last week, causing their outage of cloud and email services.

      Either that, or there's a glitch in the Matrix and we'll have to climb down the main wet-wall rather than the fire escape.

    2. Re:NSA Wiretap installed by davester666 · · Score: 2

      Nothing so sinister.

      Some guy tripped over their cable to the internet and it became unplugged.

      --
      Sleep your way to a whiter smile...date a dentist!
  18. Needs a decentralised alternative by Jesrad · · Score: 2

    We (as in, we users of the Internet) should not be so reliant on a single entity's web services, just as we (as computer users) are not reliant on a single entity's OS. Guess what, you can participate in a decentralised web search engine right away, with project YaCy, by running a node on your computer(s). There are very few nodes at the moment given the potential, and the search will only get better as more people join.

    --
    Maybe we deserve this world ?
  19. Actually, Tragically Funny == Informative by Overzeetop · · Score: 3, Informative

    Just a note for those who don't mod frequently and might wonder about the actual utility of this post for /.ers.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  20. Re:Youtube by Anonymous Coward · · Score: 3, Funny

    If it was night everywhere at the same time then that could be a reason for it, yes.

  21. How does google account for 40% of traffic?! by Seumas · · Score: 2

    Something I haven't seen explained in the couple articles I've read on this is why all google services going out would account for 40% of all internet traffic. Am I supposed to believe that at any given moment, 40% of all internet traffic is consumed by gmail, youtube, and web searches? And out of that, how much of the traffic was accounted for by youtube? That is the ONLY seemingly viable element that could really contribute that much, because of the sheer amount of data each transaction with youtube consumes. I mean, doesn't Netflix consume something like 35% of all data traffic at night? So if Netflix went out for five minutes, you could probably say "Netflix outage causes 35% of internet usage to drop" . . .

    Rather than telling us how much data usage changed (or if you do, at least break it down for us), isn't a much more relevant statistic one of what percentage page requests/transactions dropped during those two minutes?

    It's jumping to irrational conclusions for people to go around saying "oh noes, at least 40% of the internet is dependent on Google to remain up!"

  22. That reminds me by Mister+Liberty · · Score: 3, Funny

    The past participle of google is googled.
    What is the p.p. of bing? bung?

    1. Re:That reminds me by WhiteEagle1980 · · Score: 3, Funny

      With sing it's sang, so maybe it's bang. "I couldn't google anything on my girlfriend, but I bang her every so often."

  23. I've posted this before... by unwesen · · Score: 2

    ... I will post it again. This relates to the page views GoSquared measures, NOT to the entire internet.

    GoSquared self-describes as "trusted by 30,000 businesses", which is not a small number, but also doesn't really compare to the number of businesses with websites out there. http://www.whois.sc/internet-statistics/ says there are about 150 mio domains (in the most popular gTLDs). Assuming domains is a decent measure for websites (which it isn't, but let's go with that for now), at best GoSquared measures 0.02% of the internet.

    That means, we only know that 0.02% of 40% was affected, which is some 0.8% of the total internet.

    But wait, we're talking page views, not websites. http://www.worldwidewebsize.com/ estimates 3.76 billion pages (indexed, not existing). If we assume those 3.76 billion pages are spread evenly across those 150 mio domains, we have some 25 pages per domain.

    It now depends on the type of businesses GoSquared represents: are they SMEs (often with no more than 1-5 pages on their domain) or large businesses (often with hundreds of pages)? With 30,000 customers, my guess would be that they represent more SMEs than large businesses, meaning the total number of pages they represent is actually less than 30,000 x 25. Which also means the 0.8% percentage of total page views would drop even further.

    Lastly, page views does not mean traffic. Traffic is mostly generated from streaming media these days, not pages.

    All the numbers to be taken with a grain of salt, of course, but they still seem to be in a better range than the ones GoSquared published. Never trust statistics you didn't forge yourself.

  24. Not just about the front end (search) by taikedz · · Score: 2

    Search is the least of the internet's traffic. Analytics and advertising are working in the back end. YouTube is streamingmassive amounts of data. Google's spiders are crwaling all over. Some small to medium businesses are using Google apps to drive all their comms. Maps are being served the woltd over Goodness knows what else. Remember: Google is out to organize ALL information. Not just your searches.

    --
    -- "Simplicity is prerequisite for reliability." --Dijkstra
  25. buffer overrun by mschaffer · · Score: 2

    It's probably just a buffer overrun on the Prism-Google interface.