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Why Letting Your Insurance Company Monitor How You Drive Can Be a Good Thing

Hugh Pickens DOT Com writes "Kim Gittleson reports at BBC that car insurance firms like Progressive are trying to convince consumers that letting them monitor their driving behavior is actually a good thing. They say that the future of car insurance is not just being able to monitor individual drivers to give them lower prices, but also to make them better drivers. 'Now that we can observe directly how people drive, we think this will change the way insurance works,' says Dave Pratt, who says that Progressive has more than a trillion seconds of driving data from 1.6 million customers. '18-year-old guys pay a lot for insurance, but some 18-year-olds are really safe drivers and they deserve a better deal.' Better big data technologies, like the telematic driving data collected by car companies (PDF) or even information gathered from social media profiles, can help augment that risk profile. 'If I'm a driver that doesn't drive that frequently, and I have a pattern that would indicate that I drive more carefully than an average person with my profile, then I may be able to save 30-40% on my car insurance, and that's pretty significant,' says Joe Reifel. For now, using big data analytics for insurers is still in the early stages. Only 2% of the U.S. car insurance market offers an insurance product based on monitoring driving, but that proportion is projected to grow to around 10-15% of the market by 2017. And other countries, like Italy and the U.K., are already using the data to analyze not just risk profiles but also to determine who is at fault in car accidents. The future, most analysts agree is create a continuous feedback loop between insurers and consumers, so that consumers will react to the big data analyses that insurers perform and change their behavior accordingly. 'Bad drivers will at some point need to improve their driving or accept [having] to pay for the real risk they represent,' says Jacques Amselem."

41 of 567 comments (clear)

  1. Huh by Anonymous Coward · · Score: 5, Informative

    > They say that the future of car insurance is not just being able to monitor individual drivers to give them lower prices

    So look, I've got this bridge I've been trying to sell...

    1. Re:Huh by MightyMartian · · Score: 5, Insightful

      No kidding. The whole article feels like it should come with the heading "This message brought to you by the Insurance Industry, looking out for our^H^H^Hyour interests!"

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    2. Re:Huh by cayenne8 · · Score: 3, Interesting
      Whew...God forbid them monitor my driving.

      I'd have to either start actually looking at the speedometer, or lose all hope of ever driving again...

      :O

      But the bigger picture is, I'm trying desperately to not give personal information to the govt or private companies....not voluntarily giving it to them!!!

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    3. Re:Huh by CubicleZombie · · Score: 3

      1. You get a discount for using the device.

      2. You pay more for not using the device.

      One sounds good and the other sounds bad, but both statements are actually the same.

      The transition is when you look around and realize ALL insurance companies have the recorder. Kind of like the grocery store "discount" card. It seemed like a great idea at first.

      --
      :wq
    4. Re:Huh by TheNastyInThePasty · · Score: 5, Insightful

      Yes because we all know that speeding always leads to accidents. Meanwhile the oblivious woman driving while talking on her cell phone while eating a hamburger with a bunch of screaming kids in the back is considered a safe-driver by these devices because she's got cruise control on and she's going exactly the speed limit.

      --
      The best thing about UDP jokes is I don't care if you get them or not
    5. Re:Huh by MightyMartian · · Score: 4, Funny

      Reminds me of a story. Many years ago (okay, about 20 years ago) I worked for a very small company that set up networks for point of sale systems; so small it was just my boss and me.

      One evening we were heading back to town after being onsite since about 6am. Needless to say, we were both tired, so my boss was gunning it. Then comes the flashing lights. Cop stops us, and asks my boss "Do you know why I stopped you?" My boss replies "I suppose I was speeding." The cop nods. "Yes you were, sir. And did you happen to glance at your speedometer to see how much over the speed limit you were driving?" At that point, I caught a mischievous look in my boss's eye.

      "God no!" my boss exclaimed. "Traveling that fast, I didn't dare look down at my dash!"

      Fortunately the cop had a good sense of humor, we all had a laugh, and my boss got a ticket.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    6. Re:Huh by jellomizer · · Score: 3, Insightful

      The total cost is usually the same. We are just splitting the currency of the Cost.
      There is Cost in United States of America Standard Dollars, and the cost in loss in privacy. You want more privacy you pay more, you want to pay less money you give up some privacy. The cost is about the same, it is just how we decide to pay for it.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    7. Re:Huh by Joce640k · · Score: 3, Insightful

      This is just to reel in some customers. As soon as it gets popular they'll start requiring it 24/7 to avoid people gaming it.

      --
      No sig today...
    8. Re:Huh by skids · · Score: 3, Interesting

      Risk Pools have a purpose. A pool of one is not a pool.

      I think you nailed it succinctly there. While it's a popular idea that responsible customer A should not have to pay for irresponsible customer B, and certainly it is good to encourage less risky behavior, insurance is supposed to work as a protection against risk. The finer the analysis done to create these micro-pools, the more likely it is that instead of being insured for a risk, you get blamed for it instead, even in cases where it really isn't your fault.

      Example: you're driving on the highway and encounter a dangerous situation for which the safest solution is to speed up way past the speed limit -- e.g. you are beside a the first of a tandem trailer, the truck driver doesn't see you, and he starts to change into your lane. So you do, and you may get on "Flo"'s shit list for it, or not, depending on how some coder tuned some Kalman filter or whatnot.

    9. Re:Huh by zlives · · Score: 4, Insightful

      shouldn't they care about the actual insurance part... like having no accidents/claims for the 20+ years of driving? what does it matter if i accelerate fast in my sports car or not...

    10. Re:Huh by somarilnos · · Score: 4, Informative

      It actually evolved entirely the opposite way. I'm a former employee of Progressive. They started out piloting it by having it in 24/7 (it was called MyRate at the time). They determined that largely, the behavior that they saw in 30 days was a good enough picture of someone's actual driving habits (i.e., it's exceedingly difficult to represent yourself as an amazing driver if you're not). That's why they switched to the current model and named it SnapShot. It costs money monthly to operate the device (SMS service), so if they can get the information without continually monitoring, it makes sense to operate with the current model.

    11. Re:Huh by t4ng* · · Score: 5, Interesting

      This is the same weird logic used in health care insurance, which also wants to charge more or less based on individual risk. So if we follow their logic...

      • They increase their accuracy in predicting who will be in an accident and change them more.
      • They increase their accuracy in detecting good drivers and charge them less.

      Extrapolating this out, they eventually end up charging each individual exactly what it will cost the insurance company to pay each individual's claims plus their profit margin. At that point, the insurance company is a useless middle man and everyone may as well be self-insured.

    12. Re:Huh by tibit · · Score: 3, Insightful

      What the fuck is wrong with rapid acceleration?! People repeat this stupid mantra over and over like it was a law of nature or something.

      --
      A successful API design takes a mixture of software design and pedagogy.
    13. Re:Huh by LunaticTippy · · Score: 4, Insightful

      That's great if you don't have any assets. If you have a house or significant investments, those are at risk. One accident, it doesn't have to be 100% your fault, and the lawyers are gonna come sniffing around. If you're in an accident and have assets, expect somebody or other to come after them.

      Insurance companies also take care of all the legal BS with real lawyers so you don't have to waste a lot of time navigating courts or hiring lawyers.

      Sadly, those who have the money to self insure are the ones who need insurance.

      --
      Man, you really need that seminar!
    14. Re:Huh by vux984 · · Score: 4, Interesting

      but the simple statistical fact is that people who habitually exceed the speed limit by a considerable margin do have more accidents.

      Cite please.

      This says that driving faster absolutely increases the odds of an accident. The faster you are going the less time you can react, this is intuitively true and no one disputes this. If we all drove 10mph, there would be fewer accidents, virtually nobody would be injured in them when they occur.

      And that speed differences between drivers leads to more accidents. In other words, overtaking is dangerous, and lane changes are dangerous. Again, I don't think there is any disagreement here.

      http://erso.swov.nl/knowledge/content/20_speed/speed_and_accident_risk.htm

      This next link however is really interesting:

      Although changes in vehicle speeds were small, driver violations of the speed limits increased when the posted speed limits were lowered. Conversely, violations decreased when limits were raised. This does not reflect a change in driver behavior, but a change in how compliance is measured, i.e., from the posted speed limit.

      http://www.motorists.org/speed-limits/effects-raising-lowering

      Read that again, they raised and lowered the speed limits in places, and found that drivers for the most part did not change their speed by very much (although did record that it went up slightly when the limits went up and down slightly when speed limits went down). But primarily there were simply more people speeding when they lowered them, and fewer people speeding when they raised them.

      Accident rates were not affected.

      Thus there are plenty of indications that driving too fast for the conditions (just excessively fast, or significantly faster (or slower) than the cars around you) is dangerous and leads to more accidents.

      However it strongly refutes the idea that exceeding the posted speed limit is itself a significant predictor of accidents. As you can lower the speed limit 10mph, and suddenly a lot of people are speeding, and the accident rate doesn't move.

    15. Re:Huh by davester666 · · Score: 3, Insightful

      That's just it. Going down this road, it stops being insurance and switches to being a payment plan, because you stop being part of a group, spreading the risk among all of the group, instead you are being rated as an individual.

      --
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  2. I guess what is comes down to ... by easyTree · · Score: 5, Insightful

    ...is who decides what is safe driving?

    1. Re:I guess what is comes down to ... by GameboyRMH · · Score: 3, Interesting

      This is the problem. They've decided that safe driving is smooth driving with no sudden accelerations, decelerations or quick turns.

      You know who drives like that? All those awful oblivious drivers who everyone else is dodging. And the people doing the dodging look like maniacs.

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
    2. Re:I guess what is comes down to ... by Dahamma · · Score: 4, Insightful

      Also, if this is just a device that monitors speed, acceleration, driving distance etc it's not going to know about some of the stupidest/most dangerous driving decisions - running red lights, talking on a cell/texting/eating while driving, cutting people off, tailgating, road rage, etc. I assume it won't even know about DUIs or other seriously stupid decisions.

      Speeding or accelerating "too fast" are probably some of the *least* dangerous acts in themselves (unless they are blatantly reckless, which is rare), and only really indicative of bad driving when combined with the kinds of dumb actions a GPS device can't detect...

    3. Re:I guess what is comes down to ... by Joce640k · · Score: 3, Informative

      "Brakes", the word is "brakes"...

      --
      No sig today...
  3. Trust the industry, what could go wrong? by ackthpt · · Score: 5, Insightful

    Never mind they'll see you regularly drive 10-15 over the limit and think you're a risk. How about those clowns who sit in the left lane, going up hill and don't maintain speed, so everyone jockeys to get around them in the right lane(s)? You don't see that in their data stream.

    Lots more examples, which I predict this thread will include.

    --

    A feeling of having made the same mistake before: Deja Foobar
  4. A trillion seconds? by Antipater · · Score: 5, Informative

    Progressive has more than a trillion seconds of driving data from 1.6 million customers.

    Using a gigantic amount of very small units tends to make the whole thing meaningless. In more meaningful terms, Progressive has about 174 hours of data per customer.

    --
    Everything is better with chainsaws.
  5. No recourse? by Waccoon · · Score: 5, Insightful

    Insurance rates (and prices in general) as set according to market statistics. I don't see how monitoring individual people will help those people.

    Too much potential for individual people to get screwed, with no real benefit to the public as a whole. Forget it.

  6. if you have nothing to hide by Gothmolly · · Score: 5, Insightful

    then you have nothing to fear, Citizen.

    While I agree you're within your rights to let them track you for the associated discount, the premise behind this and the assumed acceptance by the privacy-less Generation is disturbing.

    --
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    1. Re:if you have nothing to hide by trout007 · · Score: 3, Funny

      This made me a worse driver. They had the data plotted online for you to monitor.
      So I thought it would be fun to use my car to make patterns. I would get on a stretch of highway and then lower and raise my speed in intervals with my cruise control to make sawtooth patterns. So ever 5 seconds I'd bump it up 1 mph. Then down.

      --
      I love Jesus, except for his foreign policy.
  7. The numbers don't add up by cowwoc2001 · · Score: 5, Insightful

    Without analytics, low-risk 18 year olds pay a lot of money to cover high-risk 18 year olds. With analytics, low-risk 18 year olds pay less (though not nearly as low as they should be paying) and high-risk 18 year olds are uninsurable. Why? Because you're going to have to substantially raise the price on those high-risk 18 year olds now that low-risk ones aren't covering the bill.

    Now extend this logic to health care. Why is it okay to preach universal health-care and group insurance where low-risk cover the bill for high-risk, but the same isn't true for auto insurance? It's a slippery slope!

    1. Re:The numbers don't add up by bob_super · · Score: 3, Interesting

      +1

      You can't make high-risk populations pay the whole bill for their risk. That's not how insurance works.

      In the case of driving you could say: "well then they can drive better". But that doesn't cover all the risk, whether you're too young, too old, or have a pet/kid/alcohol/disease distracting you this morning.

    2. Re:The numbers don't add up by nharmon · · Score: 3, Interesting

      By identifying the high risk teenaged drivers we can target them with additional training and restrictions that will reshape their driving behavior and make them lower risk. And we could mandate that the insurance companies pay for some of that additional training.

      This would similar to health insurance companies being mandated to cover preventative health services.

  8. No F#$KING way by Bucc5062 · · Score: 4, Insightful

    What are the parameters that define a "good" driver. Going below the speed limit on a highway in the left lane. Being lucky when you don't look right or left making a turn onto a street? Taking way to long to brake?

    I've been driving for decades, I've put over 300,000 miles under me, but I bet those damn things would label me a bad driver for I accelerate firmly coming onto a highway, I don't brake forever coming off a highway, I tend to exceed the posted speed limit by a few miles when in the left lane and certainly when passing and i do my best to maintain situational awareness when behind the wheel.

    These devices will do nothing to bring about "safe" driving because that term is still relative to skill, conditions, and environment. Flo can take her device and shove it somewhere dark, just not in my car.

    --
    Life is a great ride, the vehicle doesn't matter
    1. Re:No F#$KING way by intermodal · · Score: 3, Insightful

      The thing about safe driving is, nothing these machines do can measure it. This tracking is the automotive equivalent of polygraph in terms of accuracy.

      --
      In SOVIET RUSSIA... erm...NSA AMERICA, the Internet logs onto YOU!
  9. Insurance Companies Are Not Interested In Reducing by Anonymous Coward · · Score: 5, Insightful

    I don;t care what you heard. I don;t care what your independent-insurance-agent-father told you. I don;t care what any insurance industry flak says. I don;t care what the industry advertisements and propaganda say.

    Insurance companies are NOT interested in reducing premiums. EVER!

    If you hear it, it's a lie. Lowered car insurance premiums is a lie.Lowered health insurance premiums(ACA) is a lie.

    If you don't know this, you are a fool!

  10. How can this work? by jbmartin6 · · Score: 3, Informative

    How can cutting the premiums of safe drivers work in practice? Isn't the idea of insurance that the premiums of those who don't file claims is what pays for the claims of others? If they cut all the premiums of the safe drivers, where is the money for the claims of the unsafe going to come from? My guesses: they are not paying out many claims since they just drop unsafe drivers, or perhaps they will simply recoup the money by raising the premiums of any driver who files a claim. In the latter case at least, your 'insurance' is perhaps no more useful than a credit card.

    --
    This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
  11. Huge discounts by smooth+wombat · · Score: 4, Insightful

    we think this will change the way insurance works,

    So if they find I'm a good driver, never getting in any accidents, maintain a good distance between myself and other vehicles, don't get any tickets, they'll give me a huge discount, at least 50%, from what I'm paying now, right?

    *crickets*

    Insurance company: We're sorry, we don't operate that way.
    Me: Yeah, thought so. Just another scam to hand over my money to a private company.

    --
    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
    1. Re:Huge discounts by jonnythan · · Score: 4, Informative

      I got a 30% discount on one of my cars and an 8% on the other. This is a discount applied over the regular rate that I pay.

      So..... it might not be 50%, but the answer to your question is "yeah, pretty much" instead of "crickets."

  12. Taking the insurance out of insurance by guises · · Score: 4, Insightful

    The health insurance industry did this about twenty years ago (ish. I don't remember exactly). Instead of binning people by risk and associated cost, they starting looking at people on an individual level and simply denying those who might not be profitable. It sounds good when you're angry at irresponsible drivers, and it certainly makes money for the insurance companies, but it doesn't work when you're dependent on cars on driving to make your infrastructure work and when insurance is an integral part of that (required in many states).

  13. Offer lower rates? by Overzeetop · · Score: 4, Informative

    When ever someone offers you the opportunity for lower rates by providing more information, what they are really offering is the opportunity to either eliminate you from their liability pool or raise your rates. Insurance is, in an efficient market like auto insurance, a zero sum game. Those whose rates get lowered must be offset by those with higher rates unless the overall claims volume is reduced.

    Bad drivers already are in a feedback loop from their insurers. Anyone who has received a moving violation or been in an accident feels the pressure of insurance premiums. It's the only reason I get concerned about a speeding ticket - $150 for getting caught doing 12-15mph over on the freeway is annoying; having my premiums go up $400/year for 2 or more years is far more punishment than the courts are doling out.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  14. Did it, saved money... by Anonymous Coward · · Score: 4, Interesting

    and the devices are temporary.

    The wife and I currently use Progressive and we did their little driver-monitoring program a year or so ago. Our vehicles were only monitored for a couple months.

    We ended up saving some money (Progressive was already lower than all the competition we had scoped out, but the program made it even a little lower).

    Of note were the reasons given:

    1. The devices were able to confirm our relatively low miles-driven.
    2. The devices found that we drove during "safe" times of day (if I remember right, it's the wee hours of the morning that are the "unsafe" times, probably due to increased rates of drunk driving).
    3. My wife saved a little more than me, due to my slightly higher incidences of "rapid stops." Apparently I should've punched through those yellow lights to save time AND money.

  15. Re:Safe = Slow = Low? by jonnythan · · Score: 5, Informative

    That's not how it works, actually. Progressive's Snapshot discount doesn't take speed into account at all.

    The three things they look at are:

    1) How often you drive (miles)
    2) What time of day you drive
    3) Number of hard stops

    I noticed that driving with a Snapshot for 6 months I became a lot more careful of hard stops. I gave other cars more space and drove much more defensively, even though I'm a very defensive driver already.

    I think it's safe to assume that an insurance company is interested in metrics that actually correlate well to safe driving, since their business literally depends on it. They want to give the discounts to people who are actually less likely to get into accidents.

    Progressive isn't the government. They don't want to just look like they're doing something about a problem. Their bottom line actually depends on it.

  16. The biggest irony of the monitoring devices... by ZorinLynx · · Score: 3, Interesting

    Someone I know has a Progressive monitor plugged into her ODB-II port. It beeps to "berate" her when she is driving "badly".

    Apparently slowing down to stop at a red light is driving badly.

    Also, slowing down quickly to avoid an accident is also driving badly.

    She wants to throw it out the window, because the only time it ever "complains" is when she either stopped at a red light, or avoided crashing into someone who cut her off.

    If insurance companies want drivers to use these things, they really have to come up with a better definition for "bad driving" than "slowing down quickly".

  17. They're tracking me they're tracking me OMFG!! by ElementOfDestruction · · Score: 3, Insightful

    OK. Enough of the FUD; I use Progressive and I got the 30% discount.

    I drive, on average, 10-15 MPH above the posted speed limit. But I leave - minimally - 2 seconds of stopping time in front of me. I'm more likely to merge going 65mph in a 60mph than 55mph, unlike many other drivers - it vastly helps traffic flow when you merge going at the same ambient speed as other drivers. Definitely not a leadfoot. Just observant.

    They track when you drive, and number of "hard" stops. I had the beeper go off ONCE - when I was cut off by a driver. People will have sudden stops - deer crossings, other drivers. One or two isn't an automatic penalty. I was with another driver, and he had THREE "beeps" while stopping. Reason is he tailgates during normal driving. If the car in front slams on the brakes, he does too. It just measures the delta D over delta T, and if the ratio is too large, it determines it was a "hard stop". Like I said - you are allotted a certain number of these based on normal driving procedures.

    The other part of the discount comes from when you drive - I had a second job during second shift, and drove back during the "cautionary" zone more nearly 3 times a week. I still got full discount.

    Before everybody goes SCREAMING about how they're getting reamed a new asshole because Insurance Company X will know if they've gone 1.5 mph over the posted limit, settle the fuck down.

    How about this? What about a sensor in front of the car, measuring current speed and distance to car in front? If you spend 0-5% of the time within 2 second stopping distance, you get 0 discount; all the way up to 90-100% of the time getting a (max) discount. That's about what the Snapshot was measuring. Jesus Christ the sky is falling!!!

    Relevant link from Progressive

  18. Good drivers create bad drivers by holophrastic · · Score: 3, Interesting

    So, I'm cruising along the highway at normal/safe/legal highway speeds. There's an on-ramp just ahead, with a car about to merge onto the high-speed roadway.

    The merging driver should be going the full speed of the roadway. But he isn't. Because he's not actually a good driver. Instead, he's still travelling at on-ramp speed -- 20% below the highway limit, not at merging speed.

    The safest thing for me to do is to accellerate much faster to get past the merge area before he gets to it. I have the room in-front of me, not behind me. The surface is safe, the visibility is safe, my car is safe and capable, and I'm very alert. So I accellerate to 30% over the limit for the 4 seconds it'll take.

    You show me the insurance company that notices my excessive speeding as the safe driver and the slower merging car as the unsafe driver. I sped, to a speed that on paper is dangerous, illegal, and inappropriate. I just avoided a potential high-speed collision -- likely between the merging car and a third car behind me who couldn't see anything.

    Had police unwittingly pulled me over, I'd have appeared before a judge, plead "guilty with a reason", and the judge would have agreed. Meanwhile, my insurance company would have done what, exactly? Would they have even asked me why I was speeding?