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OneDrive Is Microsoft's Rebranded Name For SkyDrive

SmartAboutThings writes with news that Microsoft finally figured out what to rename SkyDrive, after losing rights to the trademark last year. From the article: "Microsoft has just announced that SkyDrive, their cloud storage service, will be renamed to OneDrive very soon. This follows the news of trademark infringement case filed by British Sky Broadcasting Group (BSkyB) last year over SkyDrive branding. Microsoft had initially hinted at fighting BSkyB's claims over SkyDrive branding, but then decided to step back and rebrand their cloud offering. The Redmond giant has registered onedrive.com and has also posted a promotional video on YouTube announcing the upcoming change."

42 of 197 comments (clear)

  1. My Computer, One Drive? by ScottCooperDotNet · · Score: 4, Funny

    I can hear this now:
          "I saved it on one drive."
    "Which drive did you save it on?"
          "On my one drive."
    "Like your C drive?"

    If they hadn't dumped all the Live branding, they could have gone after LiveDrive.

    Are copyright laws in Europe stricter about customer confusion? Or is this a case where if they can't use it in one country, MS won't use it anywhere?

    1. Re:My Computer, One Drive? by Anonymous Coward · · Score: 3, Insightful

      A better name for SkyDrive would be SpyDrive.

    2. Re:My Computer, One Drive? by hawkingradiation · · Score: 2

      If you would notice a pattern where Microsoft names their products with simple, yet all encompassing names. For example:

      Word,
      Office,
      SQL Server,
      System Center,
      and many others...including the name "Windows"

      It is amazing as if Bill Gates had a dog and named him "Microsoft Woof".

      --
      Society use your Sciences
    3. Re:My Computer, One Drive? by Savage-Rabbit · · Score: 4, Funny

      I can hear this now:

            "I saved it on one drive."
      "Which drive did you save it on?"

            "On my one drive."
      "Like your C drive?"

            "No, my One Drive to rule them all, One Drive to find them,
            One Drive to bring them all and in the darkness bind them.
            In the Land of Microsoft where the Shadows lie."

            MWUHAHAHAHAHAHAH!

      There, now it's been properly Slashdotified.

      --
      Only to idiots, are orders laws.
      -- Henning von Tresckow
  2. Re:It'll be fun to watch. by OptimalCynic · · Score: 4, Funny

    Twodrive, Threedrive, etc. The possibilities are (literally) endless!

  3. I can just see it... by grcumb · · Score: 5, Funny

    Coming soon...

    Celebrity endorsement of One Drive by the eye of Sauron: 'One Drive rules them all! Two thumbs up! If I had Thumbs!'

    Enter our One Draw to win! Secret decoder rings for the first nine (human) winners!

    --
    Crumb's Corollary: Never bring a knife to a bun fight.
    1. Re:I can just see it... by Opportunist · · Score: 2

      Sorry, no. It's been established long ago that the Nazgul work in the legal department of IBM.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  4. Ubuntu One by Anonymous Coward · · Score: 4, Insightful

    So now they will duke it out with Ubuntu?

  5. trademark infringement British Sky Broadcating by The+Grim+Reefer · · Score: 2

    I'm not sure how this would be confusing a trademark. Does British Sky Broadcasting offer a remote storage solution? This seems almost as silly as if Anderson Windows went after Microsoft for calling their OS "Windows" I know that I always get pissed when I'm stupid enough to order glass panes when I meant to get an OS. I've been to the UK and know many people there. I'm pretty confident that they are smart enough that they won't order online storage when they meant to watch television.

    1. Re:trademark infringement British Sky Broadcating by dbIII · · Score: 2

      Does British Sky Broadcasting offer a remote storage solution

      It's a part of the Murdoch empire, which had an ISP when mosaic was the web browser of choice, so there's probably something like that in there.

  6. OneDrive stands for ... by middlemen · · Score: 4, Funny

    Our NSA Enabled Drive...

  7. Ubuntu One? by agendi · · Score: 5, Interesting

    The name reminds me of another cloud storage service strongly identified with an OS https://one.ubuntu.com/

    --
    I just can't be bothered.
    1. Re:Ubuntu One? by dingen · · Score: 4, Informative

      There's also http://one.com/ which offers a cloud storage service.

      It would be hilarious if Microsoft was forced to change the name again *fingers crossed*

      --
      Pretty good is actually pretty bad.
  8. use the Roman numeral by frovingslosh · · Score: 4, Funny

    Microsoft should stat using the Roman numeral for One for things like their services and devices. I can't imagine it would upset anyone using the lesser lowe case i for their products.

    --
    I'm an American. I love this country and the freedoms that we used to have.
  9. Re:It'll be fun to watch. by bondsbw · · Score: 5, Funny

    That's what they all say, until they reach TwoBillion-OneHundredFortySevenMillion-FourHundredEightyThreeThousand-SixHundredFortyEightDrive.

    --
    All my liberal friends think I'm a conservative, all my conservative friends think I'm a liberal.
  10. Re:It'll be fun to watch. by TheInternetGuy · · Score: 2

    Twodrive, Threedrive, etc. The possibilities are (literally) endless!

    Well,at-least until they hit Googolplex-drive and end up in MAD patent battle with Google.

    --
    If my comment didn't sound as good in your head as it did in mine, then I guess we all know who's to blame
  11. Re:Ubuntu One .. by stox · · Score: 2

    I wince every time someone mentions the Palm PC.

    --
    "To those who are overly cautious, everything is impossible. "
  12. Re:It'll be fun to watch. by flatt · · Score: 4, Funny

    Everybody knows that since it is Microsoft software, you should wait for threepointonedrive.

  13. BSkyB didn't even have a SkyDrive by jader3rd · · Score: 2

    I still think it's ridiculous that BSkyB won, given the fact that they don't have a SkyDrive.

  14. Obligatory Tolkienism by gishzida · · Score: 2

    OneDrive to Rule them all and in the Darkness bind them.

  15. Wow, how original by Anonymous Coward · · Score: 2, Insightful

    With all the billions they spend on everything else, they could have at least spent money on a design team to steal the logo and font style from a someplace other than their cloud competition, OwnCloud. This open source project has been around a while and hasn't really done much other branding, but somehow Microsoft decided it would just change the color and go with it. I can just hear Ballmer cheering on the team about how wonderful their marketing department is, yeeeeehaw!

  16. Re:It'll be fun to watch. by ozmanjusri · · Score: 5, Funny

    you should wait for threepointonedrive.

    I'm waiting for version 3.14159..., aka Pi-in-theSkyDrive

    --
    "I've got more toys than Teruhisa Kitahara."
  17. Re:It'll be fun to watch. by crutchy · · Score: 3, Funny

    something like MicrosoftDrive should be pretty safe

    guess they don't want any association with "that" brand... can't say i blame them

  18. So does this mean Skype becomes..... by Hsien-Ko · · Score: 2

    Onepe?

  19. Re:Get rich quick by cusco · · Score: 2

    I think that A:\ Drive would be more appropriate. About the same speed, aren't they?

    --
    "Think about how stupid the average person is. Now, realise that half of them are dumber than that." - George Carlin
  20. The One Cloud by lunchlady55 · · Score: 5, Interesting

    Three versions of Windows 8 for the Elven-kings under the sky,
    Seven System Management Apps for the Dwarf-lords in their halls of stone,
    Nine Office Productivity Tools for Mortal Men doomed to die,
    One XBox for the Dark Lord on his dark sharepoint site
    In the Land of Redmond where the Shadows lie.
    One Cloud to rule them all, One Cloud to find them,
    One EULA to bring them all and in the darkness bind them
    In the Land of Redmond where the Shadows lie.

  21. Directives of Moron by goombah99 · · Score: 5, Funny

    "directives of moron" is an anagram of Microsoft OneDrive.

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:Directives of Moron by MrNemesis · · Score: 4, Funny

      That's still better than some of the anagrams of Microsoft SkyDrive:

      Defrock My Visitors
      Frisky Coder's Vomit
      Mortify Dick Servos
      Voids First Mockery
      Modify Risk Vectors
      Cover Dorky Misfits
      Ivory Serfdom Stick
      It Forks My Divorces

      --
      Moderation Total: -1 Troll, +3 Goat
  22. Re:It'll be fun to watch. by mwvdlee · · Score: 2

    That'll be Minus-TwoBillion-OneHundredFortySevenMillion-FourHundredEightyThreeThousand-SixHundredFortyNineDrive, thank you very much.

    --
    Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
  23. Re:It'll be fun to watch. by Centurix · · Score: 5, Funny

    InfiniteImprobabilityDrive, all you files become pictures of whales and petunias.

    --
    Task Mangler
  24. Re:It'll be fun to watch. by Opportunist · · Score: 3, Insightful

    There are certain languages that aren't so well suited to certain brands. Not so much because they don't fit but because they don't "sound" nice to an ear that doesn't understand the language. Let's be honest, French sounds as if the product cannot be PG-13, Finnish a bit like it was branded after some Islamist terrorist, German like the product could single-handedly start a hostile takeover of your company, Italian like it's telling you to go to hell in a very nice way and Hungarian like doing so in a less nice way.

    Plus, not knowing the language really well can lead to certain ... let's say misunderstandings. Remember the Mitsubishi Montero? Well, you only can if you're living in a Spanish speaking country or the US. Almost everywhere else it was called the Mitsubishi Pajero. Take a wild guess why it was renamed. If your Spanish isn't good enough for a guess, read the Wikipedia page...

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  25. Re:It'll be fun to watch. by codeButcher · · Score: 2

    Aleph naught drive.

    Although personally I prefer the dev null drive.

    --
    Free, as in your money being freed from the confines of your account.
  26. Re:It'll be fun to watch. by rvw · · Score: 5, Funny

    LiveDrive
    WindowsDrive
    or have they finished burning those brands to the ground?

    DriveBy could be another name that will end all these problems for them.

  27. Re:It'll be fun to watch. by hawkinspeter · · Score: 2

    I think Sky have a very reasonable case with this as they provide broadband and cloud email and storage in the UK, so Microsoft is pushing a product that can be directly confused with Sky's products.

    --
    You're a temporary arrangement of matter sliding towards oblivion in a cold, uncaring universe
  28. Re:It'll be fun to watch. by MichaelSmith · · Score: 4, Funny

    D Drive.

  29. Re:It'll be fun to watch. by TheGratefulNet · · Score: 5, Funny

    Although personally I prefer the dev null drive.

    ah, I see you've had some experience with Maxtors, too...

    --

    --
    "It is now safe to switch off your computer."
  30. Re:It'll be fun to watch. by JaredOfEuropa · · Score: 2

    How about One.com making waves? Sky is an ISP (amongst other things), but One.com is a service provider, and a little bit closer to what SkyDrive actually does (though I'm not sure if One.com offers similar cloud storage).

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  31. Re:It'll be fun to watch. by StripedCow · · Score: 2

    Twodrive, Threedrive, etc. The possibilities are (literally) endless!

    Yes, but only countably endless.

    --
    If Pandora's box is destined to be opened, *I* want to be the one to open it.
  32. Re:It'll be fun to watch. by OptimalCynic · · Score: 2

    They use 64 bit naming.

  33. Re:Umm... by M1FCJ · · Score: 2

    Bollocks. I've got Dropbox running on my linux boxen, where's the SkyDrive equivalent from Microsoft?

  34. CloudDrive, maybe? by danknight48 · · Score: 2

    I'am no marketing expert, but why not milk the hell out of the "cloud"?
    MS were the main culprits in creating this buzzword, yet, they wont use it?

    Welcome to Tech Support in 2014:
    user = I've lost my data!
    support = Where did you store it?
    user = Its in the clouds
    support = I see, is it currently raining?
    user = Yep
    support = You'll need to grab a bucket, and try and collect all those data droplets
    user = Got it, Your a genius!

  35. Re:Awful by N0Man74 · · Score: 2

    So it fits perfectly into the MS naming scheme, you say?

    To be an awful name that fits perfectly into MS naming schemes, it would have been MyDocuments.com