How Jan Koum Steered WhatsApp Into $16B Facebook Deal
First time accepted submitter paulbes writes "Jan Koum picked a meaningful spot to sign the $19 billion deal to sell his company WhatsApp to Facebook [Wednesday]. Koum, cofounder Brian Acton and venture capitalist Jim Goetz of Sequoia drove a few blocks from WhatsApp's discreet headquarters in Mountain View to a disused white building across the railroad tracks, the former North County Social Services office where Koum, 37, once stood in line to collect food stamps. That's where the three of them inked the agreement to sell their messaging phenom –which brought in a minuscule $20 million in revenue last year — to the world's largest social network." Forbes overstates the apparent selling price by a few billion dollars; big numbers, either way. [Update: 02/20 13:51 GMT by T : The $19 billion makes sense, if you include retention bonuses in the form of restricted stock units.] Another reader points out the interesting fact that "Acton — himself a former Apple engineer — applied for jobs at both Twitter and Facebook way before WhatsApp became a wildly popular mobile app. Both times he was rejected."
Take that SnapChat!
I am Slashdot. Are you Slashdot as well?
I hear that facebook also offered $19 for slashdot beta.
...does happen, that isn't in of itself actually a surprise, especially when one considers that Mr. Acton had an education and a career that requires either an education or above-average ability (for the sum of humans total).
The thing that I find disappointing is how the nature of overvaluation in emerging software markets (ie, any software or service that isn't showing a profit) is reaching unsupportable levels. What I want to know is, have the users of these sites started truly fundamentally changing how they behave in terms of being led down certain directions as a result of their use of software-based services like Facebook, and if so will this reflect their purchasing habits? If the answer to the second part is no, then this is just a huge bubble as there is no real inherent value in social media from an advertiser's point of view. Given that advertising is the primary means of driving revenue these days, that spells disaster.
There was a documentary on PBS the other night about the nature of social media. It first started with the co-opting of youth culture, repackaging it, and reselling it back in the form of MTV in the early noughties, and contrasted to today, where people strive for "Likes" and "subscribers". Some individuals have made personal money successfully, but it doesn't seem to translate well into the corporate profit engine well. Persons and small businesses are unlikely to afford to buy advertising through social media, so I don't see how Facebook et al are going to profit substantially from this bottom-up form of media.
And I expect the bubble to burst. Both for individual companies (Facebook replaced MySpace, something will replace Facebook) and for the industry as a whole.
Do not look into laser with remaining eye.
...that the money for this transaction ultimately comes from all of us. We bought the products and services of the companies whose marketing and advertising rely on Facebook. And those of us who have FB accounts, (along with those of us who don't do our best to stop FB tracking us all over the Web), have made Facebook at least look like it's worth the money those companies hand over to it. That's how Facebook can pay almost a thousand years' of WhatApp's current revenue for the fledgling company.
'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
Nineteen billion for a glorified instant messenger.
Success is always attributed to the extraordinary skill and foresight of the winner: http://psychology.about.com/od.... Queue the endless blogs and Forbes' deep analysis heaping accolades on Jan and his demonstrable $16B greatness. Good on Jan for striking it lucky, spare a thought for the thousands, just as worthy, that the dice did not favor, nothing more nothing less.
Facebook is going mobile - as are many (most) other players. This is one of the few mobile messaging networks that has a reach big enough to pull users away from Facebook. $19B is a reasonableamount of money to spend on defense to make a network that - internationally - is bigger than Twitter disappear as a risk.
Its not the revenue today, its the customer base (7% of the world population are regular users and its still growing rapidly). We're not used to international phenomenons like this, so of course the numbers look huge as absolutes. $38/customer is still a lot for a pure acquisition, so if they hadn't become large enough to be a credible threat they'd likely never have seen that much, but they did... and the rest is history.
You're special forces then? That's great! I just love your olympics!
They paid this amount for 450+ million users database from around the world their phone numbers, IMEI, MAC addresses, contact lists, ..... list goes on.
The way is shut.
It was made by those who are Dead,
and the Dead keep it, until the time comes.
The way is shut.
I don't get it. Even my shitty low-end cellular plan has unlimited texting, and WhatsApp doesn't seem to be doing much else. I can't even take the WhatsApp account with me when I change phone numbers. And WhatsApp is a big, bloated application.
Why do people actually use WhatsApp?
During the Holland Tulip bubble, tulips became worth enormous amounts and some, like a black tulip, were exceedingly. Reportedly, the owner of a black tulip bought what he believed was the only other black tulip in existence for a prodigious sum, and then crushed it with his foot. "HaHa! Now I have the only one!" (only in Danish).
whats.app had absolutely no intellectual property and it would take less than 1 million dollars to produce a polished work-alike. All the Facebook bought was it's customer list, nearly all of which probably already use facebook.
The tulip age has returned again. Pets.com zombies walk the earth.
Some drink at the fountain of knowledge. Others just gargle.
I can't hear the "he started out poor" line anymore.
Yes, one in a million poor people make it. So what?
Assorted stuff I do sometimes: Lemuria.org
...then told the begger on the sidwalk to "get a job" as he left.
I agree. It's so fucking ridiculous I have to use my tiny and shitty touchscreen when I have a full-sized keyboard in front of me.
I ended up using a keyboard server (through wi-fi) in order to type on my PC.
And yet you often see very large parcels of empty land going for millions of dollars. Why? Because many developers understand that its not necessarily the current income that a property produces, but its income potential that you're buying. Sure, there's a discount for buying "potential" rather than "actual" earnings... but an empty tract of land is far from worthless, even if its bringing in less in revenue (cows/towers/etc) than its costing in taxes.
That's what we have with WhatsApp - one of the largest, most attractive "tracts of land" on the internet, currently making little to no revenue. That doesn't mean it never will.
You're special forces then? That's great! I just love your olympics!
> Another reader points out the interesting fact that "Acton — himself a former Apple engineer — applied for jobs at both Twitter and Facebook way before WhatsApp > became a wildly popular mobile app. Both times he was rejected." Maybe because Acton is 42.
Sig. Sig. Sputnik
Do you have the phone contact info for 450 million people? no?
The Kruger Dunning explains most post on
True, but this is at least partially developed and Facebook isn't creating something completely new, although integrating the technology into FB might be the "developing". This might be more like the 10 store strip mall being turned into the Mall of America. FB is paying the full price for Mall of America just to get the revenue of a family run property.
I don't see how they can increase the revenue 100x or more (using the real estate metaphor) as I'm guessing the data mining from that would overlap their current business. My current ability is only getting 10-20x on CD, DVD, and toys; and that's why they're the media empire billionaires.
I use Whatsapp. Its useful - especially when you don't have to block ads.
Facebook gets an address book and can mine whatever the user types into Whatsapp to generate sophisticated profiles of their users. At some stage your profile will be sharper than your friends/relatives know about you, even you about yourself. This can be used for showing ads.
Here is the issue...where will you show ads?
Mobile has a serious real estate issue. A decent text ad - like the GMAIL ads - will not work as you cannot cram many characters into a small space. What will work is annoying flashy ads, which irritate everyone.
Showing ads on websites...we are at a saturation point. And Facebook will have to compete with Google - the biggest ad agency in this planet.
Whatsapp and Tumblr were seriously overpriced. I hope the founders will use some of the proceeds for altruistic causes, that's what the world needs...not more ads.
Tat Tvam Asi
True. But what Facebook is paying for isn't the code. It's the userbase and all the data associated with them. It's a strong quasi-contender with a hefty presence in an overlapping market segment. (Etc... etc...) Replicating those is non-trivial at best. If you think it's so easy and cheap, have at it, I wish you all the luck in the world. But I won't invest the penny I picked up off the sidewalk yesterday in your business.
Seriously, there's a lot more to technology businesses than the code and the hardware it runs on, and a lot more to running a business long term than just minding your own knitting. Facebook (and Google, and Amazon, and... a whole host of others) grasp that. Slashdot pretty much doesn't.
http://www.whatsapp.com/
"Why we don't sell ads: Brian and I spent a combined 20 years at Yahoo! working hard to keep the site working. And yes, working hard to sell ads, because that's what Yahoo! did. It gathered data and it served pages and it sold ads. We watched Yahoo! get eclipsed in size by Google..."
Here is what just happened. Using a free app with no ads, some people collected the phone numbers and address books of 450 million suckers. Then for 4 Billion plus some stock, they sold all that information to Facebook, who will in turn re-sell that information selectively based on your Facebook habits directly to advertisers at a premium rate. There is also a messenger app and a bit of tech to enhance the already existing Facebook messenger a bit.
Part of me thinks the price was so high with stock simply to create a big buzz and get even more suckers to sign up, allowing them to reap more consumer information, etc...
Have fun getting robocalls for the rest of your existence until you change your phone number.
If everybody has apps and Internet on their phones, why not just email?
Unity? Screw that: XFCE. Slashdot Beta? Screw that: SoylentNews. Australis? Screw that: Pale Moon. UX developers DIAF
If this WhatsApp thing already had 10% of the likely population penetration, explain to me how they could expand by 1000x.
Unity? Screw that: XFCE. Slashdot Beta? Screw that: SoylentNews. Australis? Screw that: Pale Moon. UX developers DIAF
If you think data mining of billions+millions of user accounts is staggering, be aware that NSA already has most of the data that Facebook+Whatsapp has.
A single 140 character SM costs 10 cents here (Caribbean) on the low end, can get up to 40 cents without getting into roaming charges (6:1 exchange rate to US). Its also much more reliable than SMS by an extremely long margin (if a whatsapp has not gone through the sender knows it, if a SMS has not gone through not only does the sender not know when the message comes through it has the sender's timestamp which makes it look as if it had even to the receiver). I got some new years SMSes 2 days after.
A pretty much unlimited length whatsapp is free, plus you can send media (Pictures, audio, video) which works much, much better than MMS. Even if you pay the couple US bucks a year for whatsapp (I think its $2, don't quote me on that though), depending on how much you use text messaging you will at least break even in 1-2 months. My RC group uses it to send announcements for events, after a few broadcasts we would easily have paid for whatsapp subscriptions for the entire group.
I'll gladly concede Whatsapp is not perfect and has its annoying points (e.g. the device must have a SIM / phone number attached so most tablets are left out) but its still much, MUCH better than SMS ever will be.
Because there's a difference between attracting users and monetizing them?
You're special forces then? That's great! I just love your olympics!