Slashdot Mirror


Facebook Data Miner Will Shock You

MojoKid (1002251) writes "A new website sponsored by Ubisoft as part of its advertising campaign for the upcoming hacking-themed game Watch Dogs isn't just a plug for the title — it's a chilling example of exactly how easy it is for companies to mine your data. While most folks are normally averse to giving any application or service access to their Facebook account, the app can come back with some interesting results if you dare. Facebook's claims that it can identify you with 98.3% accuracy based on images.The Datashadow app also offers the ability to compare various character traits and gives a great deal of information about total number of posts, post times and inferred values about income, location, and lifestyle. Is Ubisoft actually performing some kind of data analysis? Almost certainly not. This is far from an exhaustive, comprehensive examination of someone's personality or FB posting habits. The companies that actually perform that kind of data analysis are anything but cheap. The point Ubisoft is making, however, is that your FB profile contains enormous amounts of information in a single place that can be mined in any number of ways. All of this information absolutely is combined and collated to create detailed digital profiles of all of us, and the more we engage with various online services (from Facebook to Google Plus), the larger the data pool becomes."

44 of 164 comments (clear)

  1. And this is why.... by AltGrendel · · Score: 5, Insightful

    ...I don't use Facebook. I'd keep away from it all if I could, but it's hard to be in the tech industry these days and have no/minimal online presence.

    --
    The simple truth is that interstellar distances will not fit into the human imagination

    - Douglas Adams

    1. Re:And this is why.... by erikkemperman · · Score: 5, Insightful

      ...I don't use Facebook.

      Me neither, but don't forget that FB does keep profiles on non-members too. And your friends who are on FB might mention you by name, upload photo's with you in it, and so on.

      --
      Gosh, thanks. That must be why the other ships call me Meatfucker -- GCU Grey Area (Eccentric)
    2. Re:And this is why.... by Anonymous Coward · · Score: 5, Funny

      That's why I don't have any friends, in addition to not using Facebook. (Seriously.)

    3. Re:And this is why.... by Travis+Mansbridge · · Score: 5, Informative

      And thanks to "like" embedding in every other page on the net, they can use a cookie to follow you (nearly) everywhere you go without you needing an account.

    4. Re:And this is why.... by Anonymous Coward · · Score: 5, Informative

      The Firefox plugin "Disconnect" is excellent for blocking this.

    5. Re:And this is why.... by Anonymous Coward · · Score: 5, Informative

      That's what Ghostery is for...

    6. Re:And this is why.... by Charliemopps · · Score: 5, Interesting

      ...I don't use Facebook. I'd keep away from it all if I could, but it's hard to be in the tech industry these days and have no/minimal online presence.

      It doesn't matter. Everything you do online is tracked and logged by a handful of large marketing software firms. Googles probably the biggest. They log key data points about you as you do this. Lots of things you probably don't even think about like which fonts you have installed, your preferred OS, monitor resolution. All of this data on it's own seems harmless but combined it creates a very unique fingerprint for you.

      The marketing software has plugins that websites can install, then the data about you is collected and stored in a centralized database. It's shared between all of the marketing companies clients. The end result is almost all of your data ends up in the same place regardless of what you do. You may have separate logins for Slashdot and that porns site, but that doesn't matter. They know your 2 separate accounts are for the same person. They might not know exactly who you are, but they don't need to. They just need to know you're shopping for tube socks, and display lots of adds for that. Oh, and by the way, once you finally buy the tube socks? Now all your accounts really are linked to your name.

    7. Re:And this is why.... by RJFerret · · Score: 3, Informative

      No button embedded on any pages I see with their .com and .net blocked by my Hosts file, slightly faster page loads without needing to wait for their servers too.

    8. Re:And this is why.... by Robert+Goatse · · Score: 2

      I don't think it's hard to be in "the business" without a stupid Facebook page. Aside from a few dummy test accounts, I've been gainfully employed for years without a FB presence. If you really want an online presence, create a blog and post some interesting research, etc. That, IMHO, would be way better than playing Farmville or whatever the FB game of choice is thesedays.

    9. Re:And this is why.... by dsmithhfx · · Score: 2

      I think it's important to let Facebook and everyone else know why some find it useless and harmful. Potentially very, very harmful. But hey, knock yourself out. Just don't come crying when you're a victim, 'cause you had no idea 'they' were doing that.

    10. Re:And this is why.... by erikkemperman · · Score: 3, Insightful

      Ghostery was acquired by a marketing firm. That does not make it evil, per se, but probably deserves a bit more scrutiny.

      --
      Gosh, thanks. That must be why the other ships call me Meatfucker -- GCU Grey Area (Eccentric)
  2. link by Anonymous Coward · · Score: 2, Insightful

    would it be too much to ask for a link to the website you're talking about

    1. Re:link by bemenaker · · Score: 4, Informative

      digitalshadow.com It's interesting to see what it says. I was suprised more by how much it got wrong, than by what it got right.

    2. Re:link by wirefarm · · Score: 2

      It's also not available to facebook accounts that are under "administrative hold", the term they use for accounts and those under subpoenas and national security letters.

      --
      -- My Weblog.
  3. Abstergo Data Miner by Pseudonym · · Score: 2

    You know it's true.

    --
    sub f{($f)=@_;print"$f(q{$f});";}f(q{sub f{($f)=@_;print"$f(q{$f});";}f});
  4. Wolfram Alpha by astro · · Score: 3, Interesting

    I'd place a small wager that Ubi partnered with Wolfram Alpha on this - I did the Watch Dogs thing about a week ago, and thought it was actually a quite coolly stylized representation of basically very close to what WA spits out as analysis of my Facebook profile. I wasn't shocked. Rather, I thought it was pretty trick marketing, and was impressed.

    1. Re:Wolfram Alpha by plover · · Score: 3, Insightful

      I think TFA was incorrect when they said "it will shock you". They should have said "it will startle non-technical people." But that's not as pithy, and not as attention grabbing, and doesn't get your article re-blogged on Slashdot.

      --
      John
  5. You think? by adam525 · · Score: 4, Insightful

    You send ALL of your pictures and your phone number and your email address to this site..

    Every morning you post everything that little mitzi and junior did at the ball game yesterday, as if anyone cares. You're favorite movies, books, TV shows, who you are in a relationship with. People will put EVERYTHING about them in their Facebook profile, and then they're surprised that it's easy for this company to track your habits, or for potential employers to screen you?

    1. Re:You think? by CrimsonAvenger · · Score: 2

      You're favorite movies

      No, I am NOT favorite movies.

      That aside, I don't use FB. So there wasn't any data for that site to mine.

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    2. Re:You think? by Rob+the+Bold · · Score: 2

      You're favorite movies

      No, I am NOT favorite movies.

      That aside, I don't use FB. So there wasn't any data for that site to mine.

      Are you sure? You didn't give them data about you -- at least not directly and on purpose -- but who's to say your friends and family haven't? (And since you and I aren't using facebook, we know even less about what's being said about us there . . . ) And by "friends", I mean the facebook definition of "friend," i.e. someone who knows you by name. Does facebook collect and analyze this anecdotal evidence about us non-facebook users? If there's money to be made at it, I'd guess "yes".

      --
      I am not a crackpot.
    3. Re:You think? by mrbester · · Score: 2

      No one who knows me by name and is on Facebook posts anything about me. I've asked.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
  6. The actual website by SigmundFreud · · Score: 5, Informative

    Pity the article did not mention it: the site can be found at http://digitalshadow.com/ It seems to be US only, though.

    --
    Sic transit gloria mundi.
    1. Re:The actual website by weave · · Score: 4, Insightful

      Watch Dogs Digital Shadow will receive the following info: your public profile, friend list, News Feed, relationships, birthday, work history, status updates, education history, groups, hometown, interests, current city, photos, religious and political views, follows and followers, personal description and likes and your friends' status updates and photos.

      So basically you give them access to all of your data, and then they tell you all about you.

      What a shock.

    2. Re:The actual website by weave · · Score: 4, Interesting
      Not really shocking. In the permissions you give it:

      and your friends' status updates and photos.

      So if one of your friends gave them permission, then they can grab the photos that way.

      So yeah, what you share put to your friends can be given away by them.

      Opinion: Facebook shouldn't allow an app to gain access to friend's data like this unless that data is marked public.

  7. Ha by synapse7 · · Score: 2, Funny

    I don't have facebook, so the shock, is on you! hahahaha

    1. Re:Ha by Opportunist · · Score: 2

      Don't worry. Even if you don't have FB, FB has you.

      The difference between having a FB account and not having one is only how much control you retain over your information. Not having one does not mean you're not present there. Your friends, coworkers, other people who deal with you have FB pages and whatever they write about you will be on there. And that's what is going to be on FB about you. For good or ill, correct or not.

      Personally, I prefer to add a bit of misinformation, just in case my "friends" post stuff about me on FB that actually has something to do with reality.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  8. "people with similar beliefs tend to cluster" by Gaygirlie · · Score: 3, Interesting

    There's this line in the article that says "people with similar beliefs tend to cluster together" -- it may be my best defense against datamining me. The people I have on my Facebook - account pretty much have nothing in common with me except for family members, and even they only share blood with me. If you were to base your opinion on me on the people that have added me to their circles you'd pretty much be totally off the course.

    1. Re:"people with similar beliefs tend to cluster" by mlw4428 · · Score: 2

      Problem is that it's easier to hide in a crowd than alone. It might be much easier to ID you if your thoughts/preferences stand out. Blending into a crowd obscures your personal data.

  9. You can avoid facebook data miners... by kcmastrpc · · Score: 5, Funny

    Using this one weird trick!!!

    1. Re:You can avoid facebook data miners... by tippe · · Score: 4, Interesting

      That is exactly what I was thinking when I read that title. I expect the next slashdot story to be about a Columbus mom who is hated by computer anti-virus experts because she discovered one simple trick to rid your computer of viruses (with shocking results!!!).

  10. Re:Anonymity by default by barlevg · · Score: 3, Insightful

    Let's ignore for a minute how it is to navigate the internet through Tor. Let's also ignore for a minute that the FBI has compromised roughly half of Tor sites and that they control a fair number of Tor nodes. Why do you think masking your IP will help you at all when you log onto Facebook and *give them* all your personal data?

  11. Something to do by kqc7011 · · Score: 3, Interesting

    I feed most / some my profiles with false information. The email address that I use for sign-ups gets most of my spam. The land line that I use for sign-ups goes to a two ring answering machine with a short message and minimum time to record the spiel. The intentional misspelling of my name shows up on my junk snail mail. The multitude of birthdays that I have show up regularly. I sign up for emailing lists that I have no interest in, then after awhile remove myself from said lists. Those are just some of the things done.

    --
    Passionately Indifferent
  12. Does anyone here by WormholeFiend · · Score: 2

    believe that slashdotters' posting habits and contents of their comments are of no mining interest to anyone?

    1. Re:Does anyone here by Anonymous Coward · · Score: 2, Interesting

      Exactly, all of this goes into developing profiles of your political beliefs and a wide variety of other things. See my anonymous comment titled "it's worse than that". There's a reason you can't post to /. without enabling javascript even though web forms and http posts were designed to work without javascript. Javascript is the means through which spying takes place, irrespective of Tor or anonymous proxy use. See EFF's panopticon project for why javascript enables them to nail you uniquely no matter what else you do.

  13. Where is the privacy policy of that site? by aviators99 · · Score: 4, Insightful

    It's like a sick joke! They have a site that shows how much data they can mine (with your permission) and then they can do whatever they want with it?

  14. It's worse than that. by Anonymous Coward · · Score: 3, Interesting

    Some of the same entities who maintain databases on you also develop and maintain personal profiles on you. This includes things like ability to defer gratification, sexual promiscuity / addiction, likelihood of having an STD (and which one(s)), sexual fetishes level of argumentativeness or agreeableness, your rank on a scale of respect for or defiance of authority,,(authoritarian scale), detailed political beliefs, number of past boyfriend or girlfriends and whether you were dumped or dumpee, likely personal frailties (vanity, you think you're too fat, you think you're smart, you conduct yourself with an exaggerated sense of entitlement). All o this is derived from FB ad other places and is used to profile you in various contexts from advertising to getting a job to loan applications to security checks and personal "risk profiles".

    Trust me. .

  15. Completely useless information by z_gringo · · Score: 4, Informative

    I use Facebook quite a bit. I also leave nearly all of my information as viewable publicly. This digital shadow app couldn't even accurately present information that is publicly posted or information to which it was given implicit access by logging in through Facebook. Location, Active times, close friends, income.. All completely wrong. I think that page is just a ruse to gain access to your Facebook information, which will then be used for other purposes.

    --
    -- -- Warning. Do not stare directly at the sun.
  16. Shock me? No by fascismforthepeople · · Score: 5, Insightful

    I would be shocked if it drove people to stop giving up private information for free to facebook.

  17. Sidenote: 6 trackers on /. yro.slashdot.org by Qbertino · · Score: 5, Informative

    Sidenote: While you are reading this, 6 trackers on slashdot.org are tracking you.

    Just saying.

    --
    We suffer more in our imagination than in reality. - Seneca
  18. Don't tell me what I'll be shocked by by wonkey_monkey · · Score: 2

    Facebook Data Miner Will Shock You

    No, no it won't. But only six words in I already feel like this story is treating me like an idiot. Nice.

    --
    systemd is Roko's Basilisk.
  19. blocking FB by Anonymous Coward · · Score: 4, Informative

    That's what Ghostery is for...

    Also:

    echo "127.0.0.1 facebook.com" >> /etc/hosts
    echo "127.0.0.1 www.facebook.com" >> /etc/hosts
    echo "127.0.0.1 facebook.net" >> /etc/hosts
    echo "127.0.0.1 www.facebook.net" >> /etc/hosts
    echo "127.0.0.1 s-static.ak.facebook.com" >> /etc/hosts

  20. Got nothin on me by DarwinSurvivor · · Score: 2

    We could not log you in: You can't log in to this app because you do not meet this app's requirements for country, age or other criteria.

    I am the shadow, and the smoke in your eyes, I am the ghost, that hides in the night.

    Bow before your elusive target!

  21. Shocking!! Indeed Very Shocking!! by kgskgs · · Score: 4, Insightful

    What shocked me indeed was the headline of the posting.
    We have seen enough of these "This will shock you" in tabloids and lately even on CNN.
    I am shocked to see this at Slashdot on consecutive two days.
    Yesterday there was some other headline about how some rubber band shapes shocked scientists.

    Let me read the headline and let me decide whether I want to be shocked or not. Why are you telling me that I will be shocked?
    Pathetic!! Real pathetic!! Nothing turns me off more than the following three types of headlines.

    "What this person said will shock you"
    "XXX did what to stop XXX ?"
    "The five things every should ..."

    Slashdot is turning into tabloid. Instead of printing about trashy reality shows and gossip about royal families, they somehow find things related to technology. That's the only difference.
    Slashdot, this had been a major turnoff.

    Sigh!!

  22. FB consolidating online communication by Sir_Eptishous · · Score: 2

    FB logins are now required more and more to do things online.
    A favorite radio station I listen to this morning mentioned all requests now must come via FB login.
    Can't they see how utterly wrong this is?
    It amazes me that anyone has to have this explained.

    Then there are government entities, cities, counties, etc, that are requiring FB logins to communicate or connect with them.
    This is so utterly wrong on so many levels.

    --
    We play the game with the bravery of being out of range