Amazon's Android Appstore Coming To BlackBerry
New submitter Hammeh (2481572) writes "BlackBerry announced they have reached a licensing agreement with Amazon to provide the Amazon Android Appstore to be shipped with BlackBerry OS 10.3, which is due to be released this fall. The Amazon Appstore will exist alongside the current BlackBerry World, bringing more than 200,000 Android apps directly to BB 10.3 devices. As part of the announcement, BlackBerry also outlined how they will be closing the Music and Video sections of BlackBerry World, as they will be provided by the Amazon Appstore. The question: is it enough to save BlackBerry in the consumer market, or is it too little, too late?
Now we get all the benefits of Blackberry's excellent hardware AND all the apps of Android. They should have had this a year ago!
I know plenty of people who enjoy the Blackberry ecosystem, especially if they keep releasing a hard keyboard. If they release enterprise tie-in that is compatible with Exchange and with iOS and Android I think they can regain a decent share of the MDM and phone market. I doubt they will ever be as dominate but with proper management they could regain a large portion of their share.
How long has it been since BlackBerry has had more than a negligible share of the consumer market? These days, they seem to be almost exclusively enterprise. Seriously, the last time I can think of that anybody I know who bought their own BlackBerry was like 7 years ago. Who is using BlackBerry for personal use?
I was playing with the android version of Instagram on a BlackBerry Q10 a while back, and the application didn't quite look right on the small screen of the Q10 (iGrann looks better since it was built for BlackBerry). If BlackBerry are going to focus more on hardware keyboard devices with the majority of apps coming from android I think it is something they need to work on and consider carefully. Otherwise, this is a step in the right direction for the once big mobile company!
It seems like anybody can make an Android compatible phone these days so I'll assume that Blackberry has the ability to do that. Now, will they be able to sell their hardware? They have a well-established channel. However, the Android phone market is pretty competitive so the question is will they be able to sell enough and make enough profit to sustain themselves as the large company they've become?
When your market share in the consumer market is approximately 0% "saving" is not good, what you need to do is grow market share. So the question is whether an appstore which is as good as your competitors will grow market share for blackberry in the consumer market. And I think the answer it takes more than just being as good as your competitors in one area to gain market share. Perhaps if they just put out some decent android phones that had the old (patented) blackberry keyboard then they could regain some market share from the texters that hate on screen keyboards. That is the one feature they can offer consumers that will be better than the competition. "Saving" market share only applies to the corporate and government markets where they still have market share to lose.
You've now attached your turd to a brand of cellphone that for all intents and purposes, people quit buying six years ago.
the Amazon moneytrain choo choo dollarstore forces developers to permanently lower their AppStore prices if ever they do promotions on other stores, not to mention Amazon could choose to lower the price of an application while deciding to reduce the developer's share without having to ask permission.
Good people go to bed earlier.
you mean people still use Blackberries?
Eventually.
Have I lied to you? I mean in this room.
Whats a blackberry? Is it like one of those old rotary dial phone thingies I've heard tell of?
-- Even racing cars don't crash as much as windows. --
WAAAAAAYYYY to late.
BlackBerry might be a day late and a dollar short on them realizing that have a diminished market share, but they are trying!
Is it too hard to believe that they could not reinvent themselves as an Android device with a robust enterprise capability set? That market still exists and that's what made them viable originally.
In retrospect they should have been thinking of this awhile back as more and more organizations simply want a better smartphone. The iPhone is the most appealing due the sandbox nature of its design and Apple has been steadily been working on enterprise specific improvements. I don't think Apple wanted to fully commit to that as BB had a sizeable market share, factor in risk, ROI, it probably did not make sense, back then. Now, different story, waning of BB hardware and software and I know the USG is looking at iPhones.
How long has it been since BlackBerry has had more than a negligible share of the consumer market? These days, they seem to be almost exclusively enterprise. Seriously, the last time I can think of that anybody I know who bought their own BlackBerry was like 7 years ago. Who is using BlackBerry for personal use?
I bought a BlackBerry (Q10) for personal use -- I can enter text with a physical keyboard far faster than I can with any virtual keyboard. All of the current Android phones with physical keyboards are junk, so the BlackBerry was my best bet.
Incidentally, I've already been using the Amazon Appstore on BlackBerry for quite a while. One can simply download the APK from Amazon and install it on the BlackBerry -- no rooting required.
However, the biggest thing that I miss on BlackBerry is a good Maps app, and the Amazon Appstore doesn't really help here because Amazon doesn't have any good map and navigation apps either (or at least none that will work on small screen sizes).
Well, over 1 million apps at Google Play hasn't helped the Nook, so a quarter-million apps at Amazon probably won't help BlackBerry. How do you differentiate yourself by screaming "we have what everyone else has!" to the general public?
So I can have all the benefits of a closed source phone and OS, the fragmentation of Androids open source market AND blackberries compliance with the whims of 3rd world dictators? Fantastic! Maybe next they can figure out how to make the phone weigh as much as a desktop PC.
This was the only logical choice.
I loved my blackberry while it was relevant. I have missed the keyboard badly.
I think Blackberry could provide some healthy competition if they Iron out android compatibility. I still have a lot of friends that use Blackberry Messenger.
The Amazon App Store has been available for Blackberry for ages (since 10.2.1 and native support for .apk files was released). This just means that it'll get preinstalled along with the OS, like many other non-BB apps are.
Also don't forget that (via Snap) Google Play apps are directly available too.
you realize how much time you spend positioning your finger over that little square icon on Android. I think the Palm Pre was what first got me using gestures. Been using the Blackberry Z10 for a year now and love it. FWIW my day job lately is mostly coding on Android. I don't understand why so many people want a monoculture of phones. Definitely not wise.
Blackberry's market share is predicted to fall to 0.3% by 2018. And they will ship 50% less handsets this year than the past.
Here is the link.
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