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YouTube Considering an Ad-Free, Subscription-Based Version

Walking The Walk writes YouTube is looking at creating a paid-subscription model that would allow users to skip the ads on their videos. (A more condensed summary from CBC.) No firm date has been announced, and it sounds like tentative steps right now, but YouTube CEO Susan Wojcicki did mention that ad-enabled music videos would still be offered.

70 of 225 comments (clear)

  1. Ad-enabled music videos? by Anonymous Coward · · Score: 1

    How about removing ads on videos that don't have any commercially copyrighted music in the first place?

    1. Re:Ad-enabled music videos? by ganjadude · · Score: 4, Informative

      ads??? i havent seen ads on youtube in forever. granted i know what adblockplus is

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    2. Re:Ad-enabled music videos? by sound+vision · · Score: 4, Insightful

      If Google will now be directly earning money from people subscribing to ad-free service, the AdBlock situation could change quickly. Frankly, I'm surprised Google hasn't already made the ads inseparable from the content - it's not hard. I suppose there hasn't been enough incentive for them to do that. If they bring out subscriptions, maybe they will have the incentive.

    3. Re:Ad-enabled music videos? by jenningsthecat · · Score: 1

      I have AdBlock installed, and I still see pre-roll ads sometimes.

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    4. Re:Ad-enabled music videos? by Darinbob · · Score: 1

      I didn't think there were ads on youtube either. Granted I don't use it all that much. Maybe they're talking about those stupid boxes that pop up blocking part of the video which are trying to get me to watch a different video .

    5. Re:Ad-enabled music videos? by Trogre · · Score: 1

      What are you talking about? In New Zealand we already see video ads appearing right in the middle of some YouTube videos.

      I guess that particular treat hasn't reached your country yet. For it, I place the blame squarely on ad-blockers. Google know that a percentage of their viewers never see nice static ads, so they resort to these obnoxious aggressive tactics.

      --
      "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
    6. Re:Ad-enabled music videos? by Trogre · · Score: 1

      Okay, thank you for your constructive criticism there.

      Are you perhaps talking about ads that are a part of the viewed content? I'm talking about videos that are inserted into the playing video stream.

      The content makers choose whether or not to enable ads on their videos, (and probably where to put them, I'm not sure on that point). Google then chooses what ads to put in based on their secret sauce (in no small part your geographic location).

      --
      "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
    7. Re:Ad-enabled music videos? by Jack+Griffin · · Score: 1

      I re-imaged my PC for the first time in ages and forgot to put ABP on it. I was shocked how horrible the internet is these days. How do people regular cope with this?

  2. pay money for youtube? by alen · · Score: 2

    is this november fools?

    who is going to pay money for russian driving and ice bucket challenge videos?

    1. Re:pay money for youtube? by i+kan+reed · · Score: 1, Insightful

      People who haven't heard of adblock?

      Some of us reaaaaaaaaaaaaaallly hate ads.

    2. Re:pay money for youtube? by Anonymous Coward · · Score: 1

      That doesnt stop ads in the middle of a video though. I would consider this if it were cheap.

    3. Re:pay money for youtube? by arth1 · · Score: 1

      Wait, YouTube has ads? I didn't even know.

    4. Re:pay money for youtube? by uCallHimDrJ0NES · · Score: 1

      Funny, I discovered Youtube ads had invaded my FireTV YouTube client after updating last night. I was also previously unaware youtube was forcing ads. Adblock FTW.

      --
      Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
    5. Re:pay money for youtube? by sycodon · · Score: 1

      I'll *watch* the ads as long as they...

      1. Make their player respect the volume level I set and not jack it up to the maximum for every new video.
      2. Disable those stupid, inane, idiotic, moron bait Popups people can put in the videos that typically say, "Subscribe", or, "Click here for the latest version!" and more often than not, are just plain blank.
      3. Quit "suggesting" shit unrelated to my search. If I search for "Lava Lake", I don't want to see videos of Russian Fails in the list.

      And for fuck sake, ditch the Jimmy Kimmel and Ellen fan club on the home page.

      --
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    6. Re:pay money for youtube? by SeaFox · · Score: 1

      That doesnt stop ads in the middle of a video though.

      It does for me. Either that or I haven't seen any vids that have those ads interrupting it.

    7. Re:pay money for youtube? by wiredlogic · · Score: 1

      Doesn't happen with ABP. What is somewhat disturbing is the visible flaws in ABP these days where you get a momentary load of an ad video that is "broken" before switching to the real one. That never used to happen.

      --
      I am becoming gerund, destroyer of verbs.
    8. Re:pay money for youtube? by ninjacheeseburger · · Score: 3, Insightful

      Youtube has come a long way recently in terms of production value some channels host shows that even surpass TV shows in terms of quality such as VGHS https://www.youtube.com/show/v... or even full length movies such as Ashens and the Quest for the game child https://www.youtube.com/watch?...

      Users like TotalBiscuit regularly provide high quality coverage of video games, so depending on your interests, there are defiantly videos worth paying to watch, obviously depending on prices. It would have to be pretty low to be justifiable though, a TV licence in the UK is just over £12 a month which funds multiple add free channels with for the most part high quality content.

    9. Re: pay money for youtube? by jxander · · Score: 2

      I trust that the community at large will always be one step ahead of youtube.

      If they make ads harder to block, people will write better software to block the new ads. Currently ABP is a one stop shop, but if I had to install a separate "YouTube Adblock" extension, I certainly would.

      Or just stop using youtube. There are much better things in life than staring blankly at the screen.

      --
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    10. Re:pay money for youtube? by SeaFox · · Score: 1

      What happens for me is the video seems to hang on loading, then I get the fake-analog-static with "an error has occurred" message. Refreshing the page allows the video to play normally, but I think I have to wait a short period of time (like the length of time an ad would take to play) before I refresh. This doesn't happen on every video but it has started happening more and more often the last six months.

    11. Re:pay money for youtube? by rtb61 · · Score: 1

      Also make sure the content justifies the ad. If the content proves to be shite and stopped after going through the ad, then that is theft of time and pleasure. No ads prior to content, only after content and align the ads to the content, it is far less jarring. As for searches, the video spammers just flood their content with all kinds of popular tags, so allow users to block specific uploaders and drop them from all search returns.

      --
      Chaos - everything, everywhere, everywhen
    12. Re:pay money for youtube? by antdude · · Score: 1

      Are you in the future? We're still in October.

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    13. Re:pay money for youtube? by Reziac · · Score: 1

      How about letting individual channels choose if they want to go subscription? Cuz what a subscription model will cut down, drastically in the case of casual-content videos, is the impulse watcher who generates ad revenue whether they really care enough about your video to watch it or not.

      --
      ~REZ~ #43301. Who'd fake being me anyway?
  3. Performance by jjmcwill · · Score: 1

    My current problem with Youtube isn't the ads, it's that Youtube runs like crap on my AT&T Uverse connection at home.

    I'm sure this is a problem with AT&T and not Youtube, however. :-(

    --
    Opinions expressed are my own and not necessarily those of my employer.
  4. This is new? by NewtonsLaw · · Score: 1
    1. Re:This is new? by alen · · Score: 2

      that's to separate dumb teens from their money with teen vlogger stars

  5. Channel design customization by future+assassin · · Score: 1

    Maybe if the paid version allowed channel design customization like before vs all channels looking the same shade of bland.

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  6. thats odd by Anonymous Coward · · Score: 1

    It's already ad free for me...

  7. Meh by lennier1 · · Score: 1

    Still doesn't change that proxies are necessary to get around the region restrictions of some videos.

  8. What I'd pay for by whereiswaldo · · Score: 1

    All-you-can-eat monthly subscription with download links for all videos (including commercial music videos) in various formats (mp4, mp3, ogg, etc.).

  9. Now you see them, now you don't by DumbSwede · · Score: 2

    Umm, more power to them I guess. So for money I get to skip the adds, or I don’t have to see them at all? Seems unclear. Most of what my wife watches only requires a 5 second wait before allowing a skip. I expect that wait will skyrocket if subscription fees don’t bring in what marketing thinks they should.

    From TFA:

    She did say YouTube would continue to offer the option of music videos with ads for those who don’t want to pay.

    Seems to suggest other previously commerical supported feeds might no longer be available to non subscribers.

    All and all sounds like a bumpy road ahead.

    1. Re:Now you see them, now you don't by neoritter · · Score: 1

      Yeah, but where does the money we're paying them go to? Aren't there youtubers that rely on adsense profits? If the ads are gone from the videos, how are they making money? I can't possibly see how Google would divvy up the profits of the subscriptions to the youtube channels making money off their videos.

  10. Ads always load fine by Russ1642 · · Score: 4, Funny

    Ads, even full top quality HD, load up just fine. Then when your video is actually supposed to play you just get that stupid waiting symbol. Then the video starts to play and just as it's getting to a good part it pauses while it loads again then rapidly skips the part you actually wanted to see. Maybe, just maybe, YouTube could make their site not suck before asking people to pay for it.

    1. Re:Ads always load fine by operagost · · Score: 2

      It makes Real Player BUFFERING look fantastic.

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
    2. Re:Ads always load fine by sound+vision · · Score: 5, Insightful

      I've been very disappointed in how the YouTube video player has been getting worse on a technical level. In fact, it's been many years since it was in a state that I'd consider "good". Between videos failing halfway through, or just failing to load period, requiring a refresh... not to mention the extreme bandwidth waste while seeking. It used to be, once a video had loaded, you could seek to any point in that video and it would simply start playing the loaded video from that point. Now, it begins re-downloading the entire video, beginning at your seek point.

    3. Re:Ads always load fine by neoritter · · Score: 1

      I never understood why they changed this... used to be, okay my connection sucks. Let me just wait for the video to load and I'll watch it. Now it's, well my connection sucks, I can't watch youtube videos; or watching them becomes a chore.

    4. Re:Ads always load fine by itzly · · Score: 1

      Youtube works fine. Maybe your ISP doesn't.

    5. Re:Ads always load fine by lgw · · Score: 1

      No, that's not it. Just because something isn't broken for you doesn't mean you're a representative sample.

      I have a 50 Mb connection and my ISP and YouTube are friends, all needed money having changed hands. YouTube still blows goats on some videos, while working fine on others. They have some serious issues with their back-end.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    6. Re:Ads always load fine by lgw · · Score: 2

      It's not about the pipe at all. YouTube has issues completely unrelated to sending the bits the last hop to your PC. That's why they're "back-end" issues.

      YouTube's architecture is fairly complicated, with many places where things can go wrong. I can't know where the problem is when a video won't start playing - could be a problem in the CDN, could be a bad server somewhere behind a load balancer, could be the storage used for the video shit the bed, could be a lot of things that have nothing to do with ISPs or bandwidth.

      High-scale systems have problems like this all the time - not outages, but some things fail for some customers, and if the impact is small enough, it can take quite some time before someone's pager goes off. When it happens frequently (especially if it takes a long time for a human to intervene), that's a serious problem with the system.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    7. Re:Ads always load fine by stms · · Score: 2

      Try using a plugin to enable HTML5 video if you're using Firefox. It works much better if you don't have much bandwidth. It consumes a bit more computational resources than Flash Player so your mileage may very.

  11. Sounds Reasonable to Me by jratcliffe · · Score: 1

    I wish Hulu offered something similar - I'd happily pay a higher monthly fee not to have the ads.

  12. Ad free...until they reach critical mass by xxxJonBoyxxx · · Score: 5, Interesting

    >> I'd happily pay a higher monthly fee not to have the ads

    You must be new to the planet. Remember when the promise of cable TV was "you pay for it, so it's ad-free!" Once YouTube has a critical population writing monthly checks for content, they'll surely add the ads back in.

    1. Re:Ad free...until they reach critical mass by crmudgen23 · · Score: 1

      >> Once YouTube has a critical population writing monthly checks for content, they'll surely add the ads back in.

      Thank you, this was my first exact thought! Anyone old enough to remember when Cable TV first came on the market, subscriptions were marketed as "you pay a subscription fee, so we won't have commercials" We all know how that worked out. It's just another "thin edge of the wedge" scenario.. lube up the thin edge, delicately place it in, apply ever increasing pressure until you're so stretched out you wonder how we got here. Ughhhhhh.. lather, rinse, repeat....

    2. Re:Ad free...until they reach critical mass by NitWit005 · · Score: 1

      Premium cable TV you mean? Cable was originally mostly rebroadcasts of transmissions that already had ads in it for people that couldn't get a signal.

      Most media companies dream of having everyone paying a monthly fee instead of relying on ads. You have to constantly seek out people to sell ad space to and you're always at the mercy of the price of ads and seasonal changes. The usual issue is that people are totally unwilling to pay anywhere near what advertisers will pay to show them ads. Youtube's per-person income is low enough that some people will probably happily pay.

  13. you know it's coming... by funkymonkjay · · Score: 2

    enjoy adblockers while it lasts. you know they'll embed the ads right in to the stream. then we'll have to resort to some dvr like client to fast forward.

    1. Re:you know it's coming... by itzly · · Score: 1

      Before they can put ads in the stream, they would need to prevent random skipping. And not being able to skip randomly would make the videos unusable.

  14. Ads? by Anonymous Coward · · Score: 1

    Youtube has ads?

    I guess my subscription free noscript/ABP must be ahead of the times.

  15. Re:Lousy ads on Xbox360 by sound+vision · · Score: 1

    I can't believe they're still making the mistake of giving an inferior product to what the pirates get... I don't use the service, is it paid? If you're paying to watch ads, yeah, I'd go right back to piracy too. As for me, I never left piracy, but I don't watch much TV or movies anyway.

  16. I won't pay for YouTube by koolphoto · · Score: 2

    I'd rather watch the ads. Though, annoying, I don't wait long. I don't need to pay another subscription service especially YouTube. I'd rather spend it on Hulu+ and Netflix.

  17. Price needs to be realistic (low) by timmyf2371 · · Score: 3, Interesting

    For this to work and reach a mass market, the price needs to be (i) realistic and (ii) generate an impulse purchase.

    There are too many subscription services out there; everyone wants their £5 per month or £7.99 per month or £9.99 per month, and it all adds up. I think an ad-free YouTube at £1.99 per month would entice a lot of people. Any more would probably not be worth it.

    BTW, Adblock is great and I love it. But it doesn't stop the adverts which sometimes play before a video when I'm using the YouTube app on my iPhone.

    --

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    1. Re:Price needs to be realistic (low) by Jack+Griffin · · Score: 1

      Fuck that, I'd be expecting WhatsApp type pricing, of $1/year.

    2. Re:Price needs to be realistic (low) by RyoShin · · Score: 1

      I'd like them to experiment with different payment options. Possible options:
      1) Flat fee, no ads ever
      2) Tiered fees, going from no ads to ads for some things but not others, or only X ads/day
      3) Micro fees, where you load up your account and can choose to pay Y cents to not view ads for this view, Z cents to not view for a day, etc.

      Regarding micro fees, I've always wanted to see suppliers that do both one-time payments and recurring payments have a system that will automatically put you in the recurring payment option if you spend enough to reach it for that month. As an example, say that Youtube offers both micro- (say, 25c/video) and monthly- ($5/mo) fees. You only watch four or five videos a month but would like no ads when you do, so you opt for the micro- option and choose when to not see ads. In a particular month you watch 20 videos for whatever reason, and because you hit that $5 line the system automatically upgrades you to the Monthly type for that month; it's not recurring, and you no longer have to make a payment for a video for that month. I think this would encourage more micro transaction use from light users, as there's the minor incentive that if they wind up spending a lot in micro payments they'll get the monthly service (for the remainder of the month) anyway.

      I'm not aware of any service that offers a setup like this, but I've never gone looking.

  18. Re:days of adblockers and downloaders are numbered by wiredlogic · · Score: 1

    They already have an effective way to block Vimeo downloads. None of the in-browser extensions work. It's only a matter of time before that spreads to all of YT.

    --
    I am becoming gerund, destroyer of verbs.
  19. I have a better idea. by Anonymous Coward · · Score: 1

    What about paying us to watch ads? That would be a better incentive. Give the target audience a cut of the advertising revenue. I don't think we would mind watching advertisements if it was paying for our bandwidth.

  20. Re:Thanks for ruining youtube, google by GuB-42 · · Score: 1

    How is it worse ? There is plenty of high quality contents made by professionals. YouTube is not just for cat videos anymore.
    Of course, for these people to make a living, they need to monetize and it means you have to give something in return as neither producers nor Google are charities. It may be a bit of your person (that's what ads are for) or money. Google now considers the second option, which I think is a good one.

    As for the time before YouTube was bought by Google, it was only better because there were plenty of unchecked piracy. Content owners didn't sue YouTube because it was a small company and there wasn't money to be made. The picture changed when Google, with its very deep pockets, bought it. But in this case, Google's only fault was to have money. Even if YouTube had stayed independent, copyright holders would have attacked as soon as it had became profitable, requiring similar changes.

  21. Re:Ask yourselves these questions... apk by DocSavage64109 · · Score: 1

    He may actually be dead. It's obvious a bot sent these replies as it's happened several times within this thread.

  22. Bundle with Netflix/Amazon/Hulu by ZombieBraintrust · · Score: 1

    Instead of selling this directly to customers they should work out deals with existing subscription services. Subscribe to Netflix and Youtube is add free. Subscribe to Hulu Plus and Youtube is add free. They would get less money per subscriber but have alot more subscribers.

  23. Or make search add free as well. by ZombieBraintrust · · Score: 1

    Or they could increase it's value by making search also add free for subscribers. A subscribtion would remove ads from all Google products. Search, Google Plus, and GMail. No adds and no data collection for subscribers.

  24. Re:Ask yourselves these questions... apk by alvinrod · · Score: 1

    Well if his bot code sucks that bad, I'm obviously not going to trust his hosts file solution either.

  25. Paying for car videos? No thanks. by sinij · · Score: 1

    Paying for car videos? No thanks, I have my own cat. So are most readers here.

  26. Charge a subscription for copyright they don't own by Anonymous Coward · · Score: 1

    Nice, so Google can just charge for everyone else's content they don't own copyright to now?

    If this were any other company in the world talking about doing this they would be sued into oblivion.

    But since Google is owned directly by the NSA and CIA, this is perfectly acceptable to you retarded sheep, and all copyright holders.

  27. How about using this model for all Google services by Rob+Y. · · Score: 1

    Maybe if this works, Google could offer a version of all of their services that no longer tracks your individual activity for ad revenue.

    Of course, Google insists that their tracking is only done to make their services work better - and beyond targeted ads, which would go away, there are still many aspects of Google services that wouldn't work as well without tracking you. But at least the tradeoff would be clearer - and if you paid them, but still allowed tracking for the purpose of providing more appropriate search results, maybe they could re-establish a trust relationship where it's been lost (or deliberately eroded - e.g. the "Scroogled" ad campaign).

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  28. Adblock Plus by ksemlerK · · Score: 1

    Already does this. I haven't seen an advertisement on youtube in years.

  29. Just get the YouTubeCenter FF ad-on by SD-Arcadia · · Score: 1

    https://github.com/YePpHa/YouT... youtube fucking your way.

    --
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  30. Re:How about using this model for all Google servi by aralin · · Score: 1

    Yes. Every online service should have this option. I would even require it by law. I don't mind to pay for my privacy and my time. This was my main gripe with Hulu for example. There has to be price that will make it worth it for them not to show me ads. I want them to take my money, but no... there is no option of that. So I am not customer. No service without this option would have me as a customer.

    If you don't pay, you are the product.

    --
    If programs would be read like poetry, most programmers would be Vogons.
  31. We've heard this before... by Tony+Isaac · · Score: 1

    That was the big selling point of Cable TV when it came out in the 70's...remember? By paying a subscription fee, subscribers could watch ad-free TV. We all know how well that worked!

  32. Cable had no ads for a while too by neoform · · Score: 1

    Remember when cable had no ads? Lets see how long the "no ads with subscription" lasts.

    --
    MABASPLOOM!
  33. Re:How about using this model for all Google servi by HideyoshiJP · · Score: 1

    I thought the same. I'd like to see a control panel that lets you dial these settings if you were a subscriber. Unfortunately, you're still probably screwed when it comes to Google Analytics on machines you weren't signed into Google on.

  34. Re: How about using this model for all Google serv by Rob+Y. · · Score: 1

    It's exactly the opposite. You seem to assume Google wants to do bad things. They don't want to have as much information from everyone. Their business model isn't to be Big Brother and use this information to control us. They've built useful services that by their very nature need that information to work. Google Now would have nothing to show you if it weren't monitoring your email. Where this gets dicey is that Google has chosen to make these services 'free' by funding them with advertising. They don't want your information, they do want to place those ads. It's not evil - you're getting useful services, and the advertisers are getting ads that are theoretically more effective. But it can get creepy. That's why a non-ad supported option might be nice. Google gets their money from you, and the only thing they use your info for is to provide you with a great service that you're willing to pay for.

    Certainly worth a thought experiment - and no need to derail that by indulging your paranoia.

    --
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  35. Re:days of adblockers and downloaders are numbered by wbo · · Score: 1

    Vimeo allows the video uploader to choose whether or not to permit downloads. If the uploader allows downloads, links to download the video appear right below the video.

    However, it is trivially easy to download videos even if downloads are not allowed. Just use the HTML5 player and the link to the video in MP4 format is right there in the video tag on the page, easily obtained by viewing the source of the page or using a browser extension.

    Now Youtube uses a totally different system and is a bit more complicated but not much. There are quite a few browser extensions that work well to download the videos.

    In most cases you have to download the video and audio streams separately and then mux them together since most new videos are using DASH, but that is easily done using ffmpeg or any other MPEG4 compatible muxer.

  36. If it is, why would you expect anything different by fuzzy2k · · Score: 1

    to be posted here? Perhaps it is an example of online mob rule. Chances are, any response here will be along the same lines.

    --
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