CNN Anchors Caught On Camera Using Microsoft Surface As an iPad Stand
MojoKid writes Since the release of its Surface Pro 3 tablet, Microsoft has pushed their new slate hard. It's as if the company wanted it to overwrite that part of our memory that recalls the Surface RT and its monumental losses. This past August, we saw the company make a big move by deploying a boatload of Surface Pro tablets to every team in the NFL, gratis. All season so far, coaches and even players have made use of them to plan their next course-of-action, and for the most part, they seemed to be well-received. Unlike some of the products Microsoft tries to get us to adopt, the Surface Pro 3 really is a solid tablet / convertible. Unfortunately, at least where the CNN political team is concerned, Microsoft hasn't won over a few anchors, like they have in NFL, when they were supplied with brand-new Surface Pros. In recent shots captured and tweeted about, a Surface Pro 3 can be seen acting as an "iPad stand," and quite an expensive one. As humorous as this is, it might not seem that interesting if it were just one correspondent who pulled that stunt. Let's be honest, some people just like their iPads. That wasn't the case, though. There were at least two commentators using an iPad on the same set, despite having the Surface right in front of them and seemingly hiding it behind Microsoft's darling Windows 8 slate.
...the street does have its own uses for technology.
I can't decide if this post is interesting, funny, insightful, or flamebait.
If they were drawing on it (it's a surface afther all...)
If someone is used to finding information to do their job on one device (iPad), it can really obstruct their workflow to insist that they find their info on a completely different device (Surface) with a substantial learning curve and different apps, especially when under the extra pressure of being on camera. It's kind of like putting a NASCAR driver in a completely different car than he expects on race day with no warning.
I'd happily give a Surface Pro 3 a try if you want to send one my way.
I was considering buying a Surface (some previous-gen ones were on sale for a reasonable price), but was driven away by the extra $$$ for the keyboard/case and the lack of decent apps in the Windows 8 store... there's a whole lot of crap there, and not a lot of things I'd like to use.
- chrish
Microsoft didn't "win over" nfl teams and coaches. They paid so much money in sponsorship fees to the nfl, that the nfl required teams to use them.
Given a choice, they'd still be using iPads.
They put full Windows OS in their tablet, it's not as easy to use as an iPad.
They put a tablet OS in their tablet, it doesn't have full Windows functionality.
That is one way that Microsoft can make some money from them. As seen on CNN...
> As humorous as this is, it might not seem that interesting if it were just one correspondent who pulled that stunt.
Even when there are 3 it is not very interesting. Mildly funny at most.
Yesbut does it run Linux.
That's not a glib comment. I mean it. In the thin, light (and good performance), the Surface Pro looks like a really, really nice machine.
It's as fast as the best Mac Air/Ultrabook. It's also the lightest in the category, falling under 1kg including the keyboard (I think even giving my venerable eee 900 a run for it's money). Not sure if the keyboard is good enough though. Other nice thing is it has a stylus. I don't really care for touch screens on a laptop at all (completely useless as far as I care). A stylus on the other hand makes a world of different when you bring out the GIMP (or inkscape). This is something I do actually do from time to time.
Can't stand Windows, as it happens (or OSX), so the question for me is whether it runs Linux. If it does, it will probably be my next laptop.
Funny thing, the only thing I've ever liked about Micros~1 (see I didn't go for M$) is the hardware. I used their keyboards and mice for years.
SJW n. One who posts facts.
time to update those product placement buys to be exclusive on-set or on-camera... and shitcan whoever didn't add exclusivity to them in the first place.
It was one anchor, and she probably wanted to use her own personal device rather than the Surface provided. Why does anyone care about this?
To me, the picture looks like they were using both devices. If not, why not line up the iPad to completely block the Surface?
Microsoft doesn't support Apple products..
1 million Surface units sold this year (based on the revenue number Microsoft publishes), that's about 0.6% of the tablet market.
Face it, they make a passable laptop replacement, but they're overpriced, way thicker than the Android/Apple tablets, and really need the case with keyboard and stylus to be usable. The software is still not touch friendly.
Windows 8.1 mish mash too.
It's trying to compete with the likes the Samsung Tab S, and IPad Air, far better touch friendly products, thinner with longer battery life, and a bigger user base.
This will be paid placement, Microsoft will have paid CNN to put the Surface Pro 3 on the desks of the newsreaders, but that doesn't mean they're paid to *switch* to using the Surface, and they already use their iPads, so why would they change?
"This past August, we saw the company make a big move by deploying a boatload of Surface Pro tablets to every team in the NFL, gratis."
This confused me, it seemed odd that they only had to hand them out to get the publicity. But as usual, the summary was a bit misleading in this. Instead, MS paid hundreds of millions to the NFL.
Here, among other places:
http://www.theverge.com/2014/9/8/6120643/microsoft-surface-at-nfl-games-described-as-ipad-like
there has to be a gay joke in there somewhere
Politics is Treachery, Religion is Brainwashing
The surface pro looks like it'd be a halfway decent little machine once you get done wiping windows and installed Ubuntu on it. And Ubunutu looks like it'd be a halfway decent OS once you got done wiping Unity and install Enlightenment on it. I've been keeping an eye out for a possible replacement for an aging 17" powerbook, which was also a pretty decent machine once you got done wiping OSX and installed Ubuntu on it. I'd mostly be previewing videos from a GoPro, processing them minimally with Kdenlive, and uploading them to youtube. It would be nice to have a few more gigabytes of storage than the current round of tablets offer, as less than a couple hundred gigabytes starts to get cramped awfully fast when you're pushing video around like that, but I wouldn't be out more than a week or so at a time and could just sync up with a file server at the house with git annex whenever I'm home.
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
You know what I'd like to see? An IQ test of anyone who uses Apple products all the time and an IQ test of people who use anything else. Because an intelligent person would use both and really before even powering it on, the micro SD slot would make it a clear winner.
You can't make people use a device by edict. Just because a sports team, a league, or a broadcaster has signed some contracts, it doesn't magically make their users productive on another device. Microsoft dropped the ball by not providing decent applications for their own platform themselves. They supposedly know how to write software, yet they steadfastly refuse to write apps for their mobile platforms that are good enough to make people switch. All it'd take is good apps, nothing more, nothing less.
A successful API design takes a mixture of software design and pedagogy.
I think the Surfaces will be less expensive than most of the Apple branded and MFI certified components.
Is it just my observation, or are there way too many stupid people in the world?
... or NFL coaches for that matter, are who we look to for good judgment in computing.
The people ITT comparing the Surface Pro 3 to an iPad have got it completely wrong. The Surface competes against the Air, as a lightweight, full blown computer. The fact that it can detatch its keyboard and work with touch-only is an extra, but it is not how Surface owners spend the majority of their time.
I wonder if the iPads were issued to the anchors arbitrarily or if it was their choice. If I was allowed to BMOD and was suddenly ordered that because of a bullshit marketing deal I had to use Brand X I'd likely do exactly the same thing. (And such situations can lead to "no, the damn Brand X doesn't do what we need it to so we'll use what we have to use to keep doing our jobs.")
The summary isn't even correct. The Surfaces were there for advertising only. Sure the hosts had a choice to use whatever they wanted but the Microsoft product had to be on display. The real screwup was by the advertising managers who agreed to the deal.
The Dell Venue 8 Pro ids a full x86 Windows tablet. Full price for them is down around $250 now and you can find deals for them at under $200. They run full Windows 8.1 with an x86 processor, and come bundled with Office 2013 at no extra cost.
So it's not very expensive to try out real Excel on a Windows tablet. I have one, and the browsing experience on Internet Explorer on a tablet is great. Everything just works on every website. It's by far my preferred tablet at home for casual web surfing.
Off topic: I cannot imagine for one second that Ubuntu through whatever hack is required to run natively on a macbook is a better user experience than OSX itself. I get a lot of the legitimate mac bashing that goes on (expensive hardware, elitist culture, etc etc) but the OSX gripes baffle me.
I'm typing this on an early 2009 macbook my alma mater handed me freshman year. It started with Leopard and is now running Yosemite. It has a unix shell, it has vim, it has a compile toolchain (clang via xcode and gcc via homebrew), it has git...it even has x11. OSX is unix, and a darn good one. Not only that it came preloaded to edit your gnar vids from your snowboard go pro.
Back on topic, the Surface Pro 3 is a great little machine. Got one for my daughter for her graduation present, as she didn't want to learn mac or droid and wanted something to replace her aging laptop. She takes notes with the pen in her own handwriting. The keyboard/cover/thing is actually a decent keyboard - the trackpad on it is kind of meh, however. I just wish the price points were a little lower, but that's just cos I'm a cheapskate.
Doesn't matter how many extras and benefits you put in the free Porsches you give out, they'll still sit in the garages of those who can't drive stick.
"I couldn't get it on the wifi, there was no 'Preferences'. Other gear icon? Yeah, I think there was one for 'shootings' or something, so what? I don't want it anyway, it didn't come with a facebook app, and all I care about is trying to find out Who Viewed My Profile."
I'm not really mocking the market or the anchors, I target the headliners who sing clickbait about it.
The anchors in question have iPads and are comfortable using them. Microsoft almost certainly paid CNN to have all their anchors use Surface tablets on air, and the anchors probably aren't particularly thrilled that they have to ditch the platform they're comfortable with. I'm sure that now that this (admittedly hilarious) picture has circulated, it will be mandated that CNN anchors not have iPads anywhere near them while on the air.
Dr. Funk was a real person, who led a life most of us can only dream of and has a drink named after him. But I doubt he could fly.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
The pics could easily be taken out of context though. Perhaps the Surface Pros were being used to display other data while they could also look up or get info from their iPads? Dual Screen work flow? I fail to see how this is some controversy.
... maybe the iPads are their "personal" devices and the Surface are "work" devices?
Nothing against people using either iPads, Surfaces or Nexus, but perhaps the Surfaces are "work assigned" gear, and being managed centrally via GPOs and AD (it is Windows afterall, so it is definitly possible), and maybe are locked down from "amusing sites" and games, and so the commentators have to use their iPads for their Facebook or Farmville fixes.
Just a wild guess.
"A sysadmin is a cross between a detective, a police officer, a gardener, a doctor and a fireman"
The NFL anchors are using them however the seem to have a problem remembering the name and keep defaulting back to calling it an "Ipad". At least on one occasion I heard someone call it an "Ipad like device" which is better I guess but not by much. Could be worse I suppose, I have people in my office who still refer to $SMARTPHONE as their 'Treo'.
...the street does have its own uses for technology.
"The Surface Pro is a stable platform on which I rest my iPad"
claims he was using both tablets
Of course he didn't just use it to hold up an iPad!
Later on he put down the stand and put a cup of coffee on it too. Totally no rings on the table.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
So the suits issue an order to employees: you can't use an ipad, you have to use a surface pro
What happens ?
The employees say, typical dictator ass*** CEO MBA creeps, I'm gonna use my ipad just to show em
If you don't want people putting other things over your product, don't name it Surface.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Read the article (it lies) and look at the picture. The Surface isn't being used as a stand. Both anchors have devices in their hands that aren't Surfaces, and nothing is touching the Surfaces.
http://hothardware.com/newsimages/Item31550/CNN_Using-Surface3-As-iPad-Stands.jpg
Or misogyny?
> Microsoft hasn't historically been in the hardware business.
Actually, historically, it has been. "the SoftCard was Microsoft's number one revenue source in 1980."
http://en.wikipedia.org/wiki/Z-80_SoftCard
It doesn't matter how good a product it, it won't make people forget how crappy their previous products were. This is the first positive thing I have ever heard about any Surface tablet.
Let's also be honest, they tried to bribe the CNN anchors. Considering how much money the top anchor probably make, Microsoft just tried to bribe them with penny candy, as opposed to the millions they would get if they actually sponsored it.
"Even Apple lovers have to admit that Microsoft's Surface 3 is a stable platform."
Sam
Now if they could only get cartoon network back on and screw the rest.
Not just one commentator at CNN did this, but TWO!!!! Tragedy!
MS' RT sent me to iPad. Loved the quality. MS needed to walkup and step-up. I think the giant finally ha awaken
What do you prefer?
Everytime I read slashdot's comments I'm glad there are very few politicians out of The tech community... Talk about general / political / economics knowledge stupidity...
My iPad has more apps then your XBOX1 therefore it is better?
What do you mean that comparison doesn't make sense?
There are so many threads here comparing the surface to an iPad. This comparison is about as meaningful as comparing the iPad to an XBOX. Comparing the Surface to a Macbook air however does make sense. The surface is not a tablet, it's a laptop.
Sigh.
"caught"?
yeah, right.
Giving away surface craplets is really the only option MS has get rid of them and avoid being buried under a pile of steaming shit... Even if the hardware is good, you're still stuck with the worst version of windows that MS have forced on the world.
It is amusing to see shots of people using MS products on TV when you know they just have to be paid to do it.
This is all coming from someone that owned a few windows based PDAs and a windows phone. Android came along and showed just bad windows really was on small mobile devices. MS has failed miserably to give customers what the want and show no interest in doing so. There is really only so much that you can put up with in a relationship before it is simple time to move on to something better.