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The Cashless Society? It's Already Coming

HughPickens.com writes Damon Darlin writes in the NYT that Apple pay is revolutionary but not for the reason you think. It isn't going to replace the credit card but it's going to replace the wallet — the actual physical thing crammed with cards, cash, photos and receipts. According to Darlin, when you are out shopping, it's the wallet, not the credit card, that is the annoyance. It's bulky. It can be forgotten, or lost. "I've learned while traipsing about buying stuff with my ApplePay that I can whittle down wallet items that I need to carry to three": A single credit card, for places that have not embraced, but soon will, some form of smartphone payment; a driver's license; and about $20 in cash. Analysts at Forrester Research estimate that over the next five years, US mobile payments will grow to $142 billion, from $3.7 billion this year. "If I were to make a bet, I'd say that 10 years from now the most popular answer from young shoppers about how they make small payments would be: thumbprint. And you'll get a dull shrug when you ask what a wallet is."

45 of 375 comments (clear)

  1. so why is ApplePay required by Anonymous Coward · · Score: 5, Insightful

    > earned while traipsing about buying stuff with my ApplePay that I can whittle down wallet items that I need to carry to three": A single credit card, for places that have not embraced, but soon will, some form of smartphone payment; a driver's license; and about $20 in cash.

    Okay... so why is ApplePay required to get down to those 3 items? Surely he can do with just the 3 and no apple pay....

    1. Re:so why is ApplePay required by exomondo · · Score: 2

      Okay... so why is ApplePay required to get down to those 3 items? Surely he can do with just the 3 and no apple pay....

      Exactly! 2 of the 3 things he is still carrying are exactly the things ApplePay is designed to replace, what items were removed that ApplePay replaced?

    2. Re:so why is ApplePay required by mythosaz · · Score: 2

      Absolutely. ApplePay adds nothing to the combination of daily-use-debit, identification, and emergency cash for most people.

      Despite being a minimalist, my money clip still has way more in it.

      Daily use debit card.
      Driver's License.
      Blink Network card.
      Big box membership card.
      "Emergency" credit card.
      Cash roughly equal to a full buy-in at my poker table of choice.

      I'm down to a keyless car fob, a mail key, a house key and a sturdy metal flash drive.

      Other than using my big box membership card as my emergency credit card, or using the emergency credit card to make day-to-day purchases eliminating the debit card, I can't go much lower. Leaving the Blink card in the car melts the damned thing.

      I use Google Wallet where it lets me, in that I like the bonus layer of a virtual card. No need to panic every time a home improvement store gets hacked, or worry who gets my card info when I buy a Coke from a vending machine... ...but I have no illusions that it's somehow helpful to me in reducing what I have to carry in the card slots on my money clip.

    3. Re:so why is ApplePay required by rtb61 · · Score: 2, Insightful

      Apart from of course getting to mind your own business when paying cash as does the seller and of course no credit fraud which is not blamed on the victim, the seller allowing credit but on an innocent party and of course very simple budgeting based upon what you can afford to spend rather than what you can afford to borrow and pay a ton of interest on. There are also all those middle men who inevitably demand more and more of the transaction as they become more essential and more of a monopoly. 1% so becomes 5% and with content even 15% or 30%, just look at games consoles, you pay without ever leaving home and exactly how much do Sony, M$ and Nintendo charge, well, we really never know because most customers would spit if they knew how much of their money was being syphoned off. Cash as it turns out is much cheaper especially when cartel monopolies kick in, adding fees, charges, interests and just out and out greed to the cost of doing business. Give me cash any day.

      --
      Chaos - everything, everywhere, everywhen
    4. Re:so why is ApplePay required by msauve · · Score: 2

      Apart from of course getting to mind your own business when paying cash as does the seller and of course no credit fraud which is not blamed on the victim, the seller allowing credit but on an innocent party and of course very simple budgeting based upon what you can afford to spend rather than what you can afford to borrow and pay a ton of interest on...

      --
      Chaos - everything, everywhere, everywhen

      , especially in sentence construction.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    5. Re:so why is ApplePay required by mythosaz · · Score: 2

      The problem is knowing exactly when the 10% is, or having it when a merchant wants to verify identity on his Visa or Mastercard branded debit card -- despite the fact that it's expressly not required. I've got better things to do than earning a lifetime ban from Fry's Electronics after successfully completing a no-ID Visa purchase there...

      http://www.mastercard.us/suppo...

      A merchant must not refuse to complete a transaction solely because a cardholder refuses to provide additional identification information. However, there are certain situations where a merchant may require some personal information, such as a shipping address for online purchases. Additionally, if your MasterCard card is unsigned, a merchant should request personal identification to confirm your identify and ask the cardholder to sign the card before completing the transaction.

      http://usa.visa.com/download/m...

      Although Visa rules do not preclude merchants from asking for cardholder ID except in the
      specific circumstances discussed in this guide, merchants cannot make an ID
      a condition of acceptance. Therefore, merchants cannot as part of their regular
      card acceptance procedures refuse to complete a purchase transaction because
      a cardholder refuses to provide ID. It is important that merchants understand
      that the requesting of a cardholder ID does not change the merchant’s liability
      for chargebacks. However, it can slow down a sale and annoy the customer. In
      some cases, it may even deter the use of the Visa card and result in the loss of
      a potential sale. Visa believes merchants should not ask for ID as part of their
      regular card acceptance procedures. Laws in several countries also make it
      illegal for merchants to write a cardholder’s personal information, such as an
      address or phone number, on a sales receipt.

    6. Re:so why is ApplePay required by Jane+Q.+Public · · Score: 3, Insightful

      Cash as it turns out is much cheaper especially when cartel monopolies kick in, adding fees, charges, interests and just out and out greed to the cost of doing business. Give me cash any day.

      The moment we become a "cashless society" is the moment you can kiss Freedom's sweet ass goodbye.

      Not only is a cashless society more difficult than most people think, it's about the last thing in the world I'd identify as a worthy goal.

  2. Lost!? by darkain · · Score: 4, Insightful

    "It's bulky. It can be forgotten, or lost"

    My wallet is on a chain which links to my belt loop on my pants. My wallet will not be lost. However, my phone doesn't have this same protection.

    And seriously, how is a phone any less likely to be lost than a wallet? One of the two is out and about of the pocket a hell of a lot more often than the other.

    1. Re:Lost!? by AaronLS · · Score: 2

      And be prepared for the guy inline in front of you to be messing around with his phone while he is trying to pay.

      "Oh just a second, trying to get a connection."
      "Oh wait, need to reboot phone."
      etc.

    2. Re:Lost!? by Jarik+C-Bol · · Score: 2, Insightful

      There are two kinds of people in the world. One of those kinds constantly looses its phone, wallet, keys, iPad, etc. The other kind never does, because it knows better than to put valuable items down in random places.

      Seriously, its the old 'spectacles testicles wallet and watch' only now its more like, 'keys, phone, wallet and X' where X is whatever else you carry. They go back in the same pocket every time, they go back on the same place on the desk when you get home, and you never wonder where they are.
      Would you take 300$ out of your pocket, set it down in a restaurant, and just wander off, and later wonder where the hell your money is? Then why would yo do that with your phone, or your wallet full of credit cards, or anything else of value? People boggle my mind.

      --
      I've decided to Diversify my Holdings. I've divided my cash between my left and right pockets, instead of all in one.
    3. Re:Lost!? by mythosaz · · Score: 4, Funny

      As an old man, I now have to make sure that my glasses are on my face and that I know the location of my wallet, keys, phone and badge at all times.

      Walking through a door? WKPB?

      You can't imagine the havoc a the keyless ignition on my car has caused me in losing count of my four items.

    4. Re:Lost!? by Jahoda · · Score: 4, Funny

      I know this will shock you, but wallet chains are classless and ugly as shit, particularly in the professional workplace where you'd like to be respected as a grown adult.

    5. Re:Lost!? by Grizzley9 · · Score: 2

      And be prepared for the guy inline in front of you to be messing around with his phone while he is trying to pay.

      "Oh just a second, trying to get a connection." "Oh wait, need to reboot phone." etc.

      Although I see your point with many smartphones (and users), you don't need a phone connection to make purchases with Apple Pay.

    6. Re:Lost!? by mjwx · · Score: 4, Insightful

      "It's bulky. It can be forgotten, or lost"

      Sounds exactly like a phone.

      Society will never go cashless because cash is such a useful medium for trade. If I want to buy an air compressor off the trading post, I'm going to rock up with cash because the guy selling it wont have an EFTPOS machine. If I want to buy a coffee, I'll use cash because merchant fees kill small cafes and force prices up at chain stores.

      People trying to eliminate cash from their life are cutting off their nose in spite of their face. In the end, they pay more because they have to give money to the middle man (Visa/MasterCard/AMEX) via the merchant (he has to pay them to accept your card). Only a fool rejects a form of payment because of a restrictive and misguided ideology, only the heir to the throne of the kingdom of fools rejects all but one form of payment.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    7. Re: Lost!? by ShanghaiBill · · Score: 4, Interesting

      Whenever I take out my wallet to pay for something I keep my wallet in my hand until I get back whatever credit card, ID, or 'reward card' I take out

      Me too. Another thing I have learned is to never close a locking door unless the key is in my hand. This has led to some arguments:
      "Honey, close the car door."
      "Where is the key?"
      "In my purse."
      "Can I see it?"
      "It is in my purse. Why don't you trust me?"
      "I am not closing the door until I see the key."
      "Okay, okay, just a second. Oh, wait, it is still in the ignition."

    8. Re:Lost!? by amiga3D · · Score: 2

      I never, ever use a card for anything under 20 dollars. I know people who buy cokes from the machine with their debit card and they are the ones that always get their card compromised. Dozens and dozens of small purchases and you look at your bank statement and it's 48 fucking pages. It makes no sense. Sure, to pay for larger purchases I use a card so I don't have to carry 500 dollars around. For a dollar here and a buck and a half there? No.

  3. Less bulky? by pdhenry · · Score: 5, Insightful

    Without a smartphone, it seems that you'd get by with a single credit card, a driver's license; and about $20 in cash.

  4. Not totally by Anonymous Coward · · Score: 5, Funny

    Where are you going to keep your condoms?
    oh yeah... Slashdot, I remember now

  5. More than cash and cc by Rigel47 · · Score: 4, Insightful

    Let's see.. things that won't be digitized anytime soon:
    - drivers license
    - gym card
    - business card
    - all those proximity reader entry cards for everything from zipcar to work
    - work ID card
    - subway / bus card
    - discount / membership cards


    Not to mention that my wallet never runs out of power or is otherwise rendered inoperable. Nor is my wallet susceptible to malware. As a bonus I can keep a stash of backup meds in my wallet in a little plastic container. It has a pleasant all-natural leather makeup that wears beautifully with time. And frankly it's a lot more dignified to have your amex clatter onto the bill at a fancy restaurant than it is to pull out your phone and beep-boop-beep up some app. As a side bonus at least some part of my life isn't under the NSA's review when I use cash.

    1. Re:More than cash and cc by mlts · · Score: 2

      A few others:

      1: A place for a backup house or car key.
      2: A place for cash.
      3: My Car2Go card.
      4: Other ID cards.

      If stopped by the local PD, I don't know any that will accept a photo of a driver's license from a phone.

      I'm not convinced that Apple Pay, or some other system like this is any better than the European Chip And PIN system. With a debit card, I swipe it, enter my PIN, and the transaction is done in seconds flat. I don't have to fumble for my phone, wave it by something, confirm, hope I did it right, etc. For the average person, it means a slowdown in lines at grocery stores as people try to juggle their phone (especially while they are talking/texting on it) or lock themselves out by too many typoed PINs.

    2. Re:More than cash and cc by Rigel47 · · Score: 4, Insightful

      You're absolutely right. The e-ticket thing for airline travel is a great example. Everyone with a paper ticket just breezes by while those with their tickets on their phones usually have to fiddle around with the size of the image before it can be read.

    3. Re:More than cash and cc by jonwil · · Score: 2

      My wallet has:
      a proof-of-age card (government photo ID card like a drivers license but doesn't let you drive), useful for when I need to show ID for some reason
      a Go Card (payment smart card for the local bus and train system)
      Loyalty cards for stores
      Library card
      VISA Debit/EFTPOS/ATM card
      Cash
      Australian Government Medicare card (for the public health system)
      Private health insurance card

      None of these are likely to be replaced by a smartphone anytime soon (even if I could use my phone to pay for stuff with the VISA, I wouldn't be able to withdraw cash from an ATM with it plus I prefer to pay with EFTPOS rather than credit)

  6. Cash by Anonymous Coward · · Score: 5, Insightful

    I choose to use cash because most of my transactions are one where I do not wish to enter into a relationship with the other party.

    Since I don't know how they will use my information, where there will upload it, what third party services they use and since nearly all do not have these answers when I ask, the only way for me to OPT OUT is cash.

  7. Wallet required by airos4 · · Score: 3, Interesting

    My job, and almost all medical jobs require me to carry my physical certifications on my person. The state and other regulatory agencies can demand my cards at any time for inspection. It's about ten small cards that will likely never leave my wallet, no matter what comes down the line.

    --
    I wish there was a choice that said "Factually Wrong -1" when I mod.
  8. You people don't get it by anarkhos · · Score: 4, Insightful

    At least I OWN this wallet!

    I don't own this phone (and yes, I did pay for it and don't have a contract, but it can be switched off and the NSA can tap it willy nilly). You people want an e-wallet that can be shut off like your phone? Tapped like your phone?

    What this is leading to is anybody politically undesirable will be shut out of the economy at the push of a button.

    Fuck you technophiles

    --
    >80 column hard wrapped e-mail is not a sign of intelligent
    >life
    1. Re:You people don't get it by Kjella · · Score: 2

      The tracing part is a fair point, but if I was worried about the government "shutting me out of the economy" I wouldn't worry about my wallet I'd worry about my bank accounts and credit cards where the other 99% of my cash is. My small cash reserve is just there to smooth over an outage or losing my card, I wouldn't last a month. Particularly not if the property registry and car registry claims my apartment and car aren't mine. Anywhere I work here in Norway is legally required to deduct taxes which would tip off the authorities so I couldn't make any legal income anywhere anyway.

      Basically I'd have to do it the way illegal immigrants do, they work off the books in shady shops and sublet from others, officially they have no job and no residence. In a cashless society it'd just be more comprehensive, they'd have to provide me with clothes and food and whatever else I need to live too. In short, with or without cash you're already pretty screwed if they freeze all your assets and living under the radar would just go from very ugly to slightly more ugly.

      --
      Live today, because you never know what tomorrow brings
  9. Re:You can pry my wallet from my... by rudy_wayne · · Score: 5, Interesting

    I've been 98% cashless since the early 90s and never have more than a few dollars on me at any given time.. I put everything on a credit card and write one check a month to pay for everything. And now I don't even have to write a check, I just go online and make a payment straight out of my bank account to the credit card company. And, because I pay everything off every month it costs me nothing, and, since I'm using a 'cash back' credit card, I get a check for $50 every few months. It's not much but it's free money that I didn't have before. I'm sure the credit card company hates people like me, but fuck'em.

  10. Re:You can pry my wallet from my... by mythosaz · · Score: 5, Insightful

    The credit card company loves people like you who evangelize the idea of using your credit card for everything and then paying it off immediately and then earning cashback on it.

    Why? Because most of the people you reach with your message will fail to do so correctly, and ultimately will owe the credit card company fees. The road to hell is paved with good intentions.

    It's just too tempting for most people to say, "Well, this ONE month, I'll pay it late and then get that JetSki I've had my eyes on."

  11. And...? by fahrbot-bot · · Score: 4, Insightful

    According to Darlin, when you are out shopping, it's the wallet, not the credit card, that is the annoyance. It's bulky. It can be forgotten, or lost.

    A cell phone is bulky and can be forgotten or lost. In addition, my wallet isn't big or bulky and contains my ID - which I'm required to carry, at least to drive, and won't be electronic for quite some time, if ever.

    "If I were to make a bet, I'd say that 10 years from now the most popular answer from young shoppers about how they make small payments would be: thumbprint. And you'll get a dull shrug when you ask what a wallet is.

    Merchants can have my thumbprint when they pry it from my cold dead hand. P.S. Cash and CC work even when my cell phone has no bars or is dead - if I carried a cell phone, which I don't.

    Besides, aren't things like Apple Pay simply a credit-card proxy with, you know, Apple (or whoever) watching/tracking in between?

    --
    It must have been something you assimilated. . . .
  12. Cash by RJFerret · · Score: 4, Interesting

    You won't be playing badminton at the clubs without cash.

    Most people who pay me don't have bank accounts, it's either cash or money orders.

    Gas for the car? Cheaper via cash. This becomes all the larger when gas prices are higher.

    Car repairs? You'd be a fool to pay electronically, when the discount for cash gives you $20 back for small services, and multiples of that for large.

    Drinks at the bar? Cash means faster service, more value to your tips, less problems/complaints on tabs.

    Meanwhile, every other month I know folks who have dropped phones in the toilet, lost, broken, had their phone stolen, or the person paying for their phone service doesn't, so it gets shut off. Only once in my dozen years of doing my job has a client lost her purse.

    I laugh every time these articles get posted here, as there are entire segments of society for whom this would not function.

  13. Re:You can pry my wallet from my... by rudy_wayne · · Score: 2

    I'm sure the credit card company hates people like me, but fuck'em.

    When they can charge merchants a 3% fee because you won't consider using cash, you can be sure your CC company fuckin' loves you.

    (Where did you think that "free" money was coming from? Did you think merchants just eat that cost?)

    (You didn't actually think your CC company was losing money on you, did you? Really!?)

    Hey, guess what, I pay exactly the same price whether I use cash or credit card. The number of businesses that do not accept credit cards is extremely small and getting smaller every day. Yes, merchants *DO* eat the 3% CC fee. They have to. They have no choice thanks to good old fashioned competition. If you don't take credit cards you WILL lose business to competitors who do.

    Back some time ago a bunch of merchants won a lawsuit challenging Visa/Mastercard rules, and as a result merchants are now allowed to charge people more for using a credit card instead of paying cash.. Well guess what, I have yet to encounter one single merchant doing that. They have no choice. Once again, good old fashioned competition. If they charge more for using a credit card, they will lose business to competitors who don't.

  14. Solution Searching For a Problem by Greyfox · · Score: 4, Insightful

    Oh, we're in the universe of the made-for-TV infomercial, aren't we? You know, that universe where everyone has stupid made-up problems that no one actually has? All that's missing from the summary is the crappy acting of all the D-List wannabe actors having problems with their bulky wallets.

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  15. Re:You can pry my wallet from my... by CohibaVancouver · · Score: 2

    I've been 98% cashless since the early 90s and never have more than a few dollars on me at any given time

    If you live somewhere where a natural disaster is a possibility (earthquake / hurricane / tornado) it's prudent to have a stash of small denomination cash that you have easy access to (100 five-dollar bills, for example). Generally when disaster strikes things revert to a cash (or barter) economy.

  16. My pedantic comment by codepigeon · · Score: 3, Funny

    A single credit card, for places that have not embraced, but soon will

    So do you have a separate card for places that have not embraced and never will?

    Here is a (funny) anecdote, a couple years ago I went to a small comic book store with my son. I hardly ever have cash on hand. When we went to checkout I asked the guy if he took credit cards, and he puffed out "not until they outlaw cash!". ... We ended up going to a nearby ATM so I could by the comics.

  17. Re:You can pry my wallet from my... by turbidostato · · Score: 2

    "The credit card company loves people like you"

    But not for the reasons you think.

    They love them because credit card money is "magic" money.

    Not that fiduciary money is any more real in a strict sense, but while fiduciary money can only be created by gubernamental bodies, credit card money can be created by any bank.

    Using your credit card reduces the declared cash reserve needs for banks as much as 10 to 1.

  18. Wallet more durable by dwywit · · Score: 2

    I can drop my wallet onto a hard surface, from even higher than 1 metre, and it won't break. Neither will the cash inside it, ditto credit cards.

    If "it's bulky, can be forgotten or lost" renders a wallet+contents unusable, then so does "I dropped my phone and it broke".

    --
    They sentenced me to twenty years of boredom
  19. Re:Not in Spain by turbidostato · · Score: 3, Insightful

    "This said, going cashless, if this happens, will probably be one of the strongest blows to the back-market economy. Suppressing large US banknotes would also make drug and weapons traficking a bit harder."

    So what? Paper money has another very desirable property that electronic money lacks of: anonymity.

    It's nobody business where and how I expend my money. Full stop.

  20. Drop test by HockeyPuck · · Score: 3, Insightful

    Take your wallet, with whatever it is, and throw it down the stairs. Pick a nice long flight of stairs.

    Now, take your smart phone with whatever protective cover you typically use and toss the phone down the same flight of stairs.

    I'm guessing the wallet is a bit dirty, maybe a tad scuffed up, but the cash inside is still good and worst case a credit card is cracked, but I would bet that all the numbers on it are still perfectly legible.

    I wouldn't make the same bet for the phone.

    Bottom line: Wallets will always do better in a "drop test" than a smart phone.

    1. Re:Drop test by Kohath · · Score: 2

      This is how I chose my wife. She's a survivor, God love her.

      We're buying a dog next week. What are the heartiest, most durable breeds?

  21. Re:And back in AU.... min purchase $10 by mjwx · · Score: 5, Informative

    We still have large amounts of grocery stores that still have min purchase $10 EFT due to high transaction charges.

    I smell BS lies there from the shop owner being super stingy.

    You'd likely be smelling your own statement then.

    Merchant fees are killers for small businesses. Even at a minimum $10 per transaction a business is likely losing money on every EFTPOS purchase made.

    I used to run a small business, it was not unusual for my EFTPOS costs would dwarf my staff costs. I used to sell computer hardware, so the MSF (Merchant Service Fees) were less of the transaction total costs compared to a cafe but they still hurt. Customers who paid cash or debit were brilliant (and got discounts because of it). MSF's have become a lot better since I was running my business, but they're still big enough to kill a small business.

    Heres what a merchant pays:
    - Monthly fees (services).
    - Monthly fees (terminal).
    - Per transaction fees (for debit, usually between $0.20 and $0.50).
    - Per transaction fees (for credit, 1-6% depending on bank and card).
    - Annual fees (yep, they charge monthly and annual fees).

    So ignoring the monthly and annual fees, if you bought a $4 coffee on your credit card, $0.50 at least disappears to the bank, that's pretty much all the profit gone from the sale (and I bet you wonder why things cost so much in Australia).

    People who try to force small businesses to accept cards without allowing a surcharge or minimum purchase are killing small businesses in Australia. However one of my favourite cafe's has a solution to people like you. The menu price for a coffee is $4.50 but the "secret" cash price is $4.00, it's a win-win for me and the business.

    --
    Calling someone a "hater" only means you can not rationally rebut their argument.
  22. Cash no longer talks I've found by Trax3001BBS · · Score: 2

    Many times I've been refused a purchase as a credit/debit/card or check was required. Hard for me to beleive but I've been there.

    I find a wallet makes my butt hurt so I carry just three cards I find of importance my debit card, drivers license, and library card - nothing else is ever required.

    My debit card pays for everything, everybody is set up to accept it. Cash I give to the kids :)

    As for pictures I always have my cell phone which I would never use for monetary transactions, Just four days ago (Black Friday) I had thought I had lost my cell phone even went back to look for it, was in my freaking back pocket pocket, found when it made one of it's noises; boy was I ever glad - but shows how easy it would be to lose ones ability to purchase or pay for anything if dependent upon a cell phone or such.

  23. ISIS Dinar by jfdavis668 · · Score: 3, Funny

    I'm swapping all my money for some gold and silver dinars.

  24. Re:You can pry my wallet from my... by Austerity+Empowers · · Score: 2

    Hmm they love the transaction fees they get from retailers, that in turn make you spend more money on the item you bought. I do the same thing as OP, FWIW, but the world needs to find a way to remove CC companies from the loop, it's not working for anyone.

  25. Re:You can pry my wallet from my... by the_Bionic_lemming · · Score: 2

    I find it surprising that people think credit cards don't hurt you.

    I'll dumb it down for everyone.

    When you go to the grocery store and shop, and then ring out - the credit card company makes money off of your purchase.

    If you use cash, they make you pay the same price since the credit card companies hate the minimum purchase amount signs to use credit cards.

    The credit card companies owners are the top 1% - they make craploads of money since most people don't understand that if they used cash instead of credit cards - they could save money since everywhere they shopped wouldn't have to pay for credit card fees.

    lastly, that bit they give you for "cash back" is just an incentive to keep paying the higher premiums so the one percenters can keep having fat pay checks.

    THEY WANT A CREDIT CARD LIFESTYLE - that will keep prices higher than they should be, and keep using you as the bottom feeder to promote it.

    --
    _ _ _ Go for the eyes Boo! GO FOR THE EYES!
  26. Re:You can pry my wallet from my... by Slashdot+Parent · · Score: 2

    Why? Because most of the people you reach with your message will fail to do so correctly, and ultimately will owe the credit card company fees.

    Not really.

    My wife works for a credit card issuer. For the sake of this discussion, we can divide credit card customers into two buckets: "revolvers" (those who revolve a balance each month) and "transactors" (those who use their cards only for their personal convenience when doing retail transactions). Issuers make the bulk of their profits by borrowing money at a low interest rate and lending it out to revolvers at a higher interest rate. They make a lot from fees too, but they try to avoid that now because charging a bunch of fees seems to antagonize their many and various regulators.

    But transactors help the bottom line, too. While it's true that they bring in a bit of revenue via interchange payments (the payments that merchants make for accepting credit cards), that doesn't really lead to any profit for the issuer after they get through paying the rewards, sending statements, and just general marginal costs per customer. That's basically break-even. Where the issuers make their money on transactors is that they lower the overall risk of the issuer's portfolio and allow the issuer to borrow funds at a lower interest rate.

    So that is the reason that issuers love "transactors". They increase profits by lowering the issuer's cost of funds.

    --
    They don't grade fathers, but if your daughter's a stripper, you fucked up. --Chris Rock