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Marissa Mayer's Reinvention of Yahoo! Stumbles

schnell writes The New York Times Magazine has an in-depth profile of Marissa Mayer's time at the helm of Yahoo!, detailing her bold plans to reinvent the company and spark a Jobs-ian turnaround through building great new products. But some investors are saying that her product focus (to the point of micromanaging) hasn't generated results, and that the company should give up on trying to create the next iPod, merge with AOL to cut costs and focus on the unglamorous core business that it has. Is it time for Yahoo! to "grow up" and set its sights lower?

130 of 222 comments (clear)

  1. No, it isn't. by metrix007 · · Score: 1

    Analysts are essentially idiots. She has proven herself in the past more than any of them have.

    Give her time.

    --
    If you ignore ACs because they are anonymous - you're an idiot.
    1. Re:No, it isn't. by LostMyBeaver · · Score: 4, Funny

      Hmm... She's managed to gain the trust and support of enough people to get into the position she's in. She's managed to build one of the most prolific, wide spread news sources (though painfully littered with tabloid nonsense) on the Internet. She has also managed to get to the point which more traditional media channels are genuinely being replaced by her company.

      What she hasn't figured out how to do yet is to capitalize on all of it. There is a lot of potential... which is based on what she has done... but I for example had no idea there were Yahoo mobile apps before this article. Of course, I don't know why I would install one, but it means that a core component of their network isn't functioning (marketing) and needs to be fixed.

      So, you seem to think that everything she's done is based on her dick sucking skills. As such, I'm sure you've accomplished more than she has. After all, you wouldn't make such a comment unless you felt that her actual achievements in life were minimal compared to yours. So what have you done?

    2. Re:No, it isn't. by nwf · · Score: 1

      Indeed, she's doing better than I thought possible. Merging with AOL is an absolutely brain dead moronic idea. There is nothing of value in AOL. That's like merging Tesla with a maker of horse buggies. Merging Yahoo and AOL has got to be the stupidest idea I've heard in corporate maneuvering. I guess the thinking goes, "lets take these two near death companies, merge them, sell our stock based on the excitement to cash out, then let them die." That's the only possible reason behind something so inane.

      --
      I don't know, but it works for me.
    3. Re:No, it isn't. by Tough+Love · · Score: 1

      "Merge" is a euphemism for "get bought by". In short, it shows zero confidence in Yahoo's management, but some respect for its IP.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    4. Re:No, it isn't. by sydbarrett74 · · Score: 1

      Hmm... She's managed to gain the trust and support of enough people to get into the position she's in.

      One could say the same about Carly Fiorina. That didn't stop her from destroying HP. It doesn't logically follow that, just because someone is hired for a certain position, s/he is actually deserving of or qualified for said position.

      --
      'He who has to break a thing to find out what it is, has left the path of wisdom.' -- Gandalf to Saruman
  2. Is Yahoo! still a thing? by Anonymous Coward · · Score: 1

    I didn't realize...

    1. Re:Is Yahoo! still a thing? by desdinova+216 · · Score: 1

      I know a significant number of people still use them for Email

    2. Re: Is Yahoo! still a thing? by Anonymous Coward · · Score: 1

      It can't be by choice though right?

    3. Re:Is Yahoo! still a thing? by Anonymous Coward · · Score: 5, Insightful

      I still use them. I've been using them since Yahoo started free email service. It's gotten a lot worst. Can't display emails when it's clicked due to javascript and loading issues. non-responsive mobile app where the latest information is not loaded even with full bars and full wifi and you drag down to update. Deleted emails still on display screen and can not display new emails, have to reload page. The so called new features just made things worst. trying to contact support is just near impossible and they don't get back to you. I'm slowly transferring my emails out of yahoo so it will only be marketing emails left going there.

    4. Re: Is Yahoo! still a thing? by Karlt1 · · Score: 5, Interesting

      Why do people like to brag about their ignorance and pretend that it's insightful? Yahoo is the 5th most visited site in the U.S. according to Alexa. It's ahead of Wikipedia. Would you ask was Wikipedia still a thing?

    5. Re:Is Yahoo! still a thing? by rogoshen1 · · Score: 3, Funny

      yawho?

    6. Re: Is Yahoo! still a thing? by unixisc · · Score: 1

      If one has been using Yahoo! email for a while, why would one just stop? Given the effort it takes to migrate people they've been working with? Yeah, they may open up other accounts, but it makes sense to keep what one has

    7. Re:Is Yahoo! still a thing? by unixisc · · Score: 1

      Use it w/ an email client, like Thunderbird, and you'll do just fine

    8. Re:Is Yahoo! still a thing? by jenningsthecat · · Score: 1

      I don't use mobile email, and don't use Yahoo as my primary email anyway. But on the desktop Yahoo is pretty useable if you disable JavaScript. (In fact I find the non-JS version to be better than Gmail's incredibly annoying "we know what you want even though you don't think you want it" set of 'features'). You get a stupid warning on login and have to click a link to use the non-JS version. But after that, a lot of the annoying, bloated bling disappears. And as a bonus, you can have multiple emails open in multiple tabs - something the braindead JS version is incapable of.

      Unfortunately, adding attachments to an email requires JavaScript. I just temporarily allow scripts for Yahoo, then revoke the permissions when I'm done.

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    9. Re:Is Yahoo! still a thing? by yuhong · · Score: 1

      I think they are doing a lot of support on Twitter now.

    10. Re:Is Yahoo! still a thing? by yuhong · · Score: 1

      I just recently signed up for an Yahoo account to answer a question and it works fine for me now.

    11. Re: Is Yahoo! still a thing? by Anonymous Coward · · Score: 2, Funny

      And you are the Web, obviously.

    12. Re:Is Yahoo! still a thing? by LesFerg · · Score: 1

      I would like to have a good Yahoo mail app on my android, but when I tried their app it had a lot more than just mail and I couldn't find any way to turn off all the crap I didn't want. I already know how to read news and search the web, why the fuck would I want my Yahoo email viewer bloated up with all that as well?
      Uninstalled the app pretty quickly after trying it.

      --
      If I had a DeLorean... I would probably only drive it from time to time.
    13. Re: Is Yahoo! still a thing? by thatkid_2002 · · Score: 2

      So the question people should be asking is *where* is yahoo still popular? Is it actually popular (and what services) in some countries/languages?
      Any insights?

    14. Re:Is Yahoo! still a thing? by tehcyder · · Score: 1

      Your reading comprehension is below par. OP didn't say he knew the significant number of people personally, only that he knew (had knowledge that) they exist.

      --
      To have a right to do a thing is not at all the same as to be right in doing it
    15. Re:Is Yahoo! still a thing? by desdinova+216 · · Score: 1

      yes, I accidentally left out a "of" in my OP

    16. Re: Is Yahoo! still a thing? by Anonymous Coward · · Score: 1

      Yay for toolbars and apps that set your homepage...

    17. Re:Is Yahoo! still a thing? by Caesar+Tjalbo · · Score: 1

      About a month after Mayer became CEO there was a Yahoo mail redesign. I didn't particularly liked the changes but could live with it. Another month later, another redesign and that made mail so sucky that it became useless for me. I had been using Yahoo mail for more than 10 years, since 2003.

      --
      "I'm not much interested in interoperability. I want substitutability. I want to be able to throw your software out."
  3. How long things take.. by TechyImmigrant · · Score: 4, Insightful

    People who don't make products have no clue how long it takes to make a product. Their attention span is always shorter. This is an example of someone complaining because their attention span is shorter than the development cycle.

    --
    I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    1. Re:How long things take.. by roman_mir · · Score: 5, Insightful

      Marissa Mayer is not a good CEO, she maybe was a useful engineer at Google, but she is a horrendous CEO at Yahoo! When Yahoo! outbid FB by a few hundred million to buy Tumblr it was clear, there is no plan. But there was no plan from the beginning.

      I'll explain. You come to a new company as a CEO, WHAT DO YOU DO? What do you do first? What would YOU do? You know what I would do (as a CEO)? I would immediately run an inventory of what I have in the company, what do I have to work with, who makes money in the company, who does not make money, what investments are out there, what products, services, people, holdings, cash is out there.

      I would want a recount and fast.

      Then, as a new CEO I would definitely concentrate on those parts of the company that actually make money because those parts have already done the HARD work of figuring out how this company makes money right now.

      Mayer didn't pay attention to the content generating part of Yahoo!, which is the part that actually earns them revenues at all, she didn't give a shit that there is a part of the company that brings in over a billion dollars a year. A BILLION dollars a year and she didn't care to figure out how that's done and how to boost it before doing anything else that TAKES money, any new investments can only be done once you understand your cashflow and you know that you can actually withstand the spending that goes into the investment.

      Marissa Mayer was not hired as an engineer to build products, she was hired as a CEO, as a director to direct, to create strategy for the company. Yes, that means coming up with product ideas as well, no, it does not mean coding (which is what she ended up doing herself in many cases), that's a waste of time for her. She should be looking at markets and clients and making sure that her current accounts don't fall off the face of the earth, instead she didn't pay any attention to her advertising income (she stood up her largest clients), her content generating income (didn't even notice them apparently).

      The only saving grace for Yahoo! was their Alibaba 1Billion USD investment that brought them money and investors, who used Yahoo! to invest into Alibaba indirectly.

      As to products, what products? The fucking piece of shit Yahoo! account that I have (from old days) is horrible on Firefox under Ubuntu 11.04 that I still run on my laptop.

    2. Re:How long things take.. by tjb · · Score: 4, Insightful

      "no, it does not mean coding (which is what she ended up doing herself in many cases)"

      Tell me you're exaggerating... if that's true, wow, she should have been fired on the spot by the board of directors. The CEO of a multi billion dollar company has lots of responsibilities, writing production code is NOT one of them. If she can't trust the engineering teams to do that, she should hire new engineers, not write the code herself.

    3. Re:How long things take.. by phantomfive · · Score: 3, Interesting

      The CEO of a multi billion dollar company has lots of responsibilities, writing production code is NOT one of them.

      And that is why I hope never to be CEO.

      --
      "First they came for the slanderers and i said nothing."
    4. Re:How long things take.. by yuhong · · Score: 1

      My feeling is that it is a step up over the previous CEOs, but more needs to be done.

    5. Re:How long things take.. by Tough+Love · · Score: 1

      ...she maybe was a useful engineer at Google...

      What makes you think that?

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    6. Re:How long things take.. by Anonymous Coward · · Score: 3, Insightful

      If she was a man, she would have already been fired. Now Yahoo is stuck with her. Fire a female CEO and the SJWs will get you.

    7. Re:How long things take.. by Anonymous Coward · · Score: 1

      Marissa Mayer was not hired as an engineer to build products, she was hired as a CEO, as a director to direct, to create strategy for the company.

      The New York Times - if you can overlook their bias on some political topics - does some excellent in-depth reporting. From TFA:

      - "Hours after entering Yahoo’s complex on the morning of July 17, 2012, she set up her computer to log into the company’s code base so she could personally make changes"
      - "Mayer would regularly interrogate designers about the minutest details of display and user experience."
      - "And Mayer, [...], tried to lead by example; she often slept only four hours a night and thrived on the breakneck pace"
      - "At Google, Mayer made her name as the executive who helped determine how products would look and work. She was less sure, however, about how to monetize them."
      - "But when it came to media strategy, she seemed perfectly comfortable going with her gut"
      - "Mayer’s largest management problem, however, related to the start-up culture she had tried to instill"

      She tried to be a Bill Gates / Steve Jobs and failed miserably at it. Yahoo needs a Lou Gerstner or Jack Welch .. not a Gates/Jobs. She seems like a terrific engineer that would thrive at a young company - but not a CEO of a mature multibillion dollar company.

    8. Re:How long things take.. by coofercat · · Score: 2

      If I was hired as the CEO, the first thing I'd do is whatever the hell the board asked me to do.

    9. Re:How long things take.. by XxtraLarGe · · Score: 1

      ...she maybe was a useful engineer at Google...

      What makes you think that?

      What makes you think she wasn't? She went to Stanford, which isn't exactly a school for chumps, so she probably has a pretty good head on her shoulders. However, being a good engineer does not necessarily equate to being a good CEO. If nothing else, she's useful as a PR piece in these days of "girls in STEM".

      --
      Taking guns away from the 99% gives the 1% 100% of the power.
    10. Re:How long things take.. by sribe · · Score: 1

      Yep, everything you said is correct. But I think it's not even the whole problem. In general, Yahoo's online applications are horrible. (Take their suck-ass piece of crap email as example #1.) Under Meyer, there have been many new major versions rolled out which have her much-touted design sensibility, but where the basic functionality got even worse. It appears that her "engineering" expertise does not include the functionality/UX stuff. I sure wanted it to be different, but it appears that her technical expertise is rather like what was depicted in that Barbie book that recently caused such an uproar.

      Oh, and I'd point that what you described about taking inventory and cutting out everything from the "island of misfit projects", was exactly what Jobs did first. Let's not forget that before releasing the iMac, he shit-canned a whole bunch of ancillary money burners.

    11. Re:How long things take.. by roman_mir · · Score: 2

      How about I prove you wrong in such an embarrassing way that you will have to eat your words? I have that account because at some point I bought Rogers Internet service, and email was part of what I was buying in the package. Eventually Rogers outsourced their email to Yahoo!, so I have an email account that is paid for and that I never imagined would be handled by Yahoo! I am actually a paying customer, you dumb shit.

    12. Re:How long things take.. by roman_mir · · Score: 2

      No, not exaggerating, she codes, she sketches, she does a ton of stuff that should be done by people who specialise in it.

    13. Re:How long things take.. by jmcvetta · · Score: 1

      1. Board sez: "Increase profits!"
      2. ?????
      3. Profit!

  4. Yahoo is trying to create the next iPod? by hawguy · · Score: 1

    I didn't know Yahoo was trying to create some new hardware device... any details about this device?

    1. Re:Yahoo is trying to create the next iPod? by Dan+East · · Score: 2

      It's called the yNot.

      --
      Better known as 318230.
    2. Re:Yahoo is trying to create the next iPod? by MtHuurne · · Score: 1

      I don't think they mean an actual device, but a product that will make the company look hip and relevant again to the masses, like the iPod was for Apple.

  5. Yeah, don't focus on products. by serviscope_minor · · Score: 4, Funny

    Sounds like a plan.

    Products are for suckers.

    They should focus on social clouds for wearable augmented reality drones.

    --
    SJW n. One who posts facts.
    1. Re:Yeah, don't focus on products. by oodaloop · · Score: 4, Funny

      They should focus on social clouds for wearable augmented reality drones.

      I find your ideas intriguing, and would like to subscribe to your social media RSS news twitpic feed.

      --
      Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
    2. Re:Yeah, don't focus on products. by Dragonslicer · · Score: 2

      Sounds like a plan.

      Products are for suckers.

      They should focus on social clouds for wearable augmented reality drones.

      Dude, "wearable augmented reality drone" sounds like a fucking awesome product.

    3. Re:Yeah, don't focus on products. by BorgAssimilator · · Score: 1

      "Products are for people who don't have presentations"
      -Veronica from Better off Ted

      --
      "Intelligence has nothing to do with politics!"
      -Londo Mollari
    4. Re:Yeah, don't focus on products. by gman003 · · Score: 2

      Can I use my AR social cloud drone to find Uber rides to my local hackerspace? I need to build a rack of Raspberry Pis to mine cryptocurrencies with.

    5. Re:Yeah, don't focus on products. by Anonymous Coward · · Score: 1

      You *do* realize that he was playing buzzword bingo. Not that I disagree...the only way to make that better is if it involved bacon somehow...

    6. Re:Yeah, don't focus on products. by styrotech · · Score: 1

      Dude, "wearable augmented reality drone" sounds like a fucking awesome product.

      Sounds like a Google Glass user.

    7. Re:Yeah, don't focus on products. by cwsumner · · Score: 1

      You *do* realize that he was playing buzzword bingo. Not that I disagree...the only way to make that better is if it involved bacon somehow...

      "And, it has a cover made entirely of Bacon, at extra cost!"

      Wow, I think you guys covered every buzzword that I have heard recently... 8-)

  6. Respect for Trying! by BoRegardless · · Score: 2

    You can post all day on Slashdot, but that isn't like putting your professional life on the line and giving it a go.

    1. Re:Respect for Trying! by kuzb · · Score: 4, Interesting

      She's worth 300 million. What exactly is she putting on the line again? If every single one of her enterprises failed tomorrow, she'd still be set for several lifetimes. Her risk is exactly zero.

      --
      BeauHD. Worst editor since kdawson.
    2. Re:Respect for Trying! by rogoshen1 · · Score: 3, Insightful

      yeah but for the C-level type A personality, money is just a yardstick. It's not the goal in and of itself.

    3. Re:Respect for Trying! by epyT-R · · Score: 1

      Nope. It's all about the popularity contest such personalities never grow out of.

  7. https://youtube.com/watch?v=OinvdoyBsEc by Anonymous Coward · · Score: 1
    1. Re:https://youtube.com/watch?v=OinvdoyBsEc by cheesybagel · · Score: 1

      By God her laugh is almost as bad as Jeff Bezos's.

  8. It's time by koan · · Score: 2

    To fold up the business, I'll say it again there's no future for Yahoo, it's amazing to me it's even around any longer.

    --
    "If any question why we died, Tell them because our fathers lied."
    1. Re:It's time by LessThanObvious · · Score: 1

      I think you mean AOL. It baffles me that any analyst would want them to touch AOL. The problem with Yahoo is that people think of them as a forgotten relic from the 90's even though they have hugely popular services. AOL on the other hand is a forgotten relic from the 90's that would only further tarnish Yahoo as people would continue to use the companies in the same sentence. No offense to AOL, I don't even know that they do anymore I just know public perception. Yahoo needs to just keep at it and focus on finding the right young company to acquire that they can integrate and cross pollinate ad revenue and rebuild their brand with a younger generation.

    2. Re:It's time by phantomfive · · Score: 2

      No offense to AOL, I don't even know that they do anymore I just know public perception

      You don't know, but unless you have ad-block you probably have some of their cookies in your browser.

      AOL had a ton of cash (still gets something like $50 million from dialup) after people switched to broadband, so the turned into a kind of venture capital, and bought a bunch of companies. Now they own leading 'web properties,' like Huffington Post and Tech Crunch.

      AOL is producing a lot of 'high quality' content and can monetize it, whereas Yahoo is lacking in content, but has plenty of users. That is the thinking behind the activist investors who want to join the two together.

      Other than a few activist investors, no one in either company wants to join together, as far as I can tell. The CEO of AOL says, "We've already been through one really bad merger, we don't want to do it again."

      --
      "First they came for the slanderers and i said nothing."
    3. Re:It's time by RockDoctor · · Score: 1

      AOL is producing a lot of 'high quality' content and can monetize it

      I saw what AOL did to Compuserve when they brought it out in (about) 2002. I quit the service after two years of AOL-ism, when I'd been with Compuserve for about 8 years before that. (And I'd only had a Yahoo account for about 4 years by then.)

      AOL = Kiss Of Death.

      --
      Birds are not dinosaur descendants;birds are dinosaurs, for all useful meanings of "birds", "are" and "dinosaurs"
  9. Missed the Boat by about 15 years by Irate+Engineer · · Score: 4, Interesting

    Yahoo missed the boat about 10 years ago. It can't even do web email properly anymore. I have a Yahoo throwaway account, and the system is so broken that I rarely check in on it. It's right up there with AOL; it shouldn't have survived Y2K, but somehow it is still here, twitching and gasping

    Marissa Mayer may or may not be very capable, but it hardly matters. Trying to get Yahoo to compete in online services and products in this day and age, starting from where Yahoo stagnated in the late 1990s, ain't going to happen. Frankly I think the best use of her time would be to start folding up the tables and chairs, turn off the lights, close up shop and sell off the company.

    --

    Left MS Windows for Linux Mint and never looked back!

    Vote for Bernie in 2016!

    1. Re:Missed the Boat by about 15 years by CanadianMacFan · · Score: 2

      Don't be so hard on them... their weather app for the iPhone is nice.

    2. Re:Missed the Boat by about 15 years by kaiser423 · · Score: 2

      Yahoo fantasy football is still about the best around. Same with their sports apps. They bought up Sportstacular and haven't ruined it (it's actually gotten quite better since the acquisition), so those are great. But not enough to keep it aroudn forever.

    3. Re:Missed the Boat by about 15 years by DerekLyons · · Score: 4, Interesting

      Yahoo fantasy football is still about the best around. Same with their sports apps. They bought up Sportstacular and haven't ruined it (it's actually gotten quite better since the acquisition), so those are great.

      Yep. And their Stock, business, and financial management pages are top notch too... (to the point where Google has finally given up even trying to compete). Then there's Flickr, which, despite a few missteps, is still the largest and best photographic community out there. Etc... etc...

      Yahoo! maybe not be where the cool kids hang out, and it's hasn't been on the tech hipsters hot list for over a decade... but it's far from down and out.

    4. Re:Missed the Boat by about 15 years by Tough+Love · · Score: 1

      Yahoo finance is still better than google finance. But that isn't saying much.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    5. Re:Missed the Boat by about 15 years by s122604 · · Score: 1

      finance.yahoo.com is a really great thing
      probably the only thing where yahoo is still competitive, if not the market leader...

    6. Re:Missed the Boat by about 15 years by Irate+Engineer · · Score: 1

      OK, count me as being poorly informed. Maybe Yahoo is awesome in niche markets. The analogy that forms in my mind is that Yahoo is the pimply-faced wimp that wants to play against the big hitters on the football field. Maybe if they just stuck with being the chess club champion, they might do well.

      One great part about rebranding yourself is that you get to choose your market. They should probably choose a market where they are dominant and simply accept that they are not going to be Google (for now, at least). But of course the shareholders want more bigger growth, so downshifting is not an option.

      I think Marissa should start packing a golden parachute for herself. The ground is coming up rapidly, I think.

      --

      Left MS Windows for Linux Mint and never looked back!

      Vote for Bernie in 2016!

  10. Core business? by LordLucless · · Score: 4, Insightful

    ...merge with AOL to cut costs and focus on the unglamorous core business that it has. Is it time for Yahoo! to "grow up" and set its sights lower?

    What exactly is Yahoo's "core business"? Their webdirectory is defunct, search outsourced to Bing, and email largely been eaten by its competitors. I would have thought "settings its sights lower" would have involved winding up the company.

    --
    Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
    1. Re:Core business? by Tiger4 · · Score: 2

      What exactly is Yahoo's "core business"? Their webdirectory is defunct,....

      Not quite defunct yet, but very, very soon ... http://www.engadget.com/2014/0...

      --
      Behold, this dreamer cometh. Come now, and let us slay him... and we shall see what will become of his dreams.
    2. Re:Core business? by swb · · Score: 3, Interesting

      I thnk their core business WAS the web directory but that seemed to become irrelevent and less useful once Google came around. Their age and size has allowed them a certain amount of inertia with users who simply don't know or care for anything better.

      I think there's some value in a high-quality curated web directory. Given what Wikipedia accomplishes with volunteers and no advertising, I would think that Yahoo could have come up with some way to basically pay people to browse the web and curate a directory given the money they have to spend.

      Google search is better in some regards and use cases but in some ways, if it isn't on the first page of results it probably won't be useful, especially if you don't know what to search for or are looking for a class of information or type of web site.

      But they seemed to have given up on that in favor of "web services" which they probably can't ever compete with. Their technology isn't competitive, they don't have any media clout and nothing unique to offer.

    3. Re:Core business? by Todd+Palin · · Score: 2

      As "Irate Engineer" hinted, providing throwaway email accounts just might be their core business. Everybody has one, right? And you don't want to have your throwaway be a Gmail account, so you choose Yahoo. Hotmail doesn't still exist, does it?

    4. Re:Core business? by Irate+Engineer · · Score: 2

      Yeah, but you can actually setup multiple disposable GMail accounts now, so Google is even whittling away at that.

      My yahoo account is from the 1990s, and I still have it because I'm lazy, it does what I need it to do (it's a legit email address, that's all that can be said about it), and I'm not liable to inadvertently confuse it with my "good" GMail account, so it is what I give out online.

      If Yahoo evaporated in a puff of smoke tomorrow I'd probably miss it for all 5 minutes it would take to setup a GMail throwaway. And nothing of value would be lost

      --

      Left MS Windows for Linux Mint and never looked back!

      Vote for Bernie in 2016!

    5. Re:Core business? by Anonymous Coward · · Score: 5, Informative

      Not anymore. Yahoo requires (yes, requires, no barely-visible option to skip) a cellphone number to sign up. Because putting your only-above-AOL-mail service behind a gate that requires giving personal information to a company infamous for shit security is a good idea, right?

    6. Re:Core business? by CanadianMacFan · · Score: 1

      Hotmail went to live.com.

    7. Re:Core business? by Chryana · · Score: 1

      I think a combination of inertia, ignorance, idleness and carelessness in changing default browser settings makes it so that their main page is still getting a decent amount of traffic. Thus, I hazard that their core business is advertising to a mostly accidental audience.

    8. Re:Core business? by lgw · · Score: 1

      Hotmail is a legacy now, but Outlook.com is actually pretty good. It reminds me a lot of gmail before gmail went to shit. Nice clean web UI, like gmail used to have, too. It surprised me with how it doesn't suck - give it a try the next time you need a throw-away: I ended up moving there for my real email (because fuck Google).

      --
      Socialism: a lie told by totalitarians and believed by fools.
    9. Re:Core business? by DerekLyons · · Score: 1

      What exactly is Yahoo's "core business"? Their webdirectory is defunct, search outsourced to Bing, and email largely been eaten by its competitors.

      They still have a considerable gaming community. Their stock, business, and financial management pages are still top notch. Flickr, despite a couple of recent "hold my beer and watch this" moments is still strong in the photography community... Their front page still draws a huge number of hits.

      The problem is less one of Yahoo than it is of hedge fund managers, stock "analysts", and you pretty much knowing nothing of Yahoo's business.

    10. Re:Core business? by BitZtream · · Score: 1

      search outsourced to Bing,

      Yahoo did their own search at one point, but that was before anyone knew about Google ... Yahoo was using Google for search probably before you knew who Google was. They haven't really ever been worth a shit at search themselves.

      --
      Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
    11. Re:Core business? by PingSpike · · Score: 1

      Last time I tried to create a throwaway yahoo mail account it demanded a mobile number.

    12. Re:Core business? by RockDoctor · · Score: 1

      What exactly is Yahoo's "core business"? Their webdirectory is defunct,

      Did they have one? I think I was using Altavista when I got my Yahoo account.

      search outsourced to Bing,

      They do search? Why? And who are Bing?

      and email largely been eaten by its competitors.

      I think you're question has been answered. I've got several other accounts too, but Work and Yahoo are my main accounts. The rest are for back-up, special purposes, and isolation of identities.

      --
      Birds are not dinosaur descendants;birds are dinosaurs, for all useful meanings of "birds", "are" and "dinosaurs"
    13. Re:Core business? by RockDoctor · · Score: 1

      Yahoo requires (yes, requires, no barely-visible option to skip) a cellphone number to sign up.

      Do they? Novel idea that - but since I got my Yahoo account before (by a year or so) I got a mobile phone, I've never noticed it.

      Come to think of it - when I've set up disposable accounts for other purposes, in the last year, I've not seen that requirement, I suspect that you've described something parochial to your local branch of Yahoo, not the actual company itself.

      (Besides, you've never heard of having a second mobile? For work to call you on, for example.)

      --
      Birds are not dinosaur descendants;birds are dinosaurs, for all useful meanings of "birds", "are" and "dinosaurs"
  11. Bewitched? by danomatika · · Score: 2

    Has she even had enough time? Did they expect her to have a magic wand or twiddle her nose when she was hired? Short-term investors just need to pucker more.

    1. Re:Bewitched? by Comrade+Ogilvy · · Score: 2

      According to the NYTimes article, she has had two years and the prospects for the stock look flat. Two years is a long honeymoon for a CEO. Is it long enough? Probably not. But if she cannot point to a reason for gross revenues to do better than flat in the near term, then two years or four years, it hardly matters.

    2. Re: Bewitched? by afgam28 · · Score: 4, Insightful

      If they're comparing her to Steve Jobs and expecting her to create Yahoo's iPod, then it may be worth pointing out that Jobs returned to Apple in 1996 and the iPod wasn't released until 2001. Two years is a long time but sometimes great products take even longer than that.

    3. Re: Bewitched? by cheesybagel · · Score: 2

      Steve Jobs was brought back because MacOS Classic was a steaming pile of shit and they needed NextSTEP. Once he came on board they came up with the iMac and MacOS X pretty quickly. They also knifed the 3rd party cloning business which meant they had more profits to them. He was a bastard but he knew how to make money.

      At that time the company was doing okay. The rest was just icing on the cake.

    4. Re:Bewitched? by serviscope_minor · · Score: 1

      With the obsessive focus on quarterly profits, 2 years is a very long time. In reality, esprically with a company that size it is not. Large organisations are very slow to steer.

      --
      SJW n. One who posts facts.
  12. Synergies through Mergers and Acquisitions by aralin · · Score: 4, Insightful

    If we only provide value through synergies resulting from M&A activity, we will eventually end up with one large company spanning the entire state and will have the perfect example of communism :)

    --
    If programs would be read like poetry, most programmers would be Vogons.
    1. Re:Synergies through Mergers and Acquisitions by Anonymous Coward · · Score: 1

      In capitalism, man oppresses man. In communism, it's the other way around.

  13. it's not hard by jetole · · Score: 4, Informative

    It can be done. Yahoo has the resources and man power to get there but micro managing was mentioned and that's a key problem right there. I have worked with micro managing managers and I have worked with well informed managers who keep abreast of things and is course I have worked with bad managers. Since I have begun managing myself I have seen great results and I DO NOT micro manage. The best managers I have ever had which have lead me to how I manage now are involved and aware and make key management decisions but they do not micro manage and that was key. I do not micro manage and I have seen steady and excellent growth in our business due to how I operate and how the best managers before me operated has lead me down that path. You take micro managers and they are persistent firm of stress in the workplace. They are invasive and cumbersome. On the other hand I have had managers that are the opposite end of the spectrum where they were not involved enough and/or didn't understand the decisions as best as they should have. They lead to very poor management decisions. A good manager not only knows what is best but knows where to ask and where to trust and speaking of trust you need to know your team well so that you can effectively trust their decisions.

    1. Re:it's not hard by turbidostato · · Score: 1

      Oh, yes! And you don't micromanage.

    2. Re:it's not hard by Anonymous Coward · · Score: 1

      Would you mind if I micro-managed your paragraph breaks?

    3. Re:it's not hard by ciurana · · Score: 1

      Yahoo has the resources and man power to get there but micro managing was mentioned and that's a key problem right there... A good manager not only knows what is best but knows where to ask and where to trust and speaking of trust you need to know your team well so that you can effectively trust their decisions.

      Let's just say that they neither micromanage nor, in many instances, know their teams and their capabilities very well.

      And that's all I'll say about that. Now, pass me another chocolate so I can get back to coding.

      --
      http://eugeneciurana.com | http://ciurana.eu
  14. Yeah but. by presidenteloco · · Score: 1

    What Yahoo needs is an idea (simple, to the point, effective, new, user worthy)
    followed by an execution.

    - Not 50 things. 1 to 3, done well. That's how all of the few mega-successful companies got to where they are now.

    --

    Where are we going and why are we in a handbasket?
  15. Is she a good manager or a PHB? by Comrade+Ogilvy · · Score: 5, Insightful

    It some ways, I think Mayer's is a great fit for the job. But in others, well, the NYTImes article painted a very unfavorable picture of her ability to hire or manage compensation policy. The other problem is that, as TFA article points out, the core Yahoo business has shrunk to a 5-10 billion dollar company in a mature industry and zero prospects for rapid growth. Yet she was hired wave a magic "reinvent" wand and return the company to 100 billion dollar glory -- that is not a problem with Mayer, but the Board.

  16. Yahoo! started sending me a daily headlines email by boguslinks · · Score: 1

    The only changes I've noticed in my Yahoo! stuff since Mayer took over is that they started sending a daily "stories" email to all my Yahoo! accounts (which I promptly turned off). If ramping up a daily headlines email was a key component of strategy.... yeesh... this is 2014 not 1995

  17. But.. But... by Anonymous Coward · · Score: 1

    But... she made all of the telecommuters return to offices or be fired, so surely all problems are solved, because those were the issues and not fucking executives and management!

  18. Re:But...but...but...she has a VAGINA!! by thesandtiger · · Score: 1, Funny

    Men who can, do. Men who can't, blame women, feminists, people of color, H1Bs, and pretty much anyone but themselves.

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  19. My thoughts by Lirodon · · Score: 2

    Just spin Tumblr back out and sell the rest to AOL.

  20. My 0.02 by DaMattster · · Score: 2

    It looks as if Marissa Mayer's micromanagement style might've backfired. For one, she probably killed moral for the people that enjoyed the perk of working from home. Her failure will be an ultimate win for Yahoo. Micromanagement NEVER works!

    1. Re:My 0.02 by maple_shaft · · Score: 1

      Micromanagement NEVER works!

      Really? Both Steve Jobs and Jeff Bezos were widely infamous for being micro managers and being extremely stressful and unpleasant to work for. Simply because it might suck to work for these people didn't mean they were any less successful and any less of a visionary.

  21. Show me the relevance by RubberDogBone · · Score: 2

    If Yahoo wants to be relevant, they should show people like me how Yahoo matters. Right now, I can't think of any Yahoo products I use even once a year, and this is not new. It goes back years like this.

    Possibly the only thing I "use" at all is email through my ISP: they outsourced it to Yahoomail, but I don't actually USE it; I have GMAIL POP it for me and never actually touch the Yahoo interface -which is an ancient address I never actually use so it's not like I even care really. If GMAIL didn't let me handle it, that account would sit for years untouched. Irrelevant.

    Anyway, Yahoo, why should I care? How would my life be better if I used Yahoo stuff to do what I manage just fine without? I don't really see it. More importantly, I don't feel like I NEED Yahoo. And what Yahoo needs is people like me to feel like they MUST HAVE YAHOO, and that is exactly what I don't feel.

    Shrug

    --
    Sig for hire.
  22. Re:But...but...but...she has a VAGINA!! by thesandtiger · · Score: 1

    Given that the criteria I listed for "men who can't" have nothing to do with the criteria you used, your comment doesn't really make sense. But, what the heck, I feel charitable - please go ahead and feel like you told me off most righteously.

    And, by the way - the "cartoon-quality villains" I "made up"? Read any story on slashdot that talks about women in tech or minorities in tech and tell me people exactly like the ones I used as examples of "men who can't" don't exist.

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  23. Re:Yahoo! Stumbles? by __aanbvm4272 · · Score: 1

    Stumbles; The NEW dating website for learning how to dance.

  24. Re:Yahoo! Stumbles? by ShaunC · · Score: 1

    You don't have to be lonely, at Left Feet Only dot com.

    --
    Thanks to the War on Drugs, it's easier to buy meth than it is to buy cold medicine!
  25. Executive Statistics by pigoon · · Score: 1

    In statistics we have the Bell Curve. It has two tails and a hump.
    Executives like Steve Jobs and Bill Gates represent the leading tail; par excellence.
    But the *majority* of executives have to land in the hump and the trailing tail: ergo, "the suck."
    Combine that with the astronomical pay these individuals get to be the best of the best...

    Mayer is firmly in "the suck." From a PR standpoint alone Yahoo board may likely dump her.
    You can't blame her; she didn't hire herself. She just did the best she could with the tools she had. Which by market measurements, hasn't been good enough.

  26. Yahoo Small Business by colfer · · Score: 1

    I'm guessing Yahoo Small Business is how they'd like to make money, but it's a bit of a legacy monster. Certainly very hard to get a customer out of and onto a different platform. Comcast Small Biz is similar confusing mess of intersecting control panels (maybe the same software?). A few other companies run the same game, getting business clients locked in complex setups, but I'm not sure it's even intentional with these players on the bottom end of the business hosting market.

    On a similar note I called Network Solutions today to get a better domain renewal price, and the customer rep told me domain reg was no longer its main business and we should consider switching to another company if we did not want any other services. It's now Network Solutions,a "web-dot-com" company. They do still offer a $10 panic price though if you click for your transfer authorization code.

  27. Re:But...but...but...she has a VAGINA!! by lgw · · Score: 2

    Unless the man in question is Putin or Chuck Norris there's little he could do for Yahoo!.

    Yahoo may pass the total value of the Russian stock market soon, if trends continue. Only Chuck can save Yahoo now.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  28. Reinvention of Yahoo! Stumbles by Snufu · · Score: 1

    You can still get the older version of Yahoo Stumbles here:

    http://www.oldversion.com/

  29. Re:But...but...but...she has a VAGINA!! by epyT-R · · Score: 1

    I'm sure you were referring to the boatloads of white knights defending said groups, dogmatically, out of desire to feel like the heroes they are not, regardless of the evidence presented.

  30. Re:Yahoo! Stumbles? by epyT-R · · Score: 1

    stumblr! = dancing + social(ist) justice!

  31. This reads like a hit piece by Magnus+Pym · · Score: 3, Insightful

    I would not call myself a fan of Meyer, and her use of her relationship with Page to screw over her contemporaries (read this book) has really left a bad taste in my mouth. However this article reads like a hit piece. It looks like some activist investors are trying to get her to do things she does not want to do (the article suggests returning the money back to shareholders and firing all the engineers). They are attacking her personally and that stinks.

    1. Re:This reads like a hit piece by LostMyBeaver · · Score: 1

      Exactly!!!

      I agree completely. I don't think she belongs where she is... it has nothing to do with gender or her past. I honestly believe they are assets to her job. I just never got the sense that she understands her audience. For example, how would she attract the people like Slashdot readers to her services so that we'll feel comfortable putting them on millions or billions of phones and desktops? She has done nothing to attract and endear Yahoo! to the people who will get her exposure. Yahoo's investments in Alibaba also instills a great deal of mistrust. She's made her money there, it might be a good time to look elsewhere. I think she has to choose, either Yahoo is Yahoo or Yahoo is Alibaba. I don't think she can gain trust from Slashdot people when her company is basically one of the biggest shareholders in a company best known for fraud.

      Without the trust and support from the "Advisors" in the IT world, I don't see how she'll get more users.

    2. Re:This reads like a hit piece by kamapuaa · · Score: 3, Interesting

      That's like the first the paragraphs, you should read the rest of the article. It's interesting and informative.

      And is an interesting point that the stock market views yahoo as a negative three billion company with a thirty billion investment in Alibaba.

      --
      Slashdot: providing anti-social weirdos a soapbox, since 1997.
  32. Re:Chickens return, roost by LostMyBeaver · · Score: 2

    I would love to hear more about your point. There is merit to it... though it lacks a bit of depth in the writing.

    I think the big problem is that many of the more technical users of the internet simply wrote off Yahoo and even teased people for using it. As a result, Marissa would probably have been better off re-branding it. Somehow, it's hard to take Yahoo seriously. I think the biggest problem I have with it at this time is that for every serious news article written by a journalist who actually performs research, there is three Kardashion or Hilton type articles which makes them unreadable. This of course might be their desired effect in the long term, but it makes it really hard for people like Slashdot readers to say to someone "You should really use Yahoo!" since we wouldn't use it ourselves. In fact, we're more likely to distrust it and steer people away from it.

  33. Re:Did she reinvent flickr? by eneville · · Score: 1

    On 16 July 2012 Marissa Mayer was appointed President and CEO of Yahoo.

    Flickr was in decline before her take over. The issue with flickr was that their team was forced to integerate into the Yahoo! system rather than remain an isolated satellite of Yahoo! See the write up http://gizmodo.com/5910223/how....

    According to Alexa, the site is ranked 118th, http://www.alexa.com/siteinfo/... so there's still life left in it yet.

  34. That's not what happened at all by Anonymous Coward · · Score: 1, Insightful

    She was loathed at Google. She was lazy. She kept crap office hours. She held the disdain of most engineers. And she was untouchable because of who she was sleeping with.

    She was chosen for Yahoo **BECAUSE** of sexism, not despite it. She was chosen because: vagina. She was a young, blonde attractive woman who came from Google. That was solid gold in the mind of those who were seeking "change".

    Anyone who had worked with her at Google knew that she would do exactly the following:

    1) Fire senior management who posed a threat.
    2) Firewall herself with "yes" people who supported her.
    3) Go on a publicity rampage which focused more on "Marissa" than her company.
    4) Spend like a drunken sailor on batshit crazy acquisitions with little ROI.
    5) Avoid criticism by latching on to the "women's rights" agenda and deflecting criticism as being sexist.

    And most importantly ...

    6) Eventually fail, because failures always fail when the hype machine runs out.

    To the white knight who said "give her time", the answer is no. This is business not a fucking pre-school. She blows. She's a crap CEO. She was, is and always will be an INCREDIBLY, PROFOUNDLY TALENTED social climber, and corporate animal. She's got mad, mad skills at navigating through the quagmire of corporate politics. If I could buy stock in Marissa I would. That having been said, I'm short YHOO. She's useless at running companies.

    1. Re:That's not what happened at all by dave420 · · Score: 1

      That is a massive amount of guesswork that any rational person would feel ashamed to vomit on the internet. If you can back it up with sources, that would be something different. The sheer number of generalisations you've made, seemingly based solely on the idea of sexism, is incredibly telling.

      By "white knight" you seem to be meaning "non-sexist". It's weird you'd think that would be something to be ashamed of, but in light of your eagerness to throw around allegations of sexism and self-proclaimed omniscience of the business world, one could not really expect you to behave like a rational person.

    2. Re:That's not what happened at all by tehcyder · · Score: 1

      By "white knight" you seem to be meaning "non-sexist"

      It's like how "politically correct" really means "moderately polite" and "Social Justice Warrior" means "not an ultra-reactionary bigot".

      Sometimes on slashdot you need the equivalent of Google Translate to turn right iwng hate speech into normal English.

      --
      To have a right to do a thing is not at all the same as to be right in doing it
    3. Re:That's not what happened at all by popo · · Score: 4, Informative

      Well... aside from the vitriol..

      We do know the following:

      1) She actually did fire all of the senior management and replace them with puppets.
      2) She did hire legions of publicists to promote Marissa.
      3) She did spend quite a bit on acquisitions which were questionable.
      4) It's not working out so well for Yahoo.

      So I'm not sure what citations you're looking for. It's not exactly hearsay.

      --
      ------ The best brain training is now totally free : )
    4. Re:That's not what happened at all by slashdotwannabe · · Score: 1

      "Asshole" and "Misogynist" are terms which typically refer to men who talk shit about women's skills solely because they are women. For example, when died, did people speculate that it never would've happened if his dick-sucking skills weren't so polished?

      --
      This comment is my opinion and does not represent an official position of Donald Trump or others I do not work for
    5. Re:That's not what happened at all by cthulhu11 · · Score: 1

      Wish I had mod points to give you for that.

  35. Announcing the Yune. by popo · · Score: 2

    Yes, Yahoo! has officially announced their music playing device called the "Yune".

    It's going to come in 7 different shades of purple, and offer an interface based on Yahoo!'s homepage design -- squeezing over 270 links onto the device's homescreen.

    Yahoo's CEO, Marissa Mayer apparently designed the Yune at home herself over the weekend using purple Play-Doh, and it will be officially unveiled by her in an upcoming Vogue photoshoot -- where she will be personally modeling the device along with this year's spring collection.

    Most of the underlying technology for the Yune was purchased from now-defunct Palm, Inc. in a purchase rumored to be north of $720 Billion -- approved entirely by Mayer. Mayer has refused to comment on the purchase price, but promised that the investment would yield positive results sometime after her salary review with the board of directors.

    The Yune will be in stores by next Christmas and as a special promotional offer to increase sales, the Yune is expected to come bundled with an iPhone.

    --
    ------ The best brain training is now totally free : )
  36. YOU CAN USE outlook with gmail by cheekyboy · · Score: 1

    Just use IMAP, and use any client to use gmail..

    webapp is just one option.

    --
    Liberty freedom are no1, not dicks in suits.
  37. Re:But...but...but...she has a VAGINA!! by thesandtiger · · Score: 1

    Talk about cartoon villains!

    You're adorable.

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  38. Astrid by noldrin · · Score: 1

    I have to wonder about the logic with acquisitions of sites like Astrid, which it owned for only two months before deciding to completely shut them down. It gives the impression that Yahoo! just causes everything it touches to wilt.

  39. yahoochrome by gzuckier · · Score: 1

    just yesterday got a push from yahoo to install a yahoo chrome extension; sets yahoo to home page, makes yahoo default search, connects to yahoo mail. I'd have installed parts of it, if i didn't have to take the whole package but that didn't seem possible. talk about taking the fight to the enemy's home turf.....

    --
    Star Trek transporters are just 3d printers.
  40. New Yahoo plugin for Chrome by rhyous · · Score: 1

    Have you seen the new Yahoo plugin for Chrome. I hate the thing myself but it is ingenious. It turns Chrome into essentially a Yahoo browser. Just by getting a bunch of users who don't know better to install it, they are going to increase their usage of Yahoo.

  41. Not quite "Jobsian" by BadPirate · · Score: 1

    Micromanagement
    Huge Ego
    Good with the press

    Reduce product portfolio to be more potent
    Age out unsuccessful product lines
    Focus on providing a good User Experience

    When Steve came back to the ailing Apple, he focused the company into 4 product lines (iMac, PowerMac, Powerbook and iBook) when the company got healthier the branched into music, phones, and music players but kept this focus of vision (Generally only 2 products per market one for pro and one for consumer users). Marisa hasn't done anything like that.

    Additionally, Yahoo has one of the worst User Experiences in every category they try to compete in, with aggressive advertising (second only to porn rings), and failed content. Their "popularity" remains only because of the barrier to migration for existing users (I can't change my email address ISniffCrazyGlue1982_234552@yahoo.com because everyone knows it!).

    --
    - Holy crap, I've got MOD points! Who thought that was a good idea.
  42. Re:But...but...but...she has a VAGINA!! by jmcvetta · · Score: 1

    Yahoo may pass the total value of the Russian stock market soon, if trends continue. Only Chuck can save Yahoo now.

    If this is true (I'll take your word for it), it says more about the meaning of stock market valuations than about Yahoo per se. On one hand we have an established but declining internet advertising company. On the other - all the public companies of a large, heavily industrialized, nuclear armed, multi-continental nation. Really?

  43. Unreasonable by NewYork · · Score: 1

    "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." --George Bernard Shaw

  44. Re:But...but...but...she has a VAGINA!! by lgw · · Score: 1

    The value of Google passed the value of Russia (remember, these are just the publically traded companies - in the US that about half our economy, dunno for Russia). Russia has almost nothing going for it beyond oil, and the Saudis are using oil prices to fuck Iran sideways right now. The current governmental structure of both Russia and Iran are likely to collapse (Putin is pretty savvy - he may emerge as El Presidente for Life without the pretense of democracy he has now, but chaos one way or another). The ruble is almost certain to collapse, so no one's buying ruble-valued anything, (especially debt) and the risk of public companies in Russia getting either nationalized or simply destroyed by unrest is real.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  45. A CEO that knows Tech by cwsumner · · Score: 1

    We all complain about CEOs that know nothing about the tech their products use.

    Now we hear about a CEO that knows tech, and they get dumped on!!

    What do we want? ... Or is the dumping just hired Google psychwar mercinaries? 8-P