When Exxon Wanted To Be a Personal Computing Revolutionary
An anonymous reader writes with this story about Exxon's early involvement with consumer computers. "This weekend is the anniversary of the release of the Apple IIc, the company's fourth personal computer iteration and its first attempt at creating a portable computer. In 1981, Apple's leading competitor in the world of consumer ('novice') computer users was IBM, but the market was about to experience a deluge of also-rans and other silent partners in PC history, including the multinational descendant of Standard Oil, Exxon. The oil giant had been quietly cultivating a position in the microprocessor industry since the mid-1970s via the rogue Intel engineer usually credited with developing the very first commercial microprocessor, Federico Faggin, and his startup Zilog. Faggin had ditched Intel in 1974, after developing the 4004 four-bit CPU and its eight-bit successor, the 8008. As recounted in Datapoint: The Lost Story of the Texans Who Invented the Personal Computer, Faggin was upset about Intel's new requirement that employees had to arrive by eight in the morning, while he usually worked nights. Soon after leaving Intel and forming Zilog, Faggin was approached by Exxon Enterprises, the investment arm of Exxon, which began funding Zilog in 1975."
My first (microprocessor) love. And one that would have remained faithful had I not been entranced by bigger silicon....
Faster! Faster! Faster would be better!
I remember learning Z80 assembly on the "Thrash 80". Great microprocessor. It had two register banks, so context switches, and interrupts, were really fast. There were also some undocumented instructions, and if you knew those you had a lot of street cred with the other teenage nerds. Fun times.
Mangers! Learn this lesson from history: Intel lost one of the word's greatest computer chip designers, and created their own competition by making arbitrary work requirements, and not recognizing work-life balance.
Employees are people, not machines. Your greatest talent will, at some point, say "screw you" - and start competing with you. Unless you take care of them like human beings.
Actually Zilog was a really fun place to work as I learned a lot of stuffs while working there
Muchas Gracias, Señor Edward Snowden !
First, a correction:
True only if you ignore the Apple I and Apple ///, because there was the Apple ][, Apple ][+, and Apple ][e.
Now, the Apple ][c came out during a brief time when I was trying to ignore computers, so I didn't pay much attention to it at the time, but this from the summary caught me by surprise:
How can anything requiring an external CRT be considered portable? I mean, even by Compaq and Kaypro standards? Looking at Wikipedia, there was apparently a 1-bit LCD display available, but even that was external with no fixed mount. I mean, yeah, they shrunk the form factor, which I would hope they could do after seven years, but portable? No, regardless of their claims.
Hardly. Unless Apple had a secret mainframe department, the competition for the home computer market was Commodore, Atari, Radio Shack, TI....
Enough with the revisionism already.
My second PC language was Zilog assembler, on the trash-80. The CPU got a new life in the Nintendo gameboy and second/third generation of digital organizers. IIRC, the clock speed was increased several times, with Z-80H running at 8 MHz.
I spent several years in the early '80s programming the Z80 and 68000 families in assembler for embedded communications systems. Started with the hardware design and built custom firmware and real time OS. So much more rational and powerful than the Intel "equivalents." Best programming I ever did. Sometimes the good guys don't win.
And as an aside, I had the Intel-based IBM industrial controller machines (960?) that formed the basis of the PC in my research lab in graduate school, built bare metal packet switches based on the TI 56K DSPs, Novix Forth direct-execution chip daughter boards, and some others even more obscure so I got a good look at the chip architectures starting in 1980 through the early 90's.
because?
by coming up with a company brand name that sounds like a Star Wars planet.
Splitting a statement between the first line and the subject is bad form.
When our name is on the back of your car, we're behind you all the way!
When asked to attend an 8:00 AM meeting, the programmer responded that he didn't stay up that late.
and ZEUS!
Zilog was a real Unix contender for a while.
"To those who are overly cautious, everything is impossible. "
An Apple is not a Personal Computer. It's like calling all colas a Pepsi.
At the time an Apple would have been called a micro. Now you would probably call it a desktop computer. What it most definitely isn't is a Personal Computer.
More like calling Apple computers Personal Computers is like calling Coke and Pepsi sodas. "Personal Computer" is a generic description, as is "soda".
You are incorrect. At the time of the Amiga, the Apple II, the Commodore 64, and other such machines, only the IBM PC was a "Personal Computer." It was a brand, not a generic term. The "generic" term was "micro computer".
PC only became a generic term when there was a flood of PC-compatible machines from other vendors on the market. And in response to the genericization of that brand, IBM tried to rebrand their next iteration of machines "Personal System/2", or PS/2, and this time lock things down to prevent competition.
You kids really need to read some old Byte magazines from the period before you go opening your bullshit-spewing mouths.
I do not fail; I succeed at finding out what does not work.
If you didn't get in by 8, you had to talk to Andy. Some good engineers stayed away from Intel because of Grove's strictness. In retrospect, it was probably a bad choice. The brains of silicon valley chose silicon when they founded Fairchild Semiconductor and when they moved on to found Intel a decade later, the best move was to follow them. They made some bad and distasteful choices, but overall they were just kind of brilliant and improved the world.
You are incorrect. At the time of the Amiga, the Apple II, the Commodore 64, and other such machines, only the IBM PC was a "Personal Computer." It was a brand, not a generic term. The "generic" term was "micro computer".
Microcomputer and "personal computer" (no caps) were used almost interchangeably. They did not mean the same thing though. A personal computer was simply a computer dedicated to a single person. A microcomputer was a computer built around a microprocessor. In principle a microcomputer could be a multi-user and a personal computer could have a multi-chip processor. In this era, though, both were rare.
What you did not encounter was the acronym. Any machine could be a "personal computer" but "PC" was shorthand first for IBM PC and later for "IBM PC clone".
Exxon had the Qyx office systems which competed with Wang word processors before there were PCs. They had the nicest keyboards that I ever used on a typewriter. The feel of the keys was just right for fast, accurate typing. This was around 1979-80.
"Almost every wise saying has an opposite one, no less wise, to balance it." - George Santayana
ISTR Z-800 as being the designation for the Z-80 extended to 16 bits. My recollection was that it didn't start shipping until sometime past 1980. If Zilog got the Z-800 out late 1978, and sweet talked DRI to porting CP/M to it, and with that port capable of running Z-80 executables...
Reality was that Intel had announced the 8086 in 1978, had silicon shipping early 1979 and Tim Paterson got an 8086 board up and running in May 1979.
A Shadeless room is a brighter room.
Good, so it will be tastefully decorated and the nightlife will be awesome?
OK, so link us to some Byte magazines. Google magazine is there for that.
PHB1: "We have too much money from oil. What are we going to do with it?"
PHB2: "I got it, let's be IBM! Lets make those computer thingamajigs."
PHB1: "Brilliant! I vote we both get a bonus for that idea."
Table-ized A.I.
So the navigation system on the Valdeez was running a Zilog Processor?
Evil oil companies!!!
Another consultant who stuck it out.
"We are the Priests, of the Temples of Syrinx..."
From TFS: "Faggin was upset about Intel's new requirement that employees had to arrive by eight in the morning, while he usually worked nights."
I've heard both sides of the story:
Side A: But if you're in the office while everybody else is in, you can work more efficiently, as everybody else is there to answer your questions.
Side B: Some of the best engineers I've worked with worked nights. Some of them slept under their desks and rarely showered, but none of the 9-5 people came close to their performance.
Basically, if people perform don't mess with their schedule or their appearance.
If you're on Side B, Side A also has that negative that is given as a positive: everybody else is there. (sarcastic tone of voice) Yeah!! If you want to not get any work done because of all the "quick" questions everybody has while "headphones" doesn't register with them as "leave me alone!"
Question for religious people: where do unrepentant masochists go when they die?
Hitachi made that sort-of 16-bit processor. It was the HD64180 which was featured in a project from Steve Ciarcia in BYTE magazine (SB-180). Hitachi later sold the rights back to Zilog who produced it as the Z180.
To Terminate, or not to Terminate, that's the question - SCSIROB
True, but top-posting is worse
> Splitting a statement between the first line and the
> subject is bad form.
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
Why so serious? Look, if you make shoes and you call just call them 'shoes' and people also call products from other companies 'shoes', then there really isn't much to complain from anyone about shoes being called 'shoes'.
As a side note, what i find funny about USA atleast, maybe even the rest of the english world is, that products are called by one brand name that happens to be succesful. Current example of people calling all tablets 'iPad'.
What's the matter? You too fucking stupid to Google for yourself?
I do not fail; I succeed at finding out what does not work.
"Searching and reading are left as an exercise for the extremely fucking lazy student."
I do not fail; I succeed at finding out what does not work.
You are incorrect. At the time of the Amiga, the Apple II, the Commodore 64, and other such machines, only the IBM PC was a "Personal Computer." It was a brand, not a generic term. The "generic" term was "micro computer".
See this picture of the 1979 Sharp MZ-80K Personal Computer.
"Personal Computer" was a generic term before IBM appropriated it.
The MZ-80K was my first computer, it also had a Z80 CPU.
Side A: But if you're in the office while everybody else is in, you can work more efficiently, as everybody else is there to answer your questions.
The benefits of having everyone in the office at the same time is that you can be a more effective team. Engineering is (mostly) a team sport. You have to structure the work environment right so distractions and pointless meetings are minimized otherwise you are setting yourself up for failure. But most important is that you need an environment where the team can work effectively together. For most tasks this requires a non-trivial amount of direct interaction with coworkers. While time shifted teams can work in some cases these are rare and remember that we are talking about a time LONG before the internet was a thing so working separately was far more difficult than it is today. If someone doesn't want to work on an engineering team then either they need to be in a (rare) job where that doesn't matter or they simply aren't going to work out.
Side B: Some of the best engineers I've worked with worked nights. Some of them slept under their desks and rarely showered, but none of the 9-5 people came close to their performance.
That's only helpful if you can do your work without involving anyone else which is extremely unusual. Engineering in most cases is a team activity and it's pretty hard to be an effective team if you have one person (even an extremely talented one) who is never present. In the early days of microprocessor development maybe one guy could do the critical work by himself but that doesn't really work as things get more complex. The long run downside of accommodating prima-donna engineers almost always outweighs the upside of their potential contributions.
Basically, if people perform don't mess with their schedule or their appearance.
My guess is that this guy wouldn't have been able to perform given the team requirements. I don't really care how talented he was, eventually the volume of work will overwhelm even the most talented engineer as the business grows and then he had damn well better be able to play nice with others. Sounds like this guy couldn't.
I don't call my android tablet an ipad, I call it a nexus or tablet. I've never heard anyone calling all tablets an ipad, or am I behind the times with teenagers now?
Anyway you caught me mid hoovering.... pass me my walkman so I can drown out this thread.
I believe that you have a bias about "ideal teams".
Disagree. The ideal team structure for a situation can vary greatly depending on the task at hand and the personalities involved. I make no judgement about what is ideal for a given situation and I've seen a wide variety of team structures work effectively. But what is VERY clear is that having a single individual, no matter how talented, doing something wildly different than the rest of the organization is almost always a recipe for failure. There are exceptions that prove the rule but they are rather rare.
Thanks to the internet it is easier today to have teams time and location shifted particularly if the task is something like software that can be readily broken up in to manageable pieces. But that is relatively rare. My company is a manufacturer and it would be nearly impossible for us to work effectively at different times of day and in different locations.
The OP described the 2 profiles that you can find:
Side A: collaborative type
Side B: competitive type
That grossly oversimplifies the reality of the situation. Things involving real people rarely fall neatly into one of two buckets no matter how much you might wish it were so.
I have heard that in the Penang (Malaysia) site, the director at Intel is known to take attendance after 9am.
You are incorrect. At the time of the Amiga, the Apple II, the Commodore 64, and other such machines, only the IBM PC was a "Personal Computer." It was a brand, not a generic term. The "generic" term was "micro computer".
You disagree with IBM then, who called the IBM PC "the IBM of Personal Computers" in one of the introducing ads. Which only makes sense if there were other Personal Computers before. http://s7.computerhistory.org/is/image/CHM/500004393-03-01?$re-medium$
Of course news about a fake are Fake News.
Rodney Zaks wrote a great book on programming the Z-8000 (called, "Programming the Z-8000"). A terrific way for a casual user like me to gain some insights into MPU operation. I really enjoyed that book.
Olivetti, IIRC, actually shipped a computer based on the Z-8000, but only a few. The Z-8000 was rumored to have a lot of bugs and needed a lot of hardware workarounds to get it to be functional. CPU development seems to be a business for the quick and the dead, and the zilog dev team apparently wasn't quick...