Microsoft Study Finds Technology Hurting Attention Spans
jones_supa writes: Conducting both surveys and EEG scans, Microsoft has published a study suggesting that the average attention span has fallen precipitously since the start of the century. While people could focus on a task for 12 seconds back in 2000, that figure dropped to 8 seconds in 2013 (about one second less than a goldfish). Reportedly, a lot of that reduction stems from a combination of smartphones and an avalanche of content. The study found also a sunny side: while presence of technology is hurting attention spans overall, it also appears to improve person's abilities to both multitask and concentrate in short bursts.
when?
I blame Microsoft Internet Explorer. The timing lines up perfectly.
I have a really cleaver proof that this is not possible, which regrettably does not fit within this 8 seconds to typ
Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
,___,
{O,o}
|)``)
O RLY?
Get free satoshi (Bitcoin) and Dogecoins
Didn't get past the headline.
squirrel!!!!
As in "the ability to do 5 things in parallel with crappier results than doing 5 things sequentially."
Multitasking efficiently and effectively is a myth.
What kind of goldfish? An African one, or a European? Or a demented goldfish living in a bowl of cheap tequila?
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
I like how this study is coming from the perpetrator of Metro tiles being foisted on anything and everything Microsoft (the non-touchscreen Windows OS, XBox, even Microsoft support websites, to a certain extent).
Oh, but the upside is that we're better multitaskers... very slightly, since we're so accustomed to seeing about 55 different tiles with two-word captions and stock image tile backgrounds. Unfortunately, that counts very little, as it doesn't make up for the depth one can reach with dedicated concentration on a single topic at a time.
"Ancillary does not mean you get to rule the world." --U.S. Circuit Judge Harry Edwards, speaking to the FCC's lawyer
The key word here is average.
Averages are a terrible tool for measuring any kind of lopsided, bimodal or other oddball distribution.
In this case is it likely that no one actually got dumber. It's just that there is a smart group and a dumb group, and the dumb reproduced faster.
BSD?
I read the beginning of the article summary, but my attention jumped to the next article before I completed the summary.
Oddly enough, this pattern continued through the rest of the page.
What was the question?
That's our life, the big wheel of shit. - The Fat Man, Blue Tango Salvage
That seems to be in agreement with ... oh look! A squirrel! That can't be a kitty cat doing that?
I feel very stongly about
oh wait, shiny thing !
This is my opinion based on what little I know and understand of the rumors and lies Thanks, Randal
and its going to get worse.
yes, citation needed.. but you know what.. many many doctors signed petitions to take the bio effects into account before that became a world-wide standard and i can't be bothered to look that up for you now since you have forgotten all about it or have let yourself get misdirected by the idea that its the gadgets.. and not the broadcasters that are frying our brains and nervous systems.
long-term effects such as we are seeing... well.. fuck.. you sub-goldfish.. whats the point in
I can't even remember the last time it was discussed here
“He’s not deformed, he’s just drunk!”
You know this sort of thing... wait pop up, OK now where was I? oh yeah this sort of ... wait IM...
"If any question why we died, Tell them because our fathers lied."
TL;DR
Binky
You surely mean task switching.
I think I saw this story already.
If it weren't for deadlines, nothing would be late.
Technology has switched the child mind from being content with getting an answer in one day, to getting the answer in one minute, but on the other hand it allows children to focus there interests more in depth at certain areas and focus into them. For instance if a child like to program, then you'll notice they'll have a great attention span well they program. Where as a child into music would have there attention span put towards that. I wouldn't say that technology has shortened the attention span of children, it's merely refocused from a broad horizon down to more narrow sight lines.
Not a what or a when, but a note to the webmasters ...
Now that the human beings' attention span is one second less than that of the goldfish, you have to choices left -
1. Re-design your site so that it can attract the attention of the visitors in less than 8 seconds
...
... or
2. Dedicate your site to the goldfish
Ohh shiny.
... they want us to pay more attention to them.
It little behooves the best of us to comment on the rest of us.
Tldr
I believe the most likely explanation is that the average cut time between takes for a scene in a movie, tv show, or video ad has dropped from a few minutes to about 1.5-2 seconds in recent years. If I had to guess, it started with commercials, as your brain is retuned to pay attention ever time a clip cuts and starts again (likely an innate dopamine response involved).
[swims back and forth] "click." TFA here I come. Don't tell anyone.
[opens and closes mouth] Oh Gawd, it's Engadget [enables golly gee-whiz filter]
"...dropped to 8 seconds in 2013 -- about one second less than a goldfish"
Now that's... Huh? Sorry, I missed that. [eats a bubble]
"Thankfully, it's not all bad. While tech is hurting attention spans overall, it also..."
Yeah something good right? Not in the mood for good news. I'll click on something blue.
Oh it's the actual study! "Click". [swims back and forth] Oops, advertising.microsoft.com? Hello.
It's about Canadians. [spits out bubble] That's nice. What a nice couple.
[something something] "and where the true scarce commodity is increasingly human attention"
Glad I'm a goldfish then. We're still not at the research report yet. "Click." Oops, a dialog.
"Download the Canadian attention spans research report (2.0M)
Download the infographic (173K)"
Now why would I just want to get the infographic...? Oh!
I get it! THIS IS the attention span test! "Click: the report"
[plays on bubble Ferris wheel as PDF loads]
That woman is either taking a picture or is trying to scroll text by moving the computer up and down.
She had to stand up to scroll to the top of the page. License plate "71"?. Hmmm. [scroll]
"Think digital is killing attention spans? Think again."
I read this twice, so my opinion is back to what it originally was.
[yadda yadda] "Good news! It's not as bad as you think."
[continuous sirens in the distance] Tornado warning! [rain/branches beat on window]
Maybe it IS as bad as I think. [wind shrieks] Confound this nuisance. [lightning strikes!]
[Power goes out] [minutes pass] [sirens stop] [power comes on]
"AMI BIOS" "Select profile" "Welcome" "starting wlnotify.dll"
[sleeps with eyes wide open CLICK HERE FOR IMPORTANT INFO ]
[open browser] [access slashdot] "Welcome to AT&T (The Fucking Modem)" What the fuck.
[looks at lights] DSL not up. It's NAT-ting my browser traffic to itself. F'king UVERSE.
"Click to run diagnostics." Okay. Click. "Enter modem access code." FUCK.
[fortunately fishbowl is next to modem and curvature magnifies tiny sticker] [enters 10 digit number]
"Ethernet/DSL/PTM: Pass Authentication:Fail" Their computer rebooting after 10 minutes?
I thought nothing was slower than XP. [5 minutes pass] [reload] "Authentication: Pass"
[tabs remembered by voodoo magick] First thing that's gone right. [glances up]
MUSICAL SOUNDTRACK BEGINS FUCK! OH NOOOOOOOOES!
(every icon next to every browser tab has been replaced by an AT&T DEATHSTAR logo.
the only reason this is not in all caps is slashdot's lameness filter. shhhh. don't wake up the lameness filter)
On no, AT&T Is in my mind. I can feel it. Do I have NATty favicon corruption?
[warily, with nervous dread} "192.168.1.254/favicon.ico" [ENTER] [hideous 32x32 AT&T icon fills screen]
[exit viewer] NOO! What brain-dead thweep would serve favicon from a NAT-redirected router?
[slaps Firefox around] It's all your fault! I should downgrade you to 1992! Favicon support!
[AT&T logo still icon on all tabbed sites] THAT LOGO, it keeps winking and blinking at me! I'm insane!
[thrashes about, bumps on glass] Do we have a potion for this? Yesss. A potion [rustles about in bubble castle]
[opens js console]
var fS = Components.classes["@mozilla.org/browser/favicon-service;1"].getService(Components.interfaces.nsIFaviconService);
[squeak] (have old js console it always squeaks)
fS.expireAllFavicons(); [squeak]
[whoosh!] [all icons missing] Already, an
<blink>down the rabbit hole</blink>
What exactly is the disadvantage of a shorter attention span?
Perhaps the need for a long attention span is disappearing.
This was well demonstrated in this comic:
http://www.gocomics.com/pearlsbeforeswine/2010/05/23
Microsoft is doing the study.....Uh (checking facebook)... Nevermind.
This could be the right conclusion. It's hard to tell from the paper itself, which is a bit light in experimental detail; and it comes with an 'executive summary' which is even lighter still, and referenced by articles which have almost no content left. Maybe it is an inevitable reaction of the users to the torrent of fractal summaries of summaries we get today.
Could Microsoft's "popup dialogue" windows and being forced to reboot in the middle of work be a factor?
I find that I became more stupid and agitated whenever I had to use Microsoft software because it is so ass backwards and unintuitive that I want to smash the keyboard in half with my forehead.
Some examples:
Ribbon. It is terrible. No, your opinion is wrong.
Microsoft Project. ONE UNDO LEVEL?! ONE?! %&^$$*@
Paint. Why is there even anti-alias in a god damn pixel editor? Why the HELL can't I disable it?!
Windows itself. Why are all these windows inconsistent in design? Don't even fire that designer, cut them in to pieces and fly the organs to someone that would make use of them. Prick.
I suspect this is a lot to do with the definition of task. When I switch to FTP or e-mail at work, it's because that's part of the job I'm doing, not to do something wholly unrelated.
In a classic Unix system, a 'task' might mean three or four programs piped together for each command.
Moving pictures are the bane to the society and the good people of the Christ. Ban moving pictures just like alcohol before they manage to destroy livelihoods, family values and corrupt our daughters and sons! I fear for the day when most people get their telephone. The unscrupulous might share their values and corrupt the innocent remotely, or even tell about vulgar gestures involving thumbs!
So Microsoft is saying that if they were better at writing software, my attention span would be better? Because I blame all the workflows interrupted by a blue screen... Shit, just saw one yesterday. Apparently running Firefox, Chrome, and a DX11 game at the same time is a bit hard on the nvidia driver. It doesn't crash immediately, just randomly.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
How this fits in with their "Anyone can learn to code" initiatives.
The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
I got as far as "Microsoft Study..." and lost interest.
She couldn't remember me when I called the morning after.
Microsoft will be pre-installing Candy Crush Saga to help people, well, focus... I guess...
I've never had a problem with att--, oh look, a squirrel!
Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.