Why Apple's iPhone Upgrade Program Is a Bad Deal For Most
Mark Wilson writes: You may have heard that Apple had a little get together today. There were lots of big launches — the iPhone 6S, the iPhone 6S Plus, and the iPad Pro. Those waiting for an iPhone fix were given quite a lot of get excited about, but like your friendly local drug dealer, Apple has a 'sweetener' to help ensure its customers just keep on coming back for more: the iPhone Upgrade Program which lets you upgrade to a new iPhone every year as long as you keep paying each month. On the face of it, it might seem like a good deal — particularly as the price includes Apple Care — but is that really the case? What Apple's actually doing is feeding the habit of iPhone junkies, keeping their addiction going a little bit longer, and a little bit longer, and a little bit longer. In reality, Apple would like you to perma-rent your iPhone and keep paying through the nose for it. Ideally forever.
Monthly payments for everything you use and pretend to own! From your music you listen to, to the movies you watch, to the software you use, to the storage space on the cloud where you keep all your data, and the physical hardware you pretend like you own. Pay for everything in your life, for the rest of your life! What a deal! Fall on hard times for a few months and miss a few payments, and watch your whole life disappear! Weeee!
You are needed in here, stat!
Carriers are moving away from subsidized phones due to changes they are making to make more money off of you. Due to this, it puts sales of shiny new phones at risk.
With Apple's leasing you the phone plan, it completely makes this irrelevant. Not many people want to shell out $700 for a new phone, but $30 a month they don't have to realize they are paying $200 in interest. It is silly human psychology.
They had to do it to keep things going.
So, all of Slashdot, then!
Let's see, Apple does *exactly* what everyone else is already doing, for a slightly lower cost, with clearly defined terms and nothing hidden in the price, and slightly improved conditions (AC+).
Apple is evil. ::rolleyes::
I sell my phone every 18 months. Technology is moving fast.
It's closer to break even (with AppleCare) than you might suspect; the variance will be on the policies around damage, wear, replacement, etc.
Also consider the out of pocket on taxes - my 128GB phone cost me around $1000 out the door here in Canada. (15%)
I think it's ~$20/mo depreciation over a 2 year period vs. $34/mo they're taking, but my time is worth something, and if they make it headache free - it's not as crazy as it might seem at first when you run the numbers. I'm already paying $120/mo all in for service - yay Canada.
Over 4 years? The depreciation is very high - it's stupid to keep the phone this long if you want a new one.
If things get so grim $14/mo is a problem, no, this service isn't for you - but it's not as crazy as you might first think. I'll probably take them up if the price differential isn't too crazy here over the US.
..don't panic
What it comes down to is that the hardcore users always pay more - but now this is a way to pay just a bit less. And maybe convince people on the fence to do the same.
For someone who knows that -- without a doubt -- they will upgrade to whatever new iPhone comes out in a year's time, and they're confident that they'd definitely take out Apple Care, it amounts to a saving of a few dollars over two years.
This is just another pointless article by a hater, he doesn't even agree with himself. It's bait, and not even good bait, he throws a few numbers out there but doesn't show us any actual cost comparison between using the upgrade program Apple offers and, say, paying full retail or taking advantage of other upgrade programs offered by the service providers. Indeed, he even states that you can save money using the program while complaining that you're just sending more to Apple. There's no substance to the article, no facts to back up all of his complaining about the bad upgrade deal. He's probably just sour he's already in a contract and can't dump his outdated phone to take advantage of the new program. This article is just one of the many new additions to the pointless Apple hate on the internet we'll be seeing now that they've announced another upgrade to their mobile product line.
Just a quick disclaimer, since a bunch of you will no doubt label me a fanboy, I use Apple AND Android products, they both have different advantages and disadvantages. I find myself defending Apple products most often though because for some reason there's this strange hate towards them from people who don't use them, as if we should all be that worried about what phone other people are using...
Phones are different than computers, yet people still try to apply the computer mentality to it. You don't just buy a smartphone and sit back and use it until it breaks. Unlike Windows XP, your smartphone OS has a very limited window in which it will receive security and other software updates. For iPhones, it seems to be a few years. For Android, it is worse and generally always less than two years. For some of the discount Android phones on discount carriers, the phone may have been abandoned before you even made the purchase!
In what world do you buy a smartphone and use it for the rest of your life? An upgrade plan that includes Apple Care "bad for most"? Hint to the author: You can't extrapolate your personal opinion to apply to the rest of the world.
will never save enough money for retirement.
Nothing spells "success" like 6S. Others might say that spells "sucks ass", but to each their own.
"Everybody's naked underneath" -- The Doctor
When I opened this story I was hoping to see, at the very least, some sort of basic calculation supporting the claim. However, apparently even something as simple as posting the current prices and some rudimentary napkin math are too much to ask of the OP.
If this catches on, I bet the car companies will be doing it soon. Imagine a scheme in which you pay a monthly fee for the use of a car, though you never actually own the car. If they put their minds to it, I bet the car folks could even get people to pay some sort of large, up-front fee for the car they'll never own. (Sweet!) And as an inducement, the deal might include all maintenance, for free. Not only would you save a lot of money that way, you'd never have to worry about replacing the battery. Best part: you never have to buy a car again!
All of Apple's current offerings are a bad deal for most.
"In reality, Apple would like you to perma-rent your iPhone and keep paying through the nose for it. Ideally forever. "
Except for the fact that apple has to keep giving you a new phone every once in a while so you're not perma-renting anything. You're on a subscription plan for new to ensure brand loyalty.
This is news to me! Seriously, anyone who wants to criticize Apple should at least go to the product site for details. I'm not an Apple fan, since I don't like the low fixability quotient of Apple's mobile products. But if you're buying into the iCosystem this might not be a bad idea. You trade in your old iPhone, instead of just letting it gather dust in your closet or worse dirt in a landfill. Let's just hope that Apple really recycles the old phones and not just reexport them to the Third World.
People are surprised that the most valuable company in the world got there by not being a charity? They are JUST now figuring this out?
Despite all the marketing, at its core, Apple is a profit-maximizing, shareholder-serving corporation that makes money by selling hardware and services. They are quite good at it, as well, with cash on hand that's larger than the GDP of some countries. They got here by figuring out ways to have people give them money.
And here's another little secret: any company with a significant advertising budget is doing THE SAME THING. When's the last time you saw flashy marketing for a bag of carrots or a gallon of milk? You only see that kind of thing for stuff you largely need to be convinced to buy because you don't strictly need it.
OK, so $27.45 * 24 months is $658.80, that's $109.80 more expensive than the unlocked iPhone by itself. AppleCare+ is included, that's $99, so that brings the leasing premium down to $10.80 over the course of two years in Apple's pocket for financing the hardware. And then, halfway through the 24-month financing period, you get an upgrade to the latest device. Sounds legit to me, and a much better deal than carriers are offering.
If you purchased outright each year, you'd spend $648 the first year, $648 the second year, but get back approx. $300 for selling your previous-gen iPhone, bringing the total hardware cost over 2 years to $996.
This program also puts a whole lot more power into the hands of the consumer, as they are unlocked and can be used on any network. If more and more people are using unlocked phones, we might actually see some real competition in the wireless industry when it comes to things like customer service.
Let's get that out there.
I think the drive to replace your phone at least once a year is shallow and an example of what's wrong with people in general.
That being said, if they develop a program to support the minority of people who must have the latest Hipster Phone when it comes out, by all means let it thrive. I'm not going to sign on, I see the problems with the program the built in expense, the money drain, etc... I would be tempted by a similar program, if one existed, for the latest HTC hardware with a straight up non-Sense ROM (Google Play Edition), but I probably wouldn't sign on to the program. I don't like cumbersome contracts and documented commitments. You have to earn my money each time I have to replace what I have. I'm married to my wife, not my phone. That being said as a Libertarian if people want to marry their mobile phones who am I to stop them? I think signing onto a commitment like this should involve photos, announcements on social media, and maybe even a ceremony, why be a closet contract signer, make a production of it!
Just because I don't support it doesn't mean I condemn it.
The preceding post was not a Slashvertisement.
I have a mostly iOS household, but we do not upgrade every cycle. In fact, we usually skip two or three upgrades per device. And for the most part, I prefer to do so. The upgrade plan offers me nothing. Now, my friends who insist on upgrading every chance they get, this may be a better value proposition for them.
There was no mention of Samsung Galaxy in the article.
/duck
/run
....just make sure the marketing message suggests that only the hippest, coolest, trendiest people join that program, and the Apple-ddicts will line up to sign up.
-Styopa
Appleâ(TM)s new upgrade program is the best way to buy the iPhone 6S
http://www.theverge.com/2015/9/9/9277775/new-apple-iphone-6s-price-cost-carriers
By now I believe even non technical people are realizing the phones are computers. Some PC computers became very tabletish (the ultrathin with rotating stand and keyboard, the outright tablets) and the phones computer-like, even the old and bad ones : it gets common to use external speakers on them, and perhaps known by some people that you can use an external monitor (usually TV).
But what I want to point out is they're becoming somewhat mature, and the specs are plateauing (display res maxed out, need to wait 3 years between semiconductor process shrinks). Smartphone life will probably increase : there was a time were desktop PC were worthless after two years, but that climbed to three, five and easily ten years or even more if you know what you're doing.
(Funnily you kept a 8/16 bit home computer or an XT longer than a mid 90s PC, as you at least had any kind of computer at all. Similar to keeping a dumbphone or feature phone for five years)
Android 5.1.x is perhaps a decent OS, Google even weakly hinted at support for third-world mobile phones (promised upgrade to Android 6.0, but maybe that doesn't mean much if that's a version around the corner).
iOS has the better "long term" hardware support.
There are less excuses to drop support, because hardware used to become actually obsolete (128MB or 256MB RAM or less, tiny flash, OpenGL ES 1.x). Now 1GB is slowly becoming the minimum, etc. Even Windows 10 supports 1GB RAM, although that was a low amount to run Vista or 7.
I don't have a iPhone and hardly ever change my phone anyway. This is pure consumer fetish behaviour. However, these accelerated product cycles put a lot of toxic stuff into landfill, waste a lot of energy and don't provide any extra utility. Listen carefully for the sound of 'maximising shareholder value' by supplying a great deal of negative ecological externality.
On y va, qui mal y pense!
So I've spent some time looking at this deal, and while I would agree it's not the best deal in the world I don't think it's as bad as people are making it out to be. If you do the math using the basic iPhone 6, they are offering it for the price of $549 or $27.49/month on their plan. If you divide $549/24 it comes out to $22.90/month, but you need to factor in applecare which costs $99. $99/24 = $4.13 and that plus $22.90 = $27.03 so over buying outright you are paying .46/month more or a total of $11.04 over 24 months for the life of the contract.
I guess the question to consider is how much do you value applecare. I personally don't think the terms are worth the $99 myself, but if you are 100% bought into the apple ecosystem and purchase applecare every 2 years for your phone upgrade then the extra $5/year might be worth the premium to have the latest phone each year.
The one thing this might do though is get carriers to update their plans, because I do think this is a better deal than some of the carrier financing options, considering you get a new phone each year.
After so many comments, and people have not realised this is not about consumer loyalty or helping or deceiving the customer...this is about killing a very active 2nd hand market.
...if you are the type who gets the new iPhone every year regardless?
This program is not for everybody, although it will likely suck in more people on the yearly phone upg train.
When you upgrade, be it a phone, contract or anything else from a carrier especially. I got off that constant upgrade crap a long time ago, going the pay full price, using a month to month MVNO. Last year, when people were scrambling to get an invite to purchase a phone from that snake Oppo/OnePlus company, I ran the numbers just to see how bad it was. At the time, the Galaxy S5? was one of the hot phones, and the OnePlus, was of similar specs (the company, on the other hand was too shady for me to deal with). Using the S5, on at&t, under contract, versus the OnePlus One, no contract, using straight talk, the savings over a 24 month period, it was over 80 dollars PER month, going with the OnePlus, versus the S5. The savings was so much, that you could spend the money going with the S5, full retail, stay off the contract, and go with an MVNO and still be money ahead. The problem is, people don't think long term in anything. When the uneducated economically types walk into the stores, they see RETAIL price xxxxx, contract price xxxxx and of course they think they are getting "a deal", but if they took the time, they'd see it wasn't. All you have to do is say to yourself, how can the carrier make money? It's called user fees, taxes and overcharging for data.
I don't own any Apple products.
I know independent contractors in Canada who'd rather rent their car and computer because the cost is 100% deductible on the first year. Buying thing means dealing with depreciation and getting your tax break later.
ID: the nose did not occur naturally, how would we wear glasses otherwise? (apologies to Voltaire)
You lost me at $120/mo. Sure, if you pay a gazillion dollars for your service, even buying a new iphone every few months might make sense. Can't you get something cheaper? I pay £7.5 per month (for 1GB data, 500 minutes, 5000 texts - well beyond what I use), so something like getting a £100 phone per year is more than my service anyway. What I do actually is get a £200-£300 phone every 2 years or so. I do have an iPhone (actually two, a 4 and a 6plus) but they are provided by my work and I don't like using iOS that much on my personal phone, so I buy a separate Android to carry around.
As far as I can tell, it's the first rule of business - Figure out a way to generate recurring revenue. What business owner wants to get $500.00 from you one time and then take their hands out of you pockets? Most of these greedy bastards would take everything you have and leave you homeless if they got the chance. I worked for a major cell phone provider and it was miserable under the regime I was working for.
First of all, they hope that there are lots of "features" on your phone that you pay for and don't use or even know about.
I'll give an example : this company rolled out a "pay per use" data package and sent it to EVERY customer (even the ones with flip phones where data is basically useless) and didn't tell them about it. When these devices have a data connection they use it whether it's intentional or not.
I had tons of customers calling in saying "What is this Pay Per Use Data" on my bill? By the way, I want all of that money back.
I would go to my supervisor and was told to reimburse the customer for _some_ of the charges and then try and sell them some OTHER useless feature. It made me sick to my stomach to do that to another human being. By the way, this is leaving out all the customers who don't look at their bill and just pay it.
After that experience (luckily I don't work for those a-holes anymore) I started paying more attention to how other businesses billed for certain things and learned that this is a pretty common practice - get as much money as you can for as little as possible.
I don't mind someone trying to make a buck. We all have to have a living, but to outright rip someone off to make your living is sickening.
that you have to replace it after 12 months, maybe it wasn't a good phone to begin with. Such crap must sell for less than $100, isn't it? Oh wait...
Here is the normal total cost of ownership calculation for comparison.:
ONE YEAR UPGRADE CYCLE:
iPhone 6 64GB in 2014: $750
Decent eBay price in 2015 : -$450 (plus shipping)
Minus eBay fees: -$54
-----
TCO: $246 or $21/mo
TWO YEAR UPGRADE CYCLE:
iPhone 5s 32GB in 2013: $750
Decent eBay price in 2015: -$275 (plus shipping)
Minus eBay fees: -$33
-----
TCO: $442 or $18/mo
-- I was raised on the command line, bitch
I read an article about this in Thursday's WSJ. The article said that it's about shifting control of the customer from the carrier to Apple. I'm sure that's true but I wonder if goes a little deeper. What if part of the goal is to prevent the carriers, who don't work for Apple, from convincing a customer to go with Android. Maybe the carriers are getting more profit margin by pushing a non-Apple product. If you set the way-back clock to the mid 90s, Apple was really struggling to sell their products in the computer stores of the day e.g. CrampUSA. PCs were a commodity item and yielded a higher profit margin for the resellers. This is one reason why Apple took the step of building their own stores.
Suck them dry, they like it. And Apple needs money more than they do.
When all you have is a hammer, every problem starts to look like a thumb.
you can't afford it monthly either. Seriously, Altough it is damn expensive for a phone, it is really cheap compared to a car or a house. I don't see why anyone would need to finance it. If you do, you should be buying a cheaper phone anyways.
This just seems like a desperate move on Apple's part.
1) It says to investors that existing buyers have dried up and they need to start looking at lower-income consumers to get their sales numbers up.
2) It says to their existing customers that Apple's products are no longer high-end and exclusive and are now something even the poorest of the poor can afford.
What do you think would happen to D&G or Gucci's brand if they suddenly started ADVERTISING that their bags are available for $1 a day? I mean, it's one thing to have in-store credit that's discreetly available; it's entirely another to advertise to the world that you're essentially a rent seeking consumer vampire.
For cash.
Cash, it's this great thing, better than credit cards. Everyone takes it. There are no service fees. When you run out, you just get more. If you have no more left, you stop buying things, and you never go into debt!
-- Tigger warning: This post may contain tiggers! --
Renting/leasing a phone (or a car) generally only makes sense if you have to have the new shiny all the time.
It'll likely work out cheaper to buy a used high-end phone (or a new midrange one) and use it till it doesn't work anymore. The long-term ownership is where you save money by buying vs leasing.
But for most people it doesn't, since most people don't really need a new top-end phone every year.
It's a good deal if:
1) you upgrade every year
2) you take out Apple Care
For everyone else it's not a good deal.
Phones are different than computers, yet people still try to apply the computer mentality to it. You don't just buy a smartphone and sit back and use it until it breaks.
Actually, I do. I used a Blackberry Curve with the rollerball until it physically broke. I then got a free Android phone from my brother and used it till it broke. I have an HP Touchpad running CyanogenMod and I'm going to use it till it breaks. My current phone is a Moto G, and I fully expect to use it until it breaks.
If the vendor abandons it, you reflash it with a community distro. Simple as that...
You are buying the phone. After you've made 24 payments, the phone is yours. Apple is giving you the option to trade in your phone after one year. You're just paying about 15% interest on the phone.
The difference between a 24 month installment contract on an iPhone 6s (and getting a new phone every 24 months) and the iPhone upgrade program is way over blown. The only difference is who you pay and what you get in return. In the former you get a phone that in 12 months becomes slightly dated and less efficient and have to purchase either a 3rd party insurance plan (usually through your carrier). In the latter you pay Apple, get Apple Care insurance, and you're always using the most recent version of your smart phone. Pick your poison.
Apple has never considered "good prices" to be an important business strategy. If a couple hundred dollars are important to you, you should save your money by going with an Android phone. If being part of the Apple universe is important to you, then tighten your belt and pay up!
Nothing more than this. It always ends in tears.
"You may have heard that Apple had a little get together today. There were lots of big launches — the iPhone 6S, the iPhone 6S Plus, and the iPad Pro. Those waiting for an iPhone fix were given quite a lot of get excited about, but like your friendly local drug dealer"
.. shame on you slashdot for posting this garbage ...
Stopped reading when I got to here
Author goes on to say that the difference between buying it outright and two years of monthly payments goes to Apple after pointing out that the person is signing up for a loan provided by a bank. I somehow doubt that the bank is doing this for free. I am guessing that Apple is not seeing anything above the cost of the iPhone and the difference is going to the bank. Apple gets two things from this. The first is that their income is spread out through the year. Right now they have one huge quarter that dwarfs the others. The other thing is that they have some certainty in the number of units of the next iPhone they are going to sell.
Apple is going to give away money? No, of course not. If they make a offer, they want profit. And who doubts this?