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In Battle With Ad Blockers, Ad Industry Fesses Up To Alienating Users (iab.com)
itwbennett writes: In a post on the Internet Advertising Bureau (IAB) website Thursday, Scott Cunningham, senior vice president of technology of IAB and general manager of its Tech Lab, issued what amounts to an apology for "[losing] track of the user experience" and called on advertisers "to do better." But it may be a case of too little, too late as "a report (PDF) released in August forecasted that U.S. websites will lose US$21.8 billion in ad revenue this year due to ad blockers," writes Jeremy Kirk.
Oh, wait. No, I won't. Because it is indeed too late. I could, and did, put up with advertisements when they didn't take too much bandwidth and weren't too offensive. That time ended years ago. I now adblock on every device / every browser, and install those features for all my clients as a default. I'll never go back. You screwed yourselves and have nobody else to blame.
He's from the IAB, which actually is an important organizing group of advertising. They set standards for various protocols, etc.
So if he's saying it, it's not because users are thinking it; he's saying it because advertisers are thinking it.
"First they came for the slanderers and i said nothing."
"U.S. websites will lose US$21.8 billion in ad revenue this year due to ad blockers"
No, U.S. websites won't make an additional $21.8 billion in ad revenue due to ad blockers.
You can't lose what you don't already have. This sounds like entertainment industry economics.
Political correctness is really just herd psychology pushed by insecure people who desperately seek social conformity.
This is absolutely true, and it's why I don't run ads on my site. No ad agencies that I'm aware of allow you to screen ads in advance, and I'm not prepared to put something on my site if I don't know what it is, particularly since ads are frequently a vector for malware. Also, accepting donations in return for not running ads has been more profitable than running ads ever was.
They don't expect you to click on ads in every case. They expect you to remember WXY Corp when you're about to buy a widget or service they offer. Which is why they want their ads to be so obnoxious, so you will remember.
Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
Exactly. I remember when Google first came out with their ads and they seemed innovative because they were simple text ads. At the time, the "common knowledge" was that you needed blinking Flash ads that played sound, triggered full screen video if the mouse cursor went anywhere near the ad, and spawed a dozen pop-up ads. Anything less and users would ignore the ads. And, of course, as users tuned out your garish ads (even without using ad blockers), you needed to go even more garish to force them to pay attention.
The advertisers dug themselves into this hole with the types of ads they tried pushing on users and now they're acting surprised that users view ads in a negative manner and try to block them.
My sci-fi novel, Ghost Thief, is now available from Amazon.com.
That scummy platform is the bane of my browsing experience and the worst culprit when it comes to saturating pages in flash heavy bullshit. Enjoy this article from 2013 from suits singing the praises of how much they're going to eyefuck everyone: http://www.businessinsider.com/rtb-or-real-time-bidding-is-the-future-2013-9
Here's an overview of why RTB or real-time bidding could make the difference in mobile, digital advertising's new frontier:
It could help solve the CPM problem: The glut of ad inventory as global audiences rush into mobile has dragged on mobile display ad CPMs (CPMs refers to the cost per thousand impressions). That means publishers can't monetize their mobile audiences effectively via ads. Advocates of programmatic — or automated buying and selling — say it can deliver the scale and efficiency needed to effectively match buyers and sellers and boost CPMs.
- Leveraging location data via real-time bidding (RTB): RTB is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.
- On mobile, RTB could be extremely powerful because consumers take their devices everywhere — to the mall, the car dealership, Starbucks, etc. "You have a source of media that's with someone constantly," says Jamie Singer, director of client services at Everyscreen Media, a platform for mobile RTB that was recently acquired by Media6Degrees. "You're working in real-time, and getting information based on location."
- Helping to reach the holy grail of mobile advertising — controls and efficiencies: Believers in RTB and programmatic for mobile say they are making giant strides in perfecting their technologies, so they'll have the ability to leverage consumer data on mobile and track users as they do on PCs (while still being sensitive to privacy concerns). That will include location, contextual, and demographic data layered on top of real-time ad requests.
- Some publishers already achieve higher CPMs with RTB than they do with traditional ad networks: As a result, RTB is seeing wider adoption across the mobile ad ecosystem, and positive momentum on both sides of the equation. The sell-side is providing more premium inventory, and larger publishers. And the buy-side is seeing more demand for RTB from advertisers and agencies. Of course, RTB and programmatic are contributing to hyper-efficient markets where ad prices tend to be low. The key is for RTB to bring scale to premium mobile ad marketplaces, bring in scale-focused brands, and lift all boats that way.
FUCK YOU RTB!!!!!!!!!! LET IS BROWSE IN PEACE!!!!
Try "Project Wonderful" you have the option to screen all ads and all ad modifications.
Also the other thing you can do is create a media kit (google it) you can deal directly with the advertised and host the ad yourself if you so chose.