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In Battle With Ad Blockers, Ad Industry Fesses Up To Alienating Users (iab.com)

Posted by Soulskill on from the like-an-alcoholic-hitting-rock-bottom dept.

itwbennett writes: In a post on the Internet Advertising Bureau (IAB) website Thursday, Scott Cunningham, senior vice president of technology of IAB and general manager of its Tech Lab, issued what amounts to an apology for "[losing] track of the user experience" and called on advertisers "to do better." But it may be a case of too little, too late as "a report (PDF) released in August forecasted that U.S. websites will lose US$21.8 billion in ad revenue this year due to ad blockers," writes Jeremy Kirk.

6 of 398 comments (clear)

  1. Thanks, Scott! by Bovius · · Score: 5, Funny

    Thank goodness you speak for every advertising agency and website operator in the world. I guess we can expect a more balanced approach from here on out.

  2. Re:Little is lost "due to ad blockers" by QuietLagoon · · Score: 5, Funny
    In conversations that I've had with marketing people, they insisted that consumers want to see advertisements, if those advertisements are relevant. They showed me surveys where consumers were asked if they would want to see ads on web pages, provided those ads weren't intrusive and had relevant content. The results were more in the "yes" category than not.

    .
    How the ad industry got from the results of those surveys to disaster they are doing on web pages is a mystery to me.

  3. Re:Or put another way... by PRMan · · Score: 1, Funny

    Carl's Jr keeps on showing me misogynistic ads. I keep not going there anymore.

    --
    Peter predicted that you would "deliberately forget" creation 2000 years ago...
  4. Re: If he were really serious... by taustin · · Score: 1, Funny

    I disagree. I'd pay real money for a live video stream of that. I'm not alone.

  5. Re:Ad companies suck at their job by yodleboy · · Score: 4, Funny

    "Imagine if 95% of car mechanics at car dealerships deliberately tried to screw you"

    What do you mean "imagine"?

  6. Re:All the good TLAs have been taken... multiple t by GNious · · Score: 3, Funny

    These asshats need to pick a new TLA... IAB is already taken.

    Almost all the three letter acronyms, except the ones using very unusual combinations, have been taken. Multiple times.

    Clearly we need to upgrade to the Extended-TLA format (ETLA), which allows for 1 more letter!