In Battle With Ad Blockers, Ad Industry Fesses Up To Alienating Users (iab.com)

itwbennett writes: In a post on the Internet Advertising Bureau (IAB) website Thursday, Scott Cunningham, senior vice president of technology of IAB and general manager of its Tech Lab, issued what amounts to an apology for "[losing] track of the user experience" and called on advertisers "to do better." But it may be a case of too little, too late as "a report (PDF) released in August forecasted that U.S. websites will lose US$21.8 billion in ad revenue this year due to ad blockers," writes Jeremy Kirk.

Comments

Re:Or put another way...

[The-Ixian]

Yeah. I absolutely hate when people say this stuff.

I mean, how can you "lose" something before you ever had it?

You are predicting the future and then saying its a loss when it doesn't come true...

I mean, if I went around saying that I lost a billion dollars that I never had in the first place, people would think I was insane.