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"YouTube Red" Offers Premium YouTube For $9.99 a Month, $12.99 For iOS Users (arstechnica.com)

An anonymous reader writes: YouTube is launching a subscription plan in the U.S. called Red that combines ad-free videos, new original series and movies. The official blog post reads in part: "On October 28, we’re giving fans exactly what they want. Introducing YouTube Red -- a new membership designed to provide you with the ultimate YouTube experience. YouTube Red lets you enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline on your phone or tablet and play videos in the background, all for $9.99 a month. Your membership extends across devices and anywhere you sign into YouTube, including our recently launched Gaming app and a brand new YouTube Music app we’re announcing today that will be available soon."

41 of 236 comments (clear)

  1. The name is too long by jandrese · · Score: 5, Funny

    I suggest they shorten it to RedTube.

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  2. Fragmentation by tripleevenfall · · Score: 5, Insightful

    With all the streaming services out there, it seems like the chance of getting any single service that is of very high quality will go down. Will we continue to see content split between many vendors with no place to get everything you want in one spot? Or worse, will we start to see these streaming services start trying to sign more and more exclusivity agreements for content to wall it off for people who use other services?

    IMO, the idea of another service offering streaming movies and "new original content" is not an appetizing one. It's another subscription they are asking you to maintain, and how many are cost-cutting cord-cutters supposed to maintain at once?

    1. Re:Fragmentation by Anonymous Coward · · Score: 5, Insightful

      You cut the cord because you wanted a la carte pricing. Wish granted. Now you get to sleep in the wet spot.

    2. Re:Fragmentation by Old97 · · Score: 4, Interesting

      Make some decisions. There isn't any video content I can't live without. There is more content available than I have the time I'm willing to allocate. So I'll prioritize and buy the content at the top of my list up to the budget - money and time - I've allocated for video content. It's not that hard.

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    3. Re:Fragmentation by Dutch+Gun · · Score: 2

      How much does cable cost per month? Probably between $50 and $60 for basic, and a lot more for premium packages. Assuming you're already going to pay for internet service, that's FIVE streaming services you can sign up for and not pay more than a basic cable package. Besides which, that's on-demand and commercial-free service, so I'd consider it a superior product anyhow.

      I'm totally fine with this deal. I'm signed up for three streaming services, and it's more TV than I can realistically watch anyhow.

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    4. Re:Fragmentation by sims+2 · · Score: 5, Insightful

      Huh? assuming one person.
      netflix $7.99/mo
      amazon $8.25/mo
      youtube $9.99/mo
      crunchyroll $6.95/mo

      That brings me to $33.18/mo
      Still cheaper than basic cable.
      And I can watch what I want when I want AD FREE.

      Basic cable with 17 channels 11 of which are broadcast stations. Analog only.
      $35/mo

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    5. Re:Fragmentation by Harlequin80 · · Score: 4, Insightful

      It's not the cost I have the issue with. It is the 100 different interfaces. It's the "is this on Netflix? Hulu? HBO? Damn I can't remember."

    6. Re:Fragmentation by sims+2 · · Score: 2

      Roku seems to have that figured out better than the others. However I refuse to use a roku as looking at ad's on the main screen reminds me I am being screwed.

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    7. Re:Fragmentation by Beat+The+Odds · · Score: 2

      It's not the cost I have the issue with. It is the 100 different interfaces. It's the "is this on Netflix? Hulu? HBO? Damn I can't remember."

      That's not 100, it's 3

    8. Re:Fragmentation by zlives · · Score: 3, Insightful

      right.... because its not working out the way you thought it would!!

    9. Re:Fragmentation by Darinbob · · Score: 2

      We wanted ala carte pricing but did not get it. Netflix is not ala-carte. Hulu is not ala-carte. Amazon is not ala-carte. This new youtube is not ala-carte. Ala-carte means we get one show to pick, or maybe four shows at max. Then we can mix and choose. That ala-carte per show should be much cheaper than $8-10 a month. The problem with picking multiple streaming providers is that you get an enormous amount of overlap. Most of the shows on Netflix are probably on the other services as well.

      But may you mean ala-carte is "per channel". But streaming services don't really have the channel concept. What Roku calls a "channel" is an entire streaming service, some pay, some free, some convenient to use, some are inconvenient. But they're not the same as old style channels. So I get 95% of what want to watch is on Netflix for $8/month, but for that other 5% it means I pay another $8 or more just for one program, with no chance to try it out first to see if I like it, etc. So I skip that other 5%, I tell myself I didn't really want to watch it and besides I've got a decade of backlog to catch up on anyway.

      Granted, after all is said and done, subscribing to four different streaming services is still much cheaper than subscribing to cable!

      These new shows created exclusively for one particular service or another I can skip. I don't care enough for them to subscribe to a completely new service; just like I would never subscribe to just HBO for that one show where main characters die off at random and regular intervals. If streaming services all start migrating to exclusive original content and stop supplying the bulk of the content which were developed somewhere else, then I think they're going to have problems in the long run.

      The new youtube service sounds pointless. You can already filter out the ads. And the quality on youtube is so extremely low to start with. User made videos, almost all amateur or wannabe pros (who get a few cents every now and then), low quality stuff overall. It's too huge a price to pay per month for something of so little value.

    10. Re:Fragmentation by gfxguy · · Score: 2

      Not if you're going to have internet access anyway. In fact, adding functionality to the internet service you're already paying for just amortizes it more across more uses. Not that I'm taking sides on the issues, here - I still find it easier to DVR everything and rarely use my Netflix or Amazon (for movies, anyway) subscriptions... but, like too many people, I'm just paying for all of it, so I'm just a big sucker.

      --
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  3. That's weird... by Anonymous Coward · · Score: 4, Funny

    I already enjoy Youtube without ads.

    1. Re: That's weird... by Anonymous Coward · · Score: 5, Interesting

      You are probably in for a nice surprise soon.

  4. $9.99?! by N1AK · · Score: 4, Insightful

    I have no issue with Google trying to launch a premium video service but I'm really surprised by the price point. When Netflix is $8.99 (I think in the US) and Amazon bundles its service with prime for $99 I can't imagine Google is going to be providing a service that is worth notably more than either of these quickly.

    1. Re:$9.99?! by sims+2 · · Score: 2

      $7.99 gets you one netflix SD stream

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    2. Re:$9.99?! by Dutch+Gun · · Score: 3, Insightful

      Apples and oranges. Not all videos are created equal. Amazon, Netflix, and Hulu have full TV shows (entire series) and movies. Youtube has a bunch of user content I mostly don't give a crap about.

      I currently subscribe to three different streaming services (in lieu of cable), so I'm not averse to paying for content. It just feels like they'll need an awful lot of premium content to catch up to the other services for that price point.

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      Irony: Agile development has too much intertia to be abandoned now.
    3. Re:$9.99?! by Darinbob · · Score: 2

      That's a huge amount of ad revenue for one person over one month using only youtube. Either there's are a lot of people out there highly influence by ads who spend an enormous amount of money, or they're inflating how much a view of a 3 minute video is actually worth. In one month I am not generating $10 in additional profits just because I watched youtube, I didn't change my laundry detergent, I didn't buy a new car, I didn't go see any movies, I didn't try a new brand of beer, etc. The big purchases where it might matter are rare and I do my own research before buying.

      This all feels too much like the broken economic model during the dotcom era, the "new economy" where they valued each advertisement view much higher if it was on the internet versus views from radio, television, or print. I think companies are overpaying the advertisers and they're not measuring exactly how much they gain from each dollar paid out to an advertiser.

  5. HBO started like this by turkeydance · · Score: 5, Insightful

    pay us...no ads...well, until we change our minds.

    1. Re:HBO started like this by Smidge204 · · Score: 5, Insightful

      I'm old enough to remember the entire premise of "Cable TV" was that you paid a monthly subscription to get ad-free television.

      =Smidge=

    2. Re:HBO started like this by bws111 · · Score: 3, Informative

      You're apparently old enough to be senile, because there never was such a time. The original cable TV (60s) was just retransmission of OTA broadcasts, including the ads. The 70s introduced premium channels like HBO. They didn't, and still dont, have ads. The 80s brought 'superstations', complete with ads, and 'cable-only' channels like MTV, which had ads from day one.

  6. Anywhere you sign into YouTube? by laie_techie · · Score: 2, Insightful

    Your membership extends across devices and anywhere you sign into YouTube

    If that's the case, why do they charge more if you use iOS devices?

    1. Re:Anywhere you sign into YouTube? by ADRA · · Score: 4, Informative

      Because clearly:
        1. Apple takes a cut of recurring revenues, so YouTube passes the cost on to the consumer
        2. YouTube thinks Apple people are sheep who will surely pay extra for the same thing everyone else pays less for
        3. All of the above

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    2. Re: Anywhere you sign into YouTube? by ustolemyname · · Score: 4, Informative

      It's only more of you subscribe through an iOS device, as they must use Apple's built in in-app purchase hooks (as opposed to other platforms where you can connect to a third party payment provider).

    3. Re:Anywhere you sign into YouTube? by Trolan · · Score: 2

      Alas, Google takes the exact same 30% on apps and IAPs. They're just willing to eat it on their own platform for their own service.

      https://support.google.com/goo...

      "For applications and in-app products that you sell on Google Play, the transaction fee is equivalent to 30% of the price."

      Everything loves jumping on Apple for the 30%, but misses that it's the norm.

    4. Re: Anywhere you sign into YouTube? by 0123456 · · Score: 2

      I think the people who flock to Apple's products have already proven your second point by overpaying for second rate hardware.

      We're not paying for the hardware, we're paying for the software. My Nexus tablet has much more powerful hardware than my girlfriend's iPad, but the Nexus is far more sluggish because of Android's software overhead that requires much more RAM and CPU for the same performance.

      Not to mention that I still can't download Android 6 to get any meaningful security permissions on the Nexus.

  7. "phrasing!!!" by Anonymous Coward · · Score: 4, Funny

    youtube red... redtube

    Nah, no one is going to mistype it and get a surprise.

  8. YT will also remove videos that don't play ball by vivaoporto · · Score: 5, Interesting
    A better headline (and interestingly missing from ./ summary) comes from techcrunch: YouTube Will Completely Remove Videos Of Creators Who Don't Sign Its Red Subscription Deal

    YouTube made its top video creators an offer they literally couldn't refuse, or they'd have their content disappear. Today YouTube confirmed that any "partner" creator who earns a cut of ad revenue but doesn't agree to sign its revenue share deal for its new YouTube Red $9.99 ad-free subscription will have their videos hidden from public view on both the ad-supported and ad-free tiers. That includes videos by popular comedians, musicians, game commentators, and DIY instructors.

    It's a tough pill to swallow that makes YouTube look like a bully. Though turning existing fans into paid subscribers instead of free viewers could earn creators more than the ad revenue, forcing them into the deal seems heavy-handed.

    Google says the goal is to offer consistency, so people thinking about subscribing to Red don't have to worry about their favorite content not being available in the ad-free service. But there's no explanation why it couldn't just flag videos of those who don't sign the deal as "Not On Red", and instead had to go with a sign-or-disappear strategy.

    According to Chief Business Officer Robert Kyncl at today's YouTube Red launch event, 99% of content consumed on YouTube will be still available, noting that the vast majority of creators signed the deal. But they didn't have much choice, otherwise they'd lose out on both the previous ad revenue, the new subscription revenue, and the connection with fans.

    1. Re:YT will also remove videos that don't play ball by Kjella · · Score: 2

      From Techcrunch:

      But there's no explanation why it couldn't just flag videos of those who don't sign the deal as "Not On Red", and instead had to go with a sign-or-disappear strategy.

      Really? They expect Google to sell YouTube Red as the ad-free* version of YouTube only to have paying subscribers find that their favorite channel opted out? I'd be totally pissed if this was only 50% or 80% of YouTube because it would feel like Google was double-dipping by charging you a subscription and showing ads at the same time, it's not like you'd get a rebate watching non-Red videos. It's like learning that your all-you-can-eat buffet is actually only half of what's on the table and the rest is extra. As long as the new revenue model isn't more skewed in favor of Google, I'm totally in their corner. I'm not sure if freelance journalists ever have revenue sharing, but imagine they do and the newspaper decides to go from an ad model to a subscription model. You expect the freelancers to have a say? To have a right to have their articles published in a "free" paper piggybacking on the rest? Hell no. The business model is changing and you can either be part of that or the business partnership is ended. It's hardly the time for Darth "Pray that I don't alter it further" Vader.

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  9. April Fools Day? Or did Marissa jump ship? by xxxJonBoyxxx · · Score: 2

    >> YouTube to launch TubeRed, not to be confused with RedTube

    My only two thoughts are 1) Are we celebrating April Fools' Day early? and 2) Or is Yahoo's CEO now running YouTube?

    Either way, this is dumb and funny on many levels.

  10. Holding basic features hostage. by KerPow · · Score: 2

    Offline video, background playback, and music/audio only are features that are relatively trivial and are frequently implemented by third party YouTube players. It seems they are launching this in a poor way by even including these as "features."

  11. Ten Ways To Make a GREAT YouTube Video! by sycodon · · Score: 5, Funny

    1. Sound. Make sure it is waaay too lound or waaay too soft. Keep'm guessing.

    2. Make sure your camera jiggles everywhere. Clear pictures are way over rated.

    3. Make sure the action takes place right near the bottom. that's where Google places its Ads so we can't see anything.

    4. Put up lots of those stupid text boxes with links to stuff we should watch instead of what we wanted to watch, subscribe messages, or even better, just be fucking blank.

    5. If do just one of the text boxes, make sure it's right where all the action is so people can't see.

    6. If you do multiple text boxes, cover the whole screen with them. If you are really good, you can do them so hat we can't close them.

    7, Make sure your Title is completely unrelated to the actual content. Misleading is even better.

    8. If you do something controversial, turn off the comments so we can't tell you what a fucking ass you are.

    9. If possible, have the video go for about 5 minutes before whatever we wanted to see shows up.

    10. Use a thumbnail with pictures of tits. Everyone ALWAYS click on tits.

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    1. Re:Ten Ways To Make a GREAT YouTube Video! by Spy+Handler · · Score: 5, Insightful

      You didn't mention the biggest one: hold the phone vertically while filming so the viewers sees a vertical video with lots of empty space to the left and right. This is a must.

    2. Re: Ten Ways To Make a GREAT YouTube Video! by Darinbob · · Score: 3, Insightful

      I tried rotating the monitor, but then the picture was on its side.

  12. Re:Already do those thanks by Harlequin80 · · Score: 2

    Flexget can be configured to handle them.

  13. Uh, Youtube Had This Before Google by Kneo24 · · Score: 2

    So they're essentially going back to Youtubes roots, just that they're charging for it.

  14. Buffet style, not ala carte by swb · · Score: 2

    I would argue that the "ala carte" model we're ending up with (at least 6+ streaming services) isn't really ala carte, but more like buffet style. It's all you can eat, but not every buffet serves every item you want, so you have to buy multiple buffets to get a meal.

    I'd rather see them come up with per show or per movie pricing, where I pay for every episode or movie I actually watch.

    I suspect that even at the inflated Amazon (non-prime) Instant or iTunes pricing, it's getting to the point that unless you have a shedload of time to watch TV, you'd probably be better off not subscribing to a streaming service at all and just buy the content you want as you watch it. At least then you'll only be paying for what you actually watch and not subsidizing (again) the equivalent of 100 channels with nothing on.

    Amazon Instant and Netflix seem to have gotten worse in terms of movie selection. I use the hell out of Prime, so I don't care (as much) about it Amazon Instant, but if my kid didn't watch Netflix I would consider dropping it entirely. Plus I seem to remember where Netflix lost/didn't renew a distribution deal with somebody lately, taking away another block of content, leaving even more D grade movies. I occasionally find myself suckered into one them by the description and I'm often baffled how such awful content gets generated with what often amounts to pretty decent production values. It's like they paid for everything but writers, director and actors.

    1. Re:Buffet style, not ala carte by sims+2 · · Score: 2

      Buffet style is actually much more correct. I think I will call it that from now on.

      I can't ever seem to find anything on prime that I want to watch but like you I use the 2 day shipping constantly so it's easily worth it. Netflix has a much larger selection of things I like.

      I take advantage of the $1 no rush shipping credit on things I don't need in a hurry. So I usually have enough to rent a couple of movies on amazon instant every other month or so. I read through the leaving netflix selection every month I haven't missed anything I wanted to see yet.

      I doubt the price of the amazon instant videos will go down anytime soon but I wish more of them were available for rental. Most of the newer releases are purchase only.

      I also want to find a service that will let me convert all my dvd's and blurays to digital copies for a reasonable rate.
      Keeping in mind I only paid $1 each for my dvd's and $2 each for my blurays. Buying second hand saves quite a lot.

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  15. Google's 30% is less encompassing than Apple's by Phil+Urich · · Score: 5, Insightful

    Alas, Google takes the exact same 30% on apps and IAPs.

    Well, that's kindof true; note the exact wording though, "applications and in-app products that you sell on Google Play". If an app uses a non-Google Play mechanism for in-app purchases, it doesn't apply, and unlike Apple they don't (last time I checked) have a policy for their app store against publishing apps that offer non-"official" methods of IAP. Apple does have such a policy, though, so app developers can't opt out of the 30% overhead.

    This is why the Android Kindle app allows purchasing directly within the app, but on iOS you have to use the web browser to buy books. Amazon isn't willing to pay a 30% overhead, and on Android they can choose to forgo the provided APIs and use their own infrastructure for purchasing within apps, but they can't on iOS.

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  16. No more need to ad block! by Merk42 · · Score: 2, Interesting

    Because the only reason you all block ads is security, right? With this model, you'll totally pay the subscription so as to not have ads, right? You wouldn't continue to keep blocking ads because the real reason you do it is because you all feel self entitled to free content and just use the security/privacy of ads as a scapegoat for your behavior, right?

  17. Re:saving videos by goose-incarnated · · Score: 2

    "..while also letting you save videos to watch offline on your phone or tablet and play videos in the background." I am already doing that before viewing any lengthy video to avoid any interruptions, I wonder if they will change the way playback is working to prevent that, rigth now I just open page info->media and viola!

    It plays a sound recorded from a stringed instrument? :-)

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