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Streaming Video Is 70 Percent of Broadband Use (recode.net)

An anonymous reader writes: Streaming entertainment is now the dominant form of broadband usage in North America. A new report from Sandvine says streaming accounts for roughly 70% of downstream traffic during peak times, and 65% of total traffic. That represents a doubling of video/audio streaming since five years ago. "Much of the increase comes from YouTube and Netflix, which already accounted for more than half of your broadband usage a couple of years ago, and continue to grow. But now those services are joined by relatively new entrants, like Amazon* and Hulu, which barely registered a couple of years ago and now account for nearly 6 percent of usage." Streaming doesn't take up such a big portion of traffic on mobile, but it still takes up more than any other type of traffic. It accounts for about 41% of peak downstream traffic, and 37% overall.

17 of 89 comments (clear)

  1. Surprised It's So Low by ranton · · Score: 2

    Considering most other web content is just downloading some text and static pictures, I'm surprised only 70% of downstream traffic at peak times is streaming video. I guess that goes to show how good compression on streaming video is.

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    -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    1. Re: Surprised It's So Low by Anonymous Coward · · Score: 3, Funny

      What percentage of people watch porn for as long as they watch TV?

    2. Re:Surprised It's So Low by pipedwho · · Score: 3, Informative

      And where does bittorrent factor into all of this?

      That last 30% has to be distributed amongst all the other traditional high bandwidth users: porn, torrents, and massive software updates/downloads.

    3. Re:Surprised It's So Low by SeaFox · · Score: 5, Insightful

      That's a very good point.

      Weren't the RIAA/MPAA just telling us last year how the majority of Internet traffic was people torrenting (and assumedly pirating media)?

      Now the figures say the fast amount of usage is people consuming media legally. Guess pirating isn't the big problem they said it was.

    4. Re:Surprised It's So Low by tlhIngan · · Score: 4, Insightful

      That's a very good point.

      Weren't the RIAA/MPAA just telling us last year how the majority of Internet traffic was people torrenting (and assumedly pirating media)?

      Now the figures say the fast amount of usage is people consuming media legally. Guess pirating isn't the big problem they said it was.

      Well, that was a few years ago. In the meantime, a bunch of legit streaming services popped up - Netflix, Hulu, HBO, etc. etc. etc.

      In fact, over the past 5 or so years, the amount of traffic Netflix consumes has grown and overtaken BitTorrent as the main downstream traffic (BitTorrent is still king on upstream). The only time Netflix is dethroned are the few days Apple releases a massive update (OS X or iOS) and pretty much overwhelms the Internet for a couple of days.

      Basically, what has happened was we proved the assertion that people mostly pirate because they can't get what they want legally. Well, the rise of iTunes and other music retailers, digital downloads of TV shows and movies, streaming services like Netflix and HBO, music streaming services, pretty much goes to show that really, a good chunk of piracy was caused by the lack of legal options. (Heck, we knew iTunes did that - would people pirate music or would they buy it? The rise of iTunes' supremacy in selling music showed if you give them a consistent high quality source with little money, people will buy it over free).

      Hell, even YouTube's got decent quality content up there as well.

      Now if the rest of the world would get off their ass, look what happened in the US, and follow suit with providing legal services.

      And yes, the remaining 30% is mostly BitTorrent. But that's a huge shift from when BitTorrent was the massive user of bandwidth by far.

    5. Re:Surprised It's So Low by FlyHelicopters · · Score: 5, Interesting

      Many years ago I used to rip movies and download stuff from... sites...

      Until cheap streaming came out... Between Amazon Prime Video, Netflix, Hulu, etc. there is no longer a reason to pirate anything...

      Offer a reasonable product for a reasonable price and people will pay, including me...

      It really isn't rocket science...

    6. Re:Surprised It's So Low by Narcocide · · Score: 2

      The MPAA counts Netflix as piracy.

    7. Re: Surprised It's So Low by Anonymous Coward · · Score: 2, Funny

      Who says it isn't streaming porn?

    8. Re: Surprised It's So Low by jellomizer · · Score: 2

      The guys who are either really good or really bad.

      While I expect porn may be the most popular category in terms of number of people. It's viewership per individual is for a short burst during a period of time.

      Once they are done people will go to more "wholesome" activities. While we are sexual animals, we are more than purely sex all the time. After the cravings have been relieved other higher human functions kick in.

      Just as we are not constantly eating or thinking about eating.

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    9. Re:Surprised It's So Low by phil.swansborough · · Score: 5, Interesting

      Yes, no reason at all... Except the constant removal of your favourite shows. Or things never turn up in your country because, you know, agreements and stuff. Or not being able to watch where you want because of bandwidth issues. Piracy is still the number 1 user friendly service, you get all the stuff as soon as it's out and no-one can take it away on a whim or because a new deal wasn't cut.

    10. Re:Surprised It's So Low by pnutjam · · Score: 2

      True, but it can often be near impossible to find less popular stuff as torrents also.

  2. All steaming video? by burtosis · · Score: 2

    How much of this is actually just video advertisements? Without ad blocking software on im just spammed with video on every page. Moreover you have to sit through advertisements on many of the popular streaming services. I would be interested to know the total bandwidth involved as a percentage of total bandwidth.

  3. What did you expect. by deviated_prevert · · Score: 2, Interesting
    Ever since Microsoft hatched windows vista and then proceeded to to screw over everybody with windows 8 and now the biggest " all your files are belong to us " release of windows 10 that screws over 7 with an automatic update. I am surprised this time they didn't hire the Stones to re release one of their songs and change the lyric from HEY HEY YOU YOU to Hey Hey who you you get onto our cloud. Like a scene from a rock and roll horror picture with a zombie geriatric rock band suddenly comes back to change history. I keenly remember having to use trumpet winsock to even get a dial up connection to work because Microsoft was to desparate to write their own stack for the net and realized that they would have to dominate the net as well as businesses to expand their empire. NOW we have a pile of zombie users watching of every crap movie they can watch on their Microshaft or to a lesser extent Crapple toy computer. Add all that to cell phones watching shit on the net regardless of whether it is LTE, 3g wifi at Barfucks or whatever and you have a recipe for internet chaos.

    Today Shaw internet went out on Vancouver Island for the longest period of time I have ever seen it down. I am willing to bet it was not a hack or a fiber optic problem that took down Shaw today. If we continue to use the net for entertainment purposes then it is obvious that the infrastructure will by necessity will need updating. Like our highway systems and everybody in a car there are going to be major traffic problems that will cost us billions in lost time waiting to get things done stuck on the internet or on the freeway.

    The bandwith problems are not coming from slashdotting the way it happened once upon a time in the good old day. And they are certainly not coming from me downloading torrent isos of bsd and linux, my son in law downloads over 200 gig a month in movies I rarely get over 4 gig a month use out of shaw and that is with all of our household network use including my wifes work, my music uploads and downloads and my audio work. So yes it is movies and streaming entertainment that is causing the pipes to plug. Trouble is the plumbers at microsoft and crapple are hard at it putting in bigger pipes so the shit shows can stream everywhere and your toilet is now in your living room and real computers are in the bathroom going for a shit!

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    1. Re:What did you expect. by DanJ_UK · · Score: 2, Funny

      You need to drink less caffeine.

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      - Dan
    2. Re:What did you expect. by mwvdlee · · Score: 2

      You forgot to write "Microsoft" as "Micro$oft".

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  4. Illegal downloads by El_Muerte_TDS · · Score: 3, Interesting

    This conclusion does not match with the extensive research of the movie industry that they are losing billions on illegal downloads of movies. Unless... as 70% is considered legal streaming they must be making twice the money on streaming than they lose on illegal downloads.

    1. Re:Illegal downloads by Kjella · · Score: 2

      You're making the false assumption that all content is worth the same. I could put up an hour of me being a goofball on YouTube and be happy to be legally streamed for fifty bucks of ad revenue, while HBO might be slightly annoyed if that's all an episode of Game of Thrones grossed. It's a bit like measuring shoplifting by weight when people steal diamonds and pay for groceries.

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