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Streaming Video Is 70 Percent of Broadband Use (recode.net)
An anonymous reader writes: Streaming entertainment is now the dominant form of broadband usage in North America. A new report from Sandvine says streaming accounts for roughly 70% of downstream traffic during peak times, and 65% of total traffic. That represents a doubling of video/audio streaming since five years ago. "Much of the increase comes from YouTube and Netflix, which already accounted for more than half of your broadband usage a couple of years ago, and continue to grow. But now those services are joined by relatively new entrants, like Amazon* and Hulu, which barely registered a couple of years ago and now account for nearly 6 percent of usage." Streaming doesn't take up such a big portion of traffic on mobile, but it still takes up more than any other type of traffic. It accounts for about 41% of peak downstream traffic, and 37% overall.
Considering most other web content is just downloading some text and static pictures, I'm surprised only 70% of downstream traffic at peak times is streaming video. I guess that goes to show how good compression on streaming video is.
-- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
Apparently it dosent take any bandwidth at all its all just youtube netflix and hulu.
How much of this is actually just video advertisements? Without ad blocking software on im just spammed with video on every page. Moreover you have to sit through advertisements on many of the popular streaming services. I would be interested to know the total bandwidth involved as a percentage of total bandwidth.
Today Shaw internet went out on Vancouver Island for the longest period of time I have ever seen it down. I am willing to bet it was not a hack or a fiber optic problem that took down Shaw today. If we continue to use the net for entertainment purposes then it is obvious that the infrastructure will by necessity will need updating. Like our highway systems and everybody in a car there are going to be major traffic problems that will cost us billions in lost time waiting to get things done stuck on the internet or on the freeway.
The bandwith problems are not coming from slashdotting the way it happened once upon a time in the good old day. And they are certainly not coming from me downloading torrent isos of bsd and linux, my son in law downloads over 200 gig a month in movies I rarely get over 4 gig a month use out of shaw and that is with all of our household network use including my wifes work, my music uploads and downloads and my audio work. So yes it is movies and streaming entertainment that is causing the pipes to plug. Trouble is the plumbers at microsoft and crapple are hard at it putting in bigger pipes so the shit shows can stream everywhere and your toilet is now in your living room and real computers are in the bathroom going for a shit!
This message was not sent from an iPhone because Peter Sellers really was a deviated prevert without a dime for the call
Sounds highminded, though I'm not completely unsympathetic...
The lie is Shaw was down for more than just two hours we did not get our node on the hub back until just and hour ago at about 9 pm pacific! The story but only part of the problem! They are still having trouble all over the place and their business customers are in a blue funk to say the least!
This message was not sent from an iPhone because Peter Sellers really was a deviated prevert without a dime for the call
This conclusion does not match with the extensive research of the movie industry that they are losing billions on illegal downloads of movies. Unless... as 70% is considered legal streaming they must be making twice the money on streaming than they lose on illegal downloads.
The intertubes has become the haunted goldfish bowl. Personally, I think we should 'leave' port 80/443 and start somewhere else, but how long before that gets filled up with pictures of cats and Donald Trump too? Oh, despair...
On y va, qui mal y pense!
Quadruple everyone's bandwidth. It will drop from 70% to 70% / 4 ...or just 17.5%.
Problem solved!
File sharing protocols are throttled while the real bandwidth hogs, the streaming couch potatoes, drive up the network costs that we all pay. Peak demand defines the required network capacity! I say stop the injustice! Stop making us subsidize streaming with our off-peak usage!
It would be even higher if for-pay Hulu didn't still have commercials in the shows. Once I read that, I didn't even consider getting it. I watched all (well, still maddeningly waiting for the last half) of Mad Men on Netflix; I can't imagine bothering to watch even a show about advertising that is interrupted by advertising.
Have you guys tried Crackle? Because I have and even though it's free I absolutely hate it. There's ads. Okay, that's the price of free I suppose, but the problem is with the ads themselves:
1. The ads will cut the TV show or movie without warning, right in the middle of a scene. It's like the ads are on a fixed timer instead of knowing where they can be played. Whoever thought this was a good idea is a complete idiot. Strike one.
2. There's only half a handful of ads that play over and over. Last time I tried Crackle, there was only three ads during the movie. I'm not saying I watched three ads, I'm saying I watched something like 12 or 15 ads but it was always the same three. What kind of moron thinks showing the same ads multiple times will make us want to buy the products? It has the opposite effect on me. I hate the products shown in the ads because I'm annoyed at seeing the same crap ads multiple times. Strike two.
3. Most of the time there's so few different ads to be played that they'll stream the same ad twice during a block of ads. As if seeing the same two or three ads multiple times wasn't annoying enough! Strike three!
Until they fix these issues, I won't be using Crackle. Only business suits can make stupid decisions that will drive people away from something free.
You could always combine spam and video streaming.
The issue expressed in the comic to which you refer has since been addressed through the HBO Now service.
A "get onto our cloud" jingle sounds plausible given the music choice Microsoft made for the Windows 95 ad campaign two decades ago. It makes a grown man cry.
Between Amazon Prime Video, Netflix, Hulu, etc. there is no longer a reason to pirate anything
Anything? Let me know when the film Song of the South, the film Pinocchio and the Emperor of the Night, or the TV series Spartakus and the Sun Beneath the Sea becomes lawfully available in the United States on streaming or even on DVD.
Oh, Internet. What has happened to you?
Oh Internet tried to kill Encyclopædia Dramatica, but it failed as it was stricken down to the ground.
According to my research (internet) Sandvine is the leader in DPI (Deep Packet Inspection) market space.
http://askaralikhan.blogspot.com/