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Mozilla Co-Founder's Ad-blocking Brave Browser Will Pay You Bitcoin To See Ads (pcworld.com)

An anonymous reader writes: Brave, a new privacy and speed focused web browser for Windows, Mac, Linux, iOS, and Android, backed by Mozilla co-founder Brendan Eich, will pay its users in bitcoin to watch ads. From a PCWorld article, 'Under this plan, advertisers pay for a certain number of impressions, and Brave aggregates those payments into one sum. Websites that participate in the scheme get 55 percent of the money, weighted by how many impressions are served on their sites. For both users and publishers, Brave deposits the money into individual bitcoin wallets, and both parties must verify their identity to claim the funds. This requires an email and phone number for users, and more stringent identification steps for publishers. Users who don't verify will automatically donate their share of the funds back to the sites they visit most.' It appears Brave's strategy hinges on, among other things, collecting your browsing data to display relevant ads. The aforementioned article also says that users will have an option to block all ads by paying a monthly subscription to Brave. Not sure how many people would want to buy that.

159 comments

  1. pay me to Not Block ads by turkeydance · · Score: 5, Interesting

    i'll bite. still won't watch the ads, though.

    1. Re:pay me to Not Block ads by Anonymous Coward · · Score: 0

      Wont even browse them, there is a bot for that!

    2. Re: pay me to Not Block ads by Cyberpunk+Reality · · Score: 1

      Will they pay you for the malware that gets installed on your computer or is that already covered?

      --
      Rule 35 of the internet: "If it can be hacked, it will be". - Charles Stross
    3. Re: pay me to Not Block ads by Anonymous Coward · · Score: 0

      Ok, this could work.

  2. Subject of Comment by Anonymous Coward · · Score: 1

    This is something. I don't know if I should find it interesting, laudable, or horrifying.

    I bet it would take less than 10 hours, for someone to be heavily abusing the system.

    1. Re:Subject of Comment by Anonymous Coward · · Score: 1

      Two choices:

      1) It makes enough money for anyone to notice or care:
      - Suddenly an epidemic of bots that appear to be people look at web pages everywhere and consume bandwidth and processing time to mine bitcoin out of the wallets of advertisers

      2) It doesn't make enough money for anyone to notice or care:
      - No-one notices or cares.

    2. Re:Subject of Comment by Stoutlimb · · Score: 5, Interesting

      Personally I find it hard to quantify how much money I should be paid to face the greater risk of malware infection. I value my data and time very highly, so it's unlikely they could pay me enough.

    3. Re:Subject of Comment by Noah+Haders · · Score: 1

      a lot of people pay for AV software and even AV subscriptions, so that's quantifying how much those services are worth.

    4. Re:Subject of Comment by Koby77 · · Score: 1

      Considering that more ISPs now have a data cap, I would like to see a quantification of how much data the advertisements eat up, and then multiply that data as a fraction of the monthly cost. We could use that as an absolute bare minimum.

    5. Re:Subject of Comment by Anonymous Coward · · Score: 0

      *cough*
      AWS account with script to launch tens of thousands of virtual machines, each running a bash script to crawl the entire web
      *cough*

      Instant billionaire.

    6. Re:Subject of Comment by Blaskowicz · · Score: 1

      In much of the world there is a condition to be uncapped, which is : get a DSL, cable or fiber connection.

    7. Re:Subject of Comment by Anonymous Coward · · Score: 0

      My thoughts exactly.

      It is impossible to check if there is (living) piece of meat receiving the advert.

    8. Re:Subject of Comment by Anonymous Coward · · Score: 0

      Run the browser in Sandboxie.

    9. Re:Subject of Comment by tepples · · Score: 2

      And there's a condition for that condition: buy a house in the service area of a DSL, cable or fiber connection. A lot of especially rural places have only satellite, only cellular, or a choice between satellite and cellular.

    10. Re:Subject of Comment by ncc74656 · · Score: 1

      Even that isn't a guarantee of an unmetered connection. There's supposedly a limit on my cable-modem connection, though I've never been throttled or charged a fee for exceeding that limit.

      --
      20 January 2017: the End of an Error.
    11. Re:Subject of Comment by anti-disney · · Score: 1

      Isn't Comcast who happens to be the leader in most markets planning on a data cap? If they are successful, the rest of the high speed ISP's will also see data caps as a good idea. For example, Verizon was the first cellular carrier to consider data caps and most of the remaining carriers followed suit. There are some that may have unlimited plans but you usually get lousy service from them so it isn't worth switching to their unlimited plan. Some carriers such as Centurylink already have a form of data cap such as if your household uses a certain amount of bandwidth, they will tell these customers that they will need to buy a business ISP plan.

  3. Pay me to see ads by Anonymous Coward · · Score: 0

    Now if Comcast, att uverse, direct TV, etc would apply this policy...

  4. Sorry by C18H27NO3+ · · Score: 4, Interesting

    I'm not enabling the ability to see ads for the sake of bitcoins when doing so is a potential avenue for malware. You want to vet the advertisers and take on full liability in case of wrongdoing then maybe I'll consider it.

    1. Re:Sorry by sumdumass · · Score: 1

      Isn't that part of the point? They vet the ads and serve the safe and unobtrusive ones? Outside of taking liability, its there.

    2. Re:Sorry by rtb61 · · Score: 2

      The whole idea is nucking futs. So how many browsers tabs do you want people to open in the background, they pay no attention to in order to stream ads. WTF is going on with marketing insanity where it is no longer about selling products but just selling advertising to, pretty much no longer generates sufficient sales to justify that advertising. It seems most internet advertising is targeted at advertisers convincing them to buy more and more internet advertisements. All this in a collapsing market where the middle class, the spenders are shrinking and getting poorer each and every day.

      --
      Chaos - everything, everywhere, everywhen
    3. Re:Sorry by CanadianMacFan · · Score: 1

      I think it was around 1999 when there were apps that ran on your desktop to show ads and as long as your mouse was active (moving every 15 or 30 seconds or so) then you would get paid for the ads shown. So of course it wasn't long before utilities came up that would move the pointer to simulate the mouse being moved and you could walk away from your computer for hours at a time.

    4. Re:Sorry by stephanruby · · Score: 1

      I'm not going to do it either. Mozilla has really jumped the shark on this one (actually, my mistake, it's not Mozilla that's backing this, it's one of the Mozilla co-founders that's backing it, but still that guy is an idiot).

      What they're suggesting is already happening. You can get loyalty points if you watch ads and fill out surveys. And you can convert these loyalty points to cash (not that you can make much from this unless you're doing it from India with puppet accounts and proxies in the United States).

      This is nothing new. The only thing they're adding is bitcoins into the mix.

    5. Re:Sorry by Noah+Haders · · Score: 0

      > So how many browsers tabs do you want people to open in the background, they pay no attention to in order to stream ads.

      Likely they would put a huge weighting on pay per click rather than pay per impression. Not that this metric couldn't be gamed as well.

      > It seems most internet advertising is targeted at advertisers convincing them to buy more and more internet advertisements.

      Internet advertising, like any business, is focused on the customers that pay its bills.

      > All this in a collapsing market where the middle class, the spenders are shrinking and getting poorer each and every day.

      Call and complain to Donald Trump. Alternatively Bernie Sanders. Two sides of the same coin, really. Like the Force.

    6. Re:Sorry by Anonymous Coward · · Score: 0

      Fuck the establishment - vote Sanders / Trump in 2016!

    7. Re: Sorry by Anonymous Coward · · Score: 0

      Yeah, and what happened shortly after?

      Dot COM crash.

    8. Re:Sorry by Anonymous Coward · · Score: 0

      Right. And they never paid a fraction of what they said. Many never paying at all.

      Second verse same as the first.

    9. Re:Sorry by Blaskowicz · · Score: 3, Funny

      The US risks ending with a Clinton vs Trump finale. One is an egotistical, violent maniac warmonger and right-winger. The other one is Donald Trump.

    10. Re:Sorry by Anonymous Coward · · Score: 0

      How do you think they will mine these bitcoins ? The first ad will install a bitcoin miner on your system.

    11. Re:Sorry by AmiMoJo · · Score: 1

      Set up a VM with Brave browser and one of those key macro apps to keep pressing F5 to refresh the page and see more ads. Could be a nice little earner and no worries about malware, just reload a clean snapshot periodically and firewall everything except that one site and the ad server.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    12. Re: Sorry by Anonymous Coward · · Score: 0

      Hehe yea I tried this back in the day. I made over $5000 in a month. Never got paid.

    13. Re: Sorry by Dynedain · · Score: 1

      I got a check for $10 or $15 out of it. But I figured out the game early. By the time everyone was doing it, it was too late for the company.

      --
      I'm out of my mind right now, but feel free to leave a message.....
    14. Re:Sorry by ncc74656 · · Score: 1

      Clinton? Right-winger? She's many things, none of them good, but take it from an actual right-winger: Hillary Clinton is not one of us.

      --
      20 January 2017: the End of an Error.
    15. Re:Sorry by Noah+Haders · · Score: 1

      She's not a tea party or an evangelical, but she's very close to a moderate republican. She's owned by the same corporate interests that own jeb bush and company. They're different on the requisite social issues, abortion, etc, but I don't think they really care about that anyway.

    16. Re:Sorry by anti-disney · · Score: 1

      How are they going to insure the ads are safe. Even reputable sites have been subject to drive by download attacks and they have gone with an internet advertiser who insisted that they serve only safe ads. In addition, should a user be forced to give up bandwidth, and be annoyed as they are trying to read because of some obnoxious video playing? A lot of people have slower internet connections and these ads steal a bigger chunk of their bandwidth meaning it will take much longer for them to browse sites. These ads are run on the users computer which also steals clock cycles from their CPU to serve up these annoying advertisements.

    17. Re:Sorry by sumdumass · · Score: 1

      My understanding is that they will have their own ad network and vet the ads. The ads are supposed to be unobtrusive but if people think it is to much of a strain on their internet, I suppose they just use something else.

      Everything about this is opt in. You have to download a browser and actually use it. If you find problems you can either move on or contact the company and try to get them to improve it.

      I think the difference between this and something like adblock and similar is that the site gets to generate some revenue. If they do it right and actually control the ads, you will not see the malicious or obnoxious ads. Perhaps they could even be relevant to the site your visiting too.

    18. Re:Sorry by anti-disney · · Score: 1

      I won't be opting in by downloading this browser. I think ad designers also need to realize that some of us have slow internet connections (I have only 1.5 Mbps) and these video ads steal precious bandwidth. It is also hard for me to read a website when there is video advertisements playing that I cannot stop which is the main reason (in addition to security) that I use NoScript and AdBlock.

  5. THis is beautiful by goombah99 · · Score: 2

    I love this flipping of the equation! I can't imagine it's a lot of money but I like it putting the control to default off but letting me decide if I want to opt in. then compensating me. the feeling would be more important than the cash. and if it works we could have a world where it's default-off without an arms race in ad-blocking software. Ad blocking software is broke as a model because the ad blockers themselves track me, and it makes browsing unstable when it doesn't work right. Worse ad blocking is all or nothing. Sure you can limit by web site but you can't limit it by avertiser type. I'm happy to have some advertisers I'm interested in funnel interesting ads regardless of what site I visit.

    --
    Some drink at the fountain of knowledge. Others just gargle.
    1. Re:THis is beautiful by wvmarle · · Score: 2

      Considering individual publishers started law suits against AdBlockPlus, there is A LOT of money at stake.

    2. Re:THis is beautiful by SNRatio · · Score: 1
      How about three options:

      1. No ads

      2. Ads are served but there is no tracking of who was served (unless you click).

      3. Business as usual.

    3. Re:THis is beautiful by Anonymous Coward · · Score: 0

      I love this flipping of the equation! I can't imagine it's a lot of money but I like it putting the control to default off but letting me decide if I want to opt in . . .

      I've always felt a little weird about ad blockers. I mean somehow this is the default position, that something is being forced on you, and the ad blocker is changing that. The proposition was always what you described though. You opt in by going to sites with ads. If the ads are too much, you don't go to that site. Ad blockers are basically letting you have the cake and eat it too, which is a fine thing, it's just not how it tends to get portrayed.

    4. Re:THis is beautiful by Blaskowicz · · Score: 4, Interesting

      I had to put an ad blocker on a Windows computer the other day, because YOUTUBE pushed an ad that said "One of your drivers is outdated", localized in our language. It was not emulating Windows dialogs, but to an untrained user looked like some sort of system prompt anyway which might have lead to crapware or adware be installed, but could as well be a tech support scam.

      The ad scared me, so I thought the end user didn't deserve to be used like that. Another ad somewhere may have told him he had a virus (you used to laugh that crap off ten years ago, but well)
      I suppose the alternative could be that I design and write a three-month crash course about computers (starting with "the computer has a CPU, memory and I/O. The CPU runs a programme made of machine language instructions.."), Windows and the Internet. Then teach the course over monthes, and evaluate my friend.
      Or take one minute to install an ad blocker. (and very few other tasks, such as reversing the free antivirus's decision to lock itself, and unpinning the blue E from the task bar)

    5. Re:THis is beautiful by Anonymous Coward · · Score: 1

      No, I don't opt-in to anything by visiting a site. It's sad that so many site owners think that's how it works, so I am forced to filter out all of their trash just to be able to even see if the site has any value.

      Regardless of all arguments, this is my PC and what gets transmitted to it and displayed is entirely, 100% my decision and nobody else's, full stop.

    6. Re: THis is beautiful by cyber-vandal · · Score: 1

      Sadly there are sites with useful information buried in the ad garbage. Tech blogs for example may have exactly the info I need but Google doesn't warn you that these sites are festooned with bullshit ads. I'm happy for the owner to receive compensation for their help but not if it puts malware and/or a ton of tracking cookies on my computer.

    7. Re:THis is beautiful by Anonymous Coward · · Score: 1

      I've always felt a little weird about ad blockers. I mean somehow this is the default position, that something is being forced on you, and the ad blocker is changing that. The proposition was always what you described though. You opt in by going to sites with ads. If the ads are too much, you don't go to that site. Ad blockers are basically letting you have the cake and eat it too

      Wrong, wrong, and wrong.

      Ads existed for a long time before ad blockers. You seem to have forgotten why ad blockers came into existence. It's not because someone decided they wanted to screw websites. It's because websites decided they want to screw users with (a) pages crammed full of so many annoying, obnoxious ads that it became impossible to view the content and (b) websites accepting ads from anyone, with no vetting whatsoever, resulting in ads become a major distribution method for malware.

      Two websites I used to read frequently, now won't let you in if you are using an adblocker. So i just don't go there any more.

    8. Re:THis is beautiful by Anonymous Coward · · Score: 1

      This exactly.

      I used to run google ads, I'd have one small banner on the side of my page, maybe one at the bottom. Never flash. Then they terminated my account for unknown reasons. When I went looking for a different network, EVERY single one of them was nothing but flash ads, autoplaying videos with audio, and pop unders. I just want text ads or a simple image, but none of the networks seem to want to serve those.

    9. Re:THis is beautiful by AmiMoJo · · Score: 1

      Bad news, the computer was infected by malware. YouTube doesn't do that kind of advertising. They do video ads. It looks like some malware injected an ad into the page. An ad-blocker only masks the infection, but it's still probably harvesting your personal data and spying on you.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    10. Re:THis is beautiful by justthinkit · · Score: 1

      While you're at it: different pay rates for enabling JS, Flash and whatever else is suspect.

      --
      I come here for the love
    11. Re: THis is beautiful by corychristison · · Score: 2, Insightful

      Lazy web site owners are what caused all of these issues.

      They placed all of their trust into a third party to literally make money for them.

      Personally, my opinion is if you have content compelling enough to monetize (which is very few sites these days, as they are all click-bait designed to shove ads down your throat), do the fucking leg work to secure a few sponsors for the site.

    12. Re:THis is beautiful by bazorg · · Score: 2

      Similar thing happened with a new Android tablet I got my hands on. The minute I visited a sports/news website (legit, major in the country where it's from), a "virus alert" replaced the webpage, and the tablet wouldn't stop beeping until I closed that Chrome window. Firefox and adblock it is, thank you very much.

    13. Re:THis is beautiful by Anonymous Coward · · Score: 0

      It is actually a pretty common driver updating Ad. The program itself is semi legit if it is the one I have seen, though the way they advertise it is morally bankrupt and about as scummy as you get. Sadly google care more for the advertising dollar then about how they are screwing their users.

    14. Re:THis is beautiful by kmoser · · Score: 1

      While you're at it: different pay rates for enabling JS, Flash and whatever else is suspect.

      There's no amount of money you could pay me to enable Flash.

    15. Re:THis is beautiful by Shadow+IT+Ninja · · Score: 1

      Android device manufacturers frequently do their own customizations to Android and thrown a bunch of bundled apps, a practice which was a demonstrated failure for Microsoft Windows. In the Microsoft antitrust trial, PC manufacturers said that they wanted the ability to customize Windows so they could compete against other PC manufacturers based on software as well as hardware. The result was PCs loaded up with lots of crapware, and sometimes, even malware right out of the box. The same thing is happening with Android now. If you really want to use Android, your best bet is to get a device which can run CyanogenMod. Then, as soon as you get it out of the box, wipe it and install a fresh copy of CyanogenMod.

  6. Subscription goes mainly to publishers by Anonymous Coward · · Score: 0

    users will have an option to block all ads by paying a monthly subscription to Brave

    It's relevant that Brave gets 5% of these subscriptions and the rest is distributed to publishers on a weighted basis (I assume it's weighted on the user's visits).

  7. That sounds great by U2xhc2hkb3QgU3Vja3M · · Score: 1

    If only I can access my so-called "preferences" profile to edit the categories I'm actually interested in instead of letting ad companies "guestimate" my interests from websites I'll only visit once in my lifetime.

    This requires an email and phone number for users

    Oh, so I can get called by telemarketers? Sorry but you lost me with this requirement.

    1. Re:That sounds great by wvmarle · · Score: 3, Insightful

      If only I can access my so-called "preferences" profile to edit the categories I'm actually interested in instead of letting ad companies "guestimate" my interests from websites I'll only visit once in my lifetime

      I know of only a few web sites that, imho, get their ads right. And they're all sites that do it in-house.

      Why they get it right? They serve ads that are related to the content. A web site that serves as market place for recycling companies, serves ads of those very companies as well. They passed right through AdBlock (for not coming from one of the major networks I guess), and proved interesting as I visited that site with the purpose of getting company contacts in that trade.

      Google's ads on the search page are also generally relevant (though they're getting intrusive now and harder to distinguish from organic results). Those are based on what you're looking for there and then, not what you were looking for last week or last month.

      So the only ads that I've found useful and relevant to me, are the ones that were served to me without any profiling of myself (except a geolocation on my IP for Google's ads, as many are localised). No massive databases where my browsing has been tracked or anything.

      Now all the rest is blocked by AdBlockPlus. Mostly for being annoying. After a reinstall of the computer I not always install it right away, but after a while the ads get so annoying (flashing, floaters) that I install it again. Most of the ads I see in those periods have nothing to do with my interests. Most are generic ads (like the billboards along the roads), that's OK as long as they don't flash or so. Again no need to do any tracking or profiling to serve those.

      It is really time for a new ad network that can offer more bang for the buck to advertisers. They serve only "acceptable ads" that can bypass AdBlock; these ads don't contain any scripting (plain JPG) so can not serve malware; less cost per impression for the advertiser and higher payout for the publisher as the network doesn't spend any money on large-scale tracking servers but just uses the content of the publisher's site to target ads.

    2. Re: That sounds great by Anonymous Coward · · Score: 0

      Google voice number? Burner phone number? Nobody said it to be your REAL number.

    3. Re:That sounds great by CanadianMacFan · · Score: 1

      Oh they'll get it right. Once they have your phone number they can go out and buy a whole lot of extra information about you in order to target the ads.

    4. Re: That sounds great by U2xhc2hkb3QgU3Vja3M · · Score: 1

      Google voice in Canada? Yeah right.

    5. Re: That sounds great by corychristison · · Score: 1

      Twilio, VOIP.ms, and other VOIP providers can provide you with cheap (global) phone numbers for around $1 USD per month.

      Personally I use VOIP for my business, both a local and Toll Free number.

  8. Wow. What a Racket. by ewhac · · Score: 4, Insightful
    So, let me get this straight. Brave will either collect money from advertisers and maybe pay some of it to Web site operators based on delivered impressions; or Brave will collect money from users under the guise of a "subscription."

    Why does this parse as "scam" to me?

    What exactly would I, a "subscriber," be subscribing to? "Look at all this lovely personally identifiable data we've collected. Sure would be a shame if something happened to it..." Yeah, the word "subscription" doesn't properly describe that kind of transaction...

    And what's to prevent me from launching a phalanx of Brave browsers and have them randomly surfing the Web and accumulating Bitcoin for watcching ad impressions? Sockpuppetry is still trivial. Hell, why would I need to use the Brave browser at all; I could just emulate the protocol and then install the client on millions of compromised Windows machines...

    This strikes me as really goddamned dumb...

  9. Easy money by ark1 · · Score: 1

    1. Create a bot to randomly crawl pages. 2. Profit?

    1. Re:Easy money by Registered+Coward+v2 · · Score: 1

      1. Create a bot to randomly crawl pages. 2. Profit?

      Why randomly? Create a bot to click to site you like, click on links to articles on the site, scroll down page, return to main page and repeat. You would mimic real browsing habits and with a VM could run it independent of your main machine. Shut it down at about the same time and start up after you "sleep" to avoid being deemed a bot.

      --
      I'm a consultant - I convert gibberish into cash-flow.
    2. Re:Easy money by ark1 · · Score: 1

      Randomize to protect your privacy

    3. Re:Easy money by Anonymous Coward · · Score: 0

      1. Create a bot to randomly crawl pages.
      2. Profit?

      Why randomly? Create a bot to click to site you like, click on links to articles on the site, scroll down page, return to main page and repeat. You would mimic real browsing habits and with a VM could run it independent of your main machine. Shut it down at about the same time and start up after you "sleep" to avoid being deemed a bot.

      Not easy money, because they are going to pay you based on your browsing/purchasing habits and potential ability to incentivize you to buy something on their site or getting someone to buy something on a site, not just impression based, even if they say it is that will quickly die.
      Either you will be a high quality lead and they will pay better and better money for your eyeballs or your reputation is going to lower until they wont pay you a fart to visit their website.

    4. Re:Easy money by Registered+Coward+v2 · · Score: 1

      Randomize to protect your privacy

      You've already given them an email and # number, so they know who you said you were; of course you've created a throwaway email account and phone number that is not tied to any real information so they really don't know you. At that point, you want to appear to be a real person to minimize the chances of them deciding you merely are a bot collecting cash. Running a bot in a VM or on a completely separate machine, connected via a VPN, minimizes the chances of a cookie hanging around to detect the real you, while following a semi-regular pattern of web sites, clicking on ads, etc. helps defeat attempts to id bots. If this ad model is successful and impressions yield sales, you simply become noise in the signal and can continue to generate payments without actually doing anything. Privacy in this case is giving out information to satisfy them without revealing who you are. It's a lot like the discount cards a supermarket offers. As long as they have my name, Attila T. Hun, any address and phone number with an area code followed by 555 7867 they are happy even though none of it is real. My purchases just become noise in the data beyond knowing someone bought X at store Y on Z. You are in essence kidding in plain sight.

      --
      I'm a consultant - I convert gibberish into cash-flow.
    5. Re:Easy money by angel'o'sphere · · Score: 1

      As long as they have my name, Attila T. Hun, any address and phone number with an area code followed by 555 7867 they are happy even though none of it is real. My purchases just become noise in the data beyond knowing someone bought X at store Y on Z.
      As soon as you charge money for this: it is fraud.

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
  10. Online Ads Killed Micropayments by Anonymous Coward · · Score: 0

    Back in the late 90s and early 2000s lots of people were working on micropaymetns for things like paying content creators. But then advertising really took off and sucked all the oxygen out of any alternatives.

    I don't know if Eich's plans will work, but I applaud him for recognizing that bitcoin micropayments have the potential to displace online advertising (and all of the big brother profiling crap that is associated with it).

    I think it is reasonable for him to offer a "baby step" version that doesn't cut the advertisers out of the picture just yet because people need time to adjust to any new paradigm, after all Rome wasn't built in a day. But it seems clear to me that his end goal is the one where the user pays some monthly amount and that money is distributed across all of the participating websites which the user visits. That might not destroy the ad industry, but it will shrink it down to a size that is no longer a threat to internet freedom and civil liberties.

    1. Re:Online Ads Killed Micropayments by Anonymous Coward · · Score: 1

      The fact that it uses Bitcoin makes it a non-starter for most normal people. Not only does it require people to adopt Brave, but it also requires them to adopt Bitcoin, too! Normal people don't care about Bitcoin. They don't want to waste their time with it. They don't want to bother learning it. If they can't pay for it with cash or their credit card, then they won't bother with it, and never will.

    2. Re:Online Ads Killed Micropayments by Anonymous Coward · · Score: 0

      Normal people don't care about Bitcoin.

      That might be changing. Traveling around Latin America and Europe, I am seeing more and more self-service payment kiosks offering Bitcoin-related services.

    3. Re:Online Ads Killed Micropayments by Anonymous Coward · · Score: 0

      The bitcoin implementation need not be visible to the user. Just like the user doesn't know jackshit about payment processing systems for credit cards. I don't know if Eich has exposed bitcoint to the user or not, all I'm saying is that it isn't necessary. The user pays their monthly fee to Brave and they handle all the micropayments to the websites.

    4. Re:Online Ads Killed Micropayments by itamihn · · Score: 1

      I've never seen an ATM Bitcoin in person.

    5. Re:Online Ads Killed Micropayments by 110010001000 · · Score: 1

      My Mom installed one in her basement.

    6. Re:Online Ads Killed Micropayments by Anonymous Coward · · Score: 0

      Do you live in a big enough city?
      Have you looked for one?

      You can easily buy bitcoins with a credit card. Companies like Dell, Microsoft, Overstock, Newegg and DishTV take payments in bitcoin using a bitcoin payment processor.

  11. Go take a flying f*** at a roling doughnut! by Anonymous Coward · · Score: 0

    Go take a flying f*** at a rolling doughnut! Bitcoins are a scam, have been from day 1! It sounds like this "browser" wants more info than I am willing to give, and they don't say what will be done with that info. They also don't say whether the "browser" will block tracking. If the browser is not capable of completely blocking ads, cookies, and tracking, what good is it? No thanks f**ktards!!

  12. The right approach by hrumph · · Score: 1

    This is a good idea, and it's fair. If you want me to hear/watch a sales pitch then it makes sense that I get something up front for the time spent. The only problem that I see is that it's not going to attract people who actually have money to spend. They've got better ways to make money then get paid to watch advertisments.

  13. Not a chance. by westlake · · Score: 1

    Too complex. Too arcane.

    Bitcoin doesn't have the awareness, utility, or acceptance to be mass market.

    Even if 40% or more of your adds are blocked in Firefox, Chrome. IE, Safari and Edge, you're still getting a pretty good bang for your buck.

  14. Re: LOL! Even a Mozilla founder thinks Firefox s by Anonymous Coward · · Score: 0

    But those people have no problem raping us.

  15. Now you're talking!!! by Anonymous Coward · · Score: 0

    Sounds like a good use for automation! Fill the address bar to the sites that are going to pay me and randomly pull them up on my VM.

    Now if I can just get the movie studios to pay me to watch their previews.

  16. LOL @ "privacy focused" by Anonymous Coward · · Score: 0

    If you want to view ads for some bitcoin, fine. If you want privacy, you better think long and hard before going near this thing.

  17. DotCom Crash incoming! by Shados · · Score: 1

    The "we'll pay you to watch ads" businesses was one of the signs before the DotCom crash.

    This is scary as hell.

    1. Re:DotCom Crash incoming! by Mashiki · · Score: 1

      Someone else who also caught it. Yep, it's incoming. The whole QE racket has simply delayed it for the last few years.

      --
      Om, nomnomnom...
  18. Comment removed by account_deleted · · Score: 4, Funny

    Comment removed based on user account deletion

  19. they can't afford wha tI would charge to view ads. by bloodhawk · · Score: 1

    I don't want to be paid to watch Ad's, I don't want to see them at all ever, and yes I am willing to pay an annual subscription for that privilege if someone can make a browser and websites behave well with Ad Blocking (I doubt this project is it though).

  20. New Mining System by Anonymous Coward · · Score: 0

    I write a script to do the relevant button presses, set up a wallet and then copy this process to ~20 virtual machines.

    Free money!

    1. Re:New Mining System by Cederic · · Score: 1

      Sure, if you want to commit fraud in a detectable and prosecutable form.

  21. Bitcoin need to die. by Anonymous Coward · · Score: 0

    I wish bitcoin would just die. The energy costs to produce bitcoin are now to environmentally unfriendly.

  22. Put a fork in it by Anonymous Coward · · Score: 1

    If this is what Mozilla is bringing to the table I think it's pretty safe to say it's nearly dead.

    1. Re:Put a fork in it by Waccoon · · Score: 1

      This is probably closer to what Mozilla would have in mind: Lightspeed

  23. users have an option to block all ads by paying... by sonamchauhan · · Score: 1

    Yeah, sure. Like Netscape users had the option to 'legally' purchase the browser.

    Unless they make it free, a latter day IE (this time, funded by Google) will show up to eat their lunch.

  24. Re:LOL! Even a Mozilla founder thinks Firefox suck by TheReaperD · · Score: 1

    The Gecko engine was never Mozilla's selling point. That part of Firefox was never better than ok and sometimes caused issues. Everything built around it was what made it worth it. Then they went overboard and started adding every bell and whistle that most people never wanted and slowed it down and caused issues for users. Now, they're working on cleaning it up. I wish them well as I would like to see a viable competitor to Chrome again.

    --
    "Be particularly skeptical when presented with evidence confirming what you already believe." -
  25. This is just wrong by dejitaru · · Score: 1

    The whole ad blocking is up for debate as it does prevent the publishers from receiving revenue, but ads have become malicious and extremely annoying. I do use ad blockers except I turn it off on some sites to show support. But this is just wrong, because instead of giving the publishers revenue for the ads that they post, the browser will inject their own ads to moreso benefit "brave" and the users. If you are down to viewing ads, you might as well help out who ever publishes it instead of this. Sigh, not to mention this reminds me of the whole "pay to surf" era back in the late 90s.

    1. Re:This is just wrong by Tyr07 · · Score: 1

      It's simple business economics really.

      If people aren't willing to give you money to view your website, or watch ads to fund your website, your website has a zero dollar value.

      You can't get mad and demand that it doesn't. Block ads as you wish.
      It's also completely fair to block loading of the website to kick off freeloaders if you content is truly desired.

      Set it so if you run an ad blocker and block your site, you don't provide content. Then you will get a true valuation of your website.
      That's what people fear the most. The truth about their value.

    2. Re:This is just wrong by Anonymous Coward · · Score: 0

      It's simple business economics really.

      If people aren't willing to give you money to view your website, or watch ads to fund your website, your website has a zero dollar value.

      And *THAT* is the elephant in the room that nobody wants to talk about.

      99% of the Internet is worthless crap. People only pay attention to it because it's free. The same is true in the world of physical goods. Offer people a free widget and they'll take four, just because they're free. Doesn't matter that they don't actually want or need them. They're free, so they'll take as many as they can.

      If every website on the Internet started demanding that you pay a monthly fee for access, what would happen? How many websites would continue to exist?

  26. A side question arises by Applehu+Akbar · · Score: 1

    How efficient is Bitcoin at handling micropayments?

    1. Re:A side question arises by Anonymous Coward · · Score: 0

      There's a problem with traffic getting too severe and delaying the whole network, so I don't imagine it's very efficient. But then again, Brave could choose to act like an exchange and pay greater amounts each month or something to that effect, or let the users gain Brave Points to redeem.

  27. rofl by Anonymous Coward · · Score: 0

    wat

  28. success! by vel-ex-tech · · Score: 1

    See, Mr. Eich, we can reach equitable terms. Give me all your bitcoins! I will fund the gay agenda! Bwahahahaha!

  29. Brave? by TClevenger · · Score: 1

    "Brave"? Getting a crypto virus from malvertising is stupid, not Brave.

  30. Dear Brave ... by Anonymous Coward · · Score: 0, Insightful

    Suck our collective dicks, you asshole of a sellout.

    Pay you assholes to not see ads? Or accept a few shekels to hand over our data?

    Go fuck your mother.

  31. No, they pay you to identify yourself.. by Anonymous Coward · · Score: 0

    Ah, but its much worse than that.

    They want your phone number and email address also.
    To 'verify you' for some obtuse reason so they dont take away your bitcoin (which is random, there is no
    reason they could possibly need this).
    Want to be on those details being kept private from the advertisers?

    To even being to work this has to be the mother of all tracking systems, PLUS
    you are actually giving them those rights...

    Better hope those payments are enough..

    1. Re:No, they pay you to identify yourself.. by Anonymous Coward · · Score: 0

      giving them those privileges, not RIGHTS, fixed that for you. Corporations are not persons and can NOT have RIGHTS.

  32. Hello Pale Moon by Anonymous Coward · · Score: 0

    Yeah, mozilla and their "partnerships" have been on a sinking boat for a while...

    I'd suggest Pale Moon. The interface is a bit retro, but it's livable.

  33. RTFA: Look at the date of the article by Anonymous Coward · · Score: 0

    I really wish people would stop the annual let's-see-how-many-of-our-readers-are-stupid-enough-to-believe-this "news" stories. April Fools is cute when you're 8. It's asinine by the time you're old enough to leave public school.

  34. Re:Wow. What a Racket. by Anonymous Coward · · Score: 0

    Obviously Brave is funded by several of your friendly local three-letter-agencies. ;)

  35. Everyone has a price. by SilverBlade2k · · Score: 1

    My price is $1000/month, no less.

    1. Re:Everyone has a price. by Z00L00K · · Score: 1

      Should be 1000 bitcoins.

      --
      If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
  36. What's next? by golgotha007 · · Score: 1

    A little bit of bitcoin is deducted from your account for viewing content you're interested in? Is their plan to completely monetize the Internet?

  37. Vivaldi, Brave - which new browser is better? by Anonymous Coward · · Score: 0

    There seems to be a new crop of new browsers on the market and I have yet to try them

    Can someone share their experience with us with these new browsers?

    Which one (or ones) do you think is worth to be used?

  38. Re:they can't afford wha tI would charge to view a by Anonymous Coward · · Score: 0

    It would be nice if you could set a price, and then only see adds that have a price above that point. Everyone has a different idea about what there time and energy is worth so advertisers could choose how many viewers they can afford.

  39. April 1st by Anonymous Coward · · Score: 0

    The article was published 2016 -04-01, but slashdot repost a little late.

    bitcoin network suffers from small transactions, so I dub thee April fool.

    1. Re:April 1st by Anonymous Coward · · Score: 0

      No one said you have to send every satoshi individually over the network. They could aggregate them locally up to a payout threshold.

  40. Privacy? by Meneth · · Score: 5, Insightful

    So a privacy-focused browser has code specifically written to send all your browsing history to a wide variety of third parties? Something's wrong there...

    1. Re:Privacy? by Anonymous Coward · · Score: 0

      don't forget the phone number requirement to be paid in a pseudo-anonymous digital currency for watching the ads in said privacy-focused browser.

  41. Isn't this how it's not supposed to work? by bistromath007 · · Score: 1

    Like, it's not exactly click fraud, because you're not clicking, so the advertisers aren't paying for that. But an ad you're paid to watch is one they know you're explicitly not interested in, so I thought they didn't like that, either?

    1. Re:Isn't this how it's not supposed to work? by Anonymous Coward · · Score: 0

      Ignoring that this is an April 1st article...

      In the article, they do state that there is some tracking being done. So one would assume that they are serving ads in much the same way that others do, based on searches, cookies, and other user data. So you should see ads that are relative ot your interests.

  42. No, No, No! This is WAY too Dangerous... by ytene · · Score: 5, Informative

    In order to receive the payments, the browser requires that you register three things: a bitcoin wallet [otherwise you won't get paid] an email address and a phone number. In the small print you can bet that you are signing away permission for this company to "sell on" your activity data. How would you like to be plagued by telephone marketing? Worse, the way this is going to work is by use of things like session cookies, because this browser is going to need to have a way of identifying itself to participating infrastructure. What this does is "expand the identity attributes" [i.e. add to the vectors] by which you can be identified as a real person. This is very much like that ultrasonic audio trick that was recently banned [that allowed a smartphone app to figure out what channel and what TV commercials you were watching]. In other words, you are giving away FAR, FAR more than just the time and intrusion that these ads will cost you. Seriously, don't do it.

    1. Re:No, No, No! This is WAY too Dangerous... by bazorg · · Score: 1

      We saw similar in the late 90s, those applications that measured mouse cursor movement and showed a banner at the bottom of the screen. I've never heard of anyone who actually received any money from them, so for this one I'll wait until someone else confirms that the payments indeed coming though before any commitment. If I do sign up it won't be with my normal email and phone number. Plenty of free SIM cards I can use like a hole in the ground for advertisers to yell into.

    2. Re:No, No, No! This is WAY too Dangerous... by JazzLad · · Score: 1

      In order to receive the payments, the browser requires that you register three things:

      Ok

      a bitcoin wallet [otherwise you won't get paid]

      Yup

      an email address and a phone number

      Gmail + Google voice?

      I don't see a problem with this. It's more hassle than my time is worth, but not something that should scare a geek.

      --
      "If you have nothing to hide, you have nothing to fear." - Every fascist, ever
  43. Re:they can't afford wha tI would charge to view a by saward · · Score: 1

    Check out webpass.io. It's designed to work alongside your adblocker, as a way to financially support websites via a subscription. Those sites that receive money from the subscription have to voluntarily remove their ads, and your adblocker will continue to block ads on all other sites.

  44. Re:they can't afford wha tI would charge to view a by bloodhawk · · Score: 1

    nice idea but far too limited website support and far too limited browser support for it. If they get it to a point where they support more platforms and browsers and websites I would be happy to fork over a subscription each month. I won't fund their efforts until they have a service that is worthwhile. Perhaps they need to change their subscription model to cents per ad free page served until they can show good website support..

  45. Re:Wow. What a Racket. by rudy_wayne · · Score: 1

    So, let me get this straight. Brave will either collect money from advertisers and maybe pay some of it to Web site operators based on delivered impressions; or Brave will collect money from users under the guise of a "subscription."

    Why does this parse as "scam" to me?

    What exactly would I, a "subscriber," be subscribing to? "Look at all this lovely personally identifiable data we've collected. Sure would be a shame if something happened to it..." Yeah, the word "subscription" doesn't properly describe that kind of transaction...

    And how exactly does all this fit into the business of "a privacy and speed focused web browser"?

    Sorry, but speed and privacy are incompatible with advertising.

  46. Brave New World by Anonymous Coward · · Score: 0

    It's a Brave New Browser for a Brave New World.

  47. Re:Wow. What a Racket. by Anonymous Coward · · Score: 0

    Brave gets the money by selling your browsing data, not by collecting it from the advertiser. The websites OTOH collect money from the advertisers, and each ad network keeps their data for their own use.
    Keep in mind this is great for Brave, because they'll see EVERYTHING. Not just the tracking from various web beacons on sites that subscribe to a particular ad-tracking network. The complete browsing history's going to be so valuable, likely even the various ad networks will buy in.
    It doesn't need to be a scam for Brave to make money on it. Doesn't mean this isn't a scam though, just that it doesn't have to be one in order to explain Brave's motive.

  48. Oh my God! by Anonymous Coward · · Score: 0

    Can You Imagine a Beowulf Cluster of These?

  49. Re: LOL! Even a Mozilla founder thinks Firefox s by Anonymous Coward · · Score: 0

    C'mon, you cant rape the willing

  50. It's a joke by Anonymous Coward · · Score: 0

    This project is a never ending source of WTF. It would be better if the news just ignored it...

  51. Sounds like a plan by Anonymous Coward · · Score: 0

    If you're enough of a deadbeat that you will bite the bait in this scam, join the fun of making a few pennies while watching ads for stuff that you can't aford anyway.

    If you're well-off enough that you have money to spend on this travesty, pay for a subscription and completely avoid viewing ads for the stuff that actually you can afford.

    Ad mongers just dug a hole in the ground so they could stoop to an unprecedented lower level.

  52. fuel burning currency by Anonymous Coward · · Score: 0

    I hope we can develop a decentralized currency that is not directly depend on burning of fuel.

  53. The math can't work.. And will be gamed by Anonymous Coward · · Score: 2, Insightful

    The money has to come from somewhere. The ROI of online advertising is already iffy at best. Now you want to add an additional cost by charging for viewability? Please. You can't change the math just because it sounds good. The only way that can possibly work is for even less money to go to publishers who are already on their last legs.

    Besides, this system will be *instantly* gamed by browsing bots that surf 24/7 on multiple virtual machines making the ROI of online ads rapidly approach zero.

    1. Re:The math can't work.. And will be gamed by LinuxIsGarbage · · Score: 2

      I remember years ago (15?) there were companies that would pay you to watch ads by allowing a toolbar in the browser.

      I set up a macro to make it think the computer and browser were active. I think I made all of $100. This was in real dollars, sent as a check.

    2. Re:The math can't work.. And will be gamed by Anonymous Coward · · Score: 0

      Yep. I remember one from college (c.1999) called (something)Advantage. Early versions detected activity simply by looking for mouse movement. Within days there was a widely-available MyAdvantage program to simulate mouse movement and keep the banner "awake." I think I netted maybe $25 from it.

  54. Why not let the user select where to donate? by The+Creator · · Score: 1

    I, for example would donate to wikipedia.

    --

    FRA: STFU GTFO
    1. Re:Why not let the user select where to donate? by GuB-42 · · Score: 1

      If you want to donate to Wikipedia just go there : https://wikimediafoundation.or... and select your preferred method. No "I would", just donate or don't donate.
      Donating to the sites you visit most is the fairest, if you want to donate to others, just cash-in and redistribute as you want to. It is your money after all, the donation is just the default option in case you don't manifest yourself.

  55. April Fools... by Anonymous Coward · · Score: 0

    I guess nobody checked the date on the article...

  56. Re: LOL! Even a Mozilla founder thinks Firefox by Anonymous Coward · · Score: 0

    That's how them new age republicans be. They find you in the streets and rape and pillage your body.

  57. Inaccurate by Anonymous Coward · · Score: 0

    This article gets basically everything wrong. You can block ads without paying anything and if you do choose to pay, most of the money goes to the sites you visit, not Brave

  58. "Relevant ads" by Anonymous Coward · · Score: 0

    I've used an adblocker for a while now. I'm also dieting and learning how to exercise. I've been steadily losing weight and fighting temptation for about half a year now. I decided to unblock the ads on my favorite sites.

    Pizza. Pizza ads everywhere. I had everything blocked again with 24 hours. :\

  59. How is such leg work done? by tepples · · Score: 2

    if you have content compelling enough to monetize (which is very few sites these days, as they are all click-bait designed to shove ads down your throat), do the fucking leg work to secure a few sponsors for the site

    What resources can you recommend for someone looking into getting into ad sales for the first time? Even if you have a platform that lets advertisers upload creative, specify start and end dates for campaigns, and lets the site owner approve them, how is such leg work done? And how can such a platform reassure advertisers that view and click statistics are genuine as opposed to fraudulent?

  60. Re: LOL! Even a Mozilla founder thinks Firefox suc by Anonymous Coward · · Score: 0

    But he is o moran that wants to kill gays.

    Fixed It For Us

  61. Brilliant... by Anonymous Coward · · Score: 0

    You've further incentivized click-fraud.

  62. This has been tried before by jonbryce · · Score: 0

    We had "pay to surf" back in the the early 2000s, and it didn't work because the sort of people who sign up to receive money for watching ads are the sort of people who don't have enough money to buy anything advertised on those ads. Also they tend to be the sort of people who write software to simulate a web-browsing session so that they can receive the money without having to look at the ads.

    1. Re:This has been tried before by Anonymous Coward · · Score: 0

      Yeah, I fit both of those categories, so naturally I love this idea. So many companies' reason for being is to deliver ads to people's eyeballs. So why not recruit the people with the eyeballs simply by paying them?

  63. Re: LOL! Even a Mozilla founder thinks Firefox suc by Anonymous Coward · · Score: 0

    Just see how that engine renders an outline with box shadow.. It's a sad sad mess nowadays.

  64. WTF by Anonymous Coward · · Score: 0

    Why would anyone even begin to consider making such an idea into a reality, much less actually go through with it? Holy fuck. It's like trying to restart a pissed-out fire by throwing leftover marshmallows at it. I don't even think that analogy makes any more sense than the absurdity of this ludicrous business plan that involves a browser. That's how crazy this is.

    Does not anyone understand what a computer IS and what it DOES? It stores, copies, transmits, and processes information! If your 'product' can be translated into the language of a computer, it no longer has any value and your entire business model is dependent upon trying to prevent a computer from doing what a computer is meant to do, which is in some way store, sopy, transmit, or process information.

    This whole thing is getting so ludicrous. Why don't they just make a website called, 'hereitis4.you'... it will collect all the information data-mined on you and it will tell you exactly what you need based on what time of day you visit it. You don't even have to sign up. It will take all the data and make an intelligently informed guess on who you are and let you choose who you are and then it will serve you a single direct targetted 'direction' on what list of things to buy at that particular moment based on your current funds available.

    rage...

    also you can share on facebook twitter google tumblr reddit shiztoy mcflurb crinkly gobo tellemeist shinto farblegob fooble dingdong hairspray farbledegoopglobgibblestick!!!!!... what you were told to purchase and how awesome it was...

    wow...

  65. Re:LOL! Even a Mozilla founder thinks Firefox suck by LinuxIsGarbage · · Score: 1

    God, it's sad how quickly Firefox has become such a joke. It wasn't all that long ago that it was the best browser around. Now it's so far back it will likely never catch up. And Servo? LOL! It makes Firefox look superb, Servo is so frigging awful!

    Peak Firefox happened with Version 4.0. It was all downhill from there:
    Firefox Popularity trend. Relative peak at March 2011
    Firefox Release history

    I remember huge excitement around Version 3.0 release (which corresponds with the absolute peak in the trend in 2008)

    Then they started going on a 45 minute release cycle, moving menus around randomly, and adding Hello, Pocket, and other useless addons. Now I dread Firefox updates.

    I deploy an image with Firefox (company standard), think I set all the required defaults: Clear history on exit, don't remember passwords, etc.

    Restore the image and I get "You haven't used Firefox in a while, do you want to reset it and restore defaults? Do you want to use Reader view?" WTF? Get out of the way!

  66. will they pay me even more... by anti-disney · · Score: 1

    If one of these ads infects my computer in a drive by download attack?

  67. Cry me a river by anti-disney · · Score: 1

    When are television advertisers going to complain that nobody watches their commercials and ask TV makers to build a detector to sense when people watching TV leave the room during a commercial break? Aren't these TV advertisers in the same boat as internet website advertisers. If everybody is using commercial breaks to use the bathroom or do something else other than watching TV nobody watches their commercials and they have wasted their money paying to have a commercial aired on network TV. Advertisers and site who use flash animation also need to realize that users often block flash animation for security reason and because they are annoyed when they go to a website to read and some obnoxious video starts to play distracting their attention. In addition, if a person has a low bandwidth connection (some have as slow as 1.5 Mbps internet speeds and some rural users are using dial-up). If they allowed these bandwidth stealing ads to load, they would be waiting 10 or 15 minutes for each website to open. Why should a user be forced to have an advertisement steal their own bandwidth, run on their own computer, and even put their computer at risk of infection? I often use the 10 second rule when I go to a website. If it takes more than 10 seconds for a website to load I simply go to another site. There are many sites out there who have so much bandwidth stealing ads that I gave up trying to use their sites until I was able to block ads.

  68. Mal-Ads? by martinfb · · Score: 1

    How much do I get to allow those malware-laden ads? Hope it's enough to fix the resulting damage!

    --


    Self-importance and self-indulgence is the root of ALL evil.
  69. Re:Wow. What a Racket. by martinfb · · Score: 1

    Welcome to Capitalism. You say 'scam'; they say 'innovative idea'! I say 'potato'

    --


    Self-importance and self-indulgence is the root of ALL evil.
  70. Oh How Quickly we forget... by IdleByte · · Score: 1

    I remember when I was a teenager running an auto-mouse script to take full advantage of "All Advantage, Get Paid to Surf!". Made a killing (for 14) before they went under. Tech has improved 100x but advertising tech not so much. I see the exact same arms race taking place here... I'm out this time though ;)

  71. Re:Wow. What a Racket. by Anonymous Coward · · Score: 1

    I read about the concept of the brave browser when it was first announced, and I think there are a few important points that you have to understand. Their plan is to have the browser watch your activity and serve ads according to that activity. But it is the browser doing this not some centralized server. So your private data stays on your machine and their algorithms run in the browser turning the local tracking data into requests to their ad providers for ads that fit your profile. The ads they serve conform to some guidelines as far as quality e.g. good performance (no flash), no deceptive tactics. And because they are providing a more centralized route of the ad content you don't have 15 separate requests for ad content when you try to load a page.

    There are probably many ways this idea can fail, but it is, at least, a novel approach to preserving privacy while also meeting the needs of content providers.