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That Man Who 'Deleted His Entire Company' With a Line of Code? It Was a Hoax (pcworld.com)

An anonymous reader writes: As many Slashdot readers speculated, the story about a man deleting his entire company with a line of code was a hoax. Marco Marsala, the owner of a Web hosting company claimed on a forum earlier this week that he deleted all the data on his company's server. Stack Overflow, which runs the forum, says that the post was a hoax, and pointed to an article on an Italian news outlet, which describes this whole fiasco as a "marketing effort" (in Italian) to promote Marsala's company. "It was just a joke," Marsala told the paper.

47 of 93 comments (clear)

  1. Interesting tactic by Crashmarik · · Score: 5, Insightful

    "Give us your data we'll delete it"

    I suppose they really really believe, there is no such thing as bad publicity.

    1. Re:Interesting tactic by Anonymous Coward · · Score: 2, Funny

      I suppose they really really believe, there is no such thing as bad publicity.

      Well, if it works for Donald Trump...

    2. Re:Interesting tactic by MightyMartian · · Score: 5, Funny

      He's Italian. It would be more like "That's some nice data you got there. It would be a shame if something were to happen to it..."

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    3. Re: Interesting tactic by Anonymous Coward · · Score: 1, Funny

      There are only 4 kinds of Italians: mafiosi, fascists, communists and dead. And they're all lazy.

    4. Re:Interesting tactic by physicsphairy · · Score: 2

      Previously, on slashdot:

      The NYTimes has an 8-page exposé on how an online business is thriving because of giant amounts of negative reviews. It seems that if you directly google the company you have no problem discerning the true nature; but if you instead only google the brand names it sells, the company is at the top of the rankings. Turns out that all the negative advertisement he generates from reputable sites gives him countless links that inflate his pagerank.

      I mean, there's also a reason he is revealing it was a hoax. The 'it was a hoax' articles will do damage control while also doubling his exposure. I presume they'll come up first in searches, being newer. Would this be a as great as getting your name out there in a positive light in the first place? No. But everyone else is trying to do the same thing, and it's expensive. This was effective and free. Not everyone will appreciate the joke and some potential customers will be lost. But the potential customers when no one knows about you is zero. I'd say wait and see how the company is doing in a couple of years before denying it was a good play.

    5. Re: Interesting tactic by Anonymous Coward · · Score: 1

      Sure it is... To the bottom.

    6. Re: Interesting tactic by untoreh+ · · Score: 1

      Holy f, I am not criminal, fascist, commie, but my mother calls me a zombie so I suppose that's true

    7. Re:Interesting tactic by DocHoncho · · Score: 1

      In Trump's case it's less bad publicity than incessant media smear campaigns. That aren't working. You can almost see the fear in the eyes of the pundit class as Trump continues to win despite their best efforts, proving that their ability to define reality is wearing thin, that their role of king makers is coming to an end.

      --
      Celebrity worship is a poor substitute for Deity worship and costs more to boot.
    8. Re:Interesting tactic by Intron · · Score: 1

      The pundit class has always been wrong. Their continued existence is based on the knowledge that people have short memories. The reason is that they make predictions based on their personal biases without letting nuisances like objective reality get in the way.

      --
      Intron: the portion of DNA which expresses nothing useful.
    9. Re:Interesting tactic by Hognoxious · · Score: 1

      Did you wave one arm around and shout a lot?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    10. Re:Interesting tactic by Kjellander · · Score: 1

      STFU...

      Whoooosh!

      Monty Python

    11. Re:Interesting tactic by Coren22 · · Score: 1

      You mean selectively editing videos and misquoting? Yeah, we have all seen it, and it is pretty blatant.

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
  2. Idiot by nukenerd · · Score: 5, Insightful

    describes this whole fiasco as a "marketing effort" (in Italian) to promote Marsala's company

    He tries to get more business by saying he deleted all his customers' data ? What an idiot. And anyone who remains his customer after this is an even bigger idiot.

    1. Re:Idiot by Frosty+Piss · · Score: 5, Funny

      And anyone who remains his customer after this is an even bigger idiot.

      Perhaps he can become a government contractor...

      --
      If you want news from today, you have to come back tomorrow.
    2. Re:Idiot by khasim · · Score: 5, Funny

      Plz help!

      I've accidentally routed all the toilets at work into the hamburger machine. I will be in trouble if anyone finds out how much poop is in the hamburgers.

      Ha ha! It was just my marketing idea. Plz buy my hamburgers.

      Why is no one buying my hamburgers?

    3. Re: Idiot by jsh1972 · · Score: 1

      You owe me a new keyboard ;-)

    4. Re:Idiot by Bearhouse · · Score: 2

      Why was this modded "funny"; it's insightful!

    5. Re:Idiot by tlhIngan · · Score: 1

      He tries to get more business by saying he deleted all his customers' data ? What an idiot. And anyone who remains his customer after this is an even bigger idiot.

      Tell me, you're a tiny hosting provider in Italy. Suddenly, this one little story gets posted and makes it around the world, even in mainstream media.

      You cannot buy that sort of promotion - it's marketing worth is probably in the billions of dollars, and instead of being a tiny hosting provider in Italy no one's heard of, now everyone knows your name. If even a tiny percentage of people know he is a hosting provider and purchase his services...

  3. If it was a marketing effort .... by jcochran · · Score: 1

    .... then he's a fool. After all, placing the idea of "this person is an idiot without proper backups" isn't exactly what I'd like potential customers to be thinking about my company.

    1. Re:If it was a marketing effort .... by Anonymous Coward · · Score: 1

      You might remember the story, but you likely won't remember the name of the company or person. However you now have a bunch of high-ranking sites that mention the name of the company, so the ranking for the company itself will now be higher. It's banking on the forgettability of the story versus the benefit of increased rank.

    2. Re:If it was a marketing effort .... by Anonymice · · Score: 1

      Yeah, it'll be highly ranked, surrounded by articles commenting on their colossal fuckup. Good luck getting the same number of view & ranling on the follow-up media revealing it was a hoax. All he's done is successfully smear the company's name for years to come.

  4. Good Grief... by Frosty+Piss · · Score: 4, Insightful

    describes this whole fiasco as a "marketing effort" to promote Marsala's company

    How does telling everyone that you are incompetent "promote" your business?

    --
    If you want news from today, you have to come back tomorrow.
  5. Backups are a hoax by Iamthecheese · · Score: 4, Insightful

    The way most companies do backups there's no point. If backups are a checkmark on the official risk management schedule, you're fucked when you need one. I've seen it. To PROPERLY manage backups means you need to dedicate extra man-hours to making sure they can be restored in a wide variety of circumstances. By actually restoring from backup on occasion. Can you restore after you lose a server and the backup software on it? Can you restore after you've had a virus undetected for a week? For a month? Are your incremental backups too unwieldy to work in real life? Does it actually take a full day to pull the reels and get the data back? Do you have offline copies? How sure are you that your encryption can be decrypted?

    Doing backups properly is hard. The story would have had a ring of truth if it included backups that couldn't be restored because the encryption key was the wrong version.

    --
    If video games influenced behavior the Pac Man generation would be eating pills and running away from their problems.
    1. Re:Backups are a hoax by Princeofcups · · Score: 2

      I like to say "backups are easy, disaster recovery is hard." Old school, tapes go offsite weekly. Contemporary, all backups are synced to the "cloud." There is no true backups solution that leaves everything available to the running systems, remote mounting or not. From what I can tell, he was really talking about disaster recovery replication, which isn't what I would call backups anyway.

      --
      The only thing worse than a Democrat is a Republican.
    2. Re:Backups are a hoax by Anonymous Coward · · Score: 2, Insightful

      Former backup/recovery sysadmin here.

      There are two things a company needs to define before they should start looking at solutions: the RPO (Recovery Point Objective), and the RTO (Recovery Time Objective). Recovery Point Objective basically means, "How much data can you afford to lose in the event of a disaster? A second or less? An hour? A week? A month?" Recovery Time Objective basically means, "How long do you have to get that data back onto an operational system? How long can you afford for your system to be down?"

      Those two figures then let you say, "Okay - so what do we need to do to meet those objectives?"

      Traditional backup-to-tape-and-ship-the-tapes-offsite methods generally give you a recovery point of up to twenty four hours back (depending on how you do it). The recovery time is usually measured in days. Which is fine as a last resort, but may not be adequate from a general point of view.

      Conversely, if you take disk snapshots, and synchronise them to some site elsewhere that's running warm, you have a very low RPO and RTO. But malicious damage in this case is harder to defend against.

      Generally speaking, I advocate using both methods for hypercritical systems. The snapshot/synchronise system gives you the low RPO and RTO; the tape backups give you a modicum of protection against malicious damage.

      How much should you spend on the system? Now there's the million dollar question, and again, it comes down to the business tradeoffs.

      I've had companies ask me if I can recover their data in the event of a disaster. My usual response is, "probably." They generally don't like that answer, and ask me why I'm not certain. "Have you run a recovery test to verify that everything works as expected? No? Then you don't know, and you don't have reliable backups." Sure, if you run a recovery test, you only know that that data is recoverable, but it does give you a modicum of certainty that other backups using the same methods will be recoverable. And if you run a recovery test and it fails, well... fix the problems that caused it to fail, and try again until it works.

      It astounds me that companies will spend a fortune on backup systems, and then not bother running recovery tests because it's too hard. Tell that to the regulators when your financial system is toast, and can't be restored from backups...

    3. Re:Backups are a hoax by phorm · · Score: 1

      Having non-production and production environments is a good way to manage this. Have a process to strip/anonymize any "sensitive" information and build the non-production/test system from the backups. If it builds, then not only do you have a production-like system to test on, but you've just taken strong steps towards confirming the backups are good.

  6. Re:Dangerous deletion by EmeraldBot · · Score: 1

    sudo rm -rf /

    I prefer to delete all my files without sudo.

    ...

    Am I bungee jumping yet?

    --
    "Set a man a fire, he'll be warm for the rest of the night. Set a man afire, he'll be warm for the rest of his life."
  7. He's made the mistake - never again by Bruce66423 · · Score: 1

    Let's try and be positive here; this guy won't make that mistake. And lots of other people will have been encouraged to think about their backup scenarios, which will be a GOOD THING. Overall I think it's been positive, though less than elegantly so!

    1. Re:He's made the mistake - never again by Anonymous Coward · · Score: 1

      Overall I think it's been positive...

      Sorry, no...

    2. Re:He's made the mistake - never again by thegarbz · · Score: 1

      Let's try and be positive here

      We ARE being positive here. You're talking about a business where not only did one person make a mistake, but he made another mistake while (or claimed to) while performing data recovery, proved a company only had one single backup, and proved there were no systems in place to prevent such mistakes from affecting many.

      Mistakes are tolerable. You make a mistake, you lean, you move on. You demonstrate a clear and repetitive string of repeated failures along with absolutely no systems in place to catch such failures, a business like that not only shouldn't exist, but the owner should have their balls removed so they don't procreate. We are being positive by only pointing out the former.

  8. Was there a typo in the article? by alanterra · · Score: 1

    Are we sure his name isn't Macro Marsala?

  9. Re:Stupid is as stupid does by sumdumass · · Score: 4, Insightful

    Your right. Bad publicity can be good "free publicity" in some cases but this guy basically said "look at me, I'm a moron". You can recover from accidents and other misfortunes but pretending to be an idiot is sort of a lot more difficult.

  10. Re:Dangerous deletion by allo · · Score: 2

    Start a VM and try it. It will do exactly nothing without --no-preserve-root.

    On the other hand "rm -rf /*" will do.

  11. Re:He forgot about --no-preserve-root by allo · · Score: 1

    not every system has a GNU rm.

  12. Entire story was a Hoax .. by khz6955 · · Score: 1

    Wouldn't be the first time some fraud was trying to rustle up some free publicity. Remember Ken Starks and his issues with Karen of AISD who banned Linux from the classroom. Thing is AISD had no knowlege of the issue: Linux - Stop holding our kids back

    Currently Starks is having issues with the 'Taylor Housing Authority', as in 2013 they refused permission for Starks to site a computer in one of their housing projects citing a lack of appliance inspection. Last Feb they contacted Starks requesting 125 for their residents: Be Careful of What You Wish For...No, Seriously

  13. Re:Gotta be. by retchdog · · Score: 1

    I would have thought so too, did I not know any Italians. It's really quite plausible, whether or not it really happened.

    --
    "They were pure niggers." – Noam Chomsky
  14. The PCWorld author, however, is naive by vlb · · Score: 2

    The PCWorld post contains this sentence:
    "The most surprising thing might be that so many people believed him, including those on a forum for technology experts."

    Yes, we believed it, because it's all too plausible. We've been there. We've done that. We've cleaned up the mess.

  15. Re: Stupid is as stupid does by Type44Q · · Score: 1

    Marco, is that you?

  16. Where is our apology? by s.petry · · Score: 1

    Not from the DB who ran the hoax, but all of the hero types on Slashdot claiming all kinds of ad hominem against people who questioned whether it was a hoax. I could care less about the guy who ran the hoax, he is just one of them losers who wants attention (even if it's bad).

    --

    -The wise argue that there are few absolutes, the fool argues that there are no probabilities.

  17. Re:Stupid is as stupid does by Hognoxious · · Score: 1

    I wondered if someone else had played a prank on him ... posting the story while he was off hiking in Amazon or somewhere where they don't have the interbooks so hew couldn't respond.

    As it is, he made us think he was an imbecile, and now we think he's a liar. I don't see what good that does him.

    // to do: joke about politics goes here

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  18. Or maybe it wasn't a hoax by Anonymous Coward · · Score: 2, Insightful

    He got lucky, fixed it, and acted like it was a joke. Remember don't suspect !malice when it could be stupidity...

    1. Re:Or maybe it wasn't a hoax by cwsumner · · Score: 1

      He got lucky, fixed it, and acted like it was a joke. Remember don't suspect !malice when it could be stupidity...

      This is actually the most likely answer... 8-}

  19. Don't be stupid by Anonymous Coward · · Score: 1

    Doing backups properly is hard. The story would have had a ring of truth if it included backups that couldn't be restored because the encryption key was the wrong version.

    Actually, doing backups properly is easy. For any number of servers less than 50, backups and restores are pretty easy.

    Doing backups for thousands of servers is where it gets hard.
    Doing backups for Windows is hard too. I've never seen any Windows backup tool put the system back exactly as it was.

    Doing backups and restores for Unix systems isn't hard. Linux makes this ridiculously easy. LVM, snapshot, mount the snapshot readonly, backup. umount the snapshot, delete it, be happy. If the backups are file-based, versioning makes this a 1-5 minute effort. It really is that easy.
    30 days of versioned backups is 1.10x the size of the original. For some systems, 120 days of versioned backups are 1.20x the original. Just depends on how much daily change data there is.
    Need it encrypted? Use an encrypted file system. Most Unix backup solutions will transfer through ssh, automatically.

    If you are pushing critical backups to "the cloud" -
    a) I think you are stupid.
    b) I think you are an idiot.
    c) Encrypt BEFORE sending.
    d) Don't believe anything that provider claims. Marketing seldom has anything to do with reality.
    e) If you don't completely test the restore, forget it. You only have "hope", not a plan. Where I work, we have a plan. Most systems can be restored to the point they were 45 days ago in less than 45 minutes. Some to 120 days ago in 45 min and all where they were last night in 45 min. The only reason it takes longer is when the data copy back physically takes longer.

    Oh ... and we use VMs for almost everything, so moving a system from physical server to another physical server isn't hard.
    We only have 30 servers, so our methods might not scale for places like I used to work, with 40K servers, but the ideas and a good system do go far. At that place, every project was required to build their own backup, recovery and DR solutions based on the RTO/RPO requirements. If funding for the DR solution wasn't available, the system was scaled back until it was. The only time I know that an outage lasted longer than allowed was after a system was put into production, but the DR design had not been fully implemented (it was already purchased). They were down 8 hrs, all day. 22K workers couldn't do anything. They finished the DR solution very quickly after that. That single system had more servers in it than my current company has total servers (counting VMs too!).

    Did I mention - 100% F/LOSS software used here?

  20. LOL by Bruce66423 · · Score: 1

    It's been a quiet day

  21. Re:Lame. by Hognoxious · · Score: 1

    I'm really ashamed of being Italian.

    It took this?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  22. Paying attention... by cwsumner · · Score: 1

    When people are not really paying attention, they -really do- have short memories. And people pay less attention to things now that they used to.

    It works just often enough to make the Marketing managers think it is generally true. But don't bet on short memories, especially in our business. 8-)

  23. Has your mother considered government service? by q4Fry · · Score: 1

    I'm right there with you. I once told an intelligence officer that bulk communication surveillance was impossible because Bruce Schneier said so. I envy that officer's poker face.