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Dyson Launches New 'Supersonic' Hair Dryer To Revolutionize Hair Care (nbcnews.com)

An anonymous reader writes: Dyson has a launched a hair dryer with a design language similar to that of its bladeless fans. The $399 hair dryer is four years in the making, involving 103 engineers, over 1,000 miles of test hair, and a $71 million investment -- the Dyson Supersonic is being touted as "the hairdryer rethought" by its inventor Sir James Dyson. "We realized that hair dryers can cause extreme heat damage to hair," said Dyson in a press release. "So I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems." The hair dryer can be reserved online and will be sold exclusively at Sephora for $399 this fall.

38 of 228 comments (clear)

  1. A towel and the Sun by Anonymous Coward · · Score: 5, Funny

    I just saved you 400 dollars.

    1. Re:A towel and the Sun by Dutch+Gun · · Score: 4, Informative

      People with short hair (i.e. most guys) tend to discount the utility of a hair dryer, but if you or your significant other has long hair, you know it's not really optional. Long hair takes an annoyingly long time to dry on its own, even after using a towel. That being said, the $15 model seemed to work just fine for its intended purpose.

      Also, what is this "sun" you speak of? I live in Seattle, you insensitive clod.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    2. Re:A towel and the Sun by fnj · · Score: 4, Funny

      Also, what is this "sun" you speak of? I live in Seattle

      You might want to consider moving to a location suitable for human habitation.

    3. Re: A towel and the Sun by Anonymous Coward · · Score: 2, Interesting

      move to finland. having the hair freeze on the way to school sucked biiig time.

    4. Re:A towel and the Sun by Fragnet · · Score: 4, Informative

      I have short hair but use my hair dryer to dry my body after a shower. Towels are damp, obviously.

    5. Re:A towel and the Sun by Anonymous Coward · · Score: 2, Funny

      He did say "suitable for human habitation," not "Minnesota."

    6. Re:A towel and the Sun by ripvlan · · Score: 2

      I know - $400 for a hair dryer?

      They also make these incredibly expensive room fans. $400+ for a Fan!!! a Fan!! that blows air on you.

      Boy they sure are experts at moving air around... and now they can blow Hot Air too !!!

  2. Unintended Consequences by Ydna · · Score: 4, Funny

    Please do not put your dick into the Dyson Supersonic.

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    "The great thing about multitasking is that several things can go wrong at once." -me

    1. Re:Unintended Consequences by Anonymous Coward · · Score: 2, Funny

      She's gone from suck to blow!

    2. Re:Unintended Consequences by kmahan · · Score: 2

      Proper hairdryer -- https://www.youtube.com/watch?...

      --
      Invalid Checksum. Retrying.
  3. Supersonic? by sjames · · Score: 4, Funny

    Well, I suppose blowing all your hair off of your head does simplify styling...

  4. Re:Did have one question on this. by dsmatthews9379 · · Score: 2

    Either way it is an strange metric as a single average long haired person has over 10 miles of hair on their head, so all they did is test it once on each of their 103 engineers, who are very hairy? Perhaps something along the lines of "X standard hair drying sessions" would be more meaningful and would require less research and maths to understand?

  5. Slashvertisement? by rsilvergun · · Score: 4, Insightful

    It's so brazen I almost think it's not. They usually try to hide them a _little_ bit... I mean, I don't even... I mean... come on.

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  6. Dyson = solving created problems by QuietLagoon · · Score: 2
    It appears to me that Dyson's marketing strategy consists of creating a problem out of thin air, then solving that problem with over-priced commodity goods.

    .
    A friggin' $400 hair dryer? Wow, just wow.

    1. Re:Dyson = solving created problems by Incadenza · · Score: 2

      I much prefer paper towels. So much more sanitary and easier to use.

      Just make sure you are using them the right way.

  7. Re:Aren't Supersonic Things a Bit Loud? by xvan · · Score: 4, Funny

    This is hair dryer is as supersonic as many times as their air multiplier multiplies air.

  8. I bet it works better ... by davidwr · · Score: 5, Funny

    ... if you use Monster (TM) power cables.

    --
    Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
  9. Aiming for the wrong end. by John.Banister · · Score: 2

    Dyson needs to make an air knife (pair) that quickly shaves off 85% of the water left by those fancy butt washing toilet seats. I think he could do it with less than half the resources he put into this project.

  10. Hurry up, Dyson. by suupaabaka · · Score: 5, Funny

    You keep making this crap, and we're waiting on a Sphere. Talk to the other guy.

  11. A bit more thought and passion in products please by seoras · · Score: 5, Insightful

    I've tried to stick to the principle of not buying the cheapest option as it a) never lasts b) does a piss poor job
    There's also the c) can be dangerous
    Hair dryers are a good example of dangerous. I know of a couple of homes that have burned to the ground due to a cheap hair dryer.
    I recently bought another blender for making soups, curry sauces etc. The previous one I had melted and smoked in front of me. It was cheap.
    While searching online for a replacement I discovered an alarming large number food blenders smoking or bursting into flames in product reviews.
    So I found one which cost 10x what I paid for my previous one and it's superb. It works so much better, it's quiet, it looks beautiful and I'm sure it'll last for years.

    Why is it when someone actually goes to extreme lengths to try and design the best possible product instead of trying to make the cheapest product possible with no effort to make it any good, reliable or safe everyone puts them down?
    I don't get it?
    I wouldn't buy Dyson's, or anyone else's, hairdryer but I admire him for being a self made man who got there because of his innovation and design.
    I'm willing to pay extra for a well designed product that has had a bit of thought and passion put into it.

  12. Re:Does it lose suction over time? by Rosco+P.+Coltrane · · Score: 2

    And how do you need 103 engineers for a hair dryer? I've done medium large projects for satellites with a dozen or so people and lots of computers and machines with blinky lights.

    Ask yourself, what's harder: designing or satellite or creating a Donald Trump do? Do an FMEA analysis on both systems, and 103 engineers suddenly don't seem too many for the latter.

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  13. Re: So Dyson... by Finallyjoined!!! · · Score: 3, Funny

    "convention oven"? - Presumably it only works if there's more than 3 delegates......

    --
    If I had an Ass, I'd call it Fanny Bottom, then I could slap my Ass; Fanny Bottom, on the Arse.
  14. James Dyson is not Clive Sinclair by macraig · · Score: 3, Insightful

    Dyson's designs are only revolutionary from the manufacturer's point of view. I own one of his designs from the core vacuum product line; from a user standpoint it's VERY ineffective and irritating to use. Never again, for me. From the manufacturer's POV, however, the modular construction is both cheaper to produce and also cheaper to maintain and service.

    Dyson's revolutionary designs benefit Dyson. Period. Don't be fooled by the marketing hype that turns design flaws from the user perspective into false benefits. That ability to portray a sow's ear as a silk purse is Dyson's real revolutionary accomplishment.

  15. Re:A bit more thought and passion in products plea by whoever57 · · Score: 4, Insightful

    20 years ago, most products could be found in a range of price and quality. Now, markets have segmented into two distint price points:
    1. Cheapest possible.
    2. Luxury brand (typically for the 1%ers).

    I believe that this segmentation is related to 2 factors:
    a. Vast increase in imports of consumer products (mostly from China).
    b. Increasing wealth disparity.

    --
    The real "Libtards" are the Libertarians!
  16. Re:that is not always true by markus · · Score: 3, Interesting

    Miele Vacuums in Germany are power hogs and need 2200W. That's fine, as German power outlets are 240V at 13A. You can draw more than 3000W before tripping the breaker. Try doing that on a 110V/15A outlet and the results won't be so pretty.

    It's easy to be powerful, if you don't mind wasting a lot of power. But just watch what's happening right now; the EU smartened up to this game and passed new regulations, limiting vacuums to 1600W. All of a sudden, Miele vacuums don't look all that great any more. But Dyson's are awesome, as they have many years of experience maximizing suction power with much lower electrical power needs.

  17. Re:A bit more thought and passion in products plea by Yaztromo · · Score: 3, Funny

    I even cooked the bacon without my shirt on too (put it in the oven at 375 about 15-20min until it's golden brown, stays straight, no splattering).

    I too appreciate when my shirts stay straight and have no splatters on them, but I think if you just bought your shirts in golden brown colour to begin with you could bake them for just one minute, and they'd still come out toasty warm.

    Yaz

  18. Re: Dyson is crap by Anonymous Coward · · Score: 5, Interesting

    Funny, I have a dyson and it disassembles fully. I was also provided with an itemised parts list and order form to buy each replacement part seperately. Look, I understand from reading the comments on this story that US people dont like dyson. At least try to make an effort at reality, though. Basically all I see is the usual redneck xenophobic shtick.

  19. Re: Dyson is crap by Fragnet · · Score: 2

    "not made here" syndrome. I've got 2 Dyson products and they're both great.

  20. Re:Does it lose suction over time? by serviscope_minor · · Score: 3, Informative

    And how do you need 103 engineers for a hair dryer? I've done medium large projects for satellites with a dozen or so people and lots of computers and machines with blinky lights.

    Two questions, how different from your satellite are other, previous satellites? And second question, how many are you making?

    The the last number is "fucktons" or the metric equivalent (fucktonnes?), then that can eat up a lot of engineers. As I've revcently discovered design for manufacture is *HARD*, harder IME than weight shaving. Once you've got your basic design up and running and working, you then need to go over it again and again and again ad nauseum so that it (a) looks cool, (b) is as cheap as possible to manufacture as possible and (c) lasts long enough.

    Those can eat up aprbitarily large amounts of time.

    Also you're trying to volume source the cheapest servicable stuff you can find for motors and things, whereas I assume for a satellite, you're using small volumes of high quality stuff from onlt the mose reputable manufacturers. Dealing with that can also add lots of time and manpower requirements because it frankly often doesn't meet the specs (if it even has any beyond some estimated guesses of the simplest performance parameters), and can require a lot of iteration to get right.

    Just because consumer products are cheap to make and often quite simple, don't dismiss them as easy to design. Getting them to be that cheap and simple is actually rather hard.

    --
    SJW n. One who posts facts.
  21. AFAIK not really suitable for curly hair either by execthis · · Score: 2

    Hair dryers also tend to wreak havoc on and are generally not recommended for curly hair. Some people use diffusers but even these mess up curly hair. I noticed none of the models in the videos had curly locks.

  22. Re: So Dyson... by Joce640k · · Score: 2

    They're not even better.

    I had a Dyson vacuum cleaner for about a week before I threw it in the trash. Bagless vacuum cleaners are CRAP.

    Their bladeless fans are noisy as hell.

    etc. etc.

    All design and no function. Perfect for hipsters.

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    No sig today...
  23. Re:So Dyson... by nukenerd · · Score: 2

    More shit from Dyson.

    I'd never heard of his "bladeless fans" so I followed the link. In fact his fan does have blades; it is just that they are hidden in a duct. Pity someone does not do him under the [UK] Trade Description Act.

    Dyson is a PoS personally - my wife has dealt with him on the phone (her company supplies his with parts) and he really is quite different from his cuddly public image.

  24. Re: So Dyson... by nukenerd · · Score: 3, Insightful

    I had a Dyson vacuum cleaner for about a week before I threw it in the trash. Bagless vacuum cleaners are CRAP.

    Around 1960 my mother had an original Hoover Junior with just a cloth bag. When you emptied it, shaking it over the dustbin (US trashcan) you were lucky if half the crap inside didn't end up over yourself, especially if there was a bit of wind about. Emptying it was my job.

    Then disposable paper bags for cleaners were invented. It was brilliant! No more shaking and beating the cloth bag and getting covered in it.

    Then Dyson comes along and uninvents the disposable bag, and people lap it up, Dyson becomes a folk hero. WTF?

    Anyway, what's the point of a cleaner with a transparent dirt container? When I use a vacuum cleaner it is because I don't want to see it any more, not to exhibit it in a "glass" case.

  25. Re: So Dyson... by nukenerd · · Score: 4, Insightful

    Apparently they have a "thing" for household devices that either suck or blow

    His first "invention" was a wheelbarrow with a ball on a spindle instead of a wheel, the "Ballbarrow". [He claimed that it could go round corners better because it could be tilted over - never mind that the rounded tyre of a traditional barrow already allows it]. He continues this ball theme with his vacuum cleaners. His thing is about balls rather than sucking.

    I've just checked his history on Wikipedia. His college education was in art, not engineering. That explains a lot, including the pseudo-technical Lego-coloured plastic protrusions on his shit.

  26. Re:that is not always true by ddtmm · · Score: 2

    Miele Vacuums in Germany are power hogs and need 2200W ... It's easy to be powerful, if you don't mind wasting a lot of power ... the EU smartened up to this game and passed new regulations, limiting vacuums to 1600W. All of a sudden, Miele vacuums don't look all that great any more.

    I don't know where you're getting your specs but you should check the Miele website . All their large vacuums range between 800W and 1300W. Dyson doesn't even post their power consumption. If it's such a low power device, why wouldn't they at least mention it?

  27. Re: So Dyson... by jellomizer · · Score: 2

    The cloth bag got you dirty because most of the material stuck to the bag.
    On the Bagless systems it is contained in a hard plastic shell. That slides out without the need of a bunch of shaking.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  28. Re: So Dyson... by pchasco · · Score: 2

    A few years ago my sister was shopping. For a vacuum and had her eyes on a Dyson. Being the helpful brother that I am, and also having a subscription to consumer reports, I looked up the ratings on upright vacuum cleaners and shared them with her. The Dyson she was interested in wasn't even near the top of the best performing vacuums. The best performing vacuum scored over 20 points higher on a 100 point scale, and was 25% the cost. After taking a look at the reviews, her response was somethin like but not verbatim: "Yeah... I think I just want the Dyson."

  29. Re: So Dyson... by JDHannan · · Score: 2

    It's so you can see when to empty it. The fuller the container gets, the less well it works