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Smartphone Surveillance Tech Used To Target Anti-Abortion Ads At Pregnant Women (rewire.news)

VoiceOfDoom writes: Rewire reports: "Last year, an enterprising advertising executive based in Boston, Massachusetts, had an idea: Instead of using his sophisticated mobile surveillance techniques to figure out which consumers might be interested in buying shoes, cars, or any of the other products typically advertised online, what if he used the same technology to figure out which women were potentially contemplating abortion, and send them ads on behalf of anti-choice organizations?"

Regardless of one's personal stance on the pro-choice/anti-abortion debate, the unfettered use of tracking and ad-targeting technology which makes this kind of application possible is surely a cause for concern. In Europe, Canada and many other parts of the world, the use of a person's data in this way would be illegal thanks to strict privacy laws. Is it time for the U.S. to consider a similar approach to protect its citizens?
Google has been reportedly tracking users on around 80 percent of all 'Top 1 Million' domains. Facebook is doing something similar. A recent report shows that Facebook uses smartphone microphones to identify the things users are listening to or watching based on the music and TV shows its able to identify. Facebook says the feature must be turned on, and that "it's only active when you're writing a status update."

16 of 260 comments (clear)

  1. So what by NotInHere · · Score: 3, Insightful

    Telling women to not do abortions is nothing bad IMO. Its what ads are about: telling us to do different stuff. Its what made google rich.

    What IS bad though is to forbid abortions, because this will just lead to women who want to abort their child to use more dangerous methods.

    1. Re:So what by mark-t · · Score: 5, Interesting

      So unless a company telling you to go and get a new product is willing to buy it for you, it's none of their business as well?

      The entire point of ads is about making suggestions that company thinks you ought to do. While it certainly is none of their business what you actually end up doing, by the very definition of "advertising", it *IS* their business to tell you what they think you should do.

  2. Double standard by Livius · · Score: 4, Insightful

    I realize that people are emotional about abortion, but objectively this is no more creepy or unethical than anything else in the advertising industry.

  3. VoiceOfDoom, *FUCK YOU*!! by Anonymous Coward · · Score: 4, Insightful

    TFA:

    ... on behalf of anti-choice ...

    Fuck you, VoiceOfDoom

    What is the fucking point of inserting an inflammatory / accusatory 'anti-choice' label in the article?

    This is Slashdot, not some pro-choice / pro-life forum

    VoiceOfDoom, go fuck youself !

    1. Re:VoiceOfDoom, *FUCK YOU*!! by rworne · · Score: 5, Insightful

      That may be less inflammatory, but the subject is abortion, not reproductive rights as a whole.

      I do like the nice, friendly and progressive sounding "pro-choice" moniker. And the cuddly, protective, "pro-life" one.

      But why not just call it what it is and be done with it?

      pro-abortion/anti-abortion

      No need to sugar coat it. If you need to sugar coat it to make it palatable, there is something wrong with it.

      --
      I tried every decent and legal way I could think of to resolve the issue w/the business before I rented the chicken suit
    2. Re: VoiceOfDoom, *FUCK YOU*!! by jmac_the_man · · Score: 4, Insightful
      "anti-choice" is an insane way to describe anti-abortion activists. (It's also inaccurate in this story. The ads were sold to Crisis Pregnancy Centers, which help women in need have their baby.)

      That said, "anti-choice" only appears in a direct quote from the ridiculous article. VoiceOfDoom uses the phrase "anti-abortion."

    3. Re:VoiceOfDoom, *FUCK YOU*!! by AK+Marc · · Score: 4, Insightful

      Because nobody I know who is pro-choice is pro-abortion. Every one of them would prefer there be fewer abortions. Note, it's the pro-choice people that are involved in reporoductive rights issues that lead to lower pregnancy rates. The fewer unwanted pregnancies, the fewer the abortions. So many (almost all I know) pro-choice people are anti-abortion.

      Pro-choice and anti-choice seems to sum up the sides more accurately. One side wants to allow a legal choice. The other doesn't. The rest is emotional smokescreen.

    4. Re: VoiceOfDoom, *FUCK YOU*!! by SuricouRaven · · Score: 4, Insightful

      Crisis Pregnancy Centers exist to give women a very firm push towards making the decision the center operators want her to make, and they aren't above the use of deception or emotional manipulation to achieve that goal.

  4. Progressvies, *FUCK YOU*!! by mi · · Score: 4, Interesting

    Yep, TFA is about convincing women to make the right choice. But for "progressives" some choices are more equal than others.

    Choosing to have a baby makes you "anti-choice".

    --
    In Soviet Washington the swamp drains you.
  5. Choice between what? by mi · · Score: 4, Interesting

    Because the term, "pro-life" really doesn't have any meaning. What life?

    It has just as much meaning as the term "pro-choice". Which choice? What are the options?

    Whose life?

    That of a human fetus. Which — to millions of people world-wide — is already a human being. The choice, which you and VoiceOfDoom wish to preserve, has two options in these millions' opinion:

    • murder
    • new human life

    Because they consider abortion to be murder, they don't view this particular choice as legitimate.

    Not sure, whether the organizations mentioned in TFA think so, or simply wish to increase the birth-rates in USA. But even in the former case, they are not "anti-choice" in general — they are against offering this particular choice.

    No doubt, there are a lot of things you think ought to be illegal — even if abortion is not among them. That makes you "ant-choice" too, whenever the choice is between doing and not doing one of those things...

    --
    In Soviet Washington the swamp drains you.
    1. Re:Choice between what? by mi · · Score: 3, Insightful

      Do you believe this is a human being?

      I think, I worded my posting most carefully to avoid specifying my own opinion.

      Do not make it personal.

      The point remains — the people, whom you denounce as "anti-choice", are not — contrary to your implication — against choice in general. They are against the particular choice between having an abortion and not having one.

      --
      In Soviet Washington the swamp drains you.
    2. Re:Choice between what? by MillionthMonkey · · Score: 4, Interesting

      Does a zygote or a blastula count as a living human being? I'd say, sure it is. It's obviously not a camel. But it's certainly not yet a "person", and doesn't "deserve the same rights as other human beings". 90% of them end up falling into the toilet anyway. Nature doesn't give a crap about "human rights". Life on Earth is supposed to be a bitch, especially if you haven't been born yet, and people need to grow up and realize that.

    3. Re:Choice between what? by MillionthMonkey · · Score: 3, Interesting

      One prank I love is posting a picture of a fetus, and asking someone, "Do you really think this counts as a human being?"

      "Of course it is, you monster!

      "Then you're an idiot, because that's a cat fetus."

    4. Re:Choice between what? by flghtmstr1 · · Score: 3, Insightful

      Incorrect. Attack the argument, not the speaker. An argument stands on its own merits regardless of any bias, credentials, etc. the speaker may have.

  6. Moral relativity by Maxx169 · · Score: 4, Interesting

    Is it wrong to target a problem drinker with ads for AA? How about targeting problem drinkers with free booze? What about targeting young mothers with ads for 'family planning' services, or as the article suggests pregnant women with 'pro-life' services? I'm sure there is a line there somewhere. Morality is a funny, fuzzy deeply personal thing... and I guess the line will vary from person to person.

    Disclaimer: I am very strongly pro-choice (where choice is the right for a woman to seek an abortion if she wants).

  7. Abortion is wrong and should be criminalized. by Theovon · · Score: 3, Insightful

    The inflammatory title is meant to get attention. However, I also believe it’s true (for most cases).

    We find it distasteful to force arbitary morals onto people or bombard them with propaganda and ads. Privacy violations are wrong too, and that’s what this article is really about. But the abortion issue itself is something that can be looked at objectively. And I want to understand how some people can claim to value human life on the one hand and then blithely throw it awas on the other hand.

    There are situations where abortions are medically necessary (like when the mother’s life is threatened by the pregnancy), and there are some gray areas when it comes to serious developmental defects that are often terminal anyway. But a lot of the time, abortion is used as retroactive contraception. People with no self-control or forward planning ability have sex, and pregnancy happens. There are lots of ways to prevent pregnancy in the first place, not the least of which is to find a partner of the same sex, which is something we honestly need to push our society into taking advantage of more.

    But hey, let’s just terminate human life willy-nilly because it’s fucking convenient for us! As someone who is liberal about most things, I see abortion (most of the time) as a massive shirking of personal responsibility. CHOICES have consequences, and you should have to deal with them and not force others to pay for your mistakes or, say, murder someone over it.

    This is what I really don’t get about the “pro choice” people. A human fetus does indeed have an underdeveloped nervous system, so killing it is not the same as torture. At the same time, you can also kill adults painlessly, yet we don’t have clinics where you can take your office enemies to have them euthanized. A human fetus is definitely alive, and it’s definitely human. So why do people make some arbitrary distinction that because it hasn’t been BORN yet, it’s okay to murder it? (I’m using the word “murder” because I don’t want to hide behind euphamisms. Deal with it. Abortion is killing someone who is not threatening your life, which makes it at least manslaughter.)

    Hey, maybe you want to live in a society ruled by social darwinism, where there’s are no rules against killing people. Most slashdotters would have been killed by now by bullies in highschool in that case, so you should appreciate the systems of laws and morals that protect you. I don’t care if you’re devoutly religious or an atheist, we have solid grounds for human societies to have ethics. And we as humans have decided that killing your fellow humans is wrong. Interestingly, I find atheists to often have a stronger sense of morality, because they don’t have religious fervor to tell them when it’s okay to break their own rules to force someone else to live by their bizarre and arbitrary religious tennets. So just to be clear, this is not a religious issue.

    Indeed, putting stupid religions aside, most people find murder to be objectively wrong. We value human life, instinctively, unless we’re psychopaths. It doesn’t matter if Christians tell you murder is wrong because Christians have been known to murder in the name of their God. The same is true of Muslims. When wars are fought and terrorists bomb airports, the rest of the world stands aghast at the needless loss of human life over stupid idiological issues.

    So don’t distort the abortion issue into a right vs. left thing or a stupid religious issue. 99% of religion is bullshit, and we don't get the idea of murder being wrong from religion.

    Often single mothers are vilified, especially if they’re in high school. (Although most abortions, I think, are not had by high school girls.) And the fathers frequently skip town or deny responsibility. A girl who has a baby before she can finish her college degree is typically screwed in more ways th