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Samsung is Hoping To Rekindle Note Brand Name Next Year (techcrunch.com)

Samsung is stepping up its brand damage limitation efforts in the wake of the flaming battery disaster of the Galaxy Note 7 smartphone by offering owners of the recalled device in South Korea the ability to upgrade to a Galaxy S8 or Note 8 device next year if they trade in their Note 7 for a Galaxy S7 now. TechCrunch adds:The offer implies Samsung is not in fact intending to retire the Note brand name for good, despite it now being associated with smoldering batteries and exploding smartphones. A cause for the battery overheating problem, which affected some replacement Note 7 devices as well as a number of original devices, has yet to be conclusively identified by the company. Users in its home country who opt for the upgrade program will only need to pay half the price of a Galaxy S7 in order to exchange to an S8 or Note 8 next year -- so they're being offered next year's flagship Samsung phablet at around half price. The company is presumably hoping brand loyalty to the Note can begin at home, although it's possible it might extent the offer to other markets.

85 comments

  1. 'rekindle' - good one! by Anonymous Coward · · Score: 5, Funny

    Best use of sarcasm in a Slashdot title so far!

    1. Re: 'rekindle' - good one! by Anonymous Coward · · Score: 2, Funny

      Nah, Samsung isn't stupid; they'll milk it. "We're kicking off this Rekindling Event with a Blast!". It'll be complete with fireworks and messaging about how the new products will be Hot Stuff and how they are Fired Up for getting customers.

    2. Re: 'rekindle' - good one! by Anonymous Coward · · Score: 0

      Zinger!!

    3. Re: 'rekindle' - good one! by slashdice · · Score: 4, Funny

      Sales are exploding!

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    4. Re: 'rekindle' - good one! by fbobraga · · Score: 1

      +1 Informative

    5. Re:'rekindle' - good one! by saccade.com · · Score: 1

      Burn!

    6. Re: 'rekindle' - good one! by Anonymous Coward · · Score: 1

      so are the phones ;)

    7. Re:'rekindle' - good one! by Anonymous Coward · · Score: 0

      customers will be drawn like moths to a flame

    8. Re:'rekindle' - good one! by Anonymous Coward · · Score: 0

      Best use of sarcasm in a Slashdot title so far!

      Its even better for a dutchman; brand means fire in dutch.

  2. "Rekindle"? by Verdatum · · Score: 1

    "Rekindle" is a curious word choice to use when talking about a tablet ;)

    1. Re:"Rekindle"? by balbeir · · Score: 1

      True, reignite would be better

    2. Re:"Rekindle"? by rudy_wayne · · Score: 1

      Will Amazon sue?

    3. Re:"Rekindle"? by Hognoxious · · Score: 1

      Clever pun, I thought. Then I saw that it was posted by manishs.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    4. Re:"Rekindle"? by Hognoxious · · Score: 1

      Amazon? You mean the ones that created the Paperweight?

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      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    5. Re:"Rekindle"? by Anonymous Coward · · Score: 0

      In other news, Amazon notes that nobody is interested in it's tablets...

    6. Re:"Rekindle"? by Dogtanian · · Score: 2

      "Rekindle" is a curious word choice to use when talking about a tablet ;)

      Perhaps they were confusing it with the Kindle Fire.

      Can't think why....

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  3. Removable battery please by Anonymous Coward · · Score: 0

    The Note 7 was perfect for me, except I prefer removable battery.

    1. Re:Removable battery please by SirSlud · · Score: 1

      Or ejectable.

      --
      "Old man yells at systemd"
    2. Re:Removable battery please by JackAxe · · Score: 1

      Hopefully they'll do just that with the Note 8. I prefer removable batteries and it's a feature I miss on more recent phone.

    3. Re:Removable battery please by rudy_wayne · · Score: 2

      Hopefully they'll do just that with the Note 8.

      Sorry, a removable battery would allow you to only replace the battery instead of having to buy a new phone. That's can't be allowed.

    4. Re:Removable battery please by DirkDaring · · Score: 2

      I have a Note 5. Replacing the battery is fairly simple even though it's 'non-removable'. I'd imagine the others are the same.

    5. Re:Removable battery please by Anonymous Coward · · Score: 0

      How difficult is it to remove the glass back and then get it back together? I've looked at the howto's, and it just looks like a pain with the heat gun and all.

    6. Re:Removable battery please by nospam007 · · Score: 1

      "Or ejectable."

      It gets you ejected from a plane quite nicely.

    7. Re:Removable battery please by Anonymous Coward · · Score: 0

      The Note 7 was perfect for me, except I prefer removable battery.

      Or one that doesn't burst into flames?

    8. Re: Removable battery please by Anonymous Coward · · Score: 0

      Note 1 2 3 4 all had removable batteries yet I upgraded each time. Just because a phone has a removable battery doesn't mean you will keep it forever. There are other points such as a better Camera, faster processor, more ram, more internal storage. Your point is useless.

  4. Great Idea by Fire_Wraith · · Score: 0

    That's a great idea - it will make fore some awesome marketing.

    Wait, what do you mean they're not selling it to the South Korean Army as a new Hand Grenade line?

    1. Re:Great Idea by Anonymous Coward · · Score: 0

      This seems like a very bad idea.

      Samsung sold flagship phone-grenades and eventually allowed customers to trade their incendiary devices for older models at no cost (ignoring that the trade-in value of a flagship phone would generally be more than the purchase value of an older model anyway). Then they propose a deal that the less-explosive version of their flagship phone next year will be half price if you can prove you had a Note 7.

      So, use an inferior product for a year and pay half over what you should've paid to finally get what you paid for?
      It'll be a great test to see who the real Samsung fans are.

    2. Re: Great Idea by Anonymous Coward · · Score: 0

      From what has been said if you exchanged your note7 for a galaxy s7 or s7 edgr you would be compensated for the difference in price. Read the articles dude.

  5. Too late Samsung by Anonymous Coward · · Score: 0

    I've never buying your phones again. It's Nexus/Pixel from here on out.

    1. Re:Too late Samsung by OneHundredAndTen · · Score: 3, Interesting

      Indeed. But, more to the point, it will take a Herculean effort to untarnish the Galaxy Notes name. I do not think Samsung will succeed.

    2. Re:Too late Samsung by thegarbz · · Score: 1

      Herculean effort

      If by herculean effort you mean just wait a year and let people's short attention span do the work for you then sure, but you're doing Hercules a great disservice.

    3. Re:Too late Samsung by MachineShedFred · · Score: 1

      People don't seem to have a short attention span when it comes to colossal screw-ups. See: Apple's "you're holding it wrong"

      Or do people around here just remember Apple's colossal screw-ups and give everyone else a pass, like some kind of golf handicap?

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    4. Re:Too late Samsung by ranton · · Score: 1

      I am hoping Samsung will have to release an amazing loss leader version of the Note brand in order to improve their reputation again. In this case the consumers win big time. I'm hoping they finally bump up the device size a little and go with a 4000+ mAh battery for starters.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    5. Re:Too late Samsung by Anonymous Coward · · Score: 0

      Yet they still sell I-Phones... If Apple can do it, ANYBODY can do it..

    6. Re: Too late Samsung by Anonymous Coward · · Score: 0

      Your point? iSheep still buying the iphones

    7. Re:Too late Samsung by thegarbz · · Score: 1

      See: Apple's "you're holding it wrong"

      I saw:
      Number of iPhone 5 pre-orders in the first 24 hours 2,000,000
      Number of iPhone 4s pre-orders in the first 24 hours 1,000,000
      Number of iPhone 4 pre-orders in the first 24 hours 600,000 -- this one was being held wrong.

      iPhone-5-First-Weekend-Sales-Top-Five-Million
      iPhone-4S-First-Weekend-Sales-Top-Four-Million
      iPhone-4-First-Weekend-Sales-Top-1-7-Million --- this one was being held wrong.

      Based on your example of Apple's holding it wrong, Samsung just created themselves a license to print money. People here aren't unfairly treating anyone, you're just not realising how a major scandal has almost zero influence on a product released a year later. You're also forgetting that the Note is probably the single best Phablet in the Android ecosystem, and Android people won't jump-ship to the iPhone. They'll just wait until the Note 8 comes out with their new 100% less incendiary incidents feature, and then buy like good consumers do.

  6. North Korea should give them a call. by Anonymous Coward · · Score: 0

    They're trying to build a bomb and Samsung are making them by accident out of consumer electronics...it's a win-win! Well, except for them...and the rest of the world...crap.

  7. Removable batteries by Anonymous Coward · · Score: 0

    I'm sticking to my current phone until new phones go back to removable batteries.

    1. Re:Removable batteries by slashdice · · Score: 1

      It doesn't give you a removable battery, but the SamSung Galaxy Note S7 XP III+ gives you removable arms.

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    2. Re:Removable batteries by Anonymous Coward · · Score: 0

      In this case take good care of it. That ship has sailed. Give it a couple of years and no smartphones will have a removable battery. That's the trend and everybody is going to follow it, just like in a couple of years you won't be able to do anything on the internet without a Facebook account. Give up. It's just a phone. It's not your life.

    3. Re:Removable batteries by fbobraga · · Score: 2

      The best relation cost x benefit for phones right now I think is a Galaxy S4 whit CyanogeMod (I currently own an S3 with CM, but recently "made" an S4 for a sister, that made me think in "make" one for myself: used S4s are so affordable [and new batteries too!])

  8. Better idea by sjbe · · Score: 1

    Wait, what do you mean they're not selling it to the South Korean Army as a new Hand Grenade line?

    A better idea would be to sell it to the North Korean Army and wait for hilarity to ensue

  9. Explosive New Features... by Anonymous Coward · · Score: 0

    ...that will be sure to blow you away!

  10. Why do they keep the name "Note"? by hcs_$reboot · · Score: 2, Interesting

    The name "Note" is strongly linked to the burning batteries, even more than "Samsung". So they're trying to make everyone forget about the battery disaster by using again the name "Note" on a new - hopefully not burning - phone? That's a big mistake. They should swallow the bad year 2016 and start with a complete new brand name next year.

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    1. Re:Why do they keep the name "Note"? by thegarbz · · Score: 2

      The name "Note" is strongly linked to the burning batteries, even more than "Samsung".

      7 generations of a device which ties directly to the device's primary function of being a "Notepad" Honestly I see 2 types of people when I go about my day to day lives: a) People who realise a device and a brand name are two different things and will buy a device regardless of what sticker is on it, and b) people who will laugh and mock but also have incredibly short attention spans.

      In the technology world a brand name isn't really as toxic as you think, especially when it represents a single outlier device. People who won't buy something called Note because of fire risks also won't buy Samsung because of fire risks.

    2. Re:Why do they keep the name "Note"? by hey! · · Score: 0

      The name for the next class of device should be "Sovereign".

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    3. Re:Why do they keep the name "Note"? by rtb61 · · Score: 1

      They can stick with the Note if they make one major change, a use removable battery but that discount means, big ole fuck you to everyone, the phone killing built in battery remains hence the special deal because they have nothing special to sell.

      --
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    4. Re:Why do they keep the name "Note"? by Anonymous Coward · · Score: 0

      Maybe those kind of links work differently in Korean.

  11. Unnecessary! by Gravis+Zero · · Score: 0

    There is no need to rekindle the Galaxy Note brand, it's already on fire! ;)

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    1. Re:Unnecessary! by Anonymous Coward · · Score: 0

      I just wish it had been the iPhone 7 instead that burst into fire.
      I'd love to see Apple go down in flames.

  12. Lazy Filing by Anonymous Coward · · Score: 0

    Clearly this story belongs in the good-luck-with-that dept.

  13. Samsung should copy Xiaomi Mi Mix by Anonymous Coward · · Score: 0

    Futuristic and stylish with a nice stylus and removable battery/microsd would go a long way to rebrand the note line.

  14. Good, I love the Note 5. by DirkDaring · · Score: 1, Informative

    Best phone I've ever owned. Amazing camera and blazing fast. Need to add external storage, and a removable battery (although you can replace the 'sealed' battery with little effort).

    1. Re:Good, I love the Note 5. by Anonymous Coward · · Score: 0

      TBH, I've not had much difficulty with my internal 64GB Note 5. Only twice did I wish I had more space...and that was once I began using the phone as a flash drive.

      As for the battery...I may be fortunate that I can spend 90% of the day with my phone plugged in. And for those times that I can't, I have a belt-clipped holder for an external charger that I had a coworker print for me. Next version, I think, will have a pocket I can slide the phone into, so it can double as a belt clip.

    2. Re:Good, I love the Note 5. by execthis · · Score: 2

      I still use a Note 4 with a custom ROM and I love it. The photos it takes are amazing. It performs pretty much every task I want well. The only downside is that it does tend to overheat when used with a GearVR headset and it seems not to be able to handle some highly-graphics-intensive videos well. I notice that newer Galaxy series devices are actually using a lower 12MP camera now. Not sure why since the 16MP on the Note4 is so amazing.

      I'm not a heavy SPen user but use it frequently enough that I want one on any future device. I agree with other posters here that a slightly larger size might be a little better, especially for note writing.

  15. I will be getting me a new Note by Anonymous Coward · · Score: 0

    When Apple phones caught fire Apple fanboyz were quiet. When Apple phones told their fanboyz to hold the phone like princess Jobs they did. When Samsung has one line that had issues all the Apple fanboyz just can't seem to shut the hell up. Apple has had more fails than Samsung.

  16. Death Note by Anonymous Coward · · Score: 0

    That is all (https://en.wikipedia.org/wiki/Death_Note)

  17. note is an accronym by Anonymous Coward · · Score: 0

    No Thermal Explosion. They failed with the 7

  18. Re:How? by sexconker · · Score: 5, Insightful

    I've been a happy Note owner for years, 3 different versions but when the specs on the Note 7 came out I saw it as a loser, too thin, too little battery life and I have to use mine on many flights. I've now had to show multiple flight attendants and gate agents that "no, this is a Note 6, not a Note 7." Sorry, next upgrade will be an LG for me and the Note is dead to me.

    Nice try, troll.
    There is no Samsung Galaxy Note 6. The Samsung Galaxy Note 7's predecessor was the Samsung Galaxy Note 5.
    Samsung skipped version 6 in order to align the S line and the Note line. Previously, the S line (as in Samsung Galaxy S7 and its variants) was one version ahead of the Note.

  19. Er by argStyopa · · Score: 2

    I'm not sure using the term "re-kindle" is the best choice of words.

    --
    -Styopa
  20. A good deal? Did they steal Apple's RDF? by Hognoxious · · Score: 0

    Users in its home country who opt for the upgrade program will only need to pay half the price of a Galaxy S7 in order to exchange to an S8 or Note 8 next year -- so they're being offered next year's flagship Samsung phablet at around half price

    Is this in addition to a refund, or instead?

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  21. Galaxy Next? by Anonymous Coward · · Score: 2, Informative

    I'm not sure they can save this. Consumers have short memories, but Ford isn't selling Pintos, irrespective of root cause.

  22. Note 8 -- now with colored flames! by swschrad · · Score: 1

    the number for Hell is a default setting in the directory, but hey, unique feature!

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  23. Ignition by Anonymous Coward · · Score: 0

    If they rekindle this brand the sales should really ignite.

  24. Note by fluffernutter · · Score: 3, Insightful

    Samsung has made a lot of good phones and then one bad one.. It would be pretty ridiculous to think they couldn't go back to making good phones again, doesn't matter what it is called. I will buy the next Note simply because I need a phone with a stylus and no one else seems to be able to make one.

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    1. Re:Note by Gussington · · Score: 1

      Same here. My requirements for a phone are large screen, stylus input, decent camera and tactile home button. The Note is the only phone that fits the bill.
      I've had a Note 2, now have my trusty old Note 3, and the wife has a Note 4. I was thinking of upgrading but the Note 3 is still kicking along nicely. Although it is getting a bit laggy, and there's no Marshmallow update for this model, so I might look at an upgrade.
      One con, is my Note 3 was the best phone you could get when released, and cost me $800 in local dollars to buy outright. The Note 7 was $1350 which to me is just ridiculous. Stores are selling boxed Note 5's for about $600, which seems like a reasonable price for a good phone. I'm never going to pay more for a phone than a laptop...

    2. Re:Note by lexman098 · · Score: 1

      I'm never going to pay more for a phone than a laptop...

      Why? Barring x86 a smartphone does more. Especially the Note.

    3. Re:Note by Gussington · · Score: 1

      I'm never going to pay more for a phone than a laptop...

      Why? Barring x86 a smartphone does more. Especially the Note.

      I have a Note, and a Dell XPS. Productivity-wise I do a LOT more with my laptop, I use it 10 hours a day. The phone is for the odd call/txt/message, and checking the odd web page or map or mobile music. My phone lasts about 2-3 years, whereas I'm getting 5 years at least out of my laptop (hardware/OS upgrades are an issue with phones).
      So for me, the laptop does more.

    4. Re:Note by lexman098 · · Score: 1

      You spend more time on your laptop because it has a more suitable form factor. That doesn't mean it should be more expensive. As far as actual technical features go your phone does more and the form factor makes it even more difficult to manufacture.

    5. Re:Note by Gussington · · Score: 1

      You spend more time on your laptop because it has a more suitable form factor. That doesn't mean it should be more expensive. As far as actual technical features go your phone does more and the form factor makes it even more difficult to manufacture.

      Bigger screen cost more money
      More powerful CPU cost more money
      More RAM cost more money
      More Storage cost more money
      It costs more because it has higher spec'd components in almost every area.

  25. Re:How? by execthis · · Score: 1

    I agree. WTF? Who pays some losers to make posts to dis the Notes? It reminds me of those BS web pages that people get paid pennies to crank out which contain frivolous, crappy content just to get page hits.

  26. Because consumer hype passes quickly. by thesupraman · · Score: 2

    BS, the average news retention of todays consumers is a couple of months. there will be a small impact on the next gen
    and nothing on the one after.
    By next year, people will have no memory of these things, which is both sensible (a tiny %age of people had a real problem,
    however hype has taken over) and terrible (companies need to learn from this, in the areas of treating their customers
    with enough care and respect).

    The big thing that can be taken away from this is that Samsung do seem capable of turning the boat around and reacting
    correctly (full recall) even though it took them a little while. This is something rarely seen these days.

    Sony still have a burning laptop battery issue, their third in the last ten years, which they are doing their best to avoid (and
    for some reason doesnt seem to be all over the front pages of every news outlet, or result in laptops being banned from
    flights..)

    Apple are happily making people replace (and the consumers cost) phones with fault touch screens, because 'apple'.

    1. Re:Because consumer hype passes quickly. by dottrap · · Score: 1, Interesting

      Unfortunately for Samsung, the problem may have crossed the threshold of marketing disaster. While the typical hype might be forgotten quickly, this problem turned into a federal offense to carry these phones on a US carrier.

      The fact that air travelers must now suddenly be aware of their phone's make and model, and explicitly be aware of the Galaxy Note brand as "the banned one", is a PR disaster.

      Most people don't know or care about these details which is why most of these events blow over after a few months. But this time, you are inconveniencing *all* air travelers to check their phones and become aware of the Samsung Galaxy Note brand in a bad way. So it's not just Samsung owners who have to pay attention to this. And the threat of breaking US federal law by not paying attention to this forces people to actually pay attention and inconvenience themselves, which helps drill in the bad brand connotation in a longer term way.

      Then Samsung setting up recall kiosks at airports, while the right thing to do, is also a negative reinforcement of the brand image.

      Samsung's saving grace is that they seemed to try to handle the problem in an honest way, without any coverup. (YouTube takedowns notwithstanding.) This helps keep the trust with their customers. If it later comes out that that Sansumg did something questionable, then they will have another PR disaster and I bet they will ditch the brand for sure.

    2. Re:Because consumer hype passes quickly. by Anonymous Coward · · Score: 0

      Sony still have a burning laptop battery issue, their third in the last ten years, which they are doing their best to avoid (and for some reason doesnt seem to be all over the front pages of every news outlet, or result in laptops being banned from flights.

      Probably because Sony doesn't make computers anymore.

  27. My Note 2 runs on a replaceable battery... by ffkom · · Score: 0

    ... and I am not inclined to replace it by any device without a replaceable battery.

    And by the way, of course the replacement batteries I bought are from 3rd-party manufacturers, of which there are very good ones, reliable and not quite as explosive as Samsung originals, yet still less expensive.

  28. Re:How? by Anonymous Coward · · Score: 0

    Note 6. lol. Good one.

  29. Blazing fast by dcooper_db9 · · Score: 0

    Oh the irony. The jokes just keep coming.

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  30. The new name? by Anonymous Coward · · Score: 0

    Ransam sung note!

  31. Korean culture: Never oppose your senior by Anonymous Coward · · Score: 0

    My guess is that this name was decided by the father of current Samsung president so his son and current president cannot change this without "humiliating" his father.

    1. Re:Korean culture: Never oppose your senior by hcs_$reboot · · Score: 1

      My guess is different. Samsung PR did show how they were unable to handle such a disastrous crisis. They just keep going the same way.

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    2. Re:Korean culture: Never oppose your senior by Anonymous Coward · · Score: 0

      The Note has a very unique target audience, since it's a phablet with a stylus. The only competitor is LG and they build them around weak hardware and displays. So keeping the brand name around for an 8th iteration might be a good thing, so the customers find your product. Convincing them with a new battery design shouldn't be that hard.

  32. Try and force a curved screen on me again Samsung by AbRASiON · · Score: 0

    I dare you, try it. I'll switch brands if the 8 is curved ONLY.
    Don't pull an apple and be brave or courageous, damn well give us options

  33. Note 4 was the best Note by melting_clock · · Score: 1

    I really hope that Samsung does not kill the Note line. That would leave me desperate for another manufacturer to bring out an equivalent.

    I remember going out of my way to spend over US$3,000 on a Windows laptop with a screen the rotated so it was over the keyboard and had a digitiser that allowed my to take handwritten notes. When it was new, it had a useful battery life of over 10 hours and it took it to every meeting. It was amazing that I no longer had to carry, or produce, any paperwork when traveling. Being able to take my notes and use handwriting recognition to turn them into something that I could share with colleagues made me more productive. Filling in the many forms that I used in my job on that screen was a pleasure. Being in a minority with this doesn't bother me at all.

    I've had a few Android phones and a couple of those were Notes. In fact, I'm still using a Note 4 and have no interest in replacing it. Having a removable battery and SDcard support is important to me and Samsung dropped both in the Note 5... Right now, my two year old Note 4 can be made as good as new by simply putting in a new battery. For much more than a quick note, I find using the on screen keyboards annoying and will just take a handwritten note or use handwriting recognition. They only time typing is my preferred input method is when I'm using a full size (real) keyboard.

    I also have a Note tablet that I use for a lot of personal notes. It is used for my morning web browsing and it great for reading books, pdfs and office documents because it has a high resolution screen and weighs very little.

  34. Re:How? by Anonymous Coward · · Score: 0

    Like Slashdot?