Apple Tops Holiday Sales With 44 Percent of All New Device Activations (macrumors.com)
An anonymous reader quotes a report from Mac Rumors: Apple's iPhone and iPad were the most popular mobile devices gifted during the holidays this year, according to new data shared by Yahoo-owned mobile analytics firm Flurry. Flurry examined device activations by manufacturer between 12/19 and 12/25, finding Apple devices to be twice as popular as Samsung devices. 44 percent of all new phone activations were Apple iPhones, while Samsung smartphones accounted for 21 percent of activations. Huawei, LG, Amazon, Oppo, Xiaomi, and Motorola trailed behind with between two and three percent of activations each. Google's Pixel smartphone, which came out in October, did not make Flurry's list. Last year, Flurry released a similar report, and Apple devices made up 49.1 percent of all device activations, while Samsung devices came in at 19.8 percent. Phablets, or smartphones and tablets ranging in size from 5 inches to 6.9 inches, continued to grow in popularity. In 2016, the phablets category, which includes the 5.5-inch iPhone 6 Plus, 6s Plus, and 7 Plus, was responsible for 37 percent of total device activations. Medium-sized phones, like the 4.7-inch iPhone 6, iPhone 6s, and iPhone 7, were responsible for 45 percent of all activations. Activations of full-sized tablets, like the iPad, have continued to wane. From Flurry's report: "While Samsung is slowly growing in popularity throughout the holiday season, up 1% from last year, Apple devices continue to be the gift to give. Holding the third and fourth positions for activations are Huawei and LG; which is remarkable, as both manufacturers do not have an individual device within the top 35 devices activated. Their high rank is likely due to the fact that they have wide variety of devices and affordable options (hundreds of phablet and medium phones) for consumers to choose from."
The majority of new device activations (roughly 56%) was Android phones.
lucm, indeed.
Apple are in the expensive shiny toy business these days, so no surprise they do well around Christmas.
John_Chalisque
Sounds like I'd better buy my next Android now. By this time next year they'll be as dead as Blackberry...
But, but... headphone jacks?!?
Sorry.
Apple had 49.1% of new activations last year. They can't even keep their numbers in their strongest quarter.
lucm, indeed.
This data is false, it doesn't make any sense at all. Maybe in a very limited sector this is true, but no way those charts are right.
Totally beleaguered. Netcraft confirms it.
Fixed the headline.
When all you have is a hammer, every problem starts to look like a thumb.
I'm sure the Chinese slaves who work in Apple sweatshops for $3/hour will rejoice. It will ensure them many more months of working 64h/week before they earn more than they spend on basic living conditions.
It would cost $12 per device to Apple if they were to ensure a decent wage to those workers but that would slow down the insane piling of money in Apple offshore accounts so it will never happen.
Thank you Apple and Apple customers! You all contribute to making the world a better place.
lucm, indeed.
I don't recall activating my new Android tablet, whatever that means.
Where do I sign up?
"Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
Phablets, or smartphones and tablets ranging in size from 5 inches to 6.9 inches, continued to grow in popularity.
Need to adjust that definition. 90% of Android phones now have screen of 5" or larger. It seems it's only once you hit 5.7" or above people really start throwing around the term "phablet" now.
The interesting figure is that Samsung *increased* their new activations, going from 19% to 21%, in the same year that they had to recall every single one of their new phones because they exploded. Meanwhile, Apple activations went down again. I mean, it takes a real optimist to spin that as a win for Apple.
And it's a long-running trend.
2014: Apple 51%, Samsung 17%
2015: Apple 49%, Samsung 19%
2016: Apple 44%, Samsung 21%
Now all Samsung has to do is ship a phone that doesn't explode or doesn't catch fire and they'll probably get a tie with Apple within a year or two. All of this after Apple had a complete monopoly in this market just 5 years ago. They'll probably end up in business textbooks as a case study of how companies can go from winners to total obsolescence within a same decade.
lucm, indeed.
We had three iPhone 4S units in the family. All of them started to exhibit battery issues about a month ago. One had a dangerously swollen battery (which, according to Apple, is apparently "normal"). The other two refused to hold a charge. All three devices were happily running iOS 7.1.2.
We took them into the service centre, and had the batteries replaced for ~$100/pop. They were good solid phones, and in stellar condition for their age, so why should we upgrade?
Apparently Apple thought otherwise. I wasn't told this beforehand, but apparently "standard procedure" is to upgrade the software on the device prior to installing a new battery. Something about diagnostics- the tech basically said it was bullshit, the diagnostics from the older iOS software was identical to the new diagnostics, except for the version number- which Apple refuses to accept, and therefore will not ship the service centre a replacement battery.
So we got all three devices back with new batteries... running iOS 9.
Now they're virtually fucking useless.
It takes a good 10-20 seconds to open the phone app. I can have exactly one tab open in Safari, switching to any other tab causes that page to reload (which is great for my 3G data plan). Switching to another application causes the new application to re-launch itself (presumably because it got terminated in the background). Switching back to Safari will cause Safari to reload the active page. Before, I used to be able to have 3-4 apps open at the same time (without having them get terminated by the OS) and 4-5 tabs in Safari no problem.
Likewise, the new OS seems glitchy as fuck. Mail used to work fine with all my business IMAP accounts, now it's a crap shoot if half my inbox even loads (and it's a coin toss as to which half shows up). Even iCloud is a mess, some things are getting synced, others aren't. Almost nothing is working 100%. I've tried doing factory resets and setting up the phone from scratch, but it never makes any difference.
We've purchased exactly one replacement phone (an iPhone 7). The shit show that came with that (had to upgrade iTunes, except the new version of iTunes required us to upgrade the OS as well, which broke a whole bunch of other stuff)... I don't know.
We've still got a week to return that phone, and I honestly think we're going to do that and just switch to Android.
I'm tired of Apple's shit. It's pretty clear that a large part of their business comes from planned obsolescence and forcing people to upgrade, rather then producing products that people actually want to go out and buy. And I've had enough. They can ram their activation and adoption numbers up their ass for all I care.
I miss the old Apple.
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
Now you can't even change the RAM.
AirPods: The gift that requires you to keep on giving.
hehehe modded "Flamebait" hehehe
Isn't that a frozen dessert sold at McDonalds?
#DeleteChrome
They - Flurry Analytics - have no way to directly track the device activation as those mobile devices only talks to Apple or Google during activation. I'm guessing what they track is based on some of the app installs that they track, thus their estimate is severely biased / potentially missing large chunk of users. My guess is that significant chunk of users don't bother installing extra apps that are outside the top ones (Facebook, Google, Amazon, Apple) who have their own analytics thus would not share their app data with other analytics firms. So unless they show actual absolute number of estimated new device activations and/or have a separate independent data on how much their own methodology has a hole in their coverage, this is likely a bullshit study.
They're probably talking about tablets w/ cellular capabilities that can be added to the carrier's network. You could buy a cellular iPad or Galaxy tab at a Best Buys, Costco or any such store, and get it activated while you're there
"Apple's iPhone and iPad were the most popular mobile devices gifted during the holidays this year."
They could have been purchased for the end-of-year tax write off.
What is a device activation? And why is Apple's market share in device activations three times as large as it is in sales?
Now all Samsung has to do is ship a phone that doesn't explode or doesn't catch fire and they'll probably get a tie with Apple within a year or two.
That's for units shipped. But how much money are each of them making? Apple seems to be taking most of the "profit share".
Sure, and that 56% accounts for 30% of device revenue, 20% of app sales, and only 10% of devices with the newest OS installed.
You're looking at this ass backwards. The huge profit margin and the planned obsolescence that is at the core of Apple business model is the exact reason why they are losing their grip on the market.
A quarter of devices are still on KitKat (4.4), from three years ago, with a sizable percentage on Jelly Bean (4.3):
https://www.appbrain.com/stats/top-android-sdk-versions
https://www.statista.com/statistics/271774/
Apple claims that about 2/3 of devices are running on iOS 10 (2016), and just under a third are on iOS 9 (2015):
https://developer.apple.com/support/app-store/
https://david-smith.org/iosversionstats/
Given that iOS products are supported for (at least) three years with software updates, while most Android devices get no updates after six months, I do not think Apple is the one with a planned obsolescence problem. Or, if you think Apples does, other manufacturers are a lot worse (IMHO).
Would be Apple versus "Android"...since there are basically TWO OS's, Apple and Android. Now, given that, it would show more android devices sold, than apple.
Loyal Apple fan for years but this year I just finally gave up. I was due for a laptop upgrade but was holding out for > 16G. That didn't happen and there is no way I'll be going to the new MBP. Saved > 2k there.
Then I was going to get the Apple TV but it doesn't play nicely with my Harmony hub so I decided to do an Amazon Fire TV. It's impressive, 4k, runs Plex and everything I need, I can still AirPlay (granted I needed to buy an app for that but I can live with that) and it's 1/2 the price of an apple tv.
I was also going to go from my 5s to the new phone (every 2 or 3 years it seems) but the 7 had too much courage for me and I use a headset for over an hour a day and although I tried bluetooth headset, a wired headset just works.
So Apple saved me a bunch of money and that is going to my new motorcycle fund, thank you apple.
I don't see one comment here that takes a positive view on this story. Is it really surprising? A company with a fruitful focus on design, customer satisfaction and privacy and appears to continue being pretty successful.
I'm usually impressed that Apple managed to demonstrated the race to the bottom with a cheapest at all costs approach wasn't the only way to succeed in consumer electronics. Google Microsoft and Samsung have been forced to follow and everyone wins. Who cares what happens over the next 10 years. Right now we have an awesome array of gadgets with healthy competing ecosystems to choose from.