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Ask Slashdot: Why Did 3D TVs and Stereoscopic 3D Television Broadcasting Fail?
dryriver writes: Just a few years ago the future seemed bright for 3D TVs. The 3D film Avatar smashed all box office records. Every Hollywood studio wanted to make big 3D films. The major TV set manufacturers from LG to Phillips to Panasonic all wanted in on the 3D TV action. A 3D disc format called Blu-ray 3D was agreed on. Sony went as far as putting free 3D TVs in popular pubs in London to show Brits how cool watching football ("Soccer" in the U.S.) in Stereo 3D is. Tens of millions of dollars of 3D TV related ads ran on TV stations across the world. 3D Televisions and 3D content was, simply put, the biggest show in town for a while as far as consumer electronics goes. Then the whole circus gradually collapsed -- 3D TVs failed to sell well and create the multi-billion dollar profits anticipated. 3D at home failed to catch on with consumers. Shooting genuine stereo 3D films (not "post conversions") proved to be expensive and technically challenging. Blu-ray 3D was only modestly successful. Even Nvidia's stereo 3D solutions for PC gamers failed. What, in your opinion, went wrong? Were early 3D TV sets too highly priced? Were there too few 3D films and 3D TV stations available to watch (aka "The Content Problem")? Did people hate wearing active/passive plastic 3D glasses in the living room? Was the price of Blu-ray 3D films and Blu-ray 3D players set too high? Was there something wrong with the stereo 3D effect the industry tried to popularize? Did too many people suffer 3D viewing related "headaches," "dizzyness," "eyesight problems," and similar? Was the then -- still quite new -- 1080p HD 2D television simply "good enough" for the average TV viewer? Another related question: If things went so wrong with 3D TVs, what guarantee is there that the new 3D VR/AR trend won't collapse along similar lines as well?
Glasses
3D is a generally awful experience for most people. It's disorienting, uncomfortable, and doesn't look good for about 99% of the events that took the effort to record in 3D. It was also insanely expensive for a gimmick. It's the same gimmick that has been recurring every 20 or 30 years since the 50s. It still doesn't look any better than it did when it was first introduced. And, as has already been mentioned, having to wear glasses to watch tv sucks. For those that already wear glasses it double sucks.
"Growing old is inevitable; growing up is optional."
What do you mean the future looked bright? And then go on to point out how it failed spectacularly.
:-)
The future was HYPED. But it was not bright. It only seemed that way because of the hype.
Nobody wanted it then. Nobody wants it now.
If you make a big budget popular movie in 3D then the 3D will ride the coattails of the movie's success.
3D doesn't contribute enough improvement to the story telling experience to be worth the trouble of the glasses. I would dare say for most movies 3D contributes exactly NOTHING to the story experience.
Maybe a better business model for theatres: try making 3D movies cheaper so that people have to pay a premium to avoid 3D. Let's see how that works out for you.
I'll see your senator, and I'll raise you two judges.
Because in movies like 'Avatar', the 3D is done well. In some other movies, it's a cheap parlor trick ("Let's have something jump out at them, that's worth the 3D tax for this movie"). And in other movies, it's obvious the director doesn't care / doesn't know how to make use of the 3D element: I guess they just film in 3D, keep the existing Z-axis values, and hit upload ("What is the foreground, what is the background, should my actors / characters have very flat Z-values or should I try to 'HDR' that, highlighting what's really impressive").
No capes.
No 3D jump-out scare scenes.
Yes, it does. The requirement that you focus in one plane on an image purporting to be in another is the problem. If you are young, it damages your ability to see properly, if you are old, and especially if you have had a job where estimating your position in space is important (driver, horse rider, athlete) then the mental stress is a killer (half hour exposure gives two day headache).
The technology was doomed in the 50's, doomed in the 70's, and remains doomed.
We bought a 3D TV, and now, four years later, no one has removed the glasses from the box they came in.
The technology is completely doomed, for ever. Always has been, and always will be.
Sent from my ASR33 using ASCII
3D theatrical releases still do OK, but not TVs. That's because for 3D to work properly, the screen needs to eat up a large portion of your view field. That's easy to do in a theater. At home you'd need a gigantic multi-thousand dollar TV gobbling up a big chunk of your living room to get the same effect.
3D on a small screen looks like stuff is popping out of a box at you, instead of immersing you in the image.
My Other Computer Is A Data General Nova III.
I saw Rogue One in 3D, then in 2D. I preferred the 2D presentation primarily because it was brighter... the 3D did not add much value at all to me.
I have 3D glasses and supported projector at home, but it really doesn't work - and I know what the hell I'm doing setup wise. So you can chalk pain of setup to the reasons why it is not more widespread.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Price isn't the issue, many TVs come with free 3D or the glasses are very cheap, and this was true even with the early sets. And I never noticed that 3D Blurays were that much more expensive than the regular ones. Content is something of an issue, as it takes effort and know-how to do 3D well. Cameron got it right in Avatar (but also Sanctum), few others really get it right, but if you like 3D movies the content is there. Lastly, the headaches and dizziness seem to affect a relatively small group of people only. None of that is what's stopped 3D TV from becoming a hit.
It's simple physics what stopped it. Look up "depth budget". This is the maximum distance that content can stick out in front of the screen or go behind it, and it is directly proportional to viewing distance. You may have been blown away by the 3D world of Avatar in the cinema, but sadly you will never recreate the same immersion at home with a 3D set, even if you get a huge TV and sit so close to it that it covers the same part of your field of view as a cinema screen does. Because of the puny depth budget.
The good news is that VR doesn't have this shortcoming. And it adds another level of realism that shouldn't be underestimated: the ability to look around in the scene. Provided that cinematographers are willing to deal with the added complexity, VR movies will provide a new level of immersion. Same as in certain types of games (shooters, MMORPGs, etc): 3D didn't add enough to make it worthwhile bothering, but VR probably will... for people who won't mind wearing a VR helmet for hours on end, of which there are plenty. 3D TV was destined to fail, but I bet VR will be viable when affordable, high quality VR helmets will hit the market, with reliable head tracking (and hand tracking for games), and high definition displays that provide a wide field of view.
By the way, please don't lump VR and AR together like that, they may seem similar but they are two very different things, in terms of both technology and application. And AR has nothing to do with 3D TV.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
Were early 3D TV sets too highly priced?
- Yes, WAY overpriced for the perceived value to anyone but marketeers.
Were there too few 3D films and 3D TV stations available to watch (aka "The Content Problem")?
- No, because nobody cared about the 'feature'
Did people hate wearing active/passive plastic 3D glasses in the living room?
- I'm not sure many people even GOT to this point, but that was certainly the kiss of death.
Was the price of Blu-ray 3D films and Blu-ray 3D players set too high?
- didn't even hit the radar by this point
Was there something wrong with the stereo 3D effect the industry tried to popularize?
- yes, that nobody wanted it and the industry INSISTED IT WAS THE GREATEST THING EVER.
Did too many people suffer 3D viewing related "headaches," "dizzyness," "eyesight problems," and similar?
- Again, didn't even tickle the needle - the so-called consumer had lost interest for several reasons before this step.
Was the then -- still quite new -- 1080p HD 2D television simply "good enough" for the average TV viewer?
- Yes, and largely still is. 4k only sells when the upcharge is nearly insignificant.
Another related question: If things went so wrong with 3D TVs, what guarantee is there that the new 3D VR/AR trend won't collapse along similar lines as well?
- None. I expect it will tank almost completely. cf: Internet of Things.
Oddly enough, consumers are starting to understand that they don't need shit simply because some website, magazine, or tv show says they do.
-Styopa
I disagree with most of the comments so far.
I've got two 3D TVs that use passive glasses, and I like them. When it seemed like every movie was coming out in 3D, I went to 3 or 4 of them over almost as many years and kept the glasses, so I've got a good stock. I can wear them while I'm doing other things and still see other screens just fine. With a 3D program in the background, it can take a second or two for your brain to switch back into artificial 3D mode, but that's not too bad.
Price wasn't a big deal. On one of the TVs, I went searching for a TV with specific features that I wanted, and 3D came along for the ride. The TV was maybe $30 more than a crappy one of similar size.
Content is poor. And not just selection. Tron Legacy is beautiful in 3D and has a great soundtrack, but the movie is just awful. And sadly, there are plenty others like it.
The killer app for 3D TV though, should have been sports. The Canadians did a 3D broadcast of a hockey game at least once, and it is amazing. It has to be seen to be believed. I play that game for skeptics now and then, and they get really, really excited about 3D TV. But then they deflate when the realize that nothing is ever broadcast in 3D, and specifically nothing in the sport they like (whatever that is).
See that "Preview" button?