Fitness Wearable Maker Fitbit To Cut Six-Percent of Its Staff Following a Disappointing Q4 (techcrunch.com)
As anticipated, wearable leader Fitbit kicked off the week by announcing a six-percent reduction in global work force, following disappointing fourth quarter financials. From a report: A preliminary statement issued this morning details the loss of 110 jobs, as part of a "reorganization of its business" designed to "creat[e] a more focused and efficient operating model." The news follows what has been a disappointing several months for the wearable space at large, impacting even Fitbit, the dominant player in the space. As rivals like Jawbone grapple with the future and the smartwatch space looks dismal, however, the Fitbit has been making acquisitions, including the once promising smartwatch pioneer Pebble, which met with its own struggles as the year drew to a close. The financials detail 6.5 million devices sold for the fourth quarter of last year, with quarterly revenue and annual revenue growth both falling below the company's guidance range.
6% = 110, how many employees do they need?
FitBits are cheap, shoddy Chinese junk that falls apart after only a few months. Sounds like the market is finally realizing this.
Nobody except n00bZ use either
Studies have even shown that devices like Fit bit discourage you from exercise, by setting limits on what you do.
Real exercise is a matter of just adding a little more each day, and realizing pain is there to tell you to cut back or stop.
-- Tigger warning: This post may contain tiggers! --
They lost me when I realized that my fitness/activity data was going to their servers even to just display on my own phone.
NO , I just need my data to go from fitbit to my phone and no further. I own it , I control it.
There is plenty of room and enough mips to do everything right on my phone.
If I choose to share with friends, ok then goto the cloud or share p2p some selected data.
They are not the only vendor with this problem...
maybe they could have a new business model..all your data is yourz - really !
Access to contact list? Fuck off, fitbit.
It seems the business strategy of buying up and shutting down their competition while failing to produce a decent product themselves has not been successful.
errr....umm...*whooosh* *whoosh* Is this thing on ?
After buying out 2 other companies that weren't quite so shit now they have no money left. Lol. Shame about Vector and Pebble though.
No pain go gain?
Remember kids: What's right isn't as important as what's profitable.
To go from your cubicle at Fitbit to the front door security escorts you to.
you killed pebble, now you will burn
...leads to crappy results.
Build a watch like device intended for exercise that can't get wet? Who the fuck would do that?
The wearable device bubble is ending, mainly because manufacturers are finding that they're not Apple. Even Apple is having trouble convincing the true believers to buy their first Apple Watches, let alone upgrade them. Fitbit and friends probably saw the following:
- A lot of the purchases are gifts or corporate giveaways from a company's health insurance plan. They get used for a while, then thrown in a drawer.
- Even among the hardcore users, there's very little reason to upgrade unless new must-have features, so you're not going to get the once-every-18-months cash infusions that Apple had recently been getting for iPhones.
- It's expensive to build and maintain the apps that attach the devices to the users' phones, and the data can't really be monetized the same way Google search history can.
Microsoft even dumped the Microsoft Band, probably realizing very similar things Fitbit did. The question is, are they hoping for an acquisition from a watch maker or something, and just trying to hold out long enough to get the founders their exit money? Also, why so many employees to design a hardware specification once, then build a simple phone app? Did they just get pumped full of startup money and go on a hiring spree?
Wearables are neat - I have one of the Garmin ones and it works well. But I'm not buying a new one every year.
yes sir please grab my pussy
Two things, if you "need" such a device to get you motivated, then you are approaching the whole exercise thing incorrectly, and I would give it 2-3 weeks before said device starts gathering dust in a drawer somewhere. Secondly if you are serious about exercising, then why not keep a physical exercise journal? The gym that I belong to gives them out for free--or even easier, buy a spiral notebook for a couple of bucks?
Actually I find myself agreeing with this, having been through two tech startup bubbles in my working life now. There's plenty of "real work" out there if we could just reallocate the resources that get flushed down the toilet in startup-land. One of the best things we could do is something similar to what the Chinese did around 2008 -- pump massive amounts of money into infrastructure. We'd be able to rebuild a lot of the stuff that's been slowly rotting away since our last golden age of the postwar era, and we'd have something to show for it rather than BS marketing-driven tech bubble companies.
At the same time, yes, give people who aren't doing anything useful money to stay out of the workforce. It's a lot cheaper than paying for the increased crime that comes with poverty that comes with unemployment. It's sad, but as even knowledge worker jobs get automated away, there will only be a subset of the population that is capable of doing the level of work that remains. Think about your average big company -- what percent of the staff could you get rid of today with minimal impact? That percent has been creeping up pretty high in recent years and it's only going to get worse. Does an IT services company need thousands of "account executives" whose sole job is to take customers to lunch and get them to buy more BS services contracts? How about all the people in marketing? Most could go with no impact. Once you do that, however, you have the problem of what to do with everyone. So, either we incentivize busy work in the private sector, create make-work jobs in the public sector, or just pay people to stay away. Anything else will lead to a complete breakdown in society; look what happened when unemployment got around 10% in 2008-2009 -- now triple or quadruple that.
I support the idea of an employer of last resort because I'm an impractical dreamer, I don't know or care what people want, and I'm not at all interested in selling anything to anyone ever. During the Great Depression of the 1930s the New Deal infrastructure projects "made the federal government by far the largest single employer in the nation" and I want to see that situation occur again.
The problem is that there are a metric shit ton of necessary shitty minimum wage jobs left, we ain't at the AI singularity just yet. How do you keep them filled if life long comfortable security can be had for no work at all?
Especially with immigration providing a sheer infinite pool of people who wouldn't mind to get basic income at western levels. The welfare state is utterly incompatible with mass immigration.
Most ./ folks are men and they hate fitbit or any other wearable fitness trackers. But ladies love them. Almost all fitbit buyers are women. Few men that you see might be those whose SO insisted to them in getting one or gifted one.
Unlike phones, there is not a convincing upgrade value and hence people use these devices longer causing faster saturation and that is what is happening with fitbit. Note that it sold 6.5 million devices in Q4, which is higher than iphone was selling when it was 2 years old.
I used to use the freebie Google Fit. Then I bought this Fitbit. And I was struggling to meet my daily goal of 10K steps. Then about eight weeks in, I found that I had not turned off the Google Fit. It had been faithfully giving me some 7K or 8K steps every day, which I did not even know about! Man, what an epiphany!! I immediately bought a jawbone device and a misfit. Now I am getting about 8K steps from each and doing 32 K steps like gangbusters without breaking a sweat.
sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
The problem is that there are a metric shit ton of necessary shitty minimum wage jobs left,
There are not. Self-checkout registers eliminated 75% of cashier jobs and "self-driving" stores already exist to eliminate the remaining 25% real soon. Think you can get a job just stocking stores? Robots can stock shelves easily, no one needs to do it by hand. Think you can get a job as a janitor instead? Mopping robots already exist, a self-driving mop is simpler than a self-driving car.
No wonder it felt so small, and kept telling me I was running at 500 miles an hour.
I think a big problem for Fitbit is that although they look like the leaders in the market other than Apple, they don' t have a clear plan for next quarter let alone next year or 5 years from now. They have aquired some other wearable companies and they merged their products with the existing fitbit line while introducting a few new models. Now, there are a crazy mismash of fitbit bands to choose from at all different price points. It's not clear which one is the new one or which one will be around in a year.
Apple sells one watch that comes in sizes. They don't have 6 different models of their health tracker hardware.
That's-terrible. If-I was-one of-them I-might go-out and-drink ten-beers.
Confucius say, "Find worm in apple - bad. Find half a worm - worse."
More people are realizing that a smartwatch is a better investment; it can do a lot more than just fitness tracking. Plus, the fitbit bands break so easily...
Per aspera ad astra
I want to see that situation occur again
The great depression?
There is no wearable market - it's all hype. Just look at the landscape, Google Glass - dead. Iwatch sales crashed July '16. now the market leader FitBit fumbles. Battery life on wearables suck, you can't read them if you're over 40 (aka - people with money) , and really... what does it provide? You get show off how hip you are, but then the newness wears off and you realize so too does the usefulness. Does the trend line resemble "must have" 3D tvs?
You missed the Great Recession which has been ongoing for a decade? Everywhere I go I see abandoned stores, some have been abandoned since 2012 when it became undeniably clear Obummer wasn't going to change. I know folks who have been unemployed since 2008, it's hard to find any job when there aren't any. Still waiting for Trump Trump Trump to MAGA, maybe by next month.
at least the single purpose bullshit like this.
come on. this was *the* market leader.. DURING the holiday season.. and they tanked hard and fast.
good riddance.
No one's interested in your cat.
The best thing we could do is to pass the Fair Tax, which completely abolishes ALL the income taxes. Income taxes are ALL, even in the tiniest amounts, harmful to prosperity. Income taxes are the 2nd worst mistake this country has ever made, 2nd only to slavery. Hopefully it won't take another war to get rid of them too. We could be the manufacturing center of the world under the Fair Tax.
Honestly, I like the idea of a heart-rate monitor, but when I'm looking for a wearable, the first thing I want is
a) A watch. I like the idea of a good looking watch (stainless steel etc etc), and something that I can just quickly glance at my wrist and check time, and it doesn't need to be charged every day. I had a Pebble - good battery life but a bit plasticy looking - and was *REALLY* looking forward to their Time 2.0 for this.
b) Second is of course smartwatch features. Stuff like getting messages, and at least some basic others like controlling music and denying calls, etc
c) Finally, a fitness tracker would be nice to have, with the basic functionality of a heart-rate monitor. Again the newer Pebble would have had this. Alas, 'twas not to be.
It really seems we're trying to tag smart functionality onto health devices, or watch functionality onto a smart device. It should be the other way around.
perhaps they said that after being conquered by Rome, but likely not as usually local language was retained for the common folk. The folks in Rome might have said it though
Speaking as a fat ass. I am offended that these "tools" share my personal information, and I am offended that I am considered a persona to judge when I am offended by hooligans like this.
Screw you. Let me be fat on my own time. I pay the price. I'll die before the rest of you thin fuckers that drink cancer-causing substances to stay thin. At least I admit it. Fuck you.
There's never been a useful idea in the history of the world couched in such language.
And pretty soon we'll have the black-box neural networks to prove it.