Shamed In Super Bowl Ads, Verizon Introduces Unlimited Data Plans (theverge.com)
A surprise announcement Sunday revealed that tomorrow Verizon will begin offering introductory plans with unlimited data.*
* Customers "will get full LTE speeds until they reach 22GB of usage," reports The Verge, "after which they'll be subject to reduced data speeds and de-prioritization."
An anonymous reader writes: Other carriers have similar limits. "For Sprint it's 23GB. T-Mobile has a slightly higher threshold of 26GB... AT&T matches Verizon at 22GB," reports The Verge. Verizon says their cap is "to ensure a quality experience for all customers... While we don't expect to do that very often, network management is a crucial tool that benefits all Verizon customers." The $80-a-month plan also includes hotspot tethering -- up to 10 gigabytes -- and "includes 'HD' video as opposed to the 480p/DVD-quality video that T-Mobile One customers get by default."
In a Sunday YouTube video, the head of Verizon's wireless effort says customer interviews found "Some of the heavier users of data -- the power users -- had data anxiety." But it's still a surprising move. Engadget reports that in the past Verizon "frequently tried its hardest to discourage unlimited data users," but today is "facing stiff competition from T-Mobile, which engineered a dramatic comeback in recent years and upped the ante by making unlimited data standard through the One plan."
Verizon's pricing was also targeted heavily last week in a barrage of Super Bowl ads by both Sprint and T-Mobile just last Sunday. T-Mobile showed a masochistic woman calling Verizon just to enjoying hearing about the overages, taxes and fees she incurred by exceeding her data limit, while Sprint showed a man who was trying to escape his Verizon contract by faking his own death.
* Customers "will get full LTE speeds until they reach 22GB of usage," reports The Verge, "after which they'll be subject to reduced data speeds and de-prioritization."
An anonymous reader writes: Other carriers have similar limits. "For Sprint it's 23GB. T-Mobile has a slightly higher threshold of 26GB... AT&T matches Verizon at 22GB," reports The Verge. Verizon says their cap is "to ensure a quality experience for all customers... While we don't expect to do that very often, network management is a crucial tool that benefits all Verizon customers." The $80-a-month plan also includes hotspot tethering -- up to 10 gigabytes -- and "includes 'HD' video as opposed to the 480p/DVD-quality video that T-Mobile One customers get by default."
In a Sunday YouTube video, the head of Verizon's wireless effort says customer interviews found "Some of the heavier users of data -- the power users -- had data anxiety." But it's still a surprising move. Engadget reports that in the past Verizon "frequently tried its hardest to discourage unlimited data users," but today is "facing stiff competition from T-Mobile, which engineered a dramatic comeback in recent years and upped the ante by making unlimited data standard through the One plan."
Verizon's pricing was also targeted heavily last week in a barrage of Super Bowl ads by both Sprint and T-Mobile just last Sunday. T-Mobile showed a masochistic woman calling Verizon just to enjoying hearing about the overages, taxes and fees she incurred by exceeding her data limit, while Sprint showed a man who was trying to escape his Verizon contract by faking his own death.
Of course, this is only the case when absent government-created market distortions such as subsidies and ridiculous regulations.
Happiness in intelligent people is the rarest thing I know.
Ernest Hemingway
So the unlimited plan is NOT unlimited. Filthy lying bastards.
I just gave up my UDP for the new $70/7GB plan in order to get tethering so I checked the price on this most carefully.
The advertised $80 price for this new deal includes a temporary discount off the full price. To get that temporary discount you have to sign up for auto bill pay and paperless billing ... and nobody knows how long the temporary discount will last.
Carriers just don't get it (or they do get it and won't admit it). All we want is for them to be a dumb pipe. Connect us to the network and then GET OUT OF THE WAY.
Tired of FB/Google censorship? Visit UNCENSORED!
still trying to understand how anyone can use so much cell data. isn't wi-fi available where you live/work/study?
I always thought it was interesting that you can mention another product by name in a TV spot here in America. It is actually illegal in some other countries. You can't name a competitor directly. So most of the time you are left with references to a white box with a generic label like"Product X" or similar. The way they talk about it though, usually makes it clear which other company they are referring to. American advertisers do not have to go through such a loophole.
Well sorta. I have a similar plan (though with much less than 22GB, and at much lower cost.) There is no "limit" per se - it won't stop working, and there will be no charge for going over. It does get slower if I use more than the x GB I get at high speed. It's NOT "unlimited high speed data", it's "unlimited data, and 22GB at high speed".
Half of this makes perfect sense. If you have a family-style dinner, everyone gets a plate before anyone gets "seconds". You don't take four or five pieces of chicken until other people have a chance to get one. Commercial data connections are similar - you're guaranteed a certain minimum share of the bandwidth (your "committed information rate"), and you can use more *if and when it's available*. That means if you and I both sign up for 100 Mbps CIR, and I want to use 150Mbps, I can use the extra 50 Mbps only when you're not using it. If you're only using 80Mbps, your traffic takes priority because we each paid for 100 Mbps guaranteed. Does that make sense? That, I believe, is what TFS means by deprioritized after you go over 22GB. If I've used 100 GB and you've used 4 GB, your traffic gets priority over mine so that everyone can have their fair share. That just makes sense.
If they are throttling it down to 3G speeds *even when extra 4G capacity is available*, that would be silly because it would be wasteful, leaving 4G capacity idle.
Downloading 25GB of porn tonight. Eager to see result.
In urban areas data transfer via wired connection is generally cheaper than through the cell phone network.
The $80-a-month plan also includes hotspot tethering -- up to 10 gigabytes -- and "includes 'HD' video as opposed to the 480p/DVD-quality video that T-Mobile One customers get by default
Why is it that Verizon, T-Mobile etc gets to dictate what proportion of the bytes you are paying for can come from a third device, and how many pixels per frame of video you are allowed to view?
Wired connections are cheaper and faster! But since they aren't available this is the best we can get!
Minimum threshold fixed. Thanks!
I personally thought both of those commercials were the best part of the first half of that game, and very hilarious. I hope I wasn't the only person that found joy in that.
Out of these 22GB, I suspect most of the traffic would be unwanted advertisement. Not very long ago I read seven articles in a newspaper, and watched 5 minute poor quality video on youtube. 330MB. That means, out of 330 MB 300 had to be commercials. Unbelievable. This is just circumstantial evidence, of course. However, long gone are days when it was expected from people to care about others, not to send large attachments. Netiquette is dead. BTW that is why the ad blockers are essential.
Half of this makes perfect sense. If you have a family-style dinner, everyone gets a plate before anyone gets "seconds".
If there's not enough for everyone to make a plate and get enough to eat, then it doesn't matter what rules you make. Ultimately, at least some people are going to go hungry.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Two years ago AT&T tried to buy out T-mobile for way more than the market value of the company. Why? To get rid of the competition of course! Who stopped them? THE GOVERNMENT.
Thanks to government we have competition!
True, there's no such thing as unlimited resources, but of course you knew that already.
As far as "go hungry", I see there are plenty of beans, potatoes, and 3G casserole left, so you don't have to leave hungry just because you would have preferred a (fourth) chicken wing.
It may be interesting to note here what one of the finite resources *is*, as it points to a clear solution.
Suppose a wireless carrier had unlimited money to spend running 10Gb fiber lines to each tower, so the wired infrastructure was unlimited. What *is* limited, if we're willing to spend unlimited money, to pay $5,000/month for LTE data service?
"Bandwidth" is a term that predates computers. It means literally the width of the frequency band a system operates on. For example, a particular wireless carrier may be licensed to operate in the frequencies between 1,000Mhz and 1,100Mhz. Their band is 100Mhz wide - 100Mhz bandwidth. (For reasons of RF physics, phones have to communicate with the tower using a radio frequency around 1 Ghz or so.) Anyway, the carrier has 100Mhz of wireless bandwidth.
90 years ago, a guy named Harry Nyquist did some math and proved that with 100Mhz of bandwidth, you can 200 ones or zeroes per second. In other words, 200 Mbps of ones and zeroes can flow over 100 Mhz of radio frequencies. That's called the Nyquist limit. (Purposely simplifying here by ignoring multiple-bit symbols because the point still stands, though the numbers change).
So we see that the carrier can move 200 Mbps using the radio band they are licensed for. If 200 customers are served by each group of non-overlapping towers, each customer can have 1Mbps. Math and physics are a bit stubborn on this point, though clever people have found ways to cheat a little bit.
Wow 1Mbps, but some people want to stream multiple HD Netflix movies simultaneously. What can you do? Well you can have fewer customers per tower. With 20 customers per tower, 200Mbps/20 is 10Mbps per customer. Kinda expensive to have a tower for every 20 customers, but we're pretending that customers, and carriers, are willing to spend as much as it takes. Still, 10 Mbps isn't quite enough for three simultaneous 1080p streams on your three TVs. So let's try installing a separate tower for each customer.
200 Mbps for each tower (actually each group of towers on non-overlapping frequencies) is enough if every customer has their own tower on their house (or in it). Let's do that! We'd need to write down some standard so that your phone or whatever device knows how to talk to the tower, a specification. That specification would probably best be somewhere under the data network section of the IEEE standards, the 802 section. Maybe we'll call it 802.11. Different versions can be 802.11a, 802.11b, 802.11g, 802.11n, etc. :)
Seriously the physics is such that if you want many Mbps for each house, and they are all going to be using it at the same time, you *have* to run cabling to a seperate tower for each house. That's called wifi. There's just not enough radio bandwidth available for hundreds or thousands of customers to transfer HD video at the same time if they are sharing a tower.
Just the other day, there was a story about a research team that set up a multi Gbps wireless data connection, and the summary pointed out that like all such efforts, it has a range of about 3 meters due to the extremely high frequencies required to have that kind of bandwidth. (Remember bandwidth is defined as the range of frequencies the channel covers).
'unlimited' data plan.
This is especially bullshit because they HAD an unlimited data plan years ago and have spent the entire time since trying to kill it.
They're just freaked out that T-Mobile is now cheaper AND has a better network.
ATT and tmobile ovver low cost unlimited plans what will Verizon charge?
Fail. Still not unlimited.
These companies are, still, clueless, as are many posters around here and other places, as to what unlimited is in this context.
Here are a couple of simple examples of what would be unlimited plans. Ponder them before responding, please.
High-speed plan: Up to 100Mbit/s, with transient periods of lower bandwidth according to overall network health. No cap.
Super-speed plan: Up to 400Mbit/s, with transient periods of lower bandwidth according to overall network health. No cap.
And so on.
Incidentally, for my fiber-based Internet connection at home, I have what corresponds to the high-speed plan above. As long as the rest of the network copes, I have 100Mbit/s. There is no artificial cap on the amount of data. I can max that line 24/7 if I want to. And that is what unlimited is. No nonsense related to infinite data or infinite bandwidth.
It's really quite simple. The only reason it's artificially and intentionally made non-simple by certain actors is in order to muddle the waters for business reasons. It's annoying and it needs to stop. We already have unlimited plans for wired connections. Just set the same things up for non-wired connections and be done with it.
Honest to god. The people that USED to visit this site were developers...This clearly isn't the case anymore. I got into this industry making close to $100,000 15 years ago without even so much as a college education, I make far more then that now. I don't worry about the couple extra bucks a cell phone plan costs. I just want it to work. What happened to the developers of slashdot? Because pandering over dollars isn't what we have ever done. I am not defending Verizon at any rate. If a carrier actually had better coverage I would switch...even if they costed more than Verizon. I've tried. Multiple times. I always went back to Verizon. Yes, their plans are shit. Their data limits are crap, etc. At least I have internet when I'm on vacation in the middle of god knows where and need to know what restaurants are open. On the RARE off chance my work does follow me home, at least I can remote in and help them through some god forsaken emergency. I guess it's true, Slashdot really has lost it's target audience to Reddit.
I am in Denmark, and I have a $11/month subscription. This is a small subscription with limited 12GB data and 12 hours of outgoing calls to other providers (free within the provider). for $1.50 extra per month, I could switch to 20GB/10hours.
Since I am in Denmark, I do pay for my own phone (no contract can be longer than 6 months, so we pay full price for phones). And we actually have unlimited calls and data for DKK 119/month = $17. And I am pretty sure it is unlimited since it is $3 more expensive/mo than the 20GB.
This is capitalism at its very best! I'm happy to see that Verizon is being humbled. Still, it's no match for T-Mobile and MetroPCS. T-Mobile's network is getting better by leaps and bounds. Verizon's offer still isn't very compelling.
It's advertised as not having a monthly data cap, nobody sais it's infinitely fast, that you can download the whole internet in less than a milisecond.
Would you propose that a cell phone which downloads at 10Gbps all month can't be advertised as an unlimited data plan?
Now that we've got two ridiculous ideas out of the way, what *is* the minimum speed they have to provide? There are three possibilities, depending on how they advertise it.
The simplest would be if they guaranteed a certain speed. Of course they don't, but if they said "unlimited 10 Mbps data all month", they'd need to provide that. Wired providers can make that guarantee (at a cost of $5/Mbps), wireless carriers can't, at any reasonable cost.
The next possibility, which doesn't apply in this case, would be if they sold an "NFL Edition" phone and data plan, which includes a subscription to NFL Game Pass, and id marketed with phrases like "watch every game, every game, every week." In that case, they would need to provide enough data to watch all the games (or most of them). That's called "warranty of fitness for a particular purpose." If you advertise it as being designed to X, it needs to actually be able to do X.
Without specific advertising, what's left is "warranty of merchantability." That means it works well enough that some purchasers will want to buy it. Lots of people have small phones. I rarely watch video on my phone if I'm not on wifi. . My mom never watches video on her phone. She doesn't even know how. Therefore, we like to pay only $25/month, which of course gets us service that isn't super fast all the time. We don't watch multiple simultaneous HD streams on our phones, amd we don't want to pay for the ability to do so. Merchantability requires only that it's fast enough to keep people like us reasonably happy.
Thanks to a certain member of the US government, whose name I won't mention, the media is starting to realize they need to better fact-check the claims they are reporting. It's one thing to that someone said a thing. It's another to report that the thing is true (unless it's been verified as true). Fixing a headline doesn't require that much work. For example, instead of titling this "Verizon Introduces Unlimited Data Plans", it could be re-wored to "Verizon Advertises New Plan As Unlimited Data". There is a difference between the plan being actually unlimited, and Verizon advertising it as unlimited.
They cause a problem, and then shout, look, we solved the mess we created. Big whoop
As much as we as private citizens complain about the limitations of having to deal with ISP, imagine that all of your critical services have to deal with them as well. Although a higher priority, it's still leased through private companies. Any long-distance service is dependent upon private providers, even critical military communications. Let that sink in a second, even though encrypted, all military traffic eventually passing through a privately owned ISP. It's about time the monetization of a vital infrastructure ended and the internet is seen as the utility is should be.
Wife and I live in the boonies; satellite is slow and unreliable--but we do get a Verizon 4G signal. So... cancel satellite and just tether the phone?...
They say 1 line $80/mo Unlimited...
But...then...they tell you a little more... [comments in brackets are mine].
4G LTE only. We may manage your network usage to ensure a
quality experience for all customers [we will oversell it], and may prioritize your data
[no net neutrality] behind some Verizon customers during times/places of network
congestion [we will oversell it]. Not available for machine-to-machine services [not clearly defined].
Mobile hotspot/tethering reduced to 3G speeds after
10GB/month [not really unlimited]; domestic data roaming at 2G speeds [not really 4G either]. If more than 50% of
your talk, text or data usage in a 60-day period is in Canada or
Mexico [also not unlimited], use of those services in those countries may be
removed or limited. Discounts not available.
"Reality is that which, when you stop believing in it, doesn't go away." - Philip K. Dick
I just checked my data options and it is showing $110/month for the unlimited option. Im currently paying $50/month for 4GB, so I would no doubt switch ti Unlimited at $80...
I live in Baltic country and use Telia, not cheap operator, but better in rural area. We have 23gb/36â/month for fast 4G connection(300down/50up), all can be tethered. There are not any tethering tax. No limits on video quality.
Welp, I used to have unlimited data (gradfathered in) until I kept reading the articles about them pushing out customers and the final straw was increasing the monthly cost by $80 (used to be $60, was going to be $80 [what a coincidence]). So I switched to Project Fi and a Nexus 6P and haven't looked back. My monthly bill comes out to ~$30 (~1gb of data a month) because I'm now more conscience of when I use data. I'm on wifi 90% of the time. Plus, I enjoy being able to make calls and texts on my computer with it. If I ever go over seas, international plans are included for the same price for >100+ countries.
I am grateful that I live in a country where I pay $20 for a truly unlimited voice, text and data plan. And everything on 4G with HD videos and no other bullshit.