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How is The New York Times Really Doing? (om.co)

Wired magazine did a profile on The New York Times in its this month's issue. Talking about the paper's transition from print to more digital-focus than ever, author Gabriel Snyder wrote, "It's to transform the Times' digital subscriptions into the main engine of a billion-dollar business, one that could pay to put reporters on the ground in 174 countries even if (OK, when) the printing presses stop forever." Veteran journalist Om Malik analyzes the numbers: -> The company reported revenue of nearly $1.6 billion in 2016 -- remarkably consistent with prior years.
-> Print advertising revenue dipped by $70 million year-over-year to $327 million in 2016.
-> Digital advertising revenue, while a meaningful portion of the Times' revenue, did not grow enough to offset vanishing print ad dollars.
-> Total digital ad revenue in 2016 was $206 million, up only 6% from the prior year.
-> The key revenue driver for the New York Times has been its digital subscription business, which added more than half a million paid subscribers in 2016. Thanks in part to interest around the presidential election, the newspaper added 276,000 new digital subscribers in Q4, the single largest quarterly increase since 2011 (the year the pay model was launched).

The Times' digital success is hinged upon two major drivers: affiliate revenues from services like the Wirecutter and digital subscriptions. Advertising might be a good short term bandaid, but the company needs to focus on how to evolve away from it even more aggressively. The Times needs to simplify their sign-up experience and make it easier for people to pay for the subscriptions. As of now, it is like the sound you hear when scratching your nails on a piece of glass.

25 of 408 comments (clear)

  1. Hmm by Orgasmatron · · Score: 5, Interesting

    When I saw the headline, my first thought was that slashdot had picked up the story about the major newspapers buying fake clicks from Chinese bots to increase their page rank and advertising revenue.

    See here and here (or here).

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    1. Re:Hmm by lucaiaco · · Score: 4, Informative

      o The average Chinese person has no interest in Trump or the Brexit. The average Chinese has very little interest in Western politics in general. This is anecdotal evidence, but I have lived in HK and Taiwan (which are way more open than mainlanders) and none of my friends read American news (and they were all mostly very westernized). Open any Chinese newspapers, or social network and see how much they care (they don't, and also, you can't because from your post I cantell you have no clue about their culture).
      o Taiwanese, Japanese, and Indians care way more about Trump (especially Indians), and India is an English speaking country. But there is no spike in viewership from these countries.
      o As it has already been pointed out, these numbers are ridiculous compared to the number of speakers of English.
      o Why only these three journals (one of which is banned)?
      o Do you have any actual argument or evidence to support your claim.
      o Please, realize that you are the idiot, your post and your signature are full of contradictions.


      Now, back to the actually rational, non-brainwashed people left in this site. The data seems pretty legitimate, do we know why it hasn't been picked up by anybody (the news is pretty old). A google search returns very few results, and I couldn't find anything debunking it. Any actual, technical idea of why this info should not be trusted?

  2. Hard to read by blogagog · · Score: 4, Insightful

    They've got to get over their hatred of Trump before they can succeed. Even anti-Trump people want to hear about something else once in a while.

    1. Re:Hard to read by AmiMoJo · · Score: 5, Insightful

      Can't really avoid reporting what the POTUS and wider government does, and it's not really their fault if honest reporting tends to paint Trump in a bad light. Maybe they can lighten it up with more cartoons or something.

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    2. Re:Hard to read by squiggleslash · · Score: 5, Insightful

      You mean they should stop reporting on the President of the United States when he does something with serious consequences if whatever he did happens to be a bad thing?

      That's... not the way the press is supposed to act in a free society, FWIW. The Press is supposed to cover what the government does and what the impact of that is. You might not like that, but the rest of us prefer it that way.

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    3. Re:Hard to read by MightyMartian · · Score: 5, Insightful

      So now we've moved the goalposts from "fake news" to "blowing the subject out of proportion". I guess that's what happened with Flynn. It went from "claims that he was chatting with the Russians are fake news" to "the media blew it totally out of proportion" to "he didn't do anything wrong but pissed Pence off."

      Nixon's supporters did much the same thing, invoking the same trajectory of "made up" to "not a big deal", and it ended up with him abandoning the Presidency before the inevitable impeachment and removal from office.

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  3. Failing business by MoarSauce123 · · Score: 4, Insightful

    NYT does not strike me to be a failing business. At least NYT does not have to resort to stiffing contractors like Trump to turn a profit.

  4. Re:Echo-chamber fake news by Rei · · Score: 5, Informative

    Really, I have to give them credit where credit is due: by repeatedly pointing out errors (however trivial) out of the tens of thousands of news stories that are published every day, they've managed to get their supporters to the point where they'll trust a new story on www.siteiveneverheardofbefore.com/newishstuff/hillaryclintonpedophilering.html more than they will an actual newspaper. It's a real masterstroke in terms of controlling the narrative. "Anything negative you hear about me, it's fake, because there exist cases where newspapers have made errors, and we've selectively presented you only with those cases to create a narrative for you that newspapers are packed full of fakery." Not just newspapers - fact checkers, peer-reviewed articles, even official government statistics - all fake, because they've been presented with every case people can get their hands of of error, without the balancing context of the 10000x more that wasn't in error.

    In the words of XKCD: "Dear God, I would like to file a bug report". ;)

    It's the same thing that contributed to the Challenger explosion. They had a nice clean graph in front of them that plotted O-ring failures vs. temperature. There was no clear trend visible on the graph. The problem was that they omitted the successes, the cases where there were no O-ring failures. Here's what it looked like with that added in. All of the sudden there's a very clear trend of failure increasing at low temperatures - in fact, every low temperature launch had had O-ring failures, while very few high-temperature launches had. By being selective in what data you present (accidentally in that case, on purpose in the present case), you can get people to believe precisely the opposite of what is true.

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  5. Re:Failing, obviously by Oswald+McWeany · · Score: 5, Interesting

    The GOD EMPEROR spoke. HIS word is law. All praise Trump!

    Trumpmen!

    Trump is definitely helping the NYT to succeed, even if that's not his intention. By singling out the NYT he's giving them a legitimacy as a voice for those that dislike Trump (which according to polls is well over half the nation). If he really wanted to hurt the NYT, which his words imply, he should stop talking to them and stop talking about them.

    Everytime he bashes the NYT 100,000 people wonder what it is they said to upset him and go read the paper. Same with Saturday Night Live, the only reason I've watched it a few times is to go see what Trump was complaining about (and if he had a legitimate beef), I know I'm not the only one doing this.

    --
    "That's the way to do it" - Punch
  6. Clickbaiting by tomhath · · Score: 4, Insightful

    Slashdot posts a couple of articles a week that invite Trump bashing. This one is a perfect example, you see "New York Times" in the headline and you know there will be a couple of hundred posts, most of which will mention Trump.

    1. Re:Clickbaiting by gtall · · Score: 4, Insightful

      I rather put it that Trump posts enough stupid things every week to invite Trump bashing. Live by the media, die by the media.

    2. Re:Clickbaiting by trawg · · Score: 4, Insightful

      Is it though? I'm not American but share the rest of the world's fascination with the crazy shit Trump says, but I don't follow him on Twitter or read everything he says - but even /I/ know he regularly refers to the NYTimes as "the failing NYTimes".

      As he's the President of the United States, whether or not he's using the 140 character limit of Twitter to say things that are trivially provably false I think is extremely important. If the NYTimes is failing then Trump is saying a true thing.

      If it's not failing, then he's making a statement as if it's a fact that is at best just completely unsubstantiated, and at worst a complete lie to push some other agenda. Given his position in the world, it's important to try to establish a baseline for how useful his word is.

      So far it doesn't seem to be very useful.

  7. Re:Kowtowing by jenningsthecat · · Score: 4, Insightful

    ... When you can get news that you like from nearly anywhere and for free, why pay for it and why subject yourself to a New York City viewpoint from barely educated and mind warped fanatics?

    "News that you like" is the operative phrase there. I'd like to think that it used to be different, bit I'm not sure it ever was. Maybe the majority always gravitated to the news they 'liked' in favour of the news that did its best to be accurate and unbiased, and maybe the generally more accurate and unbiased news of 40 years ago obscured the fact.

    There's so much at stake now for governments and corporations wanting to control the narrative. 'News', (and I use the term very loosely), is often a make-or-break thing when it comes to elections, IPO's, product launches, sales numbers, law suits, new legislation, and even criminal cases, (to name a few); so simply reporting the facts and adding a bit of insightful analysis is kind of obsolete. The distinctions among news, editorials, and advertising have all but disappeared. If people already have a tendency to choose the (um...let's call it 'reportage') that they like, regardless of its accuracy or relevance, then the market is ripe for hucksters and con men of every stripe looking to sway the opinions of a constituency or a nation. It's no accident that Kellyanne Conjob coined the phrase 'alternative facts'. She was pilloried for it, and rightly so, but in one sense she was just pointing out the nature of today's reality, which is that, for a distressingly large number of people, fact is no different from opinion, and is simply a matter of preference. Our culture seems to have made 'critical faculty' a pejorative term; for the history of why that's so, read John Taylor Gatto, among others.

    In an era when people can hear the 'news' that they prefer, for little or no money, does the NYT have any chance of long-term survival?

    --
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  8. No longer all the news that fits by bdh · · Score: 5, Insightful

    The problem is that the NYT no longer meets their motto of "all the news that fits, we print" (apparently it's not "fit to print", but that's a quibble).

    Rightly or wrongly (and I'd argue wrongly), they've embraced "advocacy journalism". Having a monoculture is never a good thing, because it renders the entire organization vulnerable to a common flaw. The NYT embraces diversity in every way, except in the most important one: thought. Politically, they are a monoculture, and that hurts them.

    The problem isn't that lockstep ideology renders their editorial positions predictable; that's fine. It's the fact that it affects their news coverage, and it affects it negatively. When I'm reading a news story, I shouldn't be able to tell what the writer's opinions on the matter are, and yet in far too many cases, it's obvious. Worse, it's not only affected how stories are covered, but whether they get covered at all.

    The most damning criticism of the NYT I've heard was a friend of mine who cancelled her subscription a few years ago. Her reason was that she was "tired of hearing people discussing controversies I'd never heard of". When newspapers decide not to report on a story because they feel it might empower their ideological opponents, they're not being reporters, they're being advocates. There's nothing wrong with advocacy, but you should at least be honest about it.

    And, as the saying goes, "that's how you get Trump". How could an organization the size of NYT get the election so wrong? Because they were looking at it with blinders on. They may have put on the blinders intentionally, but their readers didn't. And yet their readers still suffered the effects of the blinders, too.

    1. Re:No longer all the news that fits by MightyMartian · · Score: 5, Informative

      Elections are never a sure thing. Even fivethirtyeight was weighted towards Clinton, but everything has an error margin, and any prediction of something as large and complex as hundreds of millions of voters in what amounts to fifty separate elections, each with its own dynamics, is inevitably going to have a significant margin of error. For chrissakes, even many Republicans expected, and probably hoped Trump would lose (as is evidenced by the chaos now surrounding repealing and replacing Obamacare, as it turns out no Republican in Congress, save perhaps for Rand Paul, ever actually believed they would ever be in a position to replace Obamacare).

      --
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    2. Re:No longer all the news that fits by bdh · · Score: 4, Interesting

      Elections are never a sure thing.

      Absolutely true. But the NYT (and others) was not reporting the possibility of a Hillary win, they were debating the size of the landslide that she was going to win. That's why readers were so stunned. The NYT had not only not reported on the possibility of a Trump win, they had openly, and publicly, dismissed it.

      This was a repeat of the infamous Pauline Kael line back in 1980, where Reagan's victory over Carter stunned the NYT, because "no one I know voted for Reagan". If a reporter cannot claim to have met a single person who voted for a president that wins in a landslide, they are living in a bubble and need to get out more. And that's the crux of their problem - they are living in an insular bubble, and they're only marginally aware of it. The lack of awareness alone damages their credibility.

      For a news source that claims to be authoritative, not being aware of its' own shortcomings shows significant ignorance. And who's going to trust an ignorant news source?

  9. Re:Echo-chamber fake news by dbIII · · Score: 4, Informative

    They didn't need that graph. Glass transition temperature in polymers is taught to just about every engineering student on the planet in first year materials science subjects.
    As Feynman showed it was a management fuckup of ignoring experts.

  10. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion

  11. Re:Kowtowing by MightyMartian · · Score: 5, Insightful

    They keep reporting what he actually says, as opposed to what he apparently meant to say... or something. The whole "what happened in Sweden" thing is a perfect example of how Trump makes unhinged and false statements, and then his press team and the legions of true believers will reinterpret those statements so, at least in their minds, he doesn't look, well, unhinged and dishonest. "Ah well, he wasn't talking about a specific event, but you know, general problems in Sweden." How is it that a grown man who is such a tremendous dealmaker needs a full-time public relations team to translate his utterances into something vaguely like the truth? And how is that you can condemn the press for reporting those utterances? Isn't that the press's job? But oh no, because the press doesn't do Conway's job for her, they're "pushing a narrative".

    --
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  12. Re:Echo-chamber fake news by DahGhostfacedFiddlah · · Score: 4, Insightful

    And this will be a fair comparison the moment when:
    a) Trump prints retractions of his errors when they're pointed out to him
    b) The signal-to-noise ratio of the Times approaches anything near Trump's utterances

  13. Newspapers used to be named Austin American Democr by raymorris · · Score: 5, Interesting

    I don't think it was ever more objective, certainly not since William Randolph Hearst in the 1890s. Newspapers used to be more honest about their political leanings. For example, the Austin American Statesman used to be called the Austin American Democrat. Similar names can be found in smaller cities, the newspaper will be named Middletown Liberal Times or whatever.

      The LA Times had a very clear policy of simply not reporting anything that didn't support their political leanings. In 1884 the ignored Grover Cleveland's election to president for several days, pretty much pretending it didn't happen.

  14. Re:Echo-chamber fake news by NatasRevol · · Score: 4, Insightful

    Does trump a) apologize for his mistakes or b) blame someone else & double down?

    --
    There are two types of people in the world: Those who crave closure
  15. Re:Echo-chamber fake news by NatasRevol · · Score: 5, Insightful

    Which is why Donald Trump is more believable than the NY Times

    Only if you are a self-insulated, ignorant non-reader who only wants to hear your point of view from anyone willing to tell it.

    --
    There are two types of people in the world: Those who crave closure
  16. Re:Trump on Sweden by MightyMartian · · Score: 5, Insightful

    Thank you for providing an example of how Trump's supporters happily reinterpret his statements so as to at least try to make them jive with reality.

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.
  17. Re:Kids these days... by OhPlz · · Score: 5, Interesting

    No it can't. There's value in local news teams that you don't get with national or international outfits. That's why the televised networks usually have local news followed by national and world news. Most people are primarily interested in their area, and only the top stories beyond.