Studios Push for $50 Early Home Movie Rentals (variety.com)
As many as five major Hollywood studios have been working with cinema owners to shrink the traditional release window and allow consumers to rent movies on-demand in as little as 17 days after they hit theaters, reports Variety. From the article: Warner Bros. and Universal have been the most aggressive in pursuing an arrangement that would see certain movies receive a premium video-on-demand release within weeks of their theatrical premieres, but now other studios are joining the discussions. Twentieth Century Fox has also begun to talk early releases with theater owners, while Sony is having its own separate talks with exhibitors and is trying to devise its own plan. Paramount, which previously did a pilot program with AMC and a few other exhibitors to release "Scouts Guide to the Zombie Apocalypse" and "Paranormal Activity: The Ghost Dimension" on digital platforms early, has continued to seek a similar strategy. Though different studios are exploring different scenarios, the plan that has gathered the most steam would involve offering up movies for $50 a rental some 17 days after their theatrical opening. Those rentals would be available for 48 hours. The latest round of discussions began roughly 18 months ago.
(EOM)
Besides, everything that comes out of Hollywood is crap anymore.
Why not make it $500, at least if you're intention is to charge a wishful price that nobody is going to pay anyway.
This should get all the DINKs that moan about children, and all the people who complain about cellphones out of the theatre.
Then again, I go to the drive in, so perhaps regular theatres will disappear as the customers dry up? Beats me.
Either way, too expensive for my blood. Movies around my parts are $8 and I prefer to bring in my own snacks... and the water from the water fountain does the job for me. And no theatre around these parts charges for parking. So just $8. Takes a family of 7 to get your money back at $50.
No thanks. I'll just keep not seeing them. Yeah, not seeing them, that's the ticket.
I'm really disappointed with Scottish pirates. Trainspotting 2 has been in release in Scotland for weeks and there are no torrents on piratebay.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
I can pay a dollar or two and see a movie at home via Redbox or maybe as part of a Netflix/Amazon subscription. I can pay $10 and see it at a theater. Wait, you want to charge $50? Wait, you're serious? Here, let me laugh even harder. LOLOLOLOL!!!!
Maybe it's just $50 so the first guy to pirate it has to open his wallet extra wide?
I can take my sweetie to a nice dinner and released movie for less than $50.
When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
Idiocracy (https://www.youtube.com/watch?v=YwZ0ZUy7P3E) working as planned.
If I'm not willing to spend $25 to go see a fucking CGI trainwreck in the theatre what makes they think I will spend $50 to watch it at home?
The whole fucking movie industry is inflated and insane
They will also include free non-skip able ads
No dirty seats
No settling for less than idea seats (PRO TIP: best seat on most theaters are 2/3 back and in the middle)
No badly calibrated projectors
No bass heavy sound
No disturbances from other "customers"
No obscene markups on drinks and snacks
My place is clean, comfortable, calibrated 62" TV with great sound system
Considering I spend about $35 on two tickets plus concessions, $50 is not that bad to be able to watch new movies without leaving the house. I often see blockbuster movies with 2-4 friends or family members, so then its a bargain. And in my current situation I need a babysitter to see a movie in the theater, so this would cut the cost of a movie in half for my wife and I right now.
I certainly wouldn't call it cheap, but the price is about what I expected.
-- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
I have not been in a cinema for months, and neither have the majority of people have seen any of the oscar 2017 films of which are oddly not superhero films.
and watch a pirated cam version.
by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
Ok, so now tell us how your $50 home viewing ticket is going to compete with the $0 home viewing version that came out 16 days earlier with no previews or ads.
Come on guys, the theater experience is really the only benefit you're offering over the pirates. And even that is a 50/50 on if I regret going or not (granted it isn't the studios' fault if facilities are an embarrassment or the audience is borderline insufferable). Now I can pay 4x the price and wait 2.5 weeks to stream it to my budget home system?
$50 is pretty step, but for some movies I might pay that much if I was basically purchasing early.
But as a rental I also think that's too high, especially for only a 48-hour window. That said I might pay that much for home access to Star Wars movies after they were in the theater, which would save on repeat theater viewings (so far Star Wars movies are the only movies I ever see in the theaters multiple times).
One aspect of the cost people are not factoring is in the mental savings of not having hundreds of other annoying people surrounding you as you watch a movie. That is worth quite a lot by itself.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
1 was shit and the other was just OK. I would be unable to name 1 actor or 1 movie that could potentially be nominated for an oscar.
I didn't pay to see it in the theater.
I didn't pay to buy it on BluRay.
I didn't pay to rent it on Amazon.
I didn't pay to watch it on Netflix.
I didn't pirate it either, because I'm pretty sure there's a 99% chance it sucks.
There is no easy way to find reliable reviews of the shitstains coming out of hollywood. I don't bother reading professional reviews, they're usually full of shit.
Let's see, cheapest movie tickets I can get is Costco $35 for 4. Then I have to buy popcorn and drinks $20. I have to deal with 20 minutes of commercials and previews, annoying kids yelling over the movies (ok, sometimes those are mine and I'm embarrassed by it), people walking pass the screen to use the restroom, dealing with new openings crowd, parking and herding the kids to the theatre. Versus at home and calling a couple of other parents to make it movie night. Yeah, sign me up and save my sanity.
These must be 4K HDR versions, lovingly prepared with maximum DRM and digitally delivered at your home cinema for that perfect green neighbor experience.
I will pass on this option.
https://xkcd.com/606/
No, really. This applies to movies too. Why spend more to see it now when you can find it in the Walmart bargain bin a year later?
I'd rather just download it for free.
You don't "have" to buy popcorn and drinks for $20. Just say no. Your kids won't die. They'll learn important economic lessons and still get the entertainment you desire for them to enjoy. I have a 7 year old and we have never bought the popcorn or drinks unless they came with the tickets (Some of the Costco ones include popcorn and drinks for the same price as the ticket would be in the theatre). Sometimes she gets upset. Takes kids a while to understand that buying things from an emotional standpoint leaves you broke, so I'll suggest she waste her allowance on it then, and she gets the message really quickly (As in she's never actually spent it at a theatre because when it's your own money, even children get the point).
The other issues remain, but no need to spend on the overpriced food and drinks.
Why would I want to rent someone's early home movies?
systemd is Roko's Basilisk.
Very few movies are worth watching for free. Paying several times as much to watch it over two weeks after it hits the theaters? No thanks. I think I saw two or three movies in the theater last year.
Here's a clue for you, Hollywood: If you want more of my money, make more movies that don't suck throbbing purple donkey dick. But we all know that's not going to happen.
So, $50 to rent for 48 hours.
Invite 10 acquaintances over to watch the movie, suggest they pay a modest $2 contribution for, say, wear and tear on the carpet as they walk through the house to the TV room... two showings a day over two days... $30 profit!
systemd is Roko's Basilisk.
50 cents is about right.
-- Tigger warning: This post may contain tiggers! --
Think about having a watching party for a new release combined with party/barbecue or something. Maybe you could get your friends to pitch in and watch it on a 100" projection screen. The cost quickly becomes a non-issue.
Or invite over a few friends and split the cost. Oh, wait . . .
Freedom to fear. Freedom from thought. Freedom to kill.
I guess the War on Terror really is about freedom!
My guess is that they are pitching a royal fit about this idea. They will not want to allow this, regardless of what it costs, unless the distribution companies make some kind of major concession. Theater chains fight hard to get exclusive rights to first run movies for a reason and they count on the suckers who feel they have to see the movie when it first comes out.
Distribution contracts for chains vary, but for the big movies, the distribution company gets a hefty percentage of the box office sales (as high as 100%) for first run films on opening weekend. After that, the percentage of the box office drops off as the film gets older and older. Where home viewers works for the distribution company (they get 100% of that take) it won't for the theater who losses out on concession sales and their percentage of the box office.
I wonder what the distribution companies are going to give up here? I also wonder what this actually says about the future of theaters? It is yet another nail in that long suffering industry's coffin, which started to die with the introduction of the VCR and video rental shops.
Think of it, now YOU can run a small theater business in your own home for $50 per showing.... If you have a small 12 seat media room, you can charge $20/seat, throw in $10 worth of drinks and popcorn and clear $170/showing. Two showings a night, two days a week and that's $680/week for 8 hours work. You'd only need to fill three seats to break even. Not bad money...
"File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
After many years of frustration, my wife has some sensory issues that make the cinema overwhelming. This would be great because we could adjust the volume appropriately and lighting. Also pausing for snacks would be a bonus.
If you're making it generally available across multiple content providers, cool.
If it's going to be on a proprietary platform per-studio, or some abomination like Hulu? Fuck no.
Chas - The one, the only.
THANK GOD!!!
Thank you for a sane comment. I am a New Zealander. We seem to be able to sit through 90 or so minutes of movie without dying of starvation or passing out
from lack of hydration. Just concentrate on the movie. That is what you are there for after all! If you want ot eat and drink you can do it at home while watching the grass grow.
I'll just save $40+ by being a little patient. Plus since I'm always behind on my movies I have no problem waiting to see the new releases. I have over 1000 movies in my movie queue.
Hey dude I feel you.
I mean I have to pay £3000 to rent my own private theatre. And then I have to pay a private chef to come and cater the screening so my kids can eat their favorite food. And I have to pay for a limo to take me there and back so my kids can watch the $50 early release of whatever film they want to which, which I also have to pay for. And then when we get home to the mansion i had to buy, the serving staff i had to hire will only being me my solid gold chalice and crown if I pay them extra to carry it because of the weight. If only I didnt have to pay to encrust it with giant gemstones, but my kids insisted.
Being a parent sure is tough.
Fuck off with that shit. Ain't nobody gonna do that.
This is how you stop piracy. Do these unmitigated cretins have even the vaguest semblance of a clue?
I just don't even understand the market they're going for here. Still, there may be some people willing to prop up this idea I guess.
I think this is a great idea. I can imagine throwing a movie night/party with friends. Normally it would be silly to throw a party to see a new release after everyone can simply rent/buy the movie. In this I can buy/rent the movie and throw a BBQ. My friends and I often throw parties for Boxing/UFC fights or other sporting events. Now we have one more excuse to get together.
I won't do this for most movies but I may for some.
They are not aiming this service at all of you who don't want to go out, wait for the movie to come to Netflix, are cheep that you don't want to pay for it, will download the pirate version anyways, or think that going to a movie is a loud and obnoxious thing (Which maybe it is on your area, but I have only encountered that a few times in the many years at the theater, but I don't go to the discount theaters anyways).
The point is, it's not for you, this is for the demographic of people that will pay to see it in their home early or don't want to go out.
This is to get an extra buck from those that want to see the movie but don't go to the theater for whatever reason.
Soon it will turn into same day releases at higher costs (and $50 is not that much.)
How they will combat someone ripping it and posting it, that will be the big question.
I buy discount tickets at the auto club (AAA) for 8.5 dollars each.
Haven't bought overpriced sugarwater at a theatre in 10 years.
Theatre is about 5 dollars of gas away. That's $22 ( self and companion), less than half of your $50...
...for $7. First run, only two others in there, on a monster screen. Took me 5 minutes to get there.
Fuck $50.
Shitty kinescope type vids don't interest me, I can wait for a proper digital rip.
We will now get WEB-DL releases earlier.
Fuck off, Murdoch and co.
Being able to sell food deals with ticket prices? so they can clam $5-$6 of an $16 ticket as food cost and pocket it?
$50 is way too much for a streaming rental. Should be no more than say what you'd pay at the movies (otherwise why wouldn't you just see it at the movies) and should be less than you can rent it for later (less than you can buy it for later too?). So I think a reasonable price would be somewhere between $40AUD and $20AUD. I'd pay a max of $20AUD to stream a recent movie I'd just missed at the cinemas but it makes more sense to wait to rent (for around $9AUD) or to buy (for around $20AUD) later.
50 bucks to watch it or be patient and get the cd/dvd for a buck or two?
On a side note, just watched the 1.00 blu ray of transformers 4 tonight.
I'm going to follow that up with 5 dollars of 65 hours of "get Smart".
Pawn shops are awesome.
_ _ _ Go for the eyes Boo! GO FOR THE EYES!
Since theaters get a portion of ticket revenue (increasing the longer the movie is in theaters), selling direct to the consumer allows the studios to receive a larger chunk of the revenue. If four people watch the movie, that's equivalent of $12.50 per ticket (cheaper than in some areas, more expensive elsewhere). But you won't have overpriced concessions.
It's the theaters that are going to get screwed in this arrangement.
Is the a priori assumption that watching movies is some kind of fucking essential service or entitlement.
Or it just points to the fact that the majority of biomass in this country is so boring and pedestrian that $50 for a 90min hollywood blockbuster constitutes entertainment.
End times, man, end times.
I remember there was an interesting tidbit about this thing but I can't quite recall it. Wasn't it one of the Napster guys who came up with the idea?
Are you Donald Trump?
the idea was a levy at 1.50 for movies and tv and music PER MONTH ( would have tripled the current cdr levy for music say and added a constant stream a revenue )that warner ran off turned into 20$ (during our last copyright law upgrades ugh)
NOW i see they are making this PER movie ? I once was against violence ...but these people really need to be put down for crimes against all humanity
We live in the 21st century, we should not need to travel to a specific building to see a movie. Preferably I like to stream it the day it is released, but I guess this is better than nothing. If you can't buy the movie, the only alternative is torrents.
Five bucks. Take it or leave it.
Well, that's how they make their money at theaters... Or did you think the box office was where they made the profit? For most first run movies, the box office is a pittance until you get into the third week. How many movies pack houses that long?
Think about what they sell at the concession stand. EVERYTHING they sell is cheap, nearly zero food cost with the containers being worth more than the food. Popcorn, Soda, candy? Likely the highest food cost thing they sell is nachos and hot dogs, but it's still under 5%. Their biggest cost is labor (and that fancy building with the uncomfortable seats).
"File to fit, pound to insert, paint to match" - Aircraft Maintenance 101