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Streaming Services Help Global Music Industry To Fastest Growth in Nearly 20 Years (billboard.com)

The global music industry grew by 5.9 percent in 2016, its fastest rate of growth since 1997, as revenue generated by streaming services surged 60 percent. From a report: The IFPI's Global Music Report (previously known as the Digital Music Report) states that trade revenue generated by the global recorded music industry climbed by 5.9 percent to $15.7 billion, with digital sales up 17.7 percent across the board. After digital revenue surpassed physical for the first time in 2015, digital hits another milestone in 2016, accounting for 50 percent ($7.8 billion) of all music sales for the first time. More importantly, 2016 marked the second successive year that the recorded music market grew after nearly two decades of continually falling sales during which revenues dropped by almost 40 percent at their lowest point. [...] Breaking down the Global Music Report findings, the mass adoption of streaming services such as Spotify, Amazon and Apple Music in both established and emerging markets is -- as expected -- the main driver behind the industry's sustained upturn.

24 of 47 comments (clear)

  1. I blame piracy by baker_tony · · Score: 1

    Piracy is to blame.

    1. Re:I blame piracy by DickBreath · · Score: 1

      To hear the RIAA tell it, ALL streaming is piracy! And they are not making enough money off streaming. Just as they haven't made enough off any other past technology for delivering music.

      --

      I'll see your senator, and I'll raise you two judges.
    2. Re:I blame piracy by pr0fessor · · Score: 1

      Sure they do it's that thing in the car that their parent use to listen to the oldies and news.

    3. Re:I blame piracy by baker_tony · · Score: 1

      Those poor bastards, I really feel for them.

    4. Re:I blame piracy by rickb928 · · Score: 1

      Wrong-o.

      The radio is that device they continuously tune to avoid commercials.

      --
      deleting the extra space after periods so i can stay relevant, yeah.
    5. Re:I blame piracy by pr0fessor · · Score: 1

      It's the device that you crank to power that Dad has in the basement for when there are tornadoes...

  2. Re:Still complaining by Anonymous Coward · · Score: 1

    Record growth, yet they'll still be complaining that evil pirates are destroying their business...

    Meanwhile, behind the scenes are laughing all the way to the bank, as the cost to produce and distribute digital versus physical media is a fraction of what it once was... Meanwhile, the artists themselves are getting very little of this revenue (as has always been the case).

  3. Independent music by TheDarkener · · Score: 2

    I'm glad streaming services are really taking off, it is lowering the bar of entry into the "industry" (ugh, I hate calling music an industry). Many more artists are able to get themselves heard without having to have a record contract. However, most streaming services rape artists just like record companies by giving them such a low percentage of profits. Sure this has something to do with streaming services having to pay royalties to the Big 4, but it still doesn't make it right. Artists deserve to be compensated more fairly for their work. Something that might encourage people to pay artists, not because they *have* to via music streaming revenue, but because they know that the majority of their payment will actually (gasp!) go to the artist, would definitely be something I'd take part in. Otherwise, I look at streaming services with the same goggles as I do if I were purchasing a CD in a brick and mortar store - by knowing full well that the artist who created the music in the first place will probably see 1-5% of my money. Fuck that.

    --
    It is pitch black. You are likely to be eaten by a grue.
    1. Re:Independent music by Anonymous Coward · · Score: 2, Informative

      (ugh, I hate calling music an industry)

      I hate calling these people 'artists' when most of them sound like a cat stuck in a rat trap.

    2. Re:Independent music by Lord+Crc · · Score: 1

      Artists deserve to be compensated more fairly for their work. Something that might encourage people to pay artists, not because they *have* to via music streaming revenue, but because they know that the majority of their payment will actually (gasp!) go to the artist, would definitely be something I'd take part in.

      So head on over to https://bandcamp.com/. They got free streaming through their website and app, and if you want to buy the release (digital or physical) they take a 35% cut, the rest goes entirely to the artists.

      Artists set the minimum price on releases, but you can pay more if you want to.

      Lots of interesting artists, and they got a weekly podcast showcasing lots of different music, which can be a great way to explore new territory.

      Not affiliated, just a happy customer.

    3. Re:Independent music by TwoLeggedMammal · · Score: 1

      Let's replace the phrase that streaming services are "raping" artists, and put some figures in place so people can have a more informed opinion. My friend's band released an album on both iTunes and Spotify, and I did a little research to see if I was providing them with less income by listening on my paid Spotify account than had I purchased through iTunes.

      iTunes model is that the artist get 70% of anything paid to purchase an album. From their 5 song EP for $5, they would have received $3.50. If some of that goes to your record company, well hopefully they've done enough to make up for it, but that's not germane to this math.

      Spotify has a similar model; any revenues they receive through paid accounts and ads gets divided among the artists whose music is on the site. The distribution is of course weighted by the amount of plays of the artists songs and is presumably weighted by some other things like song length, etc.. Their documentation says that at the end of the day, this works out to about 0.6 cents for every play for the artist. At 0.6 cents per stream, it would take the play of 583 songs for them to get the same money as they would have gotten via iTunes (for a 5 song album), or about 116 listens through the album. The same would hold true for your average 10 song for $10 full length album.

      116 listens is a lot for sure. I don't have any figures on how much the average person listens to an album, but for my part, I listen to my favorites maybe 30 times in the first year of ownership, and then maybe 5-10 times per year after that, when it catches my fancy. Given 10 years or more, the artist may get the full value of their album or more, but it takes some patience, and an album that really catches me.

      For disappointing albums, perhaps you listen to them just a few times before giving up. In that scenario, yes the artist would have taken your money and ran via iTunes, and not have earned it on Spotify. It ties the income from the music with the quality more strongly. I'm ok with that.

      And to its credit, Spotify introduces me to music I would have never otherwise discovered. One particular artist, TPR, does piano covers of old video games for which I would have never paid upfront, but find myself listening to about 30 songs of his most days. That means he gets something like $4 a month just from my patronship.

      And you can do the math yourself. Go to any artist's page, look at their most popular songs and how many plays they have received. Ok, this local band has made $8k from their music, this indie band has made $200k from their music, this one pop song has made $1MM for that annoying artist. Then think about how this is just one channel of revenue, also allowing for other music distribution services and concerts. It seems pretty ok to me, and not so rapey.

      And as for my friend's band, by my count they've made about double what they would have had I directly purchased the album. I must confess though that I tend to turn it on when I am headed out for lunch or headed home for the day to inflate the play count.

  4. still easy to pirate. by rogoshen1 · · Score: 3, Insightful

    it's also just easy to copy music with a computer.. (even easier than via napster i'd argue, albeit possibly slower)
    step 1. spotify free/youtube, whatever
    step 2. audacity
    step 3. record whatever you like.

    done.

    as long as the analog hole exists, there will be pirates. the goal should be make purchasing the music as cheap and effortless as possible. because at the end of the day, they are competing against free. more carrot, less stick -- is the only way forward.

    1. Re:still easy to pirate. by KozmoStevnNaut · · Score: 1

      Some bands have successfully kickstarted albums, but it requires you to already have a fanbase.

      --
      Eat the rich.
  5. Re:What little that's left by pr0fessor · · Score: 1

    Technology has also opened up recording to the masses there are a lot of indie labels out there not associated with the RIAA now.

  6. two-edged sword by Orp · · Score: 2

    I'm a long-time audiophile (it's kind of a disease; a fun one, if you can afford it). Never in a million years did I think I'd pay for a streaming service. My main objections are lossy encoding (MP3 or similar) and not having any product whatsoever, digital or otherwise (CD, vinyl). But now that services are coming along that offer CD quality (PCM, 44.1 kHz/16 bit - or perhaps higher) I finally broke down and subscribed to one of them (Tidal). What I like the most is being able to browse the catalog and play new stuff, remotely piloting a Squeezebox Touch that feeds a DAC that feeds "the good stereo". Twenty bucks a month for an unlimited CD quality catalog is a pretty good bargain if you are a voracious music consumer.

    At the same time, I continue to buy a little new and used vinyl here and there, but mostly for the fun of it, as I'm just old enough to remember when records were the main media for music. So if you are a format fetishist, you can buy records and CDs will be out there for a long time (and used CDs are cheaper than dirt).

    I do wonder how the artists will fare with streaming. I suspect poorly, as always, and that the people who will make the money will be the labels and the streaming services. I hope I'm wrong.

    --
    A squid eating dough in a polyethylene bag is fast and bulbous, got me?
    1. Re: two-edged sword by Orp · · Score: 1

      Hoarding is a mental health condition you should get help for. Personally I consider those that glorify the music industry fools.

      Hoarding? Hardly. I ditched all my physical media (hundreds of CDs) except records, and I only have a couple hundred of those.

      --
      A squid eating dough in a polyethylene bag is fast and bulbous, got me?
    2. Re:two-edged sword by UnknownSoldier · · Score: 1, Interesting

      $20/month is definitely a sweet price for unlimited streaming!

      As an audiophile I still refuse to use a streaming service. There are number of reasons for that:

      * Compared to the 90's when I used to buy a ton of CD's my music purchases for the past 5 years has slowly dwindling. iTunes seems to fit the bit of convenience for the odd purchase I make these days.

      * Part of the reason is that I'm still debating whether to upgrade to Martin Logan ElectroMotion ESL (ELectroStatics) when my current audio setup is "good enough."

      * I've actually been going through all my monthly expenses and finding that in the end most of them just aren't used enough to justify it. I'd rather put the month towards other things.

      Sadly, there is no cure for an audiophile -- except to make peace with yourself. LOL.

      --
      "When I die I hope my wife sells my speakers for what they are worth, not what I told her I paid for them!"

    3. Re:two-edged sword by havana9 · · Score: 1

      I have the audio gear from the '90 so I can listen to Audio CD, cassette tapes and vinyl records. I still prefer to but the physical media, especially used CD, because you actually own it, there's not digital restriction management, so I can listen to material made in 1960s from little and now dead record companies. Convert CD to mp3 is a no-brainer and Amazon does this for you. From analogue media it's a bit more time consuming, but it's doable.

    4. Re:two-edged sword by KozmoStevnNaut · · Score: 2

      My main objections are lossy encoding (MP3 or similar)

      You will not be able to hear any difference between CD-quality and a 320kbps MP3 or Ogg Vorbis stream of the same master of the same track. It's a complete non-issue.

      --
      Eat the rich.
    5. Re:two-edged sword by KozmoStevnNaut · · Score: 1

      * Compared to the 90's when I used to buy a ton of CD's my music purchases for the past 5 years has slowly dwindling. iTunes seems to fit the bit of convenience for the odd purchase I make these days.

      Since subscribing to Spotify Premium, my music listening time has increased greatly. I have millions of albums available instantly, I get automatically generated personal playlists based on my listening habits and which tracks I mark for "my music" (ie. my favorite tracks ever). Currently, there are four daily mixes for me, based on different genres, it's like having personalized radio stations with no ads.

      I haven't listened to this much music in years, and it's great :-)

      --
      Eat the rich.
    6. Re:two-edged sword by KozmoStevnNaut · · Score: 1

      No one is saying you have to ditch all your favorite obscure CDs, just because you subscribe to a streaming service.

      I use Spotify, but I still have around 1800 MP3's of various content that isn't available on any streaming service, but I still listen to. I've uploaded those tracks to Google Play Music, so I can even stream those wherever I am.

      --
      Eat the rich.
  7. Re:What little that's left by 50000BTU_barbecue · · Score: 2

    "Music has gotten STALE over the last ten years. Not even bad, just more of the same."

    Nope. You've gotten ten years older and can detect patterns faster and are bored by them.

    --
    Mostly random stuff.
  8. Re:What little that's left by KozmoStevnNaut · · Score: 1

    If you have Spotify, it's actually really good at creating automatic playlists for you, with music that you'll probably like.

    I have 4 daily mixes being generated every day, with about 50/50 music I already like, and new music that is usually really damn good.

    YMMV, I mostly listen to metal and prog rock. It may be different for other genres.

    --
    Eat the rich.
  9. Re:What little that's left by KozmoStevnNaut · · Score: 1

    Well, I don't know what music you're finding, but I'm continually getting awesome recommendations from Spotify's daily mixes and weekly discover playlists. Sure an uninteresting tracks slips through once in a while, but I don't mind. It's easy to skip to the next awesome new track.

    --
    Eat the rich.