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Adidas Creates Trainers Made From Plastic Ocean Debris in Bid To End Pollution (telegraph.co.uk)
Adidas is building on its previous commitment to turn plastic pollution into high-performance products. Next month, the German sportswear will begin selling three new editions of its popular UltraBoost shoe, all made from plastic debris found in the ocean. From a report: Helping to achieve its goal of creating one million pairs of the Ultra Boost style, Parley for the Oceans will produce trainers made from recycled ocean waste. Made up of 11 reused plastic bottles in each pair, the Ultra Boost' laces, lining and sock lining covers will be made of other recycled products, making for an environmentally-friendly high-performance product.
Can't wait to see that $120 price tag on ocean plastic shoes from $0.50 worth of drinking bottles. This changes everything.
Good thing I still wear Converse All-Stars.
Sneakers. Msmash really is a brain-dead little thing that can't understand that American websites need to have content in American English.
Fish .... in it!
Now to the hard part: skip the ocean.
Right back in the ocean.
What Chinese clothing companies have been doing for ages, making 'fleece' clothing out of shredded plastic bottles because they're so cheap a raw material that it even pays to ship thousands of tons of them from Europe to China before processing them, now will be part of an environmentalist image that will help get the Adidas owners even more stupidly rich. Of course, cargo ship exhaust gases won't show up in the ads...
One time I reused a plastic bag. Did I save the environment? If Adidas want to really help the environment they would fund research to find materials that does not create harmful waste. How much does this actually help? We have had shoes that are environment friendly for hundreds of years. https://en.wikipedia.org/wiki/... Does this PR stunt really offset the making of the machines for recycling materials? How long do you think they will plan to use recycled materials? Forever or the news cycle ends?
Do they keep the ocean salt in the shoe to give a nice exfoliation of the feet while wearing them?
Adidas is making video game cheating software out of plastic now? WTF did I just read?
Or have the malnourished Asians been replaced by robots?
Doesn't seem they have much plastic in the pictures. Maybe they have something like 5% plastic ( and not even sure its origin is actually from the ocean ).
Again, one of those crappy marketing scams like "we have tech to read your thoughts" - Facebook, "we have a viable solution to build fully automated grocery stores" - Amazon ( after building two f*cking prototypes )...
Seriously, one should start suing those retards which are stealing attention from real inventions and people behind them.
garbage!
and only $$$ several hundred !
promo stunt!!!
BOOOOOOOO
ancient Chinese proverb: garbage in, garbage out!
ok, not ancient and probably not chinese !
point is, you make it with crap, you get crap!
When you've worn them out, you can toss them right back into the ocean!
Because it's not pollution when you're returning it back to its source, right?
Just don't throw them away in a landfill.
I wonder how much energy was consumed in each stage of the "environmentally friendly" production. Building the collectors, fuel to get them out to the plastic, collection energy, return energy, cleaning and recycling the plastic, etc. While getting the plastic out of the environment is a good thing, source reduction would be much more efficient.I always enjoyed the Fiji water example ( http://www.triplepundit.com/20... ).
As we can see, extracting resources that are already here is actually possible. The greatest resources in the future will be the trash of the 20th century.
Not dead rocks floating a radiation-blasted hell years away.
barnacles pre-installed?
That Adidas trainers were rubbish.
The mountains of madness have many little plateaus of sanity - Terry Pratchett.
"Trainers" is British slang. It is not used in any part of the largest country in which English is the majority language. If you want to use a region-neutral word, go with "athletic shoes". But the most commonly-used and universally understood colloquialism is sneakers. I promise you that "trainers" is not just something that sounds British in the US. This isn't like "coke" vs "pop" vs "soda". "Trainers" will make majority of Americans reach for a dictionary, find out that it's a British usage, and then wonder why the hell was the editor publishing this for international audience not fired yet.
Any guest worker system is indistinguishable from indentured servitude.
Came from the ocean.
Well now at least I feel a bit better about putting all that plastic in there.
So Adidas is making a few recycled shoes the one says they hope that "and union? I knew nicks wearing Adidas shoes were dumb, but WOW! I wonder how many barrels of oil Adidas burned to retrieve those few pounds of recyclable plastic.
Adidas Creates Trainers Made From Plastic Ocean Debris in Bid To Cash in on Trend
TFTFY
Burn tonnes of oil collecting tonnes of plastic particles.
To all Adidas wearers: May your shoes be eaten by wax worms, then you'll know what recycling really means.
More marketing drivel