Younger Millennials Don't Know What Networks Are Responsible For TV Shows, Unless It's Netflix (thenextweb.com)

According to a new report from consulting firm Anatomy Media, millennials aren't able to identify the networks responsible for some of the most popular television shows, unless they're created by Netflix. The report indicates that most viewers age 18-26 can't match television shows from ABC, NBC, FOX, CBS, or Disney to to their respective networks. The Next Web reports: This means Jessica Jones is more likely to resonate with millennials as Netflix original programming than Empire does as a Fox network show. 65-percent of the respondents were able to identify a Netflix show correctly, compared to only 31-percent able to do so for other networks' programming. It was even worse for Amazon -- only 20-percent of the young adults could match its shows correctly. The most coveted demographic in television marketing cares twice as much about Netflix as any other provider -- and nobody cares about Amazon's original programming. A different survey conducted by Fluent Insights asked 3,100 millennials about their television viewing habits: half said they watched television exclusively on mobile or desktop platforms.

Comments

Haven't you got better things to bitch about?

[squiggleslash]

Seriously, this millennial attack bullshit is getting out of hand. Avocado toast, and now "They don't know stuff that's completely unnecessary in 2017"?

I'm waiting on a "My Millennial Grandkid Won't Program My VCR" thinkpiece complaining that the author had to ask his son to program his VCR to record NCIS for him because his grandkid didn't know what a VCR was and didn't give a fuck either.