Younger Millennials Don't Know What Networks Are Responsible For TV Shows, Unless It's Netflix (thenextweb.com)

According to a new report from consulting firm Anatomy Media, millennials aren't able to identify the networks responsible for some of the most popular television shows, unless they're created by Netflix. The report indicates that most viewers age 18-26 can't match television shows from ABC, NBC, FOX, CBS, or Disney to to their respective networks. The Next Web reports: This means Jessica Jones is more likely to resonate with millennials as Netflix original programming than Empire does as a Fox network show. 65-percent of the respondents were able to identify a Netflix show correctly, compared to only 31-percent able to do so for other networks' programming. It was even worse for Amazon -- only 20-percent of the young adults could match its shows correctly. The most coveted demographic in television marketing cares twice as much about Netflix as any other provider -- and nobody cares about Amazon's original programming. A different survey conducted by Fluent Insights asked 3,100 millennials about their television viewing habits: half said they watched television exclusively on mobile or desktop platforms.

Comments

Re:Pretty easy rule of thumb

[AmiMoJo]

There are only two networks: Netflix and The Pirate Bay.

Neither do I

[Opportunist]

Way past Millennial age here (GenXer, IIRC). It might be due to me living in a different country where the networks buy from other networks without taking care that they only buy from Fox, ABC or whoever else there is, but then again, I also don't know what networks bought what series. Why? Because it doesn't matter AT ALL.

Why is that in any way important knowledge?

Re:Neither do I

[squiggleslash]

Well, yeah, being in a different country would mean you wouldn't know what US shows are associated with what US networks. OTOH, if you're (for example) British and you don't know that Eastenders is associated with the BBC, you'd be doing the same thing.

The "Network" in this instance is (more or less) the TV channel you're tuning into to watch the TV show. For example, to watch "Saturday Night Live" you need to tune into the TV channel associated with NBC in your region, which at certain times of day even calls itself NBC. If you're wondering why it's a network, and "associated with", rather than just called NBC all the time, it has to do with the weird geographical set up of TV in the US, where every TV station is local, so to put out national content, TV stations associated themselves with one of five or six major networks.

The reason why most people don't know what network a particular show is associated with is because we (all of us, not just millennials) don't do a lot of tuning in these days. We program our DVRs to record programs, and so only briefly find out that the program is associated with that network at the time we set up the recurring timer. We watch syndicated content - for example, TNT or USA rebroadcast shows from several years ago, with no indication of what network commissioned them. We watch shows on Netflix, Amazon, etc. Essentially, we no longer say "OK, it's time to tune the TV into channel 29, Gotham is just starting!"

I felt like the headline was kinda patronizing Millennials, when all that's happened is the way we watch TV has changed.