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Younger Millennials Don't Know What Networks Are Responsible For TV Shows, Unless It's Netflix (thenextweb.com)
According to a new report from consulting firm Anatomy Media, millennials aren't able to identify the networks responsible for some of the most popular television shows, unless they're created by Netflix. The report indicates that most viewers age 18-26 can't match television shows from ABC, NBC, FOX, CBS, or Disney to to their respective networks. The Next Web reports: This means Jessica Jones is more likely to resonate with millennials as Netflix original programming than Empire does as a Fox network show. 65-percent of the respondents were able to identify a Netflix show correctly, compared to only 31-percent able to do so for other networks' programming. It was even worse for Amazon -- only 20-percent of the young adults could match its shows correctly. The most coveted demographic in television marketing cares twice as much about Netflix as any other provider -- and nobody cares about Amazon's original programming. A different survey conducted by Fluent Insights asked 3,100 millennials about their television viewing habits: half said they watched television exclusively on mobile or desktop platforms.
At this point the expression has devolved into a buzzword. Millennial this, Millennial that. When something is perceived as bad link it with 'Millennials' and it will generate even more clicks
Or maybe they just don't give a fuck, same as how the average joe probably can't accurately connect a given superhero to whether he or she is from Marvel or DC.
Is the show good, yes or no? Does the show entertain me, yes or no? I don't f'ing care if it's ABC, Fox, CW or whatever if I like watching it.
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I'm an older millennial I guess, at almost 33 years old, and I never knew until they were Netflix exclusive (or, rarely, hulu exclusive or amazon exclusive). I knew what channel they were on, meaning what numbers to press into the remote control. Why anyone would expect me to know what network was on what channel, I don't know.
With netflix it was relevant because I have to specifically go there, instead of to an arbitrary number.
My parents are in their early 60s, I doubt they knew the name of any network except *sigh* the weather network.
This, absolutely. It's not about millennials being too dumb to know about TV stations, and it's not just millennials either; I suspect this holds true for most cord-cutters out there. When those people watch series, it's either VOD on Netflix, or it's episodes they've pulled off TPB, some streaming site, or from Usenet via Sickbeard. Who wants to have to watch a show at a specific time of day, and be forced to watch a whole buch of crap commercials besides?
I wonder about the different results for Amazon though, and I'd like to know what the results are for HBO original programming. The thing is, Netflix shows are very prominently branded at the start of the show. HBO does the same (does Amazon?). In contrast, most network content might show some vague little clip at the end of the show to indicate the producing channel; which people who downloaded the show might not even see.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
millennials aren't able to identify the networks responsible for some of the most popular television shows,
Me neither. I have never taken the slightest interest in what channel a programme is on, who made it, who presents or acts in it.
The only thing I am interested in is whether it is good or not. Why does anything else matter?
politicians are like babies' nappies: they should both be changed regularly and for the same reasons
All of the shows they used in the study were created by networks that broadcast over the air. People in the age range surveyed are probably much more likely to watch shows created by cable and premium channels. How is it that they didn't include any shows from FX, Comedy Central, HBO, Showtime, or AMC? I'm a bit older than the surveyed demographic and I would find it difficult to even name 5 shows that aired on any over-the-air network, let alone match the show to the network. They should perform this study again using shows and networks that participants of the survey actually watch.
We also don't care about the ever-growing list of company logos they put at the start of movies.
Just start the movie, already. I don't give a flying fuck if it was made by Warner or MGM or whatever.
No sig today...
Or maybe they just don't give a fuck, same as how the average joe probably can't accurately connect a given superhero to whether he or she is from Marvel or DC.
Is the show good, yes or no? Does the show entertain me, yes or no? I don't f'ing care if it's ABC, Fox, CW or whatever if I like watching it.
You are right.
Put another way, branding doesn't matter as much as the marketing departments wish it did.
"Oh no... he found the
The only thing truly dumb is describing someone as dumb for not knowing something so mindbogglingly inconsequential as which studio created a TV show. On behalf of everyone with a brain: screw you.
I am a boomer. If I think back to all the shows I watched as a kid, I have no memory of which network they were on, nor do I think I knew at the time. Back then we had a paper "TV Guide" that told us which channel had which show at which time. The local paper also printed listings. I remembered when the shows were on, but I often had to double check the channel.
Millennials have it much harder today, because there are so many channels. We only had four: ABC, CBS, NBC, and PBS. The only good show on PBS was Sesame Street (I had a crush on Maria).