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Younger Millennials Don't Know What Networks Are Responsible For TV Shows, Unless It's Netflix (thenextweb.com)
According to a new report from consulting firm Anatomy Media, millennials aren't able to identify the networks responsible for some of the most popular television shows, unless they're created by Netflix. The report indicates that most viewers age 18-26 can't match television shows from ABC, NBC, FOX, CBS, or Disney to to their respective networks. The Next Web reports: This means Jessica Jones is more likely to resonate with millennials as Netflix original programming than Empire does as a Fox network show. 65-percent of the respondents were able to identify a Netflix show correctly, compared to only 31-percent able to do so for other networks' programming. It was even worse for Amazon -- only 20-percent of the young adults could match its shows correctly. The most coveted demographic in television marketing cares twice as much about Netflix as any other provider -- and nobody cares about Amazon's original programming. A different survey conducted by Fluent Insights asked 3,100 millennials about their television viewing habits: half said they watched television exclusively on mobile or desktop platforms.
I'm 64 and I am in the same boat as millennials. Since I never watch live broadcast network television I have no idea what shows are on, much less which network produced them.
I watch the news, movies and series on Netflix and Amazon Prime, and some documentaries from various sources. I watched Lost on Netflix, but I can't tell you which network it was originally on. Sitcoms? Haven't watched one in over a decade because they're all the same, with only the characters and situations changed. I don't care for mysteries or cop shows. There's very little good sci-fi being produced nowadays.
The premiums (HBO, Showtime, Starz, etc) are producing much better series than ABC, NBC, or CBS. I liked True Blood, Black Sails, The Young Pope, Outlander, and now I'm into American Gods.