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Amazon Plans Cuts to Shed Whole Foods' Pricey Image (bloomberg.com)

When Amazon completes its acquisition of Whole Foods Market, Chief Executive Officer Jeff Bezos will try to keep the grocer's reputation for premium fresh foods while cutting prices to shed its "Whole Paycheck" image. From a report: Amazon expects to reduce headcount and change inventory to lower prices and make Whole Foods competitive with Wal-Mart Stores and other big-box retailers, according to a person with knowledge of the company's grocery plans. That included potentially using technology to eliminate cashiers. Amazon, known for its competitive prices, is trying to attract more low- and middle-income shoppers with its grocery push. The Seattle-based company already offers discounted Amazon Prime memberships for people receiving government assistance and is part of a pilot program to deliver groceries to food-stamp recipients.

10 of 311 comments (clear)

  1. The Whole Paycheck Image is what sells... by obenchainr · · Score: 4, Interesting

    I would venture that a big percentage of WF clientele shop there *because* of its high-price reputation. There are studies showing that people feel like they're getting a better quality product when they pay more for something, and that is almost certainly a big part of why people shop at WF. I suspect that trying to compete with Walmart is going to destroy the chain.

    1. Re:The Whole Paycheck Image is what sells... by Hognoxious · · Score: 4, Interesting

      There's a TV show in Britain called http://www.bbc.co.uk/food/prog... . They take a family and swap some of their expensive brands for generic articles (and disguise the packaging so they can't see). A lot of the time they actually prefer the cheaper stuff, at least when they don't know about it.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  2. Re:That's why people shop there by ganjadude · · Score: 5, Insightful

    "smug" people really arent any better than "trash"

    just because you have money doesnt make you decent (as your post proves)

    --
    have you seen my sig? there are many others like it but none that are the same
  3. Re:That's why people shop there by Opportunist · · Score: 4, Insightful

    There's unfortunately little you can do. No matter where you go, the trash is shopping there.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  4. Oh by thevirtualcat · · Score: 5, Interesting

    They want to turn Whole Foods into Wegmans?

    I'm... actually okay with that.

    Carry on.

  5. Horrible article - its just guessing with no facts by blahbooboo · · Score: 5, Informative

    The article is click bait. As stated in the article, Amazon has not confirmed ANY of the assertions made in the article.

  6. Austin Texas is different from Texas by sjbe · · Score: 4, Informative

    You do realize Whole Foods started in Texas

    Austin Texas. A small bubble of something close to sanity surrounded by the rest of the lunacy that is Texas. Austin isn't much like the rest of the state. They call it weird but it's only really weird if you compare it to the rest of Texas. For people like me who visit Austin regularly but don't live in Texas, it isn't weird at all.

  7. Re: Is Amazon profitable yet? by cunina · · Score: 4, Insightful

    You could be right, but maybe Amazon is playing the long game, hoping to kill brick-and-mortar by the time its retail division needs to start showing profits (and raising prices).

  8. Re:Eliminate cashiers by MagicM · · Score: 5, Insightful

    When you spend 8 hours bagging other people's groceries you can get an employee discount.

    When you spend 3 minutes bagging your own groceries you can get the enjoyment of faster check-out.

  9. Re:New flash... by Registered+Coward+v2 · · Score: 4, Informative

    Yeh, this is really sad - WholeFoods for all that it is pricy as hell also sells a bunch of really good quality things that you can't easily get elsewhere. Turning it into yet another Safeway is a real shame.

    I agree, but Amazon is a logistics company masquerading as a retail operations; similar to Walmart in terms of focus although not quite as cutthroat from what I've seen. If Amazon can maintain quality while reducing supply chain costs and expanding the customer base to get greater economies of scale tehy could turn Whole Foods into a serious competitor.

    --
    I'm a consultant - I convert gibberish into cash-flow.