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Facebook Has a New Mission: Bring the World Closer Together (cnn.com)

Facebook CEO believes the company's primary purpose is a social one -- the same it has had for year -- but he's ready to update this mission for the first time. From a report: "We used to have a sense that if we could just do those things, then that would make a lot of the things in the world better by themselves," Zuckerberg told CNN Tech. "But now we realize that we need to do more too. It's important to give people a voice, to get a diversity of opinions out there, but on top of that, you also need to do this work of building common ground so that way we can all move forward together." The company even has a new mission statement: "To give people the power to build community and bring the world closer together." This marks the first time the company has overhauled its mission, which had previously been "to give people the power to share and make the world more open and connected." Zuckerberg believes he has just the tool for the job: Facebook Groups, which are now used by a billion people. "A lot of what we can do is to help create a more civil and productive debate on some of the bigger issues as well," Zuckerberg told CNN Tech.

62 of 106 comments (clear)

  1. the closer you are.. by Anonymous Coward · · Score: 1

    the easier it is to spy on you and shove ads in your faces.

    1. Re:the closer you are.. by cayenne8 · · Score: 5, Interesting
      Actually....I think social media, in general, has done MORE to tear us all apart as a society, than bring us closer together.

      I don't see a change in "mission statement" changing any of that, or undoing all the harm so far...

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    2. Re: the closer you are.. by Anonymous Coward · · Score: 1

      To wit, Facebook and Twitter have made the rise of ISIS possible, the militant group called antifa possible, and the alt-right is able to gain more influence.

    3. Re:the closer you are.. by epyT-R · · Score: 3, Interesting

      Are you denying the Radiant Unity of Zuck's Social(ist) Future? Only hateful misfit extremists would question his wisdom.

    4. Re: the closer you are.. by dougdonovan · · Score: 1

      cant we all just get along...NOT.

    5. Re: the closer you are.. by Bing+Tsher+E · · Score: 1

      If gang members use Facebook, at least it encourages them to learn how to read.

    6. Re: the closer you are.. by Jesus+H+Rolle · · Score: 1

      I'd like to build the world a home and furnish it with love, Grow apple trees and honey bees and snow white turtle doves.

    7. Re: the closer you are.. by Evil+Kerek · · Score: 1

      And the alt left. Come on man, stop being a moron and thinking your side is always ride. Geeze.

    8. Re:the closer you are.. by MooseMiester · · Score: 1

      Zucks totalitarian regime of peasants toiling outside of his castle you mean...

      --
      Murphy was an optimist
  2. Always by tsa · · Score: 3, Funny

    Wasn't that always FB's mission, to bring people closer together? That what social media is about, isn't it?

    --

    -- Cheers!

    1. Re:Always by Anonymous Coward · · Score: 1

      Exactly. To bring people together, and to get filthy rich as a mere coincidence.

    2. Re:Always by PoopJuggler · · Score: 2

      FB's mission is to take other peoples' money and make it theirs, period.

    3. Re:Always by cjjjer · · Score: 1

      That what social media is about, isn't it?

      I thought it was about ripping society apart by not being open to others ideas and opinions just ones in your own social circles...

    4. Re:Always by Koreantoast · · Score: 3, Insightful

      Yep, to bring people closer together, so we can see up close just how much we hate each other. :P

    5. Re:Always by XxtraLarGe · · Score: 1

      Wasn't that always FB's mission, to bring people closer together?

      I thought it was to embiggen the smallest man. Wait, that's a noble spirit, not social media.

      --
      Taking guns away from the 99% gives the 1% 100% of the power.
    6. Re:Always by zifn4b · · Score: 1

      Wasn't that always FB's mission, to bring people closer together? That what social media is about, isn't it?

      Tinder's mission is also to bring people together but in a slightly different way.

      --
      We'll make great pets
    7. Re:Always by Chris+Mattern · · Score: 1

      FB's mission is to take other peoples' money and make it theirs, period.

      And that's easier when they're all bunched together, right?

    8. Re:Always by Chris+Mattern · · Score: 2

      "Embiggens'? I never heard that word before I started reading slashdot...

      It's a perfectly cromulent word.

    9. Re: Always by Anonymous Coward · · Score: 1

      It's written on the intro to The Simpsons.

  3. Almost correct... by evolutionary · · Score: 4, Insightful

    Facebook's goal is to "get everyone together" in a database where our faces can be scanned by various government departments both state and federal, done legally or illegally (including police departments in New York City and Vermont), to track use whenever we pass by a digital camera, whether or not they are charged with a crime, just because...

    --
    "Imagination is more important than knowledge" - Einstein
    1. Re:Almost correct... by cdsparrow · · Score: 2

      Sheep get easier to control when they are all part of the same flock and trained similarly... That's all this is. Not gonna create any global harmony except through the mechanism of making people think they are bettering themselves through giving up thought autonomy. Generally the bigger the echo chamber is, the less diversity of ideas occurs.

    2. Re:Almost correct... by __aaclcg7560 · · Score: 1

      Facebook is already doing something similar to that with advertising, taking your interactions with Facebook and combining it with third-party personal data to track you on the Internet. Read that in "Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley" by Antonio Garcia Martinez. The author sold his engineers and company to Twitter and got hired by Facebook in a three-way deal.

    3. Re:Almost correct... by cthulhu11 · · Score: 1

      Facebook for years has practiced discrimination by forcing employees to live in the silly valley and work in one big huge noisy room. This discriminates against those with families and the neurodiverse.

  4. Nope. by Anonymous Coward · · Score: 1

    No thanks, Zuck. We don't want to be "together" in tribes lorded over by Facebook Review Teams we can't hold accountable when 250,000 John Smiths from Krasnoyarsk won't stop posting about MAGA, all the while we dumbly give to your free analytics firehose.

    1. Re:Nope. by fustakrakich · · Score: 1

      No thanks, Zuck. We don't want to be "together" in tribes lorded over by Facebook Review Teams

      2 billion users say otherwise, sorry to say

      --
      “He’s not deformed, he’s just drunk!”
  5. Lovely... by Anonymous Coward · · Score: 2, Informative

    Well, that is not really the mission. That does not bring in any money. The real mission is making an ever better map over peoples relationships.

  6. uber by Anonymous Coward · · Score: 1

    He must have been talking to Naomi Klein. Totalitarian communism for all.

  7. more like dividing people by cascadingstylesheet · · Score: 4, Insightful

    I've never seen anything better at dividing people than Facebook. It encourages a mob mentality, whipping people up with the crisis of the day, the two minutes hate.

    Either sign on to the memes or get run over.

    1. Re:more like dividing people by meta-monkey · · Score: 1

      Yeah all FB is doing is bringing people closer together so they can hear each other yell "GET FUCKED ASSHOLE" more clearly.

      --
      We don't have a state-run media we have a media-run state.
    2. Re:more like dividing people by Hoodsen · · Score: 1

      Agreed. Additionally, I think the "Like" button has done so much to reduce real social connection and intelligent discussion. No need to have meaningful conversations with someone. Instead, you can give them two seconds of your attention by tapping Like as you scroll through and do the same thing for hundreds of other posts. Disagree with someone's opinion? Why bother with a discussion that could help you understand each other? Just block them from your news feed and stay in your bubble.

      I'm not on Facebook anymore but I took a look at Facebook's page about Facebook Groups, which was mentioned in the article. I was hoping to find something different. But nothing new here. Same old Facebook, just restricting to certain people in a group.

  8. What a bunch of bullshit by Rick+Schumann · · Score: 3, Informative

    Facebook has one mission and it's the same mission it's always had since Zuckerberg came up with the thing in the first place: make as much money as possible off of your users. This is done by collecting data on them and selling that to advertisers, and (likely) providing that information to government agencies, for which I'll bet they also receive a pretty penny. All this 'bringing the world closer together' more or less translates to 'Let's finish gathering up all the two-legged human sheep of the world and put them in one corral, so it's that much easier to collect data from them that we can sell'. Zuckerberg can and should bugger the hell off.

    1. Re:What a bunch of bullshit by GuB-42 · · Score: 1

      Facebook has one mission and it's the same mission it's always had since Zuckerberg came up with the thing in the first place: make as much money as possible off of your users.

      This can be said of any private company, from mom and pops shop to Walmart.

    2. Re:What a bunch of bullshit by DigiShaman · · Score: 1

      I want a P2P version of a "Facebook". All the servers are good for is as an indexing node. But, the actual content stays on my mobile device and/or PC at home. The data is encrypted and decrypted at the client side between you and all members that you are friends with. Want to leave and take all the data down with it? You just remove the pointer reference (account) from the node and trash the local application. Done!

      Downside? Devices need to be always-on. But hey, that's an acceptable price over having all my personal shit scraped and processed for analytical targeting. Plus, a popular solution would CRUSH Facebook market share!!! God, I would love to see that day :)

      --
      Life is not for the lazy.
    3. Re:What a bunch of bullshit by Xylantiel · · Score: 1

      Friendica accomplishes most of what you want. You can keep your data on a server that you control or at least that is not working against your best interests. It's "what diaspora was supposed to be". The successor to Friendica, Hubzilla basically does what you just said (policy enforced by encryption keys) but on a broader scale than just social networking. Again, the "always on" aspect is easily solved by having your own server. There is a way to do all this social networking stuff that does not sacrifice the user's privacy, the problem is doing it that way is not as profitable. Facebook, Google, et al are like TV -- the user is the product.

    4. Re:What a bunch of bullshit by Rick+Schumann · · Score: 2

      Sure, but you're not seeing my point: he's being disingenuous, pretending to be some sort of humanitarian or something, when it is and always has been about THE MONEY. I'd actually have a modicum of respect for Zuckerberg if he'd just come right out and say it instead of bullshitting everyone.

    5. Re:What a bunch of bullshit by Rick+Schumann · · Score: 1

      So you want them taking the data directly from computers you own instead of you voluntarily, manually submitting it to them? That's pretty much how it would happen.

      Your idea has merit. But it would have to be a subscription-only service in order to pay for itself, because there would be no selling of user data to advertisers so they could target ads at them, or selling it to the government so they can profile you and spy on what you're doing. People would whine and cry about having to pay, and they'd just stay over on Facebook, because they don't understand what it is they're giving away to Facebook (their lives, essentially). Your service would respect the privacy of the tiny percentage of the population that actually understands that privacy is precious and should be protected.

      *Shrug* I dunno, start small and see if it actually goes anywhere. I'd love to be proven wrong in this case.

    6. Re:What a bunch of bullshit by DigiShaman · · Score: 1

      The paradigm would start with a Public and Private side of your profile. By default, anything flagged as public is available anyone that lands on your profile, or somehow gets scraped by a web search engine; much how it happens today. On the private side, you can still set some granular access permissions, but all the data is stored in the app itself. Wechat for the iPhone lets you backup and transport your chat database for example. Should you delete the app and/or disconnect from the web, your comment history or posting would have just a phantom ghost link as a place holder object, even though it's not available. Sort of like providing a continuity of events between you and your friends, and the momentary or permanent lack of access would be by design (like a broken link).

      I'm thinking the Public side would be provide some ad revenue enough to pay for the indexing P2P seeding servers, development of the API and future standards to the protocol, and serve to assist in the open source of the clients.

      --
      Life is not for the lazy.
  9. ...reducing the distance between ads... by david.emery · · Score: 1

    "FB brings the world closer together by reducing the distance between ads, and making it more convenient for FB's customers to reach more of FB's product."

  10. Big Laugh ! by Fantasio · · Score: 1

    FB is a now a socialy mandatory tool. We are all obliged to use it, but we all profundly despise it. Zuckerberg can say whatever he wants, it will be judged as it is : BS ....or worse.

    1. Re:Big Laugh ! by Known+Nutter · · Score: 1

      FB is a now a socialy mandatory tool. We are all obliged to use it,

      Speak for yourself. I stay as far away from that cesspool -- always have. I'm getting along just fine without it.

      --
      Beware of the Leopard.
  11. !close == cigar by epine · · Score: 1

    To give people the power to build community and bring the world closer together.

    First problem:

    Absence makes the heart grow fonder.

    Second problem:

    Tinfoil is the great equalizer.

    It allows those who really know very little about how the world works (hint: it's complicated) to put up a big front. Any steep ignorance gradient confined to a narrow social context is going to generate a tinfoil IED (improvised exposition device).

    We used to blame Alzheimer's disease on leached aluminum. Boy, were we thinking small.

  12. They ran out of sheeple by TheOuterLinux · · Score: 1

    So, I guess they are now actively after everyone.

  13. Facebook 2.0 by zifn4b · · Score: 2

    The Search for for Money

    --
    We'll make great pets
  14. Sounds like David Rockefeller by TheNarrator · · Score: 1

    "To give people the power to build community and bring the world closer together."
    --- Facebook

    "Some even believe we are part of a secret cabal working against the best interests of the United States, characterizing my family and me as 'internationalists' and of conspiring with others around the world to build a more integrated global political and economic structure--one world, if you will. If that's the charge, I stand guilty, and I am proud of it.”
      David Rockefeller, Memoirs

  15. Free communication. What could go wrong? by Mike+Van+Pelt · · Score: 5, Insightful

    “Meanwhile, the poor Babel fish, by effectively removing all barriers to communication between different races and cultures, has caused more and bloodier wars than anything else in the history of creation.” -- Douglas Adams.

  16. oh cow manure by FudRucker · · Score: 1

    Facebook's primary objective is clickbait and spam thats why facebook is mostly a walled garden that dont let anonymous browsers in to look at content, they want to make everyone a facebook user so they can send your page clickbait, fake friends with more clickbait and spam

    --
    Politics is Treachery, Religion is Brainwashing
  17. Modern democracy by aliquis · · Score: 1

    To help the people who want what you do to express themselves and then shush everyone else.

    Only in that way can we build a true democracy! Hurray! Democracy!

    "Remember: Everyone has chosen this! Together!" ..
    (((Facebook)))

  18. Re:Free communication. What could go wrong? by Spy+Handler · · Score: 2

    Truly free communication is the greatest thing ever. It made the human race what it is and it's what could save us in the future.

    What you see on Facebook (and the interwebz in general) is NOT free communication. It's a couple lines of text and emojis sent to people you've "friended" because you like them (meaning they think like you). It's an echo chamber of vacuous idle thoughts and social justice outrage.

    Real free communication looks like... you sit down in face to face with a priest in a distraction and pressure-free environment and have a heart to heart talk, like confessing your sins. Or you're brainstorming in a workshop with your co-workers on an important project that you're all interested in succeeding.

  19. Remember the Coke ad from the 1970s? by Hognoxious · · Score: 1

    Remember the Coke ad from the 1970s?

    "I'd like to make the world be nice,
    or maybe even nicer".

    No. You'd like to get a load of money by selling coloured fizzy water, you lying bunch of bastards.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  20. I'd like to buy... by MSTCrow5429 · · Score: 1
    the World a Coke.

    Sincerely, the Man Who Sold the World

    --
    Slashdot: Playing Favorites Since 1997
  21. Re:Free communication. What could go wrong? by Anonymous Coward · · Score: 1

    Truly free communication is the greatest thing ever. It made the human race what it is and it's what could save us in the future.

    Citation desperately needed.

    And there are none to be found here:

    Real free communication looks like... you sit down in face to face with a priest in a distraction and pressure-free environment and have a heart to heart talk, like confessing your sins.

    OFFS

    Or you're brainstorming in a workshop with your co-workers on an important project that you're all interested in succeeding.

    Because work is where everyone feels free to express whatever they want. Yeah, BS.

  22. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  23. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  24. Re:Diversity of Opinions? by epyT-R · · Score: 1

    Hurt feelings are an actionable offense, comrade. Blasphem..err I mean 'hate speech' shall not be tolerated, and don't forget to pray away your original si...err I mean check your privilege!

  25. Re:Free communication. What could go wrong? by Xylantiel · · Score: 1

    It's far worse than that -- Facebook is the ultimate spam platform constructed to manipulate users with clickbait garbage. Who would have guessed such a thing would screw up social discourse?

  26. Re:SJW overlords by Xylantiel · · Score: 1

    Way worse than that -- FB was effectively paying people to generate and spread falsehood in the name of increasing "user engagement". Without any care that that same "engagement" was destroying people's ability to distinguish fact from fiction.

  27. Keep the world apart by Neo-Rio-101 · · Score: 3, Insightful

    By bringing everyone together, making everyone the same, we remove checks and balances on world power and create tyranny.

    Take your "one-world" and "we are all one" peacenik nonsense and faff off.

    --
    READY.
    PRINT ""+-0
  28. The REAL meaning of "get everyone together" by shanen · · Score: 1

    Not too bad and deserves the insightful mod. Maybe I'd add a point if I ever got one to give. As usual these years, more disappointed by the lack of funny, however. This is another target-rich topic.

    However, you left out the pragmatic meaning, the metric Facebook will use to assess their "success". You can say that the amount of data they collect is one kind of metric, but the more important metric and the one I believe Facebook uses internally as their primary objective is TIME. How much of our time can Facebook waste? From that perspective, the question is "How can we 'get everyone together' to squander all of their available recreational time on Facebook?"

    I still suffer from delusions about the existence of grand solutions. Unfortunately they all seem to require putting freedom before profits. Fat chance of that happening, especially while #PresidentTweety is prancing about.

    --
    Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
  29. Yeah Right! by grumpy-cowboy · · Score: 1

    Closer to the NSA!

    --
    Will $CURRENT_YEAR be the year of the Linux Desktop?
  30. Gravity by jargonburn · · Score: 1

    Bring the World Closer Together

    Honestly, I doubt even Zuckerberg's ego is massive enough to pull that off!

  31. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  32. i.e. mass immigration into WHITE countries by Anonymous Coward · · Score: 1

    http://www.telegraph.co.uk/news/2017/06/22/population-growth-sharpest-70-years-record-migration-levels/

    There are 538,000 more people here in the U.K. this year than last year. This is an unbelievable figure, and it's the reason why there are endless huge villages being built all over the country, full of hideous, 'modern' houses, with nowhere for white people to escape to any more.

    Apparently, white people simply living around their own kind is a 'crime' today, because the media told you so, and you actually believed them.

    This is genocide, pure and simple, and there is going to be hell to pay for all those responsible - which includes every white Left wing idiot who has spend the past thirty years silencing anybody who dared to dissent from the official narrative. When will you be happy, Lefties? When there are another 20 million non-whites living here, and white people are a minority in a hellhole that resembles Brazil? How many Africans and Indians will have been born during that time period? Probably another 200 million or more, maybe 500 million. You want the entire world to come and live here because it's somehow 'better' than their own countries - all by magic, of course, nothing to do with white people...