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Netflix Launches New 'Interactive Shows' That Let Viewers Dictate the Story (thenextweb.com)

Netflix announced that it's launching an all-new interactive format that turns viewers in storytellers, letting them dictate each choice and direction the story takes. "In each interactive title, you can make choices for the characters, shaping the story as you go," according to Netflix. "Each choice leads to a different adventure, so you can watch again and again, and see a new story each time." The Next Web reports: The first two interactive shows that will be available on Netflix are Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile. Puss in Book launches globally today, with Buddy Thunderstruck slated to make its debut a month from now on July 14. The new experience will be available on most television setups and iOS devices. "Content creators have a desire to tell non-linear stories like these, and Netflix provides the freedom to roam, try new things and do their best work," Product Innovation director Carla Fisher said. "The intertwining of our engineers in Silicon Valley and the creative minds in Hollywood has opened up this new world of storytelling possibilities." Fisher further added that, for the time being, the streaming service will be mainly focusing its efforts on producing interactive content for children -- especially since their research has shown that they already tend to be prone to interacting with the screen.

66 of 104 comments (clear)

  1. Not a new concept by Anonymous Coward · · Score: 3, Insightful

    The BBC produced about 20 of this type of show between 2001 and 2008, using two broadcast video streams, within their 'Red Button' interactive TV service on Freeview and Sky. It stopped eventually because of the cost of producing vs the low viewership. Here's a blog from 2008 about it http://www.bbc.co.uk/blogs/pressred/2008/07/under-the-bonnet-the-two-stream-quiz.shtml

    1. Re:Not a new concept by lobiusmoop · · Score: 2

      The oldest example I know is Inigo Gets Out by Amanda Goodenough, from 1987 on an Apple Mac.

      Douglas Adams and Tom Baker mention it in 'Hyperland'

      --
      "I bless every day that I continue to live, for every day is pure profit."
    2. Re:Not a new concept by ledow · · Score: 5, Insightful

      Angry Birds wasn't a new concept either.
      Occasionally, someone does jump on these things and make them work properly.

      Personally, I think the problem is that you want me to interact. If I'm watching TV it's because I *don't* want to interact.

    3. Re:Not a new concept by silentcoder · · Score: 1

      You may well have a solid point there. This could all too easily end up with all the downsides of TV over videogames - and none of the upsides.

      --
      Unicode killed the ASCII-art *
    4. Re:Not a new concept by gnick · · Score: 3, Insightful

      If I'm watching TV it's because I *don't* want to interact.

      Me either, but I'm guessing we're both adults. From my in-depth examination of the summary, I don't think this is aimed at adults. Children have different motivations watching TV. I would have loved to make a couple of choices for the Thundercats or show Big Bird that I was paying attention.

      --
      He's getting rather old, but he's a good mouse.
    5. Re:Not a new concept by Ranbot · · Score: 1

      It's an even older concept if you expand your view to include video games. And in recent years games have really improved the choose your own adventure concept into compelling and moving stories (like Life is Strange or Telltale's The Walking Dead). If Netflix taps some of those game makers or simply ports those sort of games from other platforms they could have winner for themselves.

    6. Re: Not a new concept by Voyager529 · · Score: 2

      Should the drive to profit trump everything else? Is there any value to living in harmony with the world around us, even if it means less profit? A small amount of profit is required; humanity will continue to push the limits of what is possible. Hopefully "The Giving Tree" is not the way it all goes down.

      This argument would have merit if Netflix was raising their prices without additional value-add, even if that added value was "we can give our employees raises to address the rising cost of living". If it was "we're raising prices by $1/month for everyone for the sole purpose of increasing our profit margin", then that would be the drive to profit trumping everything else.

      Netflix is offering improved service for the same money, with the intent of either luring additional subscribers or retaining existing ones. It's a highly indirect means by which to assist with "living in harmony", but it's not ruthless capitalism, either.

    7. Re:Not a new concept by CanEHdian · · Score: 2

      Dragon's Lair from 1983 was basically an 'interactive movie' on Laserdisc. https://en.wikipedia.org/wiki/...

      --
      When the copyright term is "forever minus a day", live every day like it's the last.
    8. Re:Not a new concept by SScorpio · · Score: 1

      This sounds like it lets make your own choice and immediately see what happens.

      There have been other shows that have had the voting gimmick

      I even remember reading a story years ago about doing this with a movie where the audience voted and changed what happened.

      All this really is, is a video version of the choose your own adventure book. I enjoyed a few of those as a kid, and this new version seems to be targeting kids as well.

    9. Re:Not a new concept by pinzvidz · · Score: 1

      I remember when DL was introduced into arcades in '83, everyone was crowding it. Very ahead of its time.

    10. Re:Not a new concept by Sumus+Semper+Una · · Score: 1

      If I'm watching TV it's because I *don't* want to interact.

      Me either, but I'm guessing we're both adults. From my in-depth examination of the summary, I don't think this is aimed at adults. Children have different motivations watching TV. I would have loved to make a couple of choices for the Thundercats or show Big Bird that I was paying attention.

      As long as Netflix continues to keep children as the target audience (which does, indeed, appear to be their target market), this will probably work out well for them. But I pity them if they attempt to aim for adult demographics.

      Telltale tried that with a lot of "choose your own adventure" sort of computer game offerings, but after the first couple of them I realized that all they were offering was the illusion of choice. I understand the reasoning and limitations - creating all the content for very different story branch paths that not all users will bother to see is not cost effective and leaves you with less time to focus on lengthening the story and adding choices. But playing them as an adult, it just left me feeling that the choices were pointless because you can't actually affect how the story ultimately plays out and ends.

      To put it in software terms, they create the story as if it were a source control repository. You branch off the main path to make changes, but ultimately everything has to reconcile and go back to the central path.

      The only reason to continue playing was to see how the developers had decided to have the story play out. In which case, why interrupt me with choices that barely matter? Sometimes I'd almost rather they dropped the price for a product where you just watch the story as though it were a movie with a "standard" choice already made for each branch and drop the whole choice facade.

    11. Re:Not a new concept by Dutch+Gun · · Score: 1

      Except that it was more or less a one-hit wonder in the videogame world. It attracted a lot of attention for its novelty and visual flair, but ultimately, didn't hold up so well in the gameplay department.

      The videogame industry went through their "interactive movie as a game" phase a few decades ago. Maybe media companies need to do the equivalent. I suspect it will probably end in the same way.

      --
      Irony: Agile development has too much intertia to be abandoned now.
  2. Until Dawn... by thegarbz · · Score: 1

    But without the required PS4 processing power.

    Do we have a reload option if we find a choice accidentally kills an important character?

  3. 1994 by spiritplumber · · Score: 1

    Will it come with a 3DO emulator? https://www.youtube.com/watch?...

    --
    Liberty - Security - Laziness - Pick any two.
  4. So, in other words, by Opportunist · · Score: 5, Funny

    Pretty much what any modern RPG offers, just without the game interrupting the cutscenes?

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  5. All hail the illiterate by GrumpySteen · · Score: 4, Insightful

    Apparently the Choose Your Own Adventure books were just too damn difficult for some people, so we're remaking them as movies.

    1. Re:All hail the illiterate by Anonymous Coward · · Score: 3, Interesting

      The Chooose Your Own Adventure books, now without that annoying bit about reading.

    2. Re:All hail the illiterate by Gilgaron · · Score: 2

      I do remember some of the older CYOA books being 'difficult' in the sense that the main character would die gruesomely in all but one path... I recall one where I actually flipped through until I found something past what I'd found and worked my way backwards to find what branch ended there. Nowadays I suppose there's a wiki somewhere with them diagramed out.

    3. Re:All hail the illiterate by Zocalo · · Score: 2

      Not sure if there's a wiki, but I did stumble across this link which analyses the structure of some of the books published by ChooseCo. Apparently new editions (yes, they are still printing them) are including the maps that reveal a broad range of structures that range from quite simplistic to positively labyrinthine with numerous loops and jumps between branches.

      --
      UNIX? They're not even circumcised! Savages!
    4. Re:All hail the illiterate by ranton · · Score: 1

      Apparently the Choose Your Own Adventure books were just too damn difficult for some people, so we're remaking them as movies.

      That is no different than comparing traditional TV shows to traditional books. News Flash: there is more than one form of entertainment in the world.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    5. Re:All hail the illiterate by yakatz · · Score: 1

      And at least one book where the only "happy ending" in the book was to flip through the pages until you found it.
      The text on that page even said something like "You didn't make any choices, but somehow you got here".

  6. Coming soon... by Chris+Mattern · · Score: 2

    Twitch writes House of Cards!

  7. It reminded me of Dragon's Lair by Solandri · · Score: 5, Informative

    It was available two days ago. Kids found Puss in Boots on Wednesday and played around with it on the Roku.

    It reminded me of Dragon's Lair but with a lot fewer decisions and a lot more time to make them. For all you young'uns, yeah we had this in the 1980s, contemporaneous with the Choose Your Own Adventure books. The video of the storyline with alternate decisions and endings were stored on a laserdisc (which unlike a videotape allowed random access). And inputs you made with a joystick and buttons at certain times determined your progress through the story and which video was played. (The approx 1 sec blackout while the LD player seeked to the correct video has been edited out of that YouTube video. So it as a lot more annoying to play than the video makes it seem. RAM was way too expensive to pre-cache multiple possibilities like we can today.)

    1. Re:It reminded me of Dragon's Lair by lobiusmoop · · Score: 2

      Dragon's Lair wasn't really multi-threaded, there was a single thread that you had to follow religiously or you died. Proper multi-threaded story telling is much more interesting. (and difficult to implement well)

      --
      "I bless every day that I continue to live, for every day is pure profit."
    2. Re:It reminded me of Dragon's Lair by Anonymous Coward · · Score: 1

      Japan called, they've been doing that with visual novels for several decades.

    3. Re:It reminded me of Dragon's Lair by Solandri · · Score: 1

      Agreed, but a lot of the choices in Puss in Boots ended up with game over - Puss being stuck in the book (the objective is to get him out of the book). The kids then had to go back to a previous decision tree and select a "different" choice (i.e. the other choice). I didn't watch them play it enough to see if there were multiple ways to win, but I did see several ways to lose.

    4. Re: It reminded me of Dragon's Lair by KGIII · · Score: 1

      No saved state? That's what your fingers are for. You can go back, if you die.

      --
      "So long and thanks for all the fish."
  8. Hello 1986 by paiute · · Score: 1

    This was all the rage in narrative story-telling about the time HyperCard became widely available. Hell, I even made a couple of 'choose your own turn of events' stacks. But they lose my interest quickly when I play them. I like fiction to take me in a direction I was not expecting.

    --
    If Slashdot were chemistry it would look like this:Cadaverine
  9. Great idea for Doctor Who by Danathar · · Score: 3, Interesting

    Could be quite interesting with something like Doctor Who on BBC. That being said, script writing it and filming it would take WAY longer.

  10. Slashdot pessimists by BenJeremy · · Score: 1

    I for one think this is a great idea. Netflix has taken an old idea, and is incorporating it into their IP into a format that isn't easily pirated.

    1. Re:Slashdot pessimists by turp182 · · Score: 1

      I don't think the current implementation will work, too expensive to produce alternative content.

      Anyway, I have 7 year old twins, they are now FaceTiming with multiple friends of the same age. They text (good for spelling practice) and do video (generally terrible...).

      Imagine a story with 2-3 threads that relate and support each other. Where even children around 7 could play.

      And only with friends. I trust my kids talking to their friends from school.

      Could be a cool cooperative situation, combining the story elements along with team support.

      Could be educational actually.

      --
      BlameBillCosby.com
    2. Re:Slashdot pessimists by Nuklearwanze · · Score: 1

      i still think the increased production cost of branching movies dont really improve the viewing experience that much. interactivity is so limited and feels detached.

      conventional games (provided they are well made) are way more engaging and provide a deeper experience - especially from a educational point of view.

    3. Re:Slashdot pessimists by JonnyCalcutta · · Score: 1

      I think the benefit of TV/movies is that someone has crafted a story and made it compelling and interesting (at least they're supposed to). I can sit back and let that wash over me. The benefit of a game is that the gameplay can cover for a slightly tedious/unoriginal/uncompelling story.

      This just sounds like the worst of both worlds. As the branches grow the chance of the story going astray grows, plus I have to stay alert for the points where I interact. If those points are too numerous I can't relax and enjoy the story, if they're too far apart they are going to break any immersion I might have.

      I just don't see it working well, but good on them for trying it, I guess.

  11. I'll just wait by silentcoder · · Score: 1

    until pornhub launches their version...

    --
    Unicode killed the ASCII-art *
    1. Re:I'll just wait by Anonymous Coward · · Score: 1

      I mean, is that usually the point of Cam Shows and Live streams? Pretty sure that's not only interactive but you can control most of what you want to have going on.

    2. Re: I'll just wait by KGIII · · Score: 1

      For 100 tokens, they will do anything.

      --
      "So long and thanks for all the fish."
  12. Limited platforms by Nuklearwanze · · Score: 1

    no android, no pc (website) - only on ios, consoles and smart tvs.
      as i'm not planning on getting any one of those i wont see much interactivity with my netflix account (movies revert back to a linear version where it automatically pics the first option on every choice).

  13. Re:Or, Snow White, by Chrisq · · Score: 2

    ... and Seven long dongs?

    They say that Snow White thought that 7-Up was a drink before she met the dwarvs.

  14. Well my shows are going to be boring. by Ryanrule · · Score: 1

    Don't guck that girl. Don't go hang with that drug dealer. Don't split up when be followed by a killer/ghost. Don't take play with the vagina snake alien.

  15. Do not want.

    --
    Just cruising through this digital world at 33 1/3 rpm...
  16. What about CSPAN? by Anonymous Coward · · Score: 1

    Could we get to influence the outcome, or does it work only from .ru IP ranges?

  17. Re:FUCKING STOP IT by Anonymous Coward · · Score: 1

    Your netflix profile must be messed up. Sure, there is lots of "roll your eyes"-bad original stuff by netflix, but on the other hand, they have some really good series. Now it seems that the shotgun approach of producing a gazillion shows and look what sticks is finished and netflix starts to weed out the suckers.

  18. Any idea that users can produce something coherent by mapkinase · · Score: 1

    .. is stupid.

    Haven't people had enough with fan-art picked up and promoted by media conglomerate to much chagrin of the consumers? This is the same thing.

    It requires a great talent, imagination, creativity to produce an original story/

    --
    I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
  19. So, turning TV viewing into a game by QuietLagoon · · Score: 1

    That's one why to get the gaming crowd to watch more TV.

  20. The ultimate goal here ... by BarbaraHudson · · Score: 2

    The ultimate goal will be to have the users dictate ALL the plot, getting rid of the writers. Next, CGI to replace all the human actors. Computer-generated music. The studios will be counting the money they save.

    Unfortunately for them, this will go the way of all technology, becoming so cheap that people can do the same at home, without the studios. Wanna see another 10 years of M*A*S*H - but no reruns? More new Star Trek - TOS? Spaceballs 2? Or best of all, more Firefly? Boot it up or share someone else's creations.

    Heck, someone may even come up with some pr0n that has a half-decent plot.

    --
    "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    1. Re:The ultimate goal here ... by BarbaraHudson · · Score: 1

      There were pr0n movies doing this 25 years ago. Pr0n has consistently been the technology driver in visual media all the way back to the days of Adonis von Zschernitz.And is the reason we have broadband.

      They had pr0n that had a half-decent plot 25 years ago? I thought the whole idea of crappy plots an cheesy music was so as not to distract from the onscreen action. At least, that's the only rationalization I can come up with as to why they'd make them pretty much plotless. So it wasn't intentional?

      I just thought it was because I wasn't their target demographic, so why spend the money ... learn something new every day.

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
  21. Re:Any idea that users can produce something coher by Anonymous Coward · · Score: 1

    You completely missed the point of the article. The users aren't producing anything. This is a choose-your-own adventure or a Telltale game. Users watch the content and interactively make choices at certain predefined story points.

  22. Re:How are they going to keep the plot in order? by fazig · · Score: 1

    Are you familiar with the videogames from Telltale Games? They could be seen as one example for interactive stories.
    Some choices you make are only an illusion and don't really alter the outcome. Between seasons a lot of stuff can happen where you don't have any influence. And still due to the increasing complexity of the story later seasons get shorter and shorter.

  23. It's just a video game by ranton · · Score: 1

    This is just a video game which is heavy on story and light on gameplay. It has animated characters you control through a very limited set of choices instead of having to move them around manually.

    And while my comment may seem disparaging, I would like if more games like this were created. I don't have much time to play games anymore, but some games have story lines which end up making entertaining movies. For instance I have watched the cut scenes from both Injustice games without every playing them and found that quite entertaining. Add in a non-linear story line I can control at a few dozen key decisions and I would probably like it even more.

    --
    -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    1. Re:It's just a video game by nasch · · Score: 1

      There's a Borderlands game like that, and I guess the same game studio has made other choose your own adventure type games.

    2. Re:It's just a video game by SScorpio · · Score: 1

      You're thinking of Telltale Games. Most of their stuff is aimed at adults, and have good stories.

      Besides Borderlands they've done The Walking Dead, Game of Thrones, Fables, and a really good Batman adventure.

  24. Mass Effect 3 by The+Grim+Reefer · · Score: 1

    I'm sure it wasn't the first, but I remember being surprised that Mass Effect 3 had an option to go through the story without the need for any of the combat. It was part of the difficulty settings. I'm not sure how it worked exactly, but I remember it specifically stating that the player didn't have to do any combat.

    1. Re:Mass Effect 3 by thegarbz · · Score: 1

      I remember being incredibly disapointed. For a game that allowed you endless choice resulting in 3 identical cutscenes with 3 different instagram filters applied after 3 epic games worth of decisions.

      If you want to draw comparisons to Mass Effect 3, then it better be "what not to do".

      What a disappointment!

    2. Re:Mass Effect 3 by Dutch+Gun · · Score: 1

      That's the problem with offering players a lot of choice: it's hard as hell to resolve vastly diverging storylines* in any meaningful way, what with limited time and budgets. But honestly, it felt like Bioware didn't even try. Worse, they actually pulled a Sean Murray (back then, it was just known as "lying") in describing the ending, saying how it would be far more than a "choose A, B, or C". It's hilarious and sad, because that's exactly what we got.

      I'm glad I didn't even bother with the latest mess of a Mass Effect, glitchy animations aside. I figured EA would somehow destroy Bioware. I just didn't expect it to happen so quickly.

      * Many games, including one I worked on, address this through converging storylines. The stories arcs diverge early, but then come together at a later point. Otherwise, it's too much work to create completely separate third-arc stories and set-piece battles, which are typically among the most labor-intensive in the game. It's not a perfect solution, but it's better than a lame A/B/C choice.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    3. Re:Mass Effect 3 by thegarbz · · Score: 1

      Bioware's problem is they said from the beginning that the choices would have major impact. It just felt cheap that it made no difference. Compare it to the Telltale Games series where the end will always converge, but the story feels different as you go through it so as to not cheapen the effect. Not all stories need to be a tree diagram. Some will work just fine with flowcharts.

  25. Re:How are they going to keep the plot in order? by gnick · · Score: 2

    ...there would be a compounding series of variable scenes, which could dramatically affect later story arcs.

    In many children's shows and quite a few adult shows, there's a hard rule that everything resolves itself at the end leaving it in the same state as the start, no matter what happens in the middle.

    --
    He's getting rather old, but he's a good mouse.
  26. What do you think, Linda? by SubaruStarship · · Score: 1

    Reminds me of this scene from Fahrenheit 451: https://www.youtube.com/watch?...

  27. Re:How are they going to keep the plot in order? by thegarbz · · Score: 1

    which could dramatically affect later story arcs.

    Sure if you're a poor writer and can't write your way out of the problem. But in reality how it works is that the choices end up not mattering to the primary story arc. Kill off the wrong character with your choice? You get a slightly different version that leads a different set of characters to the same place or conclusion.

    Draw yourself a diagram of the plot. If it is a tree diagram rather than a swim lanes or flow chart then you probably shouldn't be writing this material.

  28. Ugggg by kfh227 · · Score: 1

    This is their opportunity to do something drastically different. They don't need Hollywood script witers. They need video game script writers. And do some thing cool with this. Make an antagonist and protagonist that are both likable people. And let people choose to cheer on the bad guy!

    The other twist is to target people age 13-25 with this. Make it sci-fi based or involving technology. Bring back Sarah Connor!

  29. A series becomes a single movie by bussdriver · · Score: 1

    Netflix already does a whole series at once. This will be the same but instead of a linear timeline of multiple episodes you have many branches of the same plot line.

  30. Let me tell you how this will turn out by jediborg · · Score: 1

    Video games have pioneered this territory already, the greatest results being "Star Wars: Knights of the Old Republic" and "Mass Effect" which resemble "Choose your own adventure movies" Look to the studio telltales' "Game of Thrones" and "The Walking Dead" which resemble "Choose your own adventure T.V. Series" They all expose a huge limitation which is basically, "No, the user will not be 'writing' their own stories"

    what ends up happening is you write about 2-3 "serious branches" that affect the main plotline, this ends up giving you about 3-5 different stories with the same basic exposition and denouement. you can generate several more branches for side plots that don't really effect the main story, but every choice you give the 'viewer' or 'player' doubles the amount of content you create. In the serial games made by telltale, they usually branch out in the beggining, but will 'funnel back' into the same starting point for season 2. So yeah, you decided to save the accountant instead of the shopkeeper, but 4 episodes later the accountant ends up dying anyway so it doesn't really effect the over arching plot

    The most polished example IMHO was "Star Wars: Knights of the old republic" in that game you don't really 'chose your own story' No matter what choices you make, you will be come a jedi in the first act and defeat the evil villain in the third act. But what your choices DO affect is the tone and context. If you make mostly "light side of the force" decisions, the story is a tale of redemption. If you make mostly 'dark side' choices it ends up being a tale of revenge. They both make sense in the overall context of the plot, both have an amazing twist in the second act, both can effect you emotionally, but at the end of the day no matter what decisions you make, you experience the same story as everyone else

    i'm pretty sure netflix series are going to end up doing the same thing.

  31. Futurama did it by JDHannan · · Score: 2

    If you want Calculon to race to the laser gun battle in his hover-Ferarri, press 1.
    If you want Calculon to double-check his paperwork, press 2.

  32. The Firesign Theatre Called from 1978 by TheFakeTimCook · · Score: 1

    ...(and 1985), And they want their Interactive Titles "The Case of the Missing Yolks" and "Eat or Be Eaten" back.

    http://www.firesigntheatre.com...

    http://www.gamesetwatch.com/20...

  33. "Chose Your Own Adventure" by westlake · · Score: 1

    Interactive films were produced for the world's fairs of the sixties and seventies. The problem is that production costs grow exponentially with the number of genuinely distinct and entertaining --- branching --- storylines. Interactive films were produced for the world's fairs of the sixties and seventies. The problem is that production costs grow exponentially with the number of genuinely distinct and entertaining --- branching --- storylines. I I

  34. I highly approve by Presence+Eternal · · Score: 1

    This kind of thing can go incredibly well, i.e. Homestuck. It can also create such a highly specialized plot that it'll be the best story ever...for the fifty people who stick through it, i.e. Deep Rise. In any case, I most certainly approve of anything that takes us away from the chicken McNugget script by focus group world we live in.

  35. Can't wait... by PixetaledPikachu · · Score: 1

    .. For Showy McShowFace!