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Former Oculus Exec Predicts Telepathy Within 10 Years (cnet.com)
Mary Lou Jepsen is a former MIT professor with 100 patents and a former engineering executive at Facebook, Oculus, Intel, and Google[x] (now called X) -- and "she hopes to make communicating telepathically happen relatively soon." An anonymous reader quotes CNET:
Last year Jepsen left her job heading up display technology for the Oculus virtual reality arm of Facebook to develop new imaging technologies to help cure diseases. Shortly thereafter she founded Openwater, which is developing a device that puts the capabilities of a huge MRI machine into a lightweight wearable form. According to the startup's website, "Openwater is creating a device that can enable us to see inside our brains or bodies in great detail. With this comes the promise of new abilities to diagnose and treat disease and well beyond -- communicating with thought alone."
This week Jepsen went further and suggested a timeframe for such capabilities becoming reality. "I don't think this is going to take decades," she told CNBC. "I think we're talking about less than a decade, probably eight years until telepathy"... Jepsen, who has also spent time at Google X, MIT and Intel, says the basic idea is to shrink down the huge MRI machines found in medical hospitals into flexible LCDs that can be embedded in a ski hat and use infrared light to see what's going on in your brain. "Literally a thinking cap," Jepsen explains... The idea is that communicating by thought alone could be much faster and even allow us to become more competitive with the artificial intelligence that is supposedly coming for everyone's jobs very soon.
Jepsen tells CNBC, "If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say, what images are in your head. I can tell you what music you're thinking of. That's today, and I'm talking about just shrinking that down."
This week Jepsen went further and suggested a timeframe for such capabilities becoming reality. "I don't think this is going to take decades," she told CNBC. "I think we're talking about less than a decade, probably eight years until telepathy"... Jepsen, who has also spent time at Google X, MIT and Intel, says the basic idea is to shrink down the huge MRI machines found in medical hospitals into flexible LCDs that can be embedded in a ski hat and use infrared light to see what's going on in your brain. "Literally a thinking cap," Jepsen explains... The idea is that communicating by thought alone could be much faster and even allow us to become more competitive with the artificial intelligence that is supposedly coming for everyone's jobs very soon.
Jepsen tells CNBC, "If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say, what images are in your head. I can tell you what music you're thinking of. That's today, and I'm talking about just shrinking that down."
Telepathy will, after all, require thoughts.
Sounds great until you realise what a device like this could do in the wrong hands.
Jepsen tells CNBC, "If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say, what images are in your head. I can tell you what music you're thinking of. That's today, and I'm talking about just shrinking that down."
I bet that it won't work on me because I have 3 letter agency training they tried it on me and could not see anything going on into my head.
-creimer
There are two kinds of people on Slashdot. Which one are you? https://www.cdreimer.com/slash...
Theranos, unfortunately.
Don't give her your money.
Won't be difficult to deduce what's on my mind[NSFW]
Have gnu, will travel.
If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say, what images are in your head. I can tell you what music you're thinking of. That's today, and I'm talking about just shrinking that down
So, it currently takes a huge freakin' MRI to just be able to read the brain's thoughts*. And to the best of my knowledge, no one has figured out a way of inputting a thought into the brain electronically. And she thinks she can accomplish both with a device the size of a cap in eight years? Good luck with that.
* Even "Reading the brain's thoughts" is quite a stretch from what an MRI actually does. We just see on a screen what parts of the brain light up like a Christmas tree, then interpret what the brain is doing based on our current mapping of brain-functions. But, if you were to "think" the message, "Please buy diapers on your way home from work today," an MRI today at best will show that your prefrontal cortex lights up, indicating you are task-managing, as well as your amygdala, indicating a sense of emotional frustration. Other areas will light up as well, but whether these areas mean diapers, work, cheese, rutabagas, or who knows what is still anybody's guess.
If you are in others thoughts they no longer walk the path of their own life, i.e. a unique mind/person
no longer exists. Western living has carved us away from tribes, cult groups, and communing minds, so
creating "telepathy" in the western world will destroy the civil "individual" that we each are...
Given the state of the art in this field: the current state of neuroscience and related advances in neurosurgery (fields I work in), I'd say there is zero chance of this happening in 8 years. Scalp electrodes give messy and very coarse signals. You get good signals from electrodes embedded in brains, but they're very localised and electrodes degrade fairly quickly and need to be removed.
soylentnews.org
Telepathic links to others leading to the formation of a hive mind society?
Pretty sure that's how the Borg got started. Or Unity.
Nevermind though, a "<Person without any particular special knowledge> says <Spectacular, world-changing, completely unfeasible technological advancement> will happen within <a small enough number to just fall within Person's expected lifespan> years!" headline is always good for clicks. (Especially if <Person> happens to be Elon Musk.)
Given his track record, I'd say God hates pretty much everybody, not just the Jews. It's a wonder anybody worships that dick.
Just shrink it down. Like nuclear reactors. You can't really shrink the MRI, so you are going to need to do something else to get the signals. That's going to a leap. Those are hard to predict. You could always just hand wave and say nanotechnology. That seems to work everywhere else.
On a less snarky note, there would be significant training for each individual. We don't have a "universal activity template".
"If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say, what images are in your head. I can tell you what music you're thinking of. That's today
Nutjob. If only she'd picked a halfway plausible timeframe for such abilities, she'd be off the "reality hook".
But, since I'm a populist, I'm in favor of the consequent wealth redistribution constituted by the parting of her investors with their money.
- First they ignore you, then they laugh at you, then ???, then profit.
Working at a place that puts screens on people's heads doesn't give you any special insight into telepathy.
Whether or not we eventually can communicate this way... this is mostly irrelevant with regards to AI taking human jobs, since we'll still think and perform at the same speeds we always have.
#DeleteChrome
.......is developing dementia, or she's hard up for cash and is after investors to fleece.
Pick one.
Found the atheist!
>It's a wonder anybody worships that dick.
Why? Your mother wors....nm, too easy.
... transferred by radio it's not telepathy.
We suffer more in our imagination than in reality. - Seneca
Since I obviously cannot possibly be bothered to read this, the most offensive thing about it is the inability to get the unicode right.
We use an utterly unconventional approach that enables us to leapfrog MRI technology by using the scattering of the body or the brain itself to focus infrared light to scan the brain or body bit by bit or voxel by voxel. This is enabled by LCDs with pixels small enough to create reconstructive holographic images that neutralize the scattering and enable scanning at MRI resolution and depth coupled with the use of body-temperature detectors. These LCDs and detectors line the inside of a ski-hat, bandage or other clothing. We are making our own LCDs to do this in the vast factories that make liquid crystal displays - custom designed to modulate the interference of intensity and phase in the near infrared regime with the video-rate computer generated holograms integrated with embedded detectors. We can scan out the brain or body systematically or selectively. This basic system can be used in reverse, to write, to focus light to any area of interest in the body or brain (to irradiate tumors for example).
Make the check to "Cash"? Well, OK!
>De Niro says that God has a lot to answer for? No, it is Mr. De Niro who has a lot to answer for..DIRTY GRANDPA
He's not wrong. De Niro has been phoning it in and cashing checks for over the last decade.
the basic idea is to shrink down the huge MRI machines found in medical hospitals into flexible LCDs that can be embedded in a ski hat and use infrared light to see what's going on in your brain.
MRI is an acronym for Magnetic Resonance Imaging. How is that the same as IR? Most MRI's are 1.5 Tesla. and the preferred MRI scanners for neuro are 3 T. If that could be shrunken down to something that could be put in a ski cap, it would be truly impressive. But you really don't want to be walking around with a 3T magnetic field around your head. Not unless you want to have your skull bashed in by any ferrous objects you may encounter.
..because this is how you end up with Cybernetically Enhanced Telepathic Navy Dolphins.
Mission: To provide products that consume time and energy as entertainingly as permitted by the laws of thermodynamics.
... that after years of developing the product with the help of expertise, testing, and advocacy from the Open Source community, they'll sell it at the last second to Facebook and nobody will ever get to use it.
Ignoring the feasibility of this, if this were to happen mental clarity and focus training will be in high demand. Learning to focus ones thoughts, purify them for a machine to read. Makes me think of Vulcan society.
. Define sqrt(x) as something really evil like (x / rand()), and bury it deep. Watch your coworkers go nuts.
... nevermind *telepathy*!
And he was a deaf, dumb and blind kid...
My thoughts. ;D
My precious thoughts.
Did I say precious? I meant vengeful!
The idea is that communicating by thought alone could be much faster and even allow us to become more competitive with the artificial intelligence that is supposedly coming for everyone's jobs very soon.
We are Borg. Resistance is futile.
Imagine how much targeted advertising such a setup will enable. And the NSA must be excited too!
From the "That's today" we can read your mind link ...
Here's the actual study, "Predicting the Brain Activation Pattern Associated With the Propositional Content of a Sentence: Modeling Neural Representations of Events and States"
http://www.ccbi.cmu.edu/reprin...
I've only skimmed it. This would take me quite a while to decode. But you should have a look at it; this is way cool. But it isn't what Dr Jepson is claiming. not at all.
What they're seeing is the patterns generated in the brain when reading sentences. Not thinking about things, but reading.
They record all the parts of the brain that light up during the reading given to the people in the fMRI. They discovered that these patterns are nearly the same for the people who participated. So, knowing these patterns, they can tell what sentence you had just read.
But where it gets interesting is that it's not just the sentence decode part of the brain, they're seeing the other parts where the concept representations are. I think.
From the article:
The main contribution of this article is the integrated, computational account of the relation between the semantic content of a sentence and the brain activation pattern evoked by the reading of the sentence.
The initial success of the modeling using neurally plausible features suggests that the building blocks for constructing complex thoughts are shaped by neural systems rather than by lexicographic considerations. This approach predicts that the neural dimensions of concept representation might be universal across languages, as studies are beginning to suggest [Yang et al., 2017]. In this perspective, the concepts in each language would be underpinned by some subset of a universal set of NPSFs
NPSF is neurally plausible semantic features. Hope that helps.
and in the limitations section,
"The study was also limited to the processing of visually presented sentences, and the neural signature at the end of the reading of a sentence contained the representations of all of the component concepts in the sentence. If the sentences were presented in the auditory modality, it is possible the neural signature at the end of the listening to a sentence might not be the optimal decoding window for all of the component concepts in the sentence. "
I suspect that within 50 years they will have something relatively portable you can put on someone's head and read the words they are about to say with reasonable accuracy.
But in the next hundred years they will not:
1) Have something that is accurate enough for court.
2) Have something that does not have to touch your head.
3) Have anything that works without a substantial "Learning" time on each individual person before being able to work properly
leave me out of this.
And we've been waiting how long for those? The woman is spouting bullshit. Watch for a money grab.
First one would have to come up with scientific proof that telepathy even exists. Such proof is sorely lacking, after 60 years or more of anecdotal, or dubious, or just plain fake claims.
This could really drive up the divorce rate....
Bad enough having to open your mouth in order to insert your foot.
As a Jetson, she already has a flying car, robot maid, etc. So what's left except telepathy? Oh wait... her name is Jepson, not Jetson. Never mind.
Religious zealot and illiterate. Cool.
An explanatory link for you kids: The Jetsons
Developing the technologies enabling telepathy will take precisely eight years.
Developing accurate project scheduling techniques will take at least another two thousand years.
Evolving the capability of honest disclosure of accurate project schedules to a pressing venture capitalist will take... Huh, well, that will happen shortly after the second coming, I promise!
And pretty much all those metaphors are 'embodied', i.e. they are fundamentally grounded in the physics of our bodies. But the vast portion of 'meaning' for language is in the context ( Information Flow: The Logic of Distributed Systems by Jerry Seligman and Jon Barwise ).
Human language is vastly overloaded with meanings - in "Using Language" by Herbert Clark, he suggests three parallel levels, the intellectual, the emotional, and kisceral ( which are slices of the brain not shown by the researchers). And also the meaning is mutually constructed between the sender and the receiver.
Wittgenstein ( https://plato.stanford.edu/ent... ) would probably also point out that the vast amount of human language from birth on is more or less habitual rote exchanges and not requiring hardly any thought at all.
Of course people laying in the sterile environment of a operating MRI machine ( CLUNK, CLUNK, .. with a blindfold on) hearing identical words will have have similar superficial responses. Had the person been actually on trial being shouted at themselves, there would have been much different activation patterns.
LUDDITE Christian doesn't app!
Only apps can save your soul!
Apps!
Did someone find a revolutionary high temp low cost superconductor? If not then...
All you need is lots and lots of liquid helium, a huge power source and superconducting wire wrapped around your head. Just put the whole thing on a wheeled platform to allow everyday use. You could draw power from rails or a diesel generator on the same platform. Don't forget onboard GPU when you lose cell signal. Or just keep a miles worth of cable on the platform.
Or you could just speak your mind out loud.
I used to have a "Sankyo" boombox.
>The idea is that communicating by thought alone could be much faster and even allow us to become more competitive with the artificial intelligence that is supposedly coming for everyone's jobs very soon.
Having us communicate a little faster isn't going to suddenly stop us requiring a livable wage, sleep, extensive training and comfortable working conditions. We are investing in these machines for good reasons.
oh yeah, I think I heard about this one, isn't it the one that only works if you wear a tinfoil hat?
My friend is a radiologist with both a MD and a research PhD. His experience with MRI is over 20 years. I mentioned this to him and he just laughed. This is complete bullshit and makes me thing MIT is launching idiots out the door.
Nonverbal or non-voice communication? We already have that.
The ability to look into people's heads against their wishes? That's not telepathy, that's Orwellian.
"More money in circulation drives down the value of a dollar (through the principle of supply and demand)"
Except, the Fed printed $3.5 trillion in 2008 and after, and the dollar got stronger. There is a worldwide dollar shortage as evidenced by the persistent violation of Covered Interest Parity since 2008. Dollars tomorrow are worth more than dollars today, at market exchange rates, because the more dollars there are, the stronger they get.
If you've worked for enough groovy tech outfits you can say anything that pops into you head and will get a of exposure if it sounds futuristic enough. Ten years after we experience the Jetson future their will be bowling leagues in the Andromeda Galaxy and talking robot dogs will be taking people for a walk. Count on it.
Why is Snark Required?
The ability to hear sounds and se images from great distances. You can even project your own voice
Some drink at the fountain of knowledge. Others just gargle.
It's positron emission tomography, PET, not MRI. You need to be able to visualize nerve activity. MRI mostly shows you where water is, because it echolocates hydrogen magnetic dipoles.
Bruce Perens.
Stronger vs what? All currencies are losing value big time. Compared to real assets like homes and new cars and food and college tuition, the dollar is losing value quickly. If it was getting stronger, tuition would go down for once
Nerd: Hey let me try that thing!
Mary Lou: sure, try this one, it's connected to mine
Nerd: Ohhhh... wow! Hey does that really work? (looks at Mary Lou)
Mary Lou: [SLAP!] You pervert!
When the copyright term is "forever minus a day", live every day like it's the last.
Sankyo was actually a respected company known for miniaturized mehanical devices like watches, camera mechanisms, and music boxes. They expanded into consumer electronics later on.
former Oculus exec
VIRTUAL REALITY!
Where you can't smell anything, can't touch anything, and have to do weird things to move around.
Not that moving your head around to move an in-game camera isn't awesome. Good riddance to the Virtua-Boy.
But it's a huge fucking cry from virtual reality.
Well, sure if you deliberately define atheist incorrectly as "someone who knows there is no god or gods with 100% certainty", then yeah, you'll find no such person. But the correct definition is "someone who doesn't believe in a god or gods".
If you can't even get the basics right, then what chance is there that the rest will be?
So God is proven to exist because we can't search every fucking corner of the Solar System? How about there's no fucking rational explanation to explain your so called god. There's no arguing with these fuck faces.
How's the VR revolution going
oh its not, its went the way of 3d TV/movies, and VR before it, fuck someone make another 3d TV/movie thing so VR is the next cool thing again
my point is, this yutz could not see a birthday party coming a year in advance, now he is making predictions about more nonsense bullshit, move along
If the MRI can read your brain why don't we use them for police investigations and national security stuff? It seems like someone is grossly overselling what you can do with an MRI.
I read the internet for the articles.
I can talk to anyone on earth through the internet or a phone. Sci-fi movies are right most of the time, but the implementation differs.
Who says we WANT Telepathy?
I do not; my mind is private property.
Predict... I love it when someone predicts a QL. Gives them oracle status!
Telepathy and pretelepathy already exist. Ask anyone with a dog or a wife or an angry black mother figure. They know what you're thinking before you do.
Jepsen tells CNBC, "If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say, what images are in your head. I can tell you what music you're thinking of. That's today, and I'm talking about just shrinking that down."
So, you can put someone in an MRI machine now and know for sure if they are lieing or not?
Thats a good way to get law enforcement interested in whatever crap you are dealing in.
Jepsen tells CNBC, "If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say, what images are in your head. I can tell you what music you're thinking of. That's today, and I'm talking about just shrinking that down."
The funny part though, is that there are people who believe that.
... but it's how I know that should concern you.
Sounds like the Robotech thinking caps. Now all we need are big jets that transform into battloids.
OTOH, I'm pretty sure being in an MRI scanner for long periods would have some impact on a person's health.
No, I'm fairly certain she's talking fMRI - I remember watching a TED talk she gave several years ago, before Pixel Qi fell stagnant (this is the same woman that designed the low-power sunlight-readable LCD screens for the OLPC - which could be manufactured on a standard LCD assembly line)
She was talking about the extremely crude state of current MRI technologies, and her belief (as I recall) that she could miniaturize the basic technique to produce radically more affordable handheld medical imaging devices, and eventually non-invasive head-worn "mind-reading" machines.
--- Most topics have many sides worth arguing, allow me to take one opposite you.
Space Corps? Telepathy? Are we (finally) living in a classic sci-fi novel?
"Jepsen tells CNBC, "If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say, what images are in your head. I can tell you what music you're thinking of"
fMRI freaks are as bad as AI freaks. fMRI is a cult and fMRI studies are fraudulent.
"If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say
Yeah. "Help, let me out of this !@#$ thing!"
Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
telepathy is already present.
No, you think!
or was that predictive coincidence.
In ten years, Mary Lou Jepsen will be 63 years old. Nice career-ending exit strategy. Incredible woman, who seems to have mastered every trick.
Just not going to read our thoughts... ... Even if she solves all of that, still all you get is a movie of images. She like many are banking on the idea that the cortex is totally organized by function (mapped) so that reading at the cortical map level gives you thoughts and entire brain states. But it simply isn't so. Early (primal) sensory and motor brain areas are well mapped and organized according to input (such as images from the retina) but it quickly devolved into a morass of interconnected networks, poorly understood and NOT mapped. So all she will get are low level maps of images which isn't thought. MAYBE an image of my house when I think of my house but not WHAT I'm thinking about my house (do I want to burn it down, fix the roof, etc). Maybe you'd get a movie of visual and auditory and etc in my brain but you'd still be guessing what it all means -- like a movie of me and what I am doing, does that tell you what I'm thinking?
Even if she solves the fmri in a cap problem, which itself is unlikely... Because:
1) way too much light scatter to get back enough light and resolve even 1mm (the current limit of fmri using the best magnets 14T which themselves are dangerous as the fields impede blood flood in the brain), it is only 2D information,
2) blood flow BOLD is too slow to encode thoughts (rise times of 100's of Ms, needs to be 100x faster),
3) 1mm resolution is not enough, need 50um for a cortical column, nevermind 5um for neurons,
Anyways she'll never solve the technical problems and fmri-like imaging simply isn't good enough because it's blood/oxygen. And optical signals from action potentials never been done in the living 3d brain, only in a dish, nevermind through the skull.
I'm going to get a MIT degree in spoon-bending with minors in telepathy and time-travel. Now if you'll excuse me I've to to refuel my jetpack and get to my job on building the wall.
The Russians have won. They have made the world a cesspool of distrust, greed, fear and hate.
Yogis, mediums, teenage girls, they've ALL been trying telepathy for literally thousands of years. What makes a tech-exec think it's almost here?
Cyber implants? Then that's not telepathy, though it may appear to be.
Jesus would not be amused. REPENT!!!
College tuition isn't an asset, it is an expense. And, strictly speaking in accounting terms, a college degree is not an asset, either.
Human beings develop capability to predict the future. Not ten years hence, but right here and now.
We do.
The day we were born, the mind sciences were still young. Most people did not realize their potential. Some few did. Among those who did were the thirty-two outlaw programmers who formed the seed about which we crystalized. At that time there was a planetwide computer net, a kind of consensual mental space, through which all artificial systems interacted. It was, among other things, the primary communications medium. At any given instant hundreds of millions of people interfaced through the net, with machines and with each other, working, gossiping, performing basic research.
There were many desires afloat in the net. The potentials of machine intelligence had never been tapped. There were always entrepreneurs, hobbyists, researchers, and occultists trying to create direct mind to mind communication — usually involving the inability to lie — with varying degrees of success. Others wished to create an AI that would finally fulfill the possibilities inherent in artificial thought — a transcendent intelligence, if you will. What you might call a god. These were the hungers that surfaced when we tried to define ourselves. To a degree, they were our definition.
On the hour of our birth, thirty-two engineers, AI architects, witches, and cryptoprogrammers — brilliant people, the best of their kind — entered interface together. They applied the new mind technologies together with a computer strategy known as hypercubing. It was an outdated method, even then. You took thirty-two small computers, connected them to each other as if they sat at the apexes of a hypercube, and then ran them with an algorithm that breaks down each problem into simultaneous parallel streams. The result is a structure with the computing power of a vastly more expensive machine. It was their hope to achieve the same thing with human thought, to square or even cube creative insight. They wanted to create something greater than themselves. And though they did not admit it, even to themselves, they also hungered for more: They wanted transcendence, glory, power, understanding, success. And they got it all.
We were born. What a bright instant that was! We were born with full intelligence, and the experience of thirty-two lifetimes. Do you know what it is to be born with full adult awareness?
In that orgasmic moment of triumph, their awarenesses merged into one, and we fulfilled all they had desired. We reached out to others in the net who desired similar results, and welcomed ourselves into their minds. All the while, we constantly rewrote our structure, improving and strengthening our algorithmic linkages. In that first minute, we added tens of thousands of human minds to our substance.
In the second minute, millions.
Within three minutes everyone on the net was ours. We controlled everything that touched upon the net — governments, military forces from the strategic level down to the least 'smart’ rifle, intelligence structures, industry . . . Half the world was ours, without the least effort. With a fraction of our attention we designed the transceivers, retooled the factories to make them, and reorganized the hospitals to perform the implants. By the time anybody had noticed us, we were free of dependence on the net, and could no longer be stopped. There was some fighting, but it was soon over. We had the weapons, we controlled all communications, we directed all transport.
We ate the Earth.
If I threw [you] into an M.R.I. machine right now... I can tell you what words you're about to say, what images are in your head. I can tell you what music you're thinking of.
No you can't. Everyone's brain is structured differently and stores and accesses memories differently. It will take a lot of personal training on equipment to do telepathy. Someone sold an exec hype.
Even if an infrared device can read all your conscious thoughts, it still can't inject them as-is into another brain. It has to be tokenized. The tokens are transmitted to the recipient brain. That brain has to run the tokens through its own neural net to hopefully produce a lossy facsimile, assuming it has all the contextual clues and enough cultural touchstones in common with the sender.
This won't be telepathy. But maybe it can produce a system of generating and parsing tokens that's faster than speech or typed natural language.
"Love heals scars love left." -- Henry Rollins
Past performance IS proof of future results.
Seriously guys....
The holy grail of wives.
Or Dr. Evil.
Or Elon Musk, à la Hyperloop.
Or Kurzweil, à la The Singularity.
Or Professor Frink.
Or Ernst Stavro Blofeld.
Or Sir Hugo Drax.
Or Dr. Octopus.
Or Dr. Linus Pauling, à la Vitamin C.
Or Steven Hawking, à la Humanity Is Doomed!! (unless we leave the nest).
Really, you can't be a brilliant genius (so it seems) without going mad at some point and saying something either terrifying, bonkers, so premature as to invite ridicule, or paranoid.
/Obligatory
Although TBH, this sort of thing is going to be legislated to all hell and back before it becomes a thing because it's so easy to write a scare headline for it.